关爱老人，关注健康。当天，平安产险志愿者们还细心为老人们测量血压、血糖，并详细讲解了 春季养生知识，提醒他们注意饮食和作息。同时，志愿者们还特别注重提升老人们的金融安全意识。他 们通过通俗易懂的方式，向老人们普及了防范电信诈骗、识别非法金融活动的知识，帮助他们提高警 惕，避免上当受骗。刘大爷表示："以前总担心遇到骗子，现在听了你们的讲解，心里有底多了。" 平安产险三明中心支公司：公益助老 温情满山乡 溪畔老桃树抖落残雪，虬枝上忽地爆出星星点点的胭脂红，像是谁把晚霞揉碎了洒在料峭的风里。 3月24日，平安产险三明中心支公司建宁营销服务部组织志愿者深入建宁县沙田村开展"春日暖阳"助老 公益活动，为老人们送去了粮油物资，还协助春耕劳作，提供健康服务，普及金融知识和防骗技巧，让 保险人的温情如春风般拂遍山乡。 当天，平安产险志愿者们根据前期走访建立的帮扶档案，为村里居家养老的老人们送去大米、食 用油等生活必需品，确保他们在春耕时节的基本生活需求，随后又主动帮助老人提水洗菜做饭、检修电 路。老人们感动地说："现在的年轻人真是好，不仅送东西来，还帮我们干活，真正是在做实事呀！" 老吾老，以及人之老。未来，平安产险三明中支 ...

对话福特汽车许娜："线上+线下"，品牌传播玩法 大革新 在汽车行业的大变革时代，众多汽车品牌正面临着前所未有的竞争压力与机遇。消费者需求日益多元且 快速更迭，传播渠道与技术持续创新，这都促使各大车企必须不断探索新颖、高效的传播方式。福特中 国媒体关系及进口车产品传播总监许娜，在汽车公关传播领域深耕多年。作为活跃于行业前沿的专业人 士，她持续探索实践。此次，她将分享在"线上 + 线下"双驱动模式下，汽车品牌传播的全新玩法。 线上直播：打破边界，精准触达 在网络技术飞速发展的今天，线上直播已成为品牌与消费者互动的重要渠道。福特中国紧跟时代步伐， 充分利用微信视频号、抖音号等社交媒体平台，进行品牌活动、车型发布等大型活动的直播，以此打破 传统传播方式的边界，实现更广泛、更精准的受众触达。 为了进一步扩大直播的影响力，福特积极与合适的KOL及明星嘉宾展开合作。这些公众人物凭借自身 庞大的粉丝群体和强大的号召力，能够将福特的品牌信息迅速传播到更广泛的受众群体中。许娜表 示："我们深知，在线上直播中，内容的质量和互动性是关键。因此，我们在选择直播嘉宾时，特别注 重其专业性和影响力。我们选择邀请汽车领域、或与车型生态方式匹 ...

Group 1 - JD.com has officially launched its travel season, collaborating with brands like Adidas and MGG to offer a variety of popular products, including sportswear and outdoor gear, with discounts of 30 yuan for every 200 yuan spent [1][3] - The travel season will feature four themed weeks, including "Wild Awakening Camp" and "Lightweight Hiking Week," showcasing a range of high-quality outdoor products and ongoing discounts [3][5] - Daily "travel packages" will be introduced during the travel season, catering to various outdoor activities such as camping and picnicking, making it easier for consumers to enjoy their outings [5] Group 2 - The Yeezy brand has seen a resurgence in popularity following Adidas' announcement to clear its inventory, with prices dropping significantly, making it an attractive option for consumers during the travel season [7][8] - JD.com will host offline events, including a support event for Lin and sponsorship of the world's first humanoid robot half marathon, blending technology with sports [8]

Core Viewpoint - Urban Beauty, in collaboration with actress Gulnazar, has launched exclusive new products on JD Fashion, including popular items like bras and loungewear, with promotional offers available for consumers [1][3]. Group 1: Product Launch and Promotions - Urban Beauty's new collection features Gulnazar's signature "弹弹衣" bras and Lenzing Modal loungewear sets, exclusively available on JD Fashion [1][3]. - The launch coincides with JD's Super Star Fan Day, offering discounts such as 50 off for purchases over 100 [1]. - A live broadcast event will take place at the Shenzhen Underwear Expo, showcasing more promotional offers [1]. Group 2: Product Features - The "弹弹衣" bras are designed with high elasticity and soft support, providing 3D shaping and breathability, suitable for hot summer days [3][4]. - The Lenzing Modal loungewear is upgraded for softness, breathability, and environmental friendliness, featuring a delicate touch and a stylish pastel color palette [4]. - Additional products include various bra styles catering to different body types, such as strapless bras, soft support bras, and loungewear made from 100% Xinjiang cotton [6][4]. Group 3: Shopping Experience - Consumers can enjoy a fast shopping experience with delivery times as quick as 9 minutes for popular new items [8]. - JD Fashion emphasizes the ease of selecting lightweight and comfortable spring and summer lingerie [8].

叶星生在致辞中提到，本次活动不仅是一次艺术对话，更是民族精神的共鸣，彰显了中华民族交 往、交流、交融的时代声音。武跃飞在致辞中表示，汾酒致力于推动中华优秀传统酒文化的传承与发 展，也积极推动中华民族酒文化的融合与创新，助力铸牢中华民族共同体意识，用文化互鉴促进心灵相 通。 3月25日，汉藏文化艺术交流活动暨青花汾酒30・西藏文创首发盛典在成都隆重举行。 文化为桥：搭建汉藏对话新平台 本次活动，众多重量级嘉宾齐聚一堂，共同见证这一文化盛事。出席活动的嘉宾有中国藏学研究中 心研究员、国务院政府特殊津贴专家、西藏收藏家协会会长叶星生，西藏自治区作协副主席、原西藏 《人文地理》杂志社主编诺杰·洛桑嘉措，西藏唐卡艺术协会副会长、西藏壁画总顾问、西藏自治区非 遗传承人蒋勇，热巴舞传承人、西藏大学艺术学院教授泽吉·热萨玛，汾酒集团党委书记、董事长袁清 茂，汾酒集团党委副书记、副董事长、总经理武跃飞，山西省贸促会会长李慧义，山西省汾阳市委书记 李正奎，汾酒集团党委专职副书记、副董事长李振寰，山西省贸促会副会长王岫，汾酒集团党委委员、 纪委书记、监察专员韩向宇，汾酒集团党委委员、董事李沛洁，汾酒集团专职外部董事王锁奎，汾酒集 ...

为此，京东服饰美妆联合爱回收在北京、上海、深圳、武汉等全国30个城市同步发起"绿色时尚计 划"，此次活动还联合服饰品牌已朵，通过专业的回收机构将旧衣服进行循环处理，并投入专门补贴回 馈参与用户。具体来说，大家可以通过爱回收APP或者家附近回收机，参与"绿色时尚计划"，找到附近 的回收机捐赠1斤(约2-3件)以上的旧衣物，就可以收到专属优惠券在京东购物时使用。 京东服饰美妆春季上新发起"绿色时尚计划"，联合 品牌推动旧衣循环处理 为了推动服装绿色消费、践行低碳生活理念，近日，京东服饰美妆在春季上新活动期间，联合爱回 收在北京、上海、深圳、武汉等全国30座城市共同发起"绿色时尚计划"。此次活动还联合服饰品牌已 朵，鼓励大家将自己闲置的旧衣服进行循环处理，并投入补贴回馈参与的用户，目前已经有超过1.2万 人参与活动。消费者在参与"绿色时尚计划"可以省钱的同时，还能够为保护环境做出自己的贡献。 每逢换季，很多人都会在家里整理出不少旧衣服，这些衣服留着占地方、扔了又可惜，如何处理就 成了难题，垃圾箱大概率是它们最终的归宿。中国循环经济协会废纺专委会的统计数据显示：2023年我 国废旧纺织品的产生量超过2334万吨，而回 ...

Core Insights - The live streaming industry is experiencing challenges such as traffic saturation and conversion fatigue, yet JD's data shows that the number of merchants using digital humans for live streaming has increased by over 200% year-on-year, indicating a significant growth opportunity [1] - JD's Yansai digital human has become a new growth driver for leading brands like Balabala, Anta, and Tongchen Beijian, with over 9,000 brands adopting this technology, resulting in a GMV increment of over 14 billion [1] - The integration of DeepSeek has enhanced the content generation capabilities for digital human live streams, with a 90% reference rate for generated scripts [1] Group 1: Digital Human Applications - Balabala has utilized Yansai digital humans to address unique consumer pain points in the children's clothing sector, operating nearly 10 specialized live streaming rooms to cater to fragmented shopping needs during late-night hours [4] - The digital human can provide precise responses based on a vast knowledge base, significantly improving order conversion efficiency, with digital human live streams accounting for 15% of total GMV in February [4] - Anta has created a high-fidelity digital human live streaming experience in its offline flagship store, allowing consumers to experience product details and showcasing over 30 popular outfits, achieving a conversion rate of 32.06% during the 2024 JD 11.11 event [6][7] Group 2: Beauty and Fashion Integration - High-end beauty brands are leveraging Yansai digital humans to maintain a professional and upscale brand image while providing detailed product knowledge and enhancing consumer engagement during key shopping events [10] - A specific international high-end beauty brand has customized a digital human "beauty consultant" to create an immersive shopping atmosphere, resulting in a nearly 10% conversion rate [10] - The rapid growth of Yansai digital humans is attributed to technological advancements, including low-cost, high-fidelity human modeling and multi-modal interactive response technologies, significantly reducing production costs [12]

Core Viewpoint - The JD International 4.15 Anniversary Concert successfully combined cross-border e-commerce, live streaming, and entertainment, showcasing a variety of global cultures and products while engaging consumers in a unique shopping experience [4][8]. Group 1: Event Overview - The concert featured performances from eight popular artists, including Liu Wei and Shang Wenjie, who performed songs in multiple languages, evoking nostalgic memories for different generations of audiences [4][5]. - The event was themed "World Goodies Come to You," continuing the celebration from the previous year's New Year concert, and was a collaboration between JD International and Tencent Music Entertainment Group [4][5]. Group 2: Sales Performance - On April 15, the JD International live streaming session attracted over 3 million viewers and generated sales exceeding 32 million [4]. - The concert's integration of music and product promotion led to heightened consumer interest, with top-selling items including the Nintendo Switch, AirPods Pro, and Clarins Double Serum [5]. Group 3: Product Promotion and Categories - The concert was divided into five thematic segments: exquisite living, joyful living, natural living, lazy living, and fashionable living, allowing consumers to experience diverse global lifestyles [5]. - JD International showcased various imported products, including beauty items, electronics, and gourmet foods, enhancing consumer engagement through live demonstrations and expert recommendations [5][6]. Group 4: Global Sourcing Strategy - Prior to the concert, JD International conducted overseas sourcing trips to Italy, France, Australia, Japan, and South Korea, highlighting the importance of direct sourcing for quality assurance [6][7]. - The company has established direct procurement centers in Europe, Japan, and South Korea to enhance product variety and reduce procurement costs, ultimately benefiting consumers with lower prices [7]. Group 5: Future Outlook - JD International aims to expand its direct sourcing centers and optimize supply chain operations to provide consumers with more high-quality imported goods at competitive prices [7][8]. - The concert has become a phenomenon, promising more exciting events in the future while maintaining the mission of offering trustworthy global choices to consumers [8].

4月15日，华为正式官宣P系列品牌升级为Pura。 4月18日，华为 Pura 70系列先锋计划惊喜上线。作为华为官方合作的即时零售平台，京东小时达同步全网先锋开售华为 Pura 70 Ultra、华为 Pura 70 Pro新机，为消费者带来现货新机“最快30分钟到手”的服务体验。此外，华为 Pura 70 和华为 Pura 70 Pro+ 也在京东小时达同步开启预售，在4月22日10:08正式开售。 消费者前往京东App点小时达进入，搜索“P70”，即可选择就近定位的华为官方授权体验店、综合销售门店选购Pura系列新机，下单后商品由门店发货，由达达快送骑士最快30分钟送到“花粉”手中，让消费者不用排队、不用等，足不出户、第一时间上手尝鲜新机。 当前即时零售在3C家电品类加速拓展，消费者即时需求已日常化，即时零售平台正成为手机新品抢“鲜”发售的重要渠道。想第一时间入手华为Pura 70系列新机，快点开京东点“小时达”，体验新机快人一步。 ...

据悉出门问问港股打新超常火爆，目前已超80倍覆盖。有消息称，国际发售部分同样场面火爆，路演阶 段，机构投资者热情高涨，寻求“预定份额”。 在即将进行的首次公开募股(IPO)中，出门问问计划发行总共 84,568,000 股，发售价不超过每股 4.10 港 元，其中 76,111,000 股将面向国际投资者进行发售，剩余的 8,457,000 股将在香港市场公开发售。 “AIGC第一股”让港交所重新掀起打新狂热。 大模型赛道第一家上市公司来了？ 投资方阵容上，出门问问已涵盖了 SIG 海纳亚洲、谷歌、红杉中国、歌尔股份、真格基金、圆美光电 等投资方。除此之外，还得到了两大地方的国资支持：中关村国际有限公司、南京经开聚智科创投资合 伙企业，作为基石投资者参与了本次发行。 出门问问港股上市意义颇重：带着 “AIGC 第一股” 的光环可能获得市场估值溢价，也为后续国内大模 型企业赴港上市定了调。 据悉，本次 IPO 募集所得资金净额的约8成都将用于继续打磨大模型的能力、推出更符合市场和用户需 求的产品。 整体上看，出门问问的商业模型包含三层。 在底层，利用此前的积累，构建自己的大模型底座。2020 年，出门问问推出自 ...