Core Insights - The first national standard for virtual digital humans in China, titled "General Technical Requirements for Information Technology Customer Service Virtual Digital Humans," has been officially released, filling a gap in industry technical specifications and providing unified technical requirements and evaluation standards for the research, production, and application of customer service virtual digital humans [1][2]. Group 1: Technical Specifications - The standard establishes a comprehensive technical specification system for customer service virtual digital humans, outlining a reference framework that includes modules for image generation, visual interaction, voice interaction, emotional interaction, image driving, and operational maintenance [1][3]. - In terms of image generation, the standard mandates that 2D digital human images must ensure clear and complete facial details, while 3D hyper-realistic digital human models must have a polygon count of no less than 200,000 [1]. - The standard requires that digital humans support multimodal interactions, including voice, gestures, and body movements, and possess operational maintenance capabilities such as keyword management and material updates to ensure continuous service optimization [1]. Group 2: Performance Metrics - The national standard specifies several core performance indicators, including a lip-sync accuracy rate of no less than 90%, an average success rate of 90% for gesture interactions, and an average success rate of 90% for body movement interactions, enabling more natural body language communication [2]. - It also sets a requirement for an emotional interaction success rate of no less than 80%, allowing digital human customer service to evolve from merely responding to actually empathizing with users [2]. - To meet emotional interaction requirements, the standard mandates that digital humans must have capabilities for expression collection, posture recognition, and voice emotion analysis, enabling them to accurately assess user emotions such as joy, sadness, and anxiety [2]. Group 3: Industry Impact - The introduction of the national standard provides clear guidance for product research and optimization for domestic companies in the virtual digital human sector, injecting strong momentum into industry innovation and development [3]. - The standard is applicable for upgrading existing 2D and 3D digital human products and allows for the integration of new technologies such as artificial intelligence-generated content [3]. - A set of accompanying testing methods is being developed to provide a unified testing benchmark, helping companies quickly identify issues and optimize products [3].

Core Viewpoint - The company has significant technical reserves in digital RMB and has actively participated in its application in fiscal treasury payment scenarios [1] Group 1: Company Involvement - The company has assisted clients in implementing digital RMB in core fiscal fund payment business scenarios through technologies like smart contracts [1] - The implementation has led to precise fund allocation, optimized regulatory tracking, and improved payment efficiency [1] Group 2: Future Plans - The company plans to closely follow updates and innovations in digital RMB and other cutting-edge technologies [1] - It aims to leverage its technical and research capabilities to advance project implementation and technology application based on core client business needs [1]

Core Viewpoint - The company has significant technological reserves in digital RMB and is actively involved in the application of digital RMB in fiscal treasury fund payment scenarios [1] Group 1: Digital RMB and Smart Contracts - The company has participated in the practical implementation of digital RMB in core business scenarios related to fiscal fund payments [1] - Through technologies like smart contracts, the company has achieved precise fund allocation, optimized regulatory tracking, and improved payment efficiency [1] - The company plans to closely follow updates and innovations in digital RMB and other cutting-edge technologies, aligning project implementation and technological applications with core customer business needs [1]

Core Insights - The article highlights the success of Shanxi Cultural Tourism's AIGC video "Face Guard Action," which has become a viral hit, showcasing the innovative integration of digital humans and cultural tourism in AI marketing [1] - The collaboration between JD's digital human technology and Shanxi Cultural Tourism signifies a shift from mere technical support to a deeper involvement in creative planning, enhancing brand value [1] Group 1: Digital Human Technology - JD's digital human technology not only provides technical support but also engages in creative planning, merging local cultural elements with social sentiments to create content with viral potential [1] - The virtual idol Ava and boy band E'Core demonstrate the brand empowerment capabilities of digital humans through collaborations that seamlessly integrate product features into engaging narratives [3] - The partnership between E'Core and Honor showcases how virtual IPs can resonate deeply with physical brands, enhancing product storytelling [5] Group 2: Cost Efficiency and Creative Innovation - The ability to create a strong "human-like" presence in digital humans allows brands to elevate their marketing strategies, transforming digital humans from mere sales tools to brand IPs [7] - Digital technology has broken the boundaries of creativity and cost, as seen in MCM's AIGC video, which features imaginative concepts that traditional filming could not achieve, significantly reducing production costs and time [9] - The collaboration between Haier and JoyAI exemplifies how digital humans can revitalize existing IPs, achieving substantial savings in production costs and time compared to traditional methods [9] Group 3: AI-Driven Brand Engagement - JD's digital humans have proven to be commercially valuable, with free digital human live streaming achieving over 80% effectiveness compared to real people, serving over 50,000 brands [11] - The introduction of foundational models and low-threshold generation tools has lowered the barriers for content creation, allowing digital humans to evolve from "sales assistants" to "brand partners" [11] - Digital humans are now integral in connecting with users throughout their entire lifecycle, creating a closed loop from awareness to purchase [11] Group 4: Future of Brand Innovation - In the current landscape of accelerated AI penetration, digital humans are positioned as core engines of brand innovation rather than mere marketing gimmicks [13] - Embracing digital human representation and leveraging AI to create exclusive brand IPs is becoming a crucial strategy for companies to stand out in competitive markets [13] - The successful integration of technology and creativity by JD's digital humans demonstrates the potential for brands to rejuvenate in the digital age [13]

Core Insights - The article highlights the successful integration of digital humans in marketing, particularly through the collaboration between JD.com and Shanxi Cultural Tourism, showcasing a new model of AI marketing that combines technology and creativity [1][2][15] Group 1: Digital Human Technology - JD.com's digital human technology, powered by the JoyAI model, has enabled innovative marketing strategies, such as the viral video "Protecting Face Action," which promotes Shanxi's local cuisine [1] - The digital human has evolved from a mere technical tool to a key brand asset, enhancing brand storytelling and emotional connection with consumers [2][12] Group 2: Brand Collaborations - JD.com's virtual singer Ava and the boy band E'Core demonstrate the brand empowerment capabilities of digital humans through collaborations that seamlessly integrate product features into engaging narratives [4][6] - The partnership between E'Core and Honor showcases how digital personas can enhance product marketing by creating relatable stories around the products [6] Group 3: Cost Efficiency and Creative Potential - The use of digital humans has significantly reduced production costs and time, with examples like the collaboration between Haier and JoyAI, which saved at least two-thirds of traditional production costs [10] - Creative concepts that were previously difficult to achieve through traditional filming methods are now possible with digital human technology, expanding the creative boundaries for brands [10] Group 4: Marketing Effectiveness - JD.com's digital humans have shown superior performance in live streaming sales, surpassing 80% effectiveness compared to human hosts, and have served over 50,000 brands [12] - The digital human's role has shifted from a sales assistant to a brand partner, capable of creating a complete marketing loop from awareness to purchase [13] Group 5: Future of Brand Innovation - The integration of digital humans is positioned as a core engine for brand innovation in the digital age, emphasizing the importance of combining technology with creativity for competitive advantage [15]

Core Viewpoint - SenseTime has launched the "Yuying Marketing Intelligent Body," an AI solution aimed at automating e-commerce operations, including store management, live streaming, and traffic allocation [1] Group 1: Product Features - The intelligent system consists of five functional units: Store Operation Agent, Live Streaming Operation Agent, Traffic Allocation Agent, Live Streaming Control Agent, and Digital Human Agent [1] - These agents can automatically perform tasks such as data organization, review analysis, monitoring of ad placements, and live streaming assistance [1] Group 2: Efficiency Improvements - In certain scenarios, the efficiency of store operation tasks can increase by up to 20 times, and the time required for live streaming reviews can be reduced from 2 hours to 20 minutes [1] Group 3: Unique Selling Proposition - The Yuying Digital Human Agent can replicate real human live streaming without complex video capture, enabling "same-day replication for same-day broadcasting," addressing the challenges faced by small and medium-sized businesses regarding the limited availability of human hosts [1] Group 4: Technical Foundation - The system operates on SenseTime's "Riri New" large model and integrates with an intelligent agent framework capable of operational tasks [1] - The system has been applied in real commercial scenarios over the past year and has been adapted to work with major domestic hardware chips [1]

Group 1 - The Ministry of Commerce, the People's Bank of China, and the Financial Regulatory Administration have issued a notice to enhance the collaboration between commerce and finance, aiming to boost consumption through the use of digital RMB smart contract red envelopes [1] - The core advantage of using digital RMB red envelopes lies in its technological benefits, such as targeted fund distribution, scenario-specific usage, and risk avoidance, which enhance policy implementation efficiency [1] - As of September 2025, the cumulative transaction amount in digital RMB pilot areas is expected to reach 14.2 trillion yuan, with 225 million personal wallets opened, indicating a replicable application model across multiple sectors [1] Group 2 - The digital RMB is projected to evolve from retail scenarios to encompass corporate and cross-border fields, potentially becoming a foundational infrastructure for the digital economy, with transaction volumes expected to reach between 52.8 trillion and 223.6 trillion yuan by 2030 [2] - In the A-share market, banks' IT service providers are expected to benefit from system upgrade demands, while payment equipment manufacturers will experience a wave of terminal replacements due to the digital RMB's adoption [2] - The digital RMB is transitioning from a "new payment channel" to a "new fiscal tool," opening up market opportunities for enterprises involved in the G-end business within the digital currency industry chain [2]

Core Insights - The report discusses the security boundaries of virtual personas and the ecological defense against AI digital humans, highlighting the rapid growth of the digital human industry in China from 2017 to 2025 [1] - The digital human market is expected to expand significantly, with applications in e-commerce live streaming, showcasing the effectiveness of digital influencers like "Dong Ge" and Luo Yonghao [1] - Security issues are increasingly critical due to the complex technology stack and ambiguous rights boundaries, leading to various attack vectors and compliance risks [1] Industry Growth - The core market size for virtual humans in China is projected to grow continuously from 2017 to 2025, with significant applications in various scenarios such as e-commerce live streaming [1] - The digital human industry is experiencing explosive growth, with increasing maturity in technology and diverse applications [1] Security Threats - The digital human ecosystem's technical architecture includes multiple layers, each with potential attack surfaces, including application delivery, orchestration services, and AI core engines [1] - Typical attack vectors include business logic attacks in live streaming, TTS semantic disguise, and attacks on digital human generation platforms [1][1] Compliance Risks - The use of DeepFake technology raises identity fraud issues, and the lack of unified identification standards for AI-generated content complicates accountability [1] - Compliance risks are exacerbated by the ambiguous ownership and responsibility associated with digital personas, which can be exploited for fraud or manipulation [1] Defense Strategies - Core defense strategies must encompass multiple aspects, including AI model and data security, content safety and compliance, application and service security, and infrastructure and operational security [1] - Recommended measures include stringent supply chain screening, data encryption, real-time content monitoring, and network isolation to ensure comprehensive security for the digital human ecosystem [1]

人民财讯12月16日电，中国人民银行上海总部发布针对近期假借数字人民币推广进行诈骗的风险提示， 数字人民币是数字形式的法定货币，采用"央行-数字人民币业务运营机构"双层运营架构，未设立任何 民间推广中心，不存在数字人民币推广员考试。数字人民币不具有炒作空间，不存在所谓"兑换补 贴"或"流水返佣"，不会鼓吹高额佣金或炒币高回报，不会诱导用户泄露个人敏感信息和参与传销。面 对承诺"高额回报""稳赚不赔"的所谓"数字人民币投资"，要保持清醒，切勿轻信，谨防上当受骗，避免 自身经济利益损失。如疑似遭遇诈骗，应立即报警处理。 ...

这两年，AI数字人从概念迅速走向商业化落地。无论是品牌营销、知识付费，还是企业客服、直播带货，越来越多的企业开始意识到： 不是要不要做数字人，而是如何用更低成本、更快速度做出一个能用、好用、可扩展的数字人产品。 在这样的背景下，AI数字人小程序成为很多企业和创业团队的首选形态。而在实际项目中，"基于成熟系统源码进行二次开发"，已经逐渐成为主流解法。 本文结合真实开发经验，聊一聊AI数字人小程序的核心实现思路，以及如何借助系统源码快速落地。 AI数字人系统源码 一、为什么AI数字人更适合从"小程序"切入？ 从技术和商业两端来看，小程序天然具备三大优势： 第一，用户门槛低 无需下载 App，即用即走，特别适合数字人展示、咨询、轻交互场景。 第二，传播效率高 小程序天然适合嵌入公众号、视频号、私域社群，和数字人"内容+服务"的形态高度契合。 第三，开发与迭代成本可控 相比原生 App，小程序开发周期更短，更适合快速验证数字人产品模型。 因此，无论是企业内部项目，还是对外输出解决方案，AI数字人小程序都是性价比极高的选择。 二、AI数字人小程序的核心功能模块拆解 很多人一听"数字人"，容易被概念吓到。实际上，成熟的数 ...