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“火爆”品牌开启数字新纪元:数字人IP引领白酒行业创新变革
Zhong Guo Shi Pin Wang· 2026-02-03 10:49
Core Insights - The "Fire Explosion" brand is entering a new phase of digital and IP transformation, significantly impacting the liquor industry and the broader consumer market [1] Group 1: Brand and Cultural Integration - The "Fire Explosion" brand leverages trendy beverage culture to express lifestyle and individuality, creating a brand ecosystem that integrates technology, culture, and interaction through digital IP characters [2] - The brand aims to deepen emotional connections with consumers by merging traditional liquor culture with modern technological experiences, thus broadening its consumer base and promoting the integration of traditional culture with contemporary consumption [2] Group 2: Transformation from Product to IP - The brand's exploration represents a new path for the liquor industry, transitioning from product-driven to IP-driven strategies, enhancing brand value through cultural output and emotional resonance [3] - The "Fire Explosion IP National Dealer Store Interactive Tour" will engage consumers in brand storytelling and social media sharing, creating a strong user-generated content effect and providing a model for experiential marketing in the liquor sector [3] Group 3: Industry Ecosystem Upgrade - The brand plans to use digital IP as a lever for ongoing strategic development, including city tours, cross-industry collaborations, and content co-creation to build a comprehensive brand ecosystem [4] - By opening up the IP cooperation ecosystem, the brand aims to shift the industry from product competition to ecological competition, injecting new energy into the sector through digitalization, IP development, and youth engagement [4]
数字人民币2.0落地 如何攻克POS机与菜市场?
Xin Lang Cai Jing· 2026-02-02 23:09
Core Insights - The digital renminbi is transitioning from a 1.0 version as "electronic cash" to a more versatile 2.0 version, as outlined in the People's Bank of China's action plan [1] - Unlike mobile payment platforms like Alipay and WeChat Pay, which require bank account linkage, the digital renminbi is a legal digital currency that operates independently [1] - Despite its penetration into various sectors, the adoption of digital renminbi remains limited, with many users still relying on traditional mobile payment methods [2] User Experience - The upgraded digital renminbi wallet now offers interest on balances, transforming it into a cash management tool that enhances user engagement [3] - Features like dual offline payment and traceable transactions provide added security and convenience, especially in low-connectivity scenarios [3] - However, user experience issues persist, such as limited compatibility with existing payment apps, which hinders broader adoption [5][6] Business Impact - For small and medium enterprises, the digital renminbi offers cost-saving benefits by eliminating transaction fees typically charged by third-party payment platforms [6][7] - The programmable nature of digital renminbi through smart contracts enhances operational efficiency in various business scenarios, including supply chain finance [7] - Pilot programs in cities like Qingdao demonstrate the potential for digital renminbi to streamline prepayment scenarios and improve cash flow management for businesses [4][7] Cross-Border Potential - The establishment of the digital renminbi international operation center in 2025 aims to facilitate cross-border payments, with banks playing a crucial role in this initiative [8] - Successful pilot projects, such as the first digital renminbi trade settlement between China and Laos, highlight the currency's potential in international trade [8] Government Applications - The digital renminbi is being integrated into government services, providing efficient payment options for taxes, social security, and subsidies [9] - Various regions are implementing digital renminbi solutions for tax payments and refunds, enhancing transparency and efficiency in public finance [9] Adoption Challenges - Despite the expanding functionalities and applications, the overall adoption of digital renminbi is still slow, primarily due to safety concerns and limited user incentives [10][11] - The transition of digital renminbi from M0 to M1 in early 2026 is expected to enhance its appeal and encourage broader usage among banks and consumers [11] - The future of digital renminbi hinges on its seamless integration into daily payment habits and mobile devices, which could lower barriers to adoption [11]
数字人主播等生成内容被纳入监管
Ren Min Ri Bao· 2026-02-02 08:05
《直播电商监督管理办法》(以下简称《办法》)自2月1日起施行,将数字人主播等纳入监管,以 促进人工智能技术在直播电商领域的规范应用。 如何将流量管控纳入监管工具箱?市场监管总局网络交易监督管理司相关负责人介绍,相对于其他 的电商业态,直播电商行业追逐流量的特征更为明显,许多直播间运营者、主播正是因为急于流量变 现,才导致假冒伪劣和虚假营销行为易发频发。 《办法》规定,市场监督管理、网信部门将相关直播间运营者、直播营销人员、直播营销人员服务 机构违法情况通报直播电商平台经营者的,直播电商平台经营者应当依据相关法律、法规、规章以及平 台规则,及时采取警示、限制功能、限制流量、暂停直播、限期停播、关闭账号、列入黑名单等处置措 施。 结合《办法》的实施,市场监管部门正加快推进直播电商平台服务管理国家标准的研制,通过统一 明确的技术规范和操作指引,发挥标准化在引领行业发展、提升服务水平方面的有效作用。 随着人工智能发展,数字人主播等生成内容大量出现。为避免人工智能成为生成或传播虚假信息 的"挡箭牌",《办法》将数字人主播等人工智能生成内容纳入监管视野,明确直播间运营者使用人工智 能等技术生成的人物图像、视频从事直播电商 ...
Soul App开源实时数字人生成模型SoulX-FlashTalk
Di Yi Cai Jing· 2026-02-02 07:51
(文章来源:第一财经) Soul App AI团队(Soul AI Lab)宣布已开源实时数字人生成模型SoulX-FlashTalk。据其介绍,这是首个 能够实现0.87s亚秒级超低延时、32fps高帧率,并支持超长视频稳定生成的14B数字人模型。 ...
数字人浙小景播报:海利得受机构券商关注最高
Quan Jing Wang· 2026-02-02 02:07
"不要把所有鸡蛋放在一个篮子里"——这句古老的谚语,道出了投资中最朴素却最有效的风险管理智 慧。在金融市场中,没有任何一项资产能永远上涨,也没有哪个行业能持续领跑。分散投资 (Diversification),正是通过将资金分配到不同资产类别、行业、地域甚至币种中,以降低单一风险对整 体portfolio的冲击,从而实现更平稳的长期回报。 全景网浙江投资者教育基地秉承"沟通创造价值"宗旨,以投资者关系互动为核心,聚焦金融信息资讯服 务,通过融媒体的方式,积极探索"互联网+投教"模式,以"线上+线下"相结合的方式,让投资者教育服 务触手可及。 投教小课堂:分散投资,降低风险 ...
数字人民币计息是应对数字货币全球博弈的关键一步
Sou Hu Cai Jing· 2026-01-31 17:42
Group 1 - The year 2025 marked a significant escalation and differentiation in the global digital currency landscape, transitioning from a niche experiment to a prominent force in the financial system [3] - The U.S. government underwent a fundamental shift in its digital finance strategy, establishing a regulatory framework for cryptocurrencies and emphasizing the importance of private sector-led blockchain innovation [4] - The global landscape is characterized by a dichotomy, with the U.S. embracing cryptocurrencies while China maintains strict regulations, leading to regulatory arbitrage opportunities [5][6] Group 2 - Central Bank Digital Currencies (CBDCs) possess irreplaceable strategic value but face challenges in development and promotion, necessitating a focus on strengths while avoiding weaknesses [5][6] - The introduction of an interest mechanism for the digital yuan is a crucial step towards creating a sustainable and responsible development model for digital currencies [9] - The digital yuan's interest mechanism aims to enhance its competitiveness and integrate it into existing financial systems, ensuring stability and avoiding risks associated with direct central bank involvement [10][11] Group 3 - The international cooperation on CBDCs should evolve beyond technical interoperability to address global digital financial governance, especially in light of the U.S. dollar's digital expansion [12] - Recommendations include promoting a diversified international monetary system and enhancing CBDC research and collaboration to prevent monopolization by a single country or private tech giants [13][14] - Coordinated global regulatory efforts are essential to mitigate risks associated with the cryptocurrency market and enhance overall governance capabilities [14]
告别“内卷”,用AI数字人重塑大屏新价值
Sou Hu Cai Jing· 2026-01-31 16:32
Group 1 - The traditional large screen market is facing intense competition, characterized by severe hardware homogenization and escalating price wars, leading to customer fatigue with single "large screen playback" [2] - The core demand of distributors is not just to sell a screen, but to provide ongoing value, enhance project premium capabilities, and increase customer loyalty [2] - The LED digital human intelligent large screen solution is designed as a new growth engine for distributors, transforming them from "screen suppliers" to "intelligent exhibition service providers" through a comprehensive "hardware + AI + service" approach [2] Group 2 - The LED digital human intelligent large screen launched by Soling AI integrates AI digital human interaction, intelligent explanation, and multimodal control, featuring six core functions that make the large screen "come alive" [3] - The solution offers one-stop services from hardware deployment to digital human image customization and content configuration, allowing distributors to provide complete intelligent large screen solutions without needing an AI technology background [3] - The industry is transitioning from "display" to "interaction" and from "playback" to "dialogue," positioning the LED digital human intelligent large screen as a choice for the future, creating value beyond the hardware itself [3]
唤醒上亿“钱包” 数字人民币跃入2.0时代
Core Insights - The digital renminbi has transitioned into its 2.0 version, introducing interest-bearing features and a "carbon inclusive" mini-program, enhancing its utility beyond mere cash transactions [1][2] - This evolution marks a significant shift from the previous 1.0 version, which was limited to non-interest-bearing electronic cash, to a more comprehensive financial asset aimed at changing personal finance habits and establishing a unique path for digital currency development in China [1][2] Group 1: Development and Features - The digital renminbi is a central bank-issued legal digital currency, developed through a decade of research and testing, with a dual-layer operational structure [2] - As of November 2025, the digital renminbi has processed 3.48 billion transactions, amounting to 16.7 trillion yuan, with 230 million personal wallets opened [3] - The 2.0 version allows users to earn interest on their digital renminbi balances, aligning them with commercial bank liabilities and enhancing its financial attributes [6][7] Group 2: Market Position and Challenges - Despite the growth in user wallets, the digital renminbi still faces challenges in user adoption compared to established payment platforms like Alipay and WeChat Pay, which dominate the market [4][5] - The digital renminbi's market share remains low, with a circulation balance of only 16.5 billion yuan, representing about 0.16% of the total cash in circulation (M0) [4] - The transition to 2.0 aims to address these challenges by enhancing user engagement and promoting long-term usage through interest incentives [5][11] Group 3: Future Implications - The introduction of interest-bearing features positions the digital renminbi as a competitive alternative to traditional bank deposits, potentially reshaping the financial landscape [8][9] - The digital renminbi's capabilities extend to cross-border payments, which could facilitate the internationalization of the renminbi and enhance China's position in global trade [10][13] - The digital renminbi's development is expected to address macroeconomic stability and financial security, integrating it into the broader monetary policy framework [9][10]
南京秦淮发放2.17万个数字人民币红包,新街口四大商城消费“满100减50”
Sou Hu Cai Jing· 2026-01-30 12:05
近年来,南京稳步推进数字人民币应用落地,已在交通出行、生活缴费、文化旅游、政务服务、商业消费等多个场景实现覆盖。本次活动聚焦于新街口核 心商圈,通过发放数字人民币消费红包这一直接惠民方式,进一步激活市场、释放消费潜力,并系统完善区域性数字人民币受理环境。通过参加此次活 动,四家商场的千余家餐饮、零售、娱乐类商户均已全面接入数字人民币支付系统,可为消费者提供便捷、安全的数字支付体验。 校对 陶善工 扬子晚报网1月30日讯(通讯员 陈婧 记者 张可)1月30日,由人民银行江苏省分行、南京市委金融办指导,秦淮区人民政府主办的"盛世秦淮·数币花开"数 字人民币专项促消费系列活动启动。本次活动面向"我的南京"APP实名注册用户,共发放2.17万个面值50元的数字人民币消费红包。 活动期间,领取红包的"我的南京"APP实名注册用户,在南京中央商场新街口店、南京新百中心店、南京金鹰新街口店、JLC金陵中环四家商场的千余家 指定商户消费,单笔满100元即可直接抵扣50元。据悉,红包由工商银行、农业银行、中国银行、建设银行、交通银行、邮储银行、招商银行、兴业银行 等八家运营机构共同支持。目前,活动红包领取通道已在"我的南京"A ...
工商银行取得信息交互方法专利提升虚拟数字人服务能力
Sou Hu Cai Jing· 2026-01-30 04:44
国家知识产权局信息显示,中国工商银行股份有限公司取得一项名为"信息交互方法、装置、设备和存 储介质"的专利,授权公告号CN116312537B,申请日期为2023年2月。 来源:市场资讯 天眼查资料显示,中国工商银行股份有限公司,成立于1985年,位于北京市,是一家以从事货币金融服 务为主的企业。企业注册资本35640625.7089万人民币。通过天眼查大数据分析,中国工商银行股份有 限公司共对外投资了28家企业,参与招投标项目5000次,财产线索方面有商标信息969条,专利信息 5000条,此外企业还拥有行政许可79个。 声明:市场有风险,投资需谨慎。本文为AI基于第三方数据生成,仅供参考,不构成个人投资建议。 ...