Core Viewpoint - The company achieved a contract sales amount of 61.5 billion yuan in the first half of 2025, representing an 11% year-on-year growth, successfully completing 51% of its annual sales target of 120.5 billion yuan, despite a downturn in the industry [1][7][10]. Group 1: Sales Performance - The sales area decreased by 22.3% year-on-year, while the average sales price increased by 42.8% to 42,123 yuan per square meter, primarily due to 80.5% of sales being concentrated in first-tier cities [1][7][10]. - The top three cities for sales were Beijing, Guangzhou, and Shanghai, with each city surpassing 10 billion yuan in sales, and Beijing alone accounting for nearly 20 billion yuan [1][10]. Group 2: Land Acquisition Strategy - In the first half of 2025, the company added 13 land parcels with a total construction area of approximately 1.484 million square meters, a year-on-year decrease of 13.8% [2][15]. - The proportion of land acquisition in first-tier cities reached 67.9%, with Beijing alone contributing 43.6% of the new land area [2][16]. - The total land reserve area as of mid-2025 was 20.431 million square meters, with 94% located in first-tier and key second-tier cities, ensuring sufficient support for the company's development over the next two to three years [2][19]. Group 3: Financial Performance - The company reported a property sales revenue of 44.03 billion yuan, a year-on-year increase of 34.2%, while the net profit attributable to shareholders was 1.37 billion yuan, a decrease of 25.2% [3][22]. - The gross profit margin decreased by 3.1 percentage points to 10.6%, and the net profit margin decreased by 1 percentage point to 6.3% [3][22]. Group 4: Financing and Financial Structure - The company maintained a relatively smooth financing channel, completing new financing of approximately 23.43 billion yuan, with a weighted average financing cost reduced by 0.33 percentage points to 3.16% [4][24]. - As of mid-2025, the total interest-bearing debt was 103.86 billion yuan, remaining stable compared to the beginning of the year, with a cash-to-short-term debt ratio of 1.76 [4][24]. Group 5: Commercial Business Development - The company adhered to its "big commercial" strategy, with direct commercial leasing income of 268 million yuan, a year-on-year decrease of 9.7% [5][26]. - The total area of leased commercial properties reached 1.099 million square meters, with steady growth in property management services [5][30].

Core Insights - The real estate market is showing signs of stabilization, with leading companies actively seeking investment opportunities in core cities [1][2][5] - Top 10 real estate companies accounted for 70% of the new value added in the first eight months, indicating a concentration of resources among leading firms [1][5] - Companies are focusing on high liquidity and high certainty land parcels to drive profitability recovery [1][6] Investment Trends - In the first eight months of 2023, the top 100 real estate companies invested a total of 605.6 billion yuan, a year-on-year increase of 28% [2][5] - Leading state-owned enterprises dominate land acquisition, with eight out of the top ten land acquirers being state-owned [5] - Green Town China, Poly Development, and China Overseas Property led in new value added, with 114.4 billion yuan, 99.6 billion yuan, and 92.3 billion yuan respectively [5][6] Strategic Focus - Companies are shifting their investment strategies to focus on first and second-tier cities, moving away from lower-tier markets [6][9] - The strategy includes a focus on high-quality land parcels to improve financial performance and reduce historical burdens from previous high-cost land acquisitions [6][9] - Companies like China Jinmao and China Overseas Property emphasize maintaining investment intensity while balancing risk [9][10] Market Outlook - Despite a seasonal decline in investment in August, the overall sentiment remains positive, with companies planning to maintain investment levels in core cities [8][9] - The market is expected to see further differentiation between cities, with first-tier and strong second-tier cities likely to stabilize first [9][10] - Companies are adopting a "宁缺毋滥" (prefer quality over quantity) approach, focusing on core cities and high-quality land [10]

Core Viewpoint - DBS published a research report indicating that Yuexiu Property's core profit for the first half of the year decreased by 12.6% year-on-year, which was better than expected due to stronger-than-anticipated development property profits and a lower degree of inventory impairment [1] Group 1 - The management reiterated its full-year pre-sale target of 120.5 billion yuan, implying a year-on-year growth of 5% [1] - The bank raised its earnings forecast for Yuexiu Property for the years 2025 to 2027 by approximately 13% to 21% to reflect the latest profit predictions [1] - The target price for Yuexiu Property was slightly increased from 5.79 HKD to 5.83 HKD while maintaining a "Buy" rating [1]

开栏语：时值"金九银十"传统销售旺季，北京楼市迎来政策与市场的双重变局。五环外限购优化、"好 房子"标准细化等政策组合拳，正重塑市场格局与购房预期。在这个关键节点，房企如何在这场品质竞 争中突围？购房者又该如何理性看待市场变化？北京商报推出"营销总看楼市'金九银十'"系列对话，透 过一线操盘手视角，解析产品打造逻辑、营销创新策略与市场趋势预判，聚焦政策落地效果、客群需求 变迁、产品升级方向，探讨房企如何以产品力、服务力与创新力回应市场变化。 "好房子"最终需要经得起客户用脚投票的检验，越秀不主张单纯的"以价换量"，而是将资源投向产品力 提升，通过实景呈现、物业服务升级等可见的价值提升来赢得客户认可，这是越秀地产北京公司营销负 责人赵峰在接受北京商报记者专访时给出的观点。对于即将到来的销售旺季，赵峰持谨慎乐观态度，她 认为市场回暖需要时间，但仍存改善型需求，关键要用产品和服务说话，让客户用实际行动为"好房 子"投票。 "好房子"是客户选出来的 今年以来，北京楼市政策持续松绑，其中"好房子"成为行业高频词。但在赵峰看来，"好房子"不应只是 政策规范下的产物，更应该是客户真实需求的反映。 "什么是好房子？不是仅看得 ...

股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 | 截至月份: | 2025年8月31日 | 狀態: | 新提交 | | --- | --- | --- | --- | | 致：香港交易及結算所有限公司 | | | | | 公司名稱: | 越秀地產股份有限公司 (在香港註冊成立的有限公司) | | | | 呈交日期: | 2025年9月1日 | | | | I. 法定/註冊股本變動 不適用 | | | | FF301 第 1 頁 共 10 頁 v 1.1.1 FF301 FF301 II. 已發行股份及/或庫存股份變動 | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | 於香港聯交所上市 (註1) | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 00123 | 說明 | | | | | | | | | 已發行股份（不包括庫存股份）數目 | | 庫存股份數目 | | 已發行股份總數 | | | 上月底結存 | | | 4,025,392,913 | | 0 | | 4, ...

Core Viewpoint - The Beijing real estate market is undergoing a transformation driven by policy changes and market dynamics, with a focus on product quality rather than price competition [2][3]. Policy and Market Changes - Recent policy relaxations in Beijing's real estate market have led to a heightened emphasis on what constitutes a "good house," reflecting genuine customer needs rather than just regulatory standards [3][4]. - The market is experiencing a "quality revolution," with developers shifting from price-based strategies to enhancing product quality [3][4]. Product Development and Customer Engagement - The company emphasizes the importance of product quality, which includes not only design and engineering but also ongoing customer interaction and feedback [5][6]. - Projects like the Huangshanmu Store in Chaoyang district are designed to meet "good house" standards, focusing on customer experience through improved lighting and private entryways [3][5]. Market Outlook and Customer Trends - The company holds a cautiously optimistic view for the upcoming "Golden September and Silver October" sales season, preparing two new projects targeting different customer segments [6][8]. - There is a notable shift in customer demographics, with younger buyers prioritizing aesthetics, quality, and lifestyle, prompting the company to innovate in project designs to meet these needs [6][7]. Strategic Partnerships and Land Acquisition - The company adopts a collaborative approach in land acquisition, partnering with local state-owned enterprises and quality developers to mitigate risks and enhance market familiarity [7][8]. - The focus is on selecting high-quality land parcels rather than specific regions, ensuring that the projects meet the desired standards [7]. Marketing Strategies - Different marketing strategies are employed based on project tiers, with high-end projects focusing on real-life presentations and community-building activities rather than heavy promotions [7][8]. - During the "Golden September and Silver October" period, the company plans to organize various activities and offer quality products to encourage buyer engagement [8].

开栏语：时值"金九银十"传统销售旺季，北京楼市迎来政策与市场的双重变局。五环外限购优化，"好房子"标准细化等政策组合拳，正在重塑市场格局与购 房预期。在这个关键节点，房企如何在这场品质竞争中突围？购房者又该如何理性看待市场变化？北京商报推出"营销总看楼市'金九银十'"系列对话，透过 一线操盘手视角，解析产品打造逻辑、营销创新策略与市场趋势预判，聚焦政策落地效果、客群需求变迁、产品升级方向，探讨房企如何以产品力、服务力 与创新力回应市场变化。 "好房子"最终需要经得起客户用脚投票的检验，越秀不主张单纯"以价换量"，而是将资源投入到产品力提升上，通过实景呈现、物业服务升级等可见的价值 提升来赢得客户认可，这是越秀地产北京公司营销负责人赵峰在接受北京商报记者专访时给出的观点。对于即将到来的销售旺季，赵峰持谨慎乐观态度，她 认为市场回暖需要时间，但改善型需求仍然存在，关键是要用产品和服务说话，让客户用实际行动为"好房子"投票。 "好房子"是客户选出来的 今年以来，北京楼市政策持续松绑，"好房子"成为行业高频词。但在赵峰看来，"好房子"不应只是政策规范下的产物，更应该是客户真实需求的反映。 在赵峰看来，当前北京新房市场 ...

Market Overview - In August, the Guangzhou real estate market remained subdued due to the traditional off-season and weather factors, with developers slowing down their sales pace and focusing on natural sales of existing projects [1] - As of August 24, the new residential sales area in Guangzhou for August was 381,000 square meters, showing a slight decrease compared to the previous month; however, the total sales area from January to August reached 4.315 million square meters, representing a year-on-year increase of 3.2% [1] Sales Performance of Real Estate Companies - The top 20 real estate companies in Guangzhou for the period from January to August 2025 achieved a total sales amount of 120.11 billion yuan, with the threshold for entering the top 20 being 1.51 billion yuan [5] - Poly Developments topped both the sales amount and equity amount rankings, with flow sales amounting to 26.33 billion yuan and equity sales at 21.80 billion yuan [8] - The second place was held by Yuexiu Property, with flow sales of 20.82 billion yuan and equity sales of 15.81 billion yuan [8] Sales Area of Real Estate Companies - The top 20 real estate companies in Guangzhou for sales area from January to August 2025 had a total sales area of 3.364 million square meters, with a threshold of 64,000 square meters to enter the top 20 [11] - Poly Developments led the sales area rankings with 551,000 square meters for flow area and 457,000 square meters for equity area [12] - Yuexiu Property followed in second place with 498,000 square meters for flow area and 378,000 square meters for equity area [12] Project Sales Performance - The top-selling project in Guangzhou from January to August 2025 was Poly Tianyi in Haizhu District, with a sales amount of 4.45 billion yuan [15] - The second-ranked project was Poly Dazhan in Tianhe District, with a sales amount of 3.89 billion yuan [15] - The top project by sales area was Asian Games City in Panyu District, with a sales area of 60,000 square meters [15]

Group 1 - The core viewpoint of the article highlights a general increase in Hong Kong real estate stocks, driven by the relaxation of housing purchase restrictions in Beijing and Shanghai, which are the strictest cities in terms of these policies [1][1][1] - Major real estate companies such as China Jinmao, New World Development, and Sunac China saw significant stock price increases, with China Jinmao rising over 4% [1][1][1] - Analysts suggest that if the real estate market continues to show weakness, cities like Beijing and Shanghai are likely to further ease purchase restrictions, indicating a potential shift in national housing policy [1][1][1] Group 2 - The China Index Academy anticipates that September will be a period of intensive real estate policy announcements, with new supportive measures expected to accelerate under the goal of stabilizing the market [1][1][1] - As the market anticipates a potential interest rate cut by the Federal Reserve in September, there is an expectation for increased domestic monetary policy flexibility, which could further benefit the real estate sector [1][1][1] - The real estate market is entering the "Golden September and Silver October" sales season, with expectations that property companies will accelerate their sales efforts in core cities, leading to a potential short-term increase in market activity [1][1][1]

Core Viewpoint - The sales performance of the top 100 real estate companies in China for the first eight months of 2025 shows a significant decline, with total sales amounting to 23,270.5 billion yuan, a year-on-year decrease of 13.3% [3][5]. Group 1: Sales Performance - The total sales of the top 100 real estate companies from January to August 2025 reached 23,270.5 billion yuan, with a year-on-year decline of 13.3% [3]. - The equity sales amount for the top 100 companies was 16,275.2 billion yuan, with an equity sales area of 83.828 million square meters [3]. - The top five companies by sales in the first eight months were Poly Development (181.2 billion yuan), Greentown China (156.3 billion yuan), China Overseas Property (150.3 billion yuan), China Resources Land (142.5 billion yuan), and China Merchants Shekou (124.05 billion yuan) [3][4]. Group 2: Market Dynamics - August is typically a slow sales month for the real estate market, with a reported 30% decrease in supply and a 12% month-on-month decline in transaction volume across 30 monitored cities [4][5]. - In August, the top 100 real estate companies achieved sales of 207.04 billion yuan, reflecting a month-on-month decrease of 1.9% and a year-on-year decrease of 17.6% [5]. - Despite the overall decline, 33% of the top 100 companies reported month-on-month sales growth in August, with 21 companies experiencing growth exceeding 30% [5]. Group 3: Future Outlook - The industry anticipates a potential recovery in September, driven by policy adjustments such as "recognizing houses but not loans" and lowering down payment ratios in major cities [6]. - The traditional peak sales season in September is expected to boost new home transaction volumes, with a gradual recovery in market confidence [6].