当楼市从概念营销回归实景为王，购房者的核心诉求早已从买到房升级为住得好。这场关于 交付力的 行业大考中，越秀地产以"好房子 新交付"战略破局，而越秀・青铁｜和樾府作为其高端产品系标杆， 正用一场现象级交付，为青岛高端人居写下全新注解——交付的不止是钢筋水泥的居所，更是可触摸、 有温度、全维度的生活方式。 行业变局下：从"交房子"到"交生活"的革新 告别野蛮生长的楼市旧时代，"所见即所得"成为衡量房企实力的核心标尺。当多数项目还在纠结保交付 的底线时，越秀地产已率先启动从物理空间交付到生活场景兑现的系统性升级。和樾府的交付实践，正 是这场革新的生动样本，它跳出传统交付的局限，以"新质感、新聚场、新生态"三重维度，重构高端人 居的价值逻辑。 归家第一礼：约75米挑檐下的仪式感序章 踏入和樾府，约75米横向挑檐的归家大堂首先映入眼帘，如同城市与社区的温柔分界线，将喧嚣隔绝在 外。酒店式环岛落客区搭配"樾鹭松岛"静水面景观，让每一次归家都充满尊崇感。两侧约3300㎡乌桕林 枝叶婆娑，光影透过叶片洒在石板路上，步步皆是诗意，为业主开启沉浸式归家体验。 园林藏匠心：让时光为生活提前就位 水石设计王煊大师打造的建筑外立面， ...

针对中建智地与越秀在北京两个项目运营方面的纠纷，11月16日晚间，中建智地、越秀北京、金茂北京 三家企业几乎在同一时间发布联合声明。声明称，北京朝阳黄杉木店项目（推广名紫京宸园、璞樾）是 由北京兴鼎房地产开发有限公司、北京方兴亦城置业有限公司与广州越秀华城房地产开发有限公司三家 联合竞得并合作开发的项目。各股东方经过坦诚协商、充分共创、达成共识，将秉持专业、阳光、公 开、透明的原则，推进项目开发经营各项工作，向社会及客户提供更好的产品和服务。 声明中的北京兴鼎房地产开发有限公司为中建智地旗下企业，北京方兴亦城置业有限公司为金茂下属公 司，广州越秀华城房地产开发有限公司为越秀下属公司。表面看，中建智地与越秀似乎是握手言和了， 但声明中没有透露任何达成共识的细节。 中建智地方面向智通财经表示："南北地块共同操盘，互派营销副职，金茂派观察员。" "双子"带来的祸端 中建智地与越秀的此次纠纷要追溯到今年4月。4月28日，中建智地+金茂+越秀+朝阳城开联合体以126 亿元底价摘得北京市朝阳区平房乡黄杉木店平房区城中村改造项目地块、孙河组团地块。黄杉木店地块 被分成两部分，中建智地独自操盘南地块，开发项目为紫京宸园；金茂 ...

Core Viewpoint - The joint development dispute over the Huangshanmu store site has been resolved through a reconciliation announcement, signaling the need for improved cooperation mechanisms among real estate companies to avoid future conflicts and ensure long-term collaboration [1][16]. Group 1: Background of the Joint Development - In April 2025, a consortium including China State Construction Intelligence, China Jinmao, and Yuexiu Real Estate won the bid for the Huangshanmu store site in Beijing's Chaoyang district for 12.6 billion yuan [3]. - The site was divided into two parts for development: the southern part "Zijing Chenyuan" managed by China State Construction Intelligence and the northern part "Puyue" managed by Yuexiu Real Estate, with China Jinmao focusing on product design [3][4]. Group 2: Shareholding Structure and Management - The shareholding structure shows that China State Construction Intelligence holds 50.1% in the southern project, while Yuexiu holds 17%, indicating a potential imbalance in decision-making power [4]. - The northern project has shareholdings of 49.9% for China State Construction Intelligence, 33.1% for China Jinmao, and 17% for Yuexiu, further complicating the management dynamics [4]. Group 3: Initial Cooperation and Marketing Strategy - The companies initially agreed on differentiated product strategies to avoid direct competition, with specific housing types planned for each project [5]. - A unified pricing strategy was established to maintain price consistency across both projects, leading to significant initial sales success [6]. Group 4: Emergence of Conflicts - Tensions arose when China State Construction Intelligence accused Yuexiu of engaging in malicious competition, undermining the agreed pricing logic and damaging overall project interests [8][11]. - Specific allegations included unreasonable pricing strategies and targeted marketing attacks that led to customer losses for the southern project [11][14]. Group 5: Resolution and Future Outlook - The reconciliation announcement on November 16 indicated that the companies reached a new agreement on key issues such as rights and responsibilities, allowing the project to resume normal operations [16]. - The effectiveness of the new cooperation model and the prevention of similar conflicts in the future remain to be seen [16].

Core Insights - The article emphasizes the transformation of the Chinese real estate industry towards a focus on quality and experience, redefining "delivery" as a measure of a company's comprehensive strength and brand promise [1][10] - Yuexiu Properties is pioneering the "Good House, New Delivery" system in the Beijing market, aiming to shift from merely delivering products to delivering a lifestyle [1][10] Group 1: New Delivery Concept - The "Good House, New Delivery" concept is exemplified by the successful delivery of the Yuexiu Xingyue project, which integrates new quality, community spaces, and ecological considerations into its design [1][3] - The delivery process includes meticulous attention to detail, such as the design of homecoming pathways and the quality of materials used, enhancing the overall living experience [3][5] Group 2: Community and Lifestyle - Yuexiu Xingyue focuses on creating emotional connections within the community through various interactive spaces and planned social activities, fostering a vibrant community life [3][5] - The project aims to transform static landscaping into dynamic spaces that encourage daily interactions among residents, thus enhancing community engagement [3][5] Group 3: Urban Integration - The project is strategically located in a prime area of Beijing, benefiting from excellent transportation links and proximity to educational and healthcare facilities, creating a "walkable" lifestyle [5][9] - Yuexiu Properties is recognized as a "land gene decoder," effectively integrating urban resources and contributing to city development [5][10] Group 4: Market Performance - Yuexiu Properties has achieved significant sales success in Beijing, ranking first in total sales amount among real estate companies in the first half of 2025 [5][10] - The company has established a strong presence in the Beijing market with multiple high-demand projects, showcasing its commitment to delivering quality homes [5][10] Group 5: Strategic Vision - The company's approach reflects a forward-looking strategy that prioritizes quality over scale, redefining delivery as the beginning of brand value growth [10][11] - Yuexiu Properties aims to create a unique competitive advantage by focusing on long-term community development and enhancing the overall living experience for residents [10][11]

来源：环球网 【环球网综合报道】11月16日晚，北京兴鼎房地产开发有限公司（中建智地+朝阳城开）、北京方兴亦 城置业有限公司（中国金茂）、广州越秀华城房地产开发有限公司（越秀地产）发布联合声明。 声明显示，北京朝阳黄杉木店项目（推广名紫京宸园、璞樾）是由北京兴鼎房地产开发有限公司、北京 方兴亦城置业有限公司与广州越秀华城房地产开发有限公司三家联合竞得并合作开发的项目。 各股东方经过坦诚协商、充分共创、达成共识，将秉持专业、阳光、公开、透明的原则，推进项目开发 经营各项工作，向社会及客户提供更好的产品和服务。 感谢社会各界的关注，也感谢广大客户朋友的理解与包容。 据悉，4月28日，黄杉木店地块由中建智地+中国金茂+越秀地产+朝阳城发联合体以126亿元的底价摘 得。项目包括南、北两幅住宅地块，南地块紫京宸园由中建智地主导营销，北地块璞樾则由越秀负责营 销与物业。 图源：中 建智地在北京 ...

备受关注的北京126亿元"地王"项目操盘权之争，以多方和解告终。 11月16日晚，中建智地、中国金茂、越秀地产发布联合声明称，北京朝阳黄杉木店项目（推广名紫京宸园、璞樾）是由北京兴鼎房地产开发有限公司、北京 方兴亦城置业有限公司与广州越秀华城房地产开发有限公司三家联合竞得并合作开发的项目。 各股东方经过坦诚协商、充分共创、达成共识，将秉持专业、阳光、公开、透明的原则，推进项目开发经营各项工作，向社会及客户提供更好的产品和服 务。 据第一财经报道，近日，一封由北京兴鼎房地产开发有限公司（中建智地旗下公司）发给广州国资委的"举报信"，在业内流传。围绕北京璞樾项目，央企中 建智地作为大股东，称操盘方越秀未遵循定价规则，对部分房源"暗中调价"，并影响了隔壁项目的销售。据接近双方企业人士处消息，上述"举报信"的存在 属实，目前项目各方股东正就该事件进行积极协商，争取妥善解决营销相关的问题。 据悉，针对市场此前最关注的操盘权争议，后续南北"双地块"将由三家联合操盘营销。同时，针对项目品质及服务，股东方将建立常态化沟通机制，公开项 目进展、透明化管理流程，从工程建设到物业服务，保障业主的合法权益。 今年4月28日，据北京规 ...

Group 1 - The core viewpoint of the report indicates that the stabilization of the residential balance sheet suggests a potential bottoming out in the real estate market, but the speed of improvement will determine the duration of this bottoming process [3][4] - The report highlights that since 2021, China's housing prices have cumulatively declined by 37%, which is longer than the average decline of 34% over 6.1 years in 42 countries, indicating that while the price drop is significant, the adjustment period in China is still relatively short [22][7] - The report identifies five major opportunities in the industry, including the stabilization of the residential asset-liability ratio, a decrease in the housing price-to-income ratio, improving rental yields, a bullish stock market potentially boosting wealth effects, and a deep clearing of supply-side issues [3][4] Group 2 - The industry outlook predicts a structural bottoming out, with opportunities arising for quality housing and commercial real estate, driven by policies focusing on demand recovery and high-quality development [3][4] - The report anticipates that the core cities will stabilize sooner due to healthier supply-demand relationships, with a forecast for sales volume and price declines to narrow in 2025-2026 [3][4] - The report maintains a "positive" rating for the real estate sector, recommending specific companies in the quality housing and commercial real estate segments, as well as undervalued firms and property management companies [3][4]

本文字数：997，阅读时长大约1.5分钟 2025.11.17 作者 |第一财经 孙梦凡 备受关注的北京豪宅合作纠纷事件，各方股东终于"握手言和"。 11月16日深夜，中建智地、越秀北京、金茂北京发布联合声明，针对北京朝阳黄杉木店项目（推广名紫 京宸园、璞樾），各股东方经过坦诚协商、充分共创、达成共识，将秉持专业、阳光、公开、透明的原 则，推进项目开发经营各项工作，向社会及客户提供更好的产品和服务。 这意味着，针对黄杉木店组团项目，三方将共同推进各项开发经营工作。三方股东一致承诺，将摒弃内 部分歧，以朝青板块长远价值为核心，通过统一规划衔接、协同营销节奏、规范定价机制，避免无序竞 争，共同维护市场健康生态。 据悉，针对市场此前最关注的操盘权争议，后续南北"双地块"将由三家联合操盘营销。同时，针对项目 品质及服务，股东方将建立常态化沟通机制，公开项目进展、透明化管理流程，从工程建设到物业服 务，保障业主的合法权益。 璞樾及"兄弟项目"紫京宸园，是当前北京市场上的热门新盘。 今年4月份时，"中建智地+金茂+越秀+朝阳城开"联合体，以126亿元拿下黄杉木店组合地块。随后项目 被分为两部分开发，南地块（紫京宸园）由中 ...

2025.11. 17 本文字数：997，阅读时长大约1.5分钟 作者 | 第一财经 孙梦凡 备受关注的北京豪宅合作纠纷事件，各方股东终于"握手言和"。 11月16日深夜，中建智地、越秀北京、金茂北京发布联合声明，针对北京朝阳黄杉木店项目（推广 名紫京宸园、璞樾），各股东方经过坦诚协商、充分共创、达成共识，将秉持专业、阳光、公开、透 明的原则，推进项目开发经营各项工作，向社会及客户提供更好的产品和服务。 联合声明 中建智地在北京 2025年11月16日 22:51 北京 63人 北京朝阳黄杉木店项目(推广名紫京宸 园、璞樾）是由北京兴鼎房地产开发有限公 司、北京方兴亦城置业有限公司与广州越秀 华城房地产开发有限公司三家联合竞得并合 作开发的项目。 据悉，针对市场此前最关注的操盘权争议，后续南北"双地块"将由三家联合操盘营销。同时，针对项 目品质及服务，股东方将建立常态化沟通机制，公开项目进展、透明化管理流程，从工程建设到物业 服务，保障业主的合法权益。 璞樾及"兄弟项目"紫京宸园，是当前北京市场上的热门新盘。 今年4月份时，"中建智地+金茂+越秀+朝阳城开"联合体，以126亿元拿下黄杉木店组合地块。随后项 目 ...

Core Insights - The launch of "Jiangnan Three Chapters" by Yuexiu Property in Hangzhou showcases the company's deep understanding of the local market and its commitment to high-end residential development [1][4][15] - The current Chinese real estate market has shifted from a "universal growth era" to a "value era," with a clear demand for premium assets in core cities like Hangzhou [3][4] - Yuexiu's projects aim to balance the "golden triangle" of scarce locations, excellent products, and controllable total prices, catering to high-net-worth individuals [3][4] Product Development - Since entering Hangzhou in 2010, Yuexiu has launched over 40 high-quality projects across various districts, establishing a strong reputation for quality and operational stability [4] - The "Jiangnan Three Chapters" reflects a mature high-end product development system, offering diverse high-end living options for affluent residents [4][15] - The projects incorporate local cultural elements and modern aesthetics, enhancing the living experience through thoughtful design [8][9] Architectural and Landscape Design - Each project within "Jiangnan Three Chapters" is inspired by unique cultural narratives from Hangzhou, integrating historical and aesthetic elements into the architecture [8][9] - The landscape design emphasizes interactive natural spaces, with features like a "three-dimensional canyon garden" and cascading water elements [10][12] - The swimming pool areas are designed to provide an immersive cultural experience, reflecting the essence of Hangzhou's natural beauty [12] Health and Wellness Integration - "Jiangnan Three Chapters" incorporates a comprehensive "10+N Healthy Living Technology" system, focusing on air quality, noise reduction, and water purification [14] - The projects are designed to maximize natural light and airflow, enhancing the overall living experience and comfort for residents [14] - The "Jiangnan Three Chapters" has achieved the highest level of health building certification, indicating a commitment to quality and wellness [14] Future Outlook - Yuexiu Property plans to continue its focus on high-quality product development and innovation in the Hangzhou market, aligning with national housing standards [4][15] - The company aims to connect urban living with cultural heritage and modern lifestyle needs, establishing itself as a leader in the high-end residential sector [15]