"五一"长假期间，中建智地开始为北京市朝阳区平房乡黄杉木店地块（下称"黄杉木店地块"）蓄客，北京宸园部分销售人员通过电话和社交软件向客户介绍 项目情况，并询问客户意向。 4月28日，中建智地、中国金茂和越秀地产组成的联合体以126亿元底价竞得"京土储挂（朝）[2025]011号"组团地块（下称"朝阳11号地"）。该地块由黄杉木 店住宅用地和孙河商办用地组成，其中黄杉木店地块楼面价为5.45万元/平方米。 朝阳11号地是2025年朝阳区土地市场的总价"地王"，亦为朝阳区土拍史上总价第二高的地块。尽管黄杉木店地块周边部分小区二手房挂牌价高达10万元/平 方米，但在当前的房地产市场下，开发商仍保持谨慎。 今年以来，北京、上海、杭州、成都等多个城市频现"地王"，如何有效消化这些"地王"成为各房企的现实问题。提前蓄客，是一种常规操作。 一位国有房企人士向经济观察报表示，一二线城市地价普遍较高，开发商竞得高价土地既是机遇，也是挑战。一旦项目去化不达预期，极有可能影响整个集 团的投资布局。 机遇与风险 一位中建智地营销人员透露，黄杉木店地块初步计划打造"宸"系产品，暂定户型面积为140—300平方米的纯改善型产品，并将引入 ...

Group 1 - The core viewpoint of the article highlights that Yuexiu Property Company Limited achieved a contract sales amount of 10.29 billion RMB in April, representing a year-on-year increase of 24% [1] - For the period from January to April, the cumulative contract sales amount reached 41.12 billion RMB, showing a year-on-year growth of 37% [1]

Core Insights - The "May Day" holiday marks a crucial marketing period for the Guangzhou real estate market, particularly in the Haizhu District, which has become one of the most competitive areas for property sales in the city [1][2] - Haizhu District recorded an average transaction price of 7.6 million yuan for residential properties from January to April, ranking second in the city, while the new supply-demand ratio of 2.29 is significantly higher than other districts [1] - The district has a substantial inventory of 4,542 residential units with a depletion cycle of 14.7 months, indicating a competitive market ahead as more residential land parcels are expected to be supplied [1][2] Market Dynamics - New projects such as Greentown Fuxiangyuan and Yuexiu Jiangwan Chaoqi are set to launch in the first half of 2025, and developers are leveraging new regulations to expedite sales during the holiday [2][3] - The average price for new homes in Haizhu has seen a decrease, with some projects offering significant discounts to attract buyers, indicating a shift in market dynamics [2][5] - The introduction of new housing regulations on May 1 is expected to enhance the market's acceptance of compliant products, potentially increasing transaction volumes [7] Sales Strategies - Developers are adopting aggressive pricing strategies to boost sales, with some projects reducing prices significantly to stimulate demand during the holiday period [5][7] - The trend of "pre-holiday rush" sales has become common, with many new projects offering substantial discounts and incentives to encourage quick sales [3][5] - The overall market sentiment is optimistic, with an increase in buyer inquiries and a rise in transaction rates observed in the lead-up to the holiday [7]

2025.05. 02 此外，万科地产、建发房产位于四百亿阵营，销售额分别为428.5亿元、426.7亿元，华发股份、越 秀地产、滨江集团卡位最后三个TOP10位次，销售金额分别为353.1亿元、312.4亿元、272.4亿 元。 鉴于楼市仍在恢复进程中，4月百强房企各梯队的销售门槛也出现一定分化，TOP10、TOP30和 TOP50房企的销售操盘金额门槛均有不同程度提升，而TOP20房企销售操盘金额门槛同比降低8.9% 至112.6亿元，TOP100房企门槛降低3.1%至17.9亿元。 在今年召开的业绩发布会上，房企已鲜少提及销售目标，大多判断将维持在近年平均水平。业内表 示，这说明房企不再唯"销售金额"论，将聚焦高质量发展部分，提升签约回款率，以优质项目修复毛 利率。 在销售策略上，房企多实施"一城一策、因城施策"营销策略，以加快应对市场的反应速度，确保每个 项目都有合理流速，持续去化的同时优化区域土储结构。同时，加强自有渠道的建设力度，通过数字 化营销降本增效。 本文字数：1230，阅读时长大约2分钟 作者 | 第一财经 孙梦凡 楼市传统"金三银四"时期，房企销售业绩如何？ 克而瑞发布的最新数据显示，4 ...

另外，从各城市群拿地金额来看，中指研究院的数据显示，长三角位居四大城市群之首。 业内人士认为，百强房企投资总量三个指标均同比正增长，显示出企业投资积极性筑底回升，土地市场呈现显著分化特征，市场集中度进一步提升，全国 市场仍尚未完全企稳。 重点城市土地交易活跃度显著提升。 克而瑞研究中心的数据显示，1—4月，新增土储百强房企的拿地金额同比增长42%，新增货值同比增长23.6%，总建筑面积同比增长3.2%。销售TOP10房 企新增货值占销售百强新增货值总量的69%，较2024年末增加7个百分点。 长三角位居四大城市群之首 从各城市群拿地金额来看，长三角位居四大城市群之首。 中指研究院的数据显示，1—4月，长三角TOP10企业拿地金额1146.7亿元，位居四大城市群之首，京津冀TOP10企业拿地金额698.0亿元，位列第二；中西 部TOP10企业拿地金额289.0亿元，位居第三。 从重点城市拿地金额TOP10房企来看，央企、国企和地方国资仍是主力，民企仅在重点深耕区域补充土储。绿城中国在杭州、上海、苏州等三个城市拿地 金额均进入前三，招商蛇口、中国金茂、华润置地、建发房产在4个城市位列拿地金额前十，头部企业聚焦核心 ...

Core Insights - The total land acquisition amount by the top 100 real estate companies in China reached 360.8 billion yuan from January to April 2025, marking a year-on-year increase of 26.6%, although the growth rate decreased by 4.0 percentage points compared to the previous month [1] - In April, 22 cities saw a more than 40% year-on-year increase in residential land transfer fees, indicating fierce competition among real estate companies for premium land parcels and reflecting the value of land in core areas [1] - Major cities such as Beijing, Hangzhou, Chengdu, Suzhou, Chongqing, and Nanjing auctioned high-premium land parcels, while the land market in many other cities continues to face short-term pressure [1] Group 1: Land Acquisition Data - The top three companies in terms of new land value from January to April 2025 are Greentown China with 64.2 billion yuan, China Jinmao with 59 billion yuan, and Poly Developments with 50.1 billion yuan [4] - The total new land value for the top 10 companies during this period was 456.16 billion yuan, accounting for 43.5% of the total for the top 100 companies, with a minimum threshold for new land value set at 3.5 billion yuan [4] - The Yangtze River Delta region led the four major city clusters with a land acquisition amount of 114.67 billion yuan, followed by the Beijing-Tianjin-Hebei region with 69.8 billion yuan, and the Central and Western regions with 28.9 billion yuan [4] Group 2: Company Rankings - The top 10 companies by total new value from January to April 2025 are as follows: Greentown China (64.2 billion yuan), China Jinmao (59 billion yuan), Poly Developments (50.1 billion yuan), China Merchants Shekou (47.1 billion yuan), and Shimao Group (45.6 billion yuan) [13] - The rankings for land acquisition amount and area for the top 100 companies show Greentown China leading in both metrics, with 31.3 billion yuan in land acquisition amount and 139 million square meters in area [7][8] - The data indicates a competitive landscape among real estate companies, with significant investments in land acquisition to secure future development opportunities [1][4]

Group 1 - Guangzhou's land market experienced a surge in transactions before the May Day holiday, with Yuexiu Property acquiring three plots in Baiyun District for a total price of approximately 2.545 billion yuan [2] - The first plot, located in the Baiyun District, was won by Yuexiu Property after over 20 bidding rounds, with a floor price of 33,623.6 yuan per square meter and a total land price of about 1.415 billion yuan [2] - The second plot, also in Baiyun District, was acquired for approximately 481 million yuan, with a floor price of 13,380 yuan per square meter and a premium rate of 15.61% [3] Group 2 - The third plot was secured by Yuexiu Property for around 649 million yuan, with a floor price of 18,745.34 yuan per square meter, following over 20 rounds of bidding [3] - Since October of the previous year, both new and second-hand home transaction volumes in Guangzhou have shown a continuous year-on-year increase for six months, indicating a stabilization in the market [4] - Yuexiu Property reported a strong performance in Q1, achieving 5.069 billion yuan in equity amount and 6.647 billion yuan in total amount, ranking second in four categories [4] - The company plans to focus on core cities and regions, particularly in first-tier cities and key second-tier provincial capitals, with a land acquisition budget of approximately 30 billion yuan for 2025, maintaining the same level as the previous year [4]

Core Viewpoint - The Guangzhou land market experienced a surge in activity ahead of the May Day holiday, with four residential land parcels planned for auction, totaling a starting price of 8.73 billion yuan. Two parcels in Baiyun District were successfully auctioned, while a high-value commercial land parcel in Tianhe District was withdrawn from sale due to market caution [1]. Group 1: Auction Results - The Baiyun District land parcel on Sha Tai Road was acquired by Guangzhou Yuxiu Real Estate Development Co., Ltd. for 141.515 million yuan, reflecting a premium of 21.5% over the starting price [1]. - The Baiyun District Jiahe Wanggang AB2112039 parcel was won by Guangzhou Hengxiu Real Estate Development Co., Ltd. for 48.132 million yuan, with a premium of 15.6% [1]. - Both winning companies are subsidiaries of Yuexiu Property [1]. Group 2: Market Conditions - The Tianhe Financial City land parcel was announced to be withdrawn from sale, indicating market caution towards large-scale, high-total-price parcels with a significant commercial component [1]. - The three Baiyun District parcels have relatively small sizes and favorable market conditions, attracting multiple bidders and indicating a recovery in the land market [13]. Group 3: Land Parcel Details - The Sha Tai Road parcel has a starting price of 116.515 million yuan and attracted nine bidders, highlighting strong interest in the area [5]. - The Jiahe Wanggang AB2112039 parcel has a starting price of 41.632 million yuan and includes obligations for the developer to construct public infrastructure and educational facilities [8][12]. - The Jiahe Wanggang AB2112050 parcel, also in Baiyun District, has a starting price of 54.857 million yuan and includes similar obligations for public infrastructure [11].

Financial Performance - The company's operating revenue for the year ended December 31, 2024, was RMB 86,400,562, an increase of 7.3% from RMB 80,222,011 in 2023[11]. - Gross profit for 2024 was RMB 9,053,918, down 26.5% from RMB 12,257,627 in 2023[11]. - Profit attributable to equity holders was RMB 1,040,055, a decrease of 67.3% compared to RMB 3,185,085 in 2023[11]. - Core net profit for 2024 was RMB 1,593,276, down 54.4% from RMB 3,493,235 in 2023[11]. - The gross profit margin was approximately 10.5%, a decrease of 4.8 percentage points year-on-year[75]. - The profit attributable to equity holders for 2024 was approximately RMB 1.04 billion, a significant decrease of 67.3% from 3.19 billion in 2023[95]. - The cumulative contract sales amount for 2024 was approximately RMB 114.54 billion, a year-on-year decrease of 19.4%, with a total sales area of about 3.92 million square meters, down 11.9%[96]. Assets and Liabilities - Total assets as of December 31, 2024, were RMB 410,452,984, an increase from RMB 401,178,728 in 2023[12]. - Total liabilities increased to RMB 306,373,816 in 2024 from RMB 298,969,948 in 2023[12]. - Cash and cash equivalents totaled RMB 50,049,249 as of December 31, 2024, compared to RMB 46,097,860 in 2023[12]. - The company's equity per share was RMB 13.73 as of December 31, 2024, slightly down from RMB 13.82 in 2023[12]. - As of December 31, 2024, total borrowings were approximately RMB 103.89 billion, with a net gearing ratio of 51.7%[125]. Dividends - The company declared a dividend of RMB 0.173 per share for 2024, down from RMB 0.347 in 2023[11]. - The board decided not to declare a final dividend for 2024, compared to a dividend of RMB 0.134 per share in 2023[123]. Sustainability Initiatives - Carbon emission intensity for public projects decreased by 22.37% compared to 2019, while residential projects saw a reduction of 3.91%[28]. - The company has set a target to reduce carbon emission intensity for public projects by 40% and for residential projects by 19% by 2030 compared to 2019 levels[37]. - The company has been recognized with a four-star rating in the Global Real Estate Sustainability Benchmark (GRESB) for two consecutive years[33]. - The company aims to achieve "net zero" targets through the promotion of green building technologies and sustainable community development practices[51]. - The company is committed to reducing carbon emissions by implementing zero-energy and zero-carbon building designs, successfully creating two "zero" projects[43]. Market Expansion and Strategy - The company is focusing on market expansion and new product development as part of its future strategy[11]. - The company aims to achieve at least 50% of its bonds and loans from sustainable finance by 2030[60]. - The company is actively pursuing new strategies for market expansion, including potential acquisitions and partnerships to enhance its development capabilities[187][199]. Project Development - The company acquired 24 new land parcels in 2024, totaling a construction area of approximately 2.71 million square meters[104]. - The total land reserve held by the company is approximately 19.71 million square meters, with 36.5% located in the Greater Bay Area[106]. - The company is currently developing multiple real estate projects across various cities, including Hangzhou, Nanjing, Wuhan, Zhengzhou, Changsha, Chengdu, and Xi'an, with a total land area of approximately 1,000,000 square meters[183][186][189][192][195][198]. Employee and Community Engagement - The company achieved a customer satisfaction score of 88 for residents and 97.59 for tenants, with a 100% employee training coverage rate[29]. - The company introduced the "Green Living Path" and "Sustainable Development Badge" initiatives in 2024 to enhance community engagement and social value[50]. - The group employed approximately 15,180 employees as of December 31, 2024, down from 18,800 employees on June 30, 2024[139]. Financial Management - The group's financial indicators under the "three red lines" policy remained in the "green" category, with a debt-to-asset ratio of 68.1%, a net debt ratio of 51.7%, and a cash-to-short-term debt ratio of 2.1 times[63]. - The weighted average borrowing cost decreased by 33 basis points year-on-year to 3.49%, maintaining a leading position in the industry[63]. - The group's working capital was approximately RMB 120.28 billion, down from RMB 128.08 billion in 2023, with a current ratio of 1.5[127]. Risk Management - The group is closely monitoring domestic and international interest rate market changes to optimize its debt structure and manage interest rate risks[132]. - The group anticipates continued support from central policies for economic recovery in China, despite challenges such as a slow recovery in the real estate market and internal consumption[133].

Core Viewpoint - Yuexiu Property successfully acquired land in Beijing's Chaoyang District for RMB 12.6 billion through a consortium, indicating a strategic expansion in a prime urban area [1][2]. Group 1: Acquisition Details - The consortium, in which Yuexiu Property holds a 95.475% stake through its subsidiary Guangzhou Yuexiu Huacheng Real Estate Development Co., Ltd., won the bid for the land parcels in Chaoyang District [1]. - The total land area for residential use is approximately 843 million square meters, with a total buildable area of about 3.133 billion square meters [2]. - The residential portion of the buildable area is around 219,300 square meters, while the commercial and educational components are significantly smaller [2]. Group 2: Project Characteristics - The land is designated for secondary residential and comprehensive commercial financial services, with specific conditions for the educational land to be built and transferred to relevant authorities [2]. - The location is strategically positioned within the Chaoyang S-level area, providing excellent access to major transportation routes and amenities, enhancing its attractiveness for potential buyers [2]. - Proximity to key commercial centers and educational institutions is expected to attract high-paying customers, bolstering the project's market potential [2].