Core Viewpoint - The article discusses the compensation plan for the Guangzhou Racecourse land, which is being reclaimed by the government, highlighting the financial implications for stakeholders and the future development potential of the site [3][4]. Compensation Plan - The total compensation amount for the racecourse land, covering an area of 362,000 square meters, is approximately 10 billion yuan, with the compensation being distributed among shareholders of Guangzhou Racecourse Operations Co., Ltd. after deducting taxes and necessary expenses [3][4]. - The largest shareholder, Guangzhou Yuecheng Investment Operations Co., Ltd., will receive about 3.31 billion yuan from the compensation, while other shareholders will receive varying amounts based on their ownership percentages [4]. Future Development Potential - The racecourse site is located in the eastern area of Zhujiang New Town, which is considered the last undeveloped prime land in Guangzhou's CBD, potentially generating significant compensation benefits [4][5]. - The detailed planning for the site has been publicly announced, aiming to integrate high-end commercial, innovative industries, and community functions, with a total land area of 442,800 square meters [5][6]. - The site is strategically positioned in a traditional luxury residential area, with recent projects in the vicinity achieving record sales, indicating strong market interest [6]. Market Dynamics - Despite the prime location, the article notes that the Zhujiang New Town area has experienced price adjustments due to competition from nearby financial districts, with some properties seeing prices drop below 100,000 yuan per square meter [6]. - The development cycle for the site is expected to be lengthy, leading to uncertainty in future pricing, although developers may adopt a conservative approach [6].

被称为广州珠江新城"遗珠"的赛马场地块，又有重磅消息，相关地块的补偿方案出炉。 根据《关于由政府收回广州赛马场运营管理有限公司马场地块和国有土地使用权收回的补偿方案》披露，越秀集团作为做地主体配合收回马场地块，并支付 补偿款；跑马场地块土地面积36.2万平方米，采用有偿回收、货币补偿方式，土地使用权人为广州赛马场运营管理有限公司；补偿款总额约为100亿元（具 体以政府批复的补偿方案为准）。 具体的补偿款分配方式显示，广州赛马场运营管理有限公司收到补偿款后，扣减公司需缴纳税费及必要的支出和费用后，补偿款预计约66.4亿元，由广州赛 马场运营管理有限公司根据章程按各股东持股比例分配（最终以专项审计报告为准）。 据企查查信息，广州赛马场运营管理有限公司共由7个股东组成。其中，第一大股东为越秀集团旗下广州越成投资运营有限公司，持股比例49.85%；其次为 广州市天河投资集团有限公司、广州市新塘商业运营管理有限公司，持股比例分别为16%、15.15%，均隶属于天河区政府。 马场周边地块遍布豪宅。 广东省住房政策研究中心首席研究员李宇嘉也表示，马场位于广州珠江新城东区，是广州CBD最后一块未充分开发的优质地块，涉及员村、 ...

Core Viewpoint - The Guangzhou Racecourse land plot is undergoing a significant compensation plan, with a total compensation amount of approximately 10 billion yuan, as the government plans to reclaim the land for redevelopment purposes [2][4]. Group 1: Compensation Plan Details - The compensation plan involves the Guangzhou Yuexiu Group being designated as the main entity for the redevelopment project of the low-efficiency land in the Tianhe District [4]. - The total area of the land to be reclaimed is 362,048 square meters, with the land rights currently held by Guangzhou Racecourse Operation Management Co., Ltd. [4]. - The compensation will be based on the assessed value of the land use rights, buildings, and other attached properties, with the total compensation amount estimated at around 10 billion yuan [4][5]. Group 2: Distribution of Compensation - After deducting taxes and necessary expenses, the expected net compensation for Guangzhou Racecourse Operation Management Co., Ltd. is approximately 6.64 billion yuan, which will be distributed among shareholders based on their ownership ratios [5]. - Shareholders will have the option to purchase properties within the redeveloped racecourse area after receiving their compensation dividends [5]. Group 3: Current Status of the Racecourse - The Guangzhou Racecourse, established in 1992, has transitioned from a racing venue to a low-efficiency commercial area, including automotive, home furnishings, and dining establishments [7]. - The racecourse is located in the highly valuable Zhujiang New Town area, often referred to as the "last treasure land" due to its potential for redevelopment [7]. - Recent planning documents indicate intentions to transform the racecourse area into a vibrant public cultural and commercial space [7].

Core Viewpoint - The news discusses the compensation plan for the Guangzhou Racecourse land, which involves a compensation amount of approximately 10 billion yuan, highlighting the significance of this land in the context of urban redevelopment in Guangzhou [1][3]. Compensation Plan Details - The compensation plan involves a total land area of 362,000 square meters, with a total compensation amount of about 10 billion yuan, expected to be approximately 6.64 billion yuan after deducting taxes and necessary expenses [1][5]. - Shareholders will have the option to purchase the redeveloped "Racecourse land property" after receiving compensation [2]. Stakeholder Involvement - The plan will be discussed and voted on by all shareholders of the Shidong Eighth and Ninth Cooperative Economic Societies in Tianhe District on November 26, 2025 [4]. - Yuexiu Group has been confirmed as the main entity responsible for the land recovery and compensation payment [6][7]. Market Context - The Racecourse land is considered a "core treasure" in Zhujiang New Town, making it a lucrative investment opportunity for shareholders [3]. - The market anticipates that the starting price for the Racecourse land could be close to 20 billion yuan, significantly higher than the previous record of 11.755 billion yuan for the Poly Flour Factory land [13]. Development Potential - The total building area after land use adjustment is projected to reach 730,000 square meters, including 220,000 square meters for high-end residential and 500,000 square meters for commercial and educational facilities [13]. - The entry of high-end commercial projects, such as SKP, is expected to enhance the development value of the Racecourse land, positioning it as a key player in Guangzhou's market [15].

Core Viewpoint - A dispute between a central enterprise-backed real estate company and a local state-owned real estate company has been resolved through mutual agreement, highlighting the competitive dynamics in the Beijing real estate market [1][8]. Group 1: Project Development and Collaboration - The Beijing Huangshanmu store project, also known as Zijing Chenyuan and Puyue, is a joint development by Guangzhou Yuexiu Real Estate, Beijing Xingding Real Estate, and Beijing Fangxing Yicheng Real Estate, with a total land acquisition cost of 12.6 billion yuan [1][2]. - The three companies have agreed to collaborate on marketing and project development, adhering to principles of professionalism, transparency, and better service delivery to clients [1][9]. - The shareholding structure shows that Beijing Xingchang Real Estate (Zijing Chenyuan project) is 50.1% owned by Zhongjian Zhidi, 32.9% by China Jinmao, and 17% by Yuexiu Real Estate [2]. Group 2: Market Competition and Pricing Issues - Allegations of unfair competition were raised by Zhongjian Zhidi against Yuexiu Real Estate, claiming that the latter's marketing strategies led to customer loss and disrupted pricing order in the market [5][6]. - The pricing strategy for both projects was supposed to follow a unified standard based on core dimensions such as unit type and location, but discrepancies arose during the marketing process [4][5]. - The competitive environment is intense, with both projects targeting high-end improvement customers, leading to significant media attention and market discussions [6][7]. Group 3: Sales Performance - Zijing Chenyuan achieved sales of 5.65 billion yuan shortly after its launch, while Puyue reported sales of 4.565 billion yuan, indicating strong market interest [3][6]. - As of November 16, Zijing Chenyuan had 111 units signed at an average price of approximately 98,000 yuan per square meter, while Puyue had 117 units signed at around 99,600 yuan per square meter [6]. Group 4: Future Market Outlook - The Huangshanmu store area is positioned as a prime location for residential development, with plans for 30 high-quality residential land resources to be released in Chaoyang District over the next three years [7]. - The collaboration between these companies is seen as a strategy to mitigate risks and enhance competitiveness in a challenging real estate market [6].

当楼市从概念营销回归实景为王，购房者的核心诉求早已从买到房升级为住得好。这场关于 交付力的 行业大考中，越秀地产以"好房子 新交付"战略破局，而越秀・青铁｜和樾府作为其高端产品系标杆， 正用一场现象级交付，为青岛高端人居写下全新注解——交付的不止是钢筋水泥的居所，更是可触摸、 有温度、全维度的生活方式。 行业变局下：从"交房子"到"交生活"的革新 告别野蛮生长的楼市旧时代，"所见即所得"成为衡量房企实力的核心标尺。当多数项目还在纠结保交付 的底线时，越秀地产已率先启动从物理空间交付到生活场景兑现的系统性升级。和樾府的交付实践，正 是这场革新的生动样本，它跳出传统交付的局限，以"新质感、新聚场、新生态"三重维度，重构高端人 居的价值逻辑。 归家第一礼：约75米挑檐下的仪式感序章 踏入和樾府，约75米横向挑檐的归家大堂首先映入眼帘，如同城市与社区的温柔分界线，将喧嚣隔绝在 外。酒店式环岛落客区搭配"樾鹭松岛"静水面景观，让每一次归家都充满尊崇感。两侧约3300㎡乌桕林 枝叶婆娑，光影透过叶片洒在石板路上，步步皆是诗意，为业主开启沉浸式归家体验。 园林藏匠心：让时光为生活提前就位 水石设计王煊大师打造的建筑外立面， ...

针对中建智地与越秀在北京两个项目运营方面的纠纷，11月16日晚间，中建智地、越秀北京、金茂北京 三家企业几乎在同一时间发布联合声明。声明称，北京朝阳黄杉木店项目（推广名紫京宸园、璞樾）是 由北京兴鼎房地产开发有限公司、北京方兴亦城置业有限公司与广州越秀华城房地产开发有限公司三家 联合竞得并合作开发的项目。各股东方经过坦诚协商、充分共创、达成共识，将秉持专业、阳光、公 开、透明的原则，推进项目开发经营各项工作，向社会及客户提供更好的产品和服务。 声明中的北京兴鼎房地产开发有限公司为中建智地旗下企业，北京方兴亦城置业有限公司为金茂下属公 司，广州越秀华城房地产开发有限公司为越秀下属公司。表面看，中建智地与越秀似乎是握手言和了， 但声明中没有透露任何达成共识的细节。 中建智地方面向智通财经表示："南北地块共同操盘，互派营销副职，金茂派观察员。" "双子"带来的祸端 中建智地与越秀的此次纠纷要追溯到今年4月。4月28日，中建智地+金茂+越秀+朝阳城开联合体以126 亿元底价摘得北京市朝阳区平房乡黄杉木店平房区城中村改造项目地块、孙河组团地块。黄杉木店地块 被分成两部分，中建智地独自操盘南地块，开发项目为紫京宸园；金茂 ...

Core Viewpoint - The joint development dispute over the Huangshanmu store site has been resolved through a reconciliation announcement, signaling the need for improved cooperation mechanisms among real estate companies to avoid future conflicts and ensure long-term collaboration [1][16]. Group 1: Background of the Joint Development - In April 2025, a consortium including China State Construction Intelligence, China Jinmao, and Yuexiu Real Estate won the bid for the Huangshanmu store site in Beijing's Chaoyang district for 12.6 billion yuan [3]. - The site was divided into two parts for development: the southern part "Zijing Chenyuan" managed by China State Construction Intelligence and the northern part "Puyue" managed by Yuexiu Real Estate, with China Jinmao focusing on product design [3][4]. Group 2: Shareholding Structure and Management - The shareholding structure shows that China State Construction Intelligence holds 50.1% in the southern project, while Yuexiu holds 17%, indicating a potential imbalance in decision-making power [4]. - The northern project has shareholdings of 49.9% for China State Construction Intelligence, 33.1% for China Jinmao, and 17% for Yuexiu, further complicating the management dynamics [4]. Group 3: Initial Cooperation and Marketing Strategy - The companies initially agreed on differentiated product strategies to avoid direct competition, with specific housing types planned for each project [5]. - A unified pricing strategy was established to maintain price consistency across both projects, leading to significant initial sales success [6]. Group 4: Emergence of Conflicts - Tensions arose when China State Construction Intelligence accused Yuexiu of engaging in malicious competition, undermining the agreed pricing logic and damaging overall project interests [8][11]. - Specific allegations included unreasonable pricing strategies and targeted marketing attacks that led to customer losses for the southern project [11][14]. Group 5: Resolution and Future Outlook - The reconciliation announcement on November 16 indicated that the companies reached a new agreement on key issues such as rights and responsibilities, allowing the project to resume normal operations [16]. - The effectiveness of the new cooperation model and the prevention of similar conflicts in the future remain to be seen [16].

Core Insights - The article emphasizes the transformation of the Chinese real estate industry towards a focus on quality and experience, redefining "delivery" as a measure of a company's comprehensive strength and brand promise [1][10] - Yuexiu Properties is pioneering the "Good House, New Delivery" system in the Beijing market, aiming to shift from merely delivering products to delivering a lifestyle [1][10] Group 1: New Delivery Concept - The "Good House, New Delivery" concept is exemplified by the successful delivery of the Yuexiu Xingyue project, which integrates new quality, community spaces, and ecological considerations into its design [1][3] - The delivery process includes meticulous attention to detail, such as the design of homecoming pathways and the quality of materials used, enhancing the overall living experience [3][5] Group 2: Community and Lifestyle - Yuexiu Xingyue focuses on creating emotional connections within the community through various interactive spaces and planned social activities, fostering a vibrant community life [3][5] - The project aims to transform static landscaping into dynamic spaces that encourage daily interactions among residents, thus enhancing community engagement [3][5] Group 3: Urban Integration - The project is strategically located in a prime area of Beijing, benefiting from excellent transportation links and proximity to educational and healthcare facilities, creating a "walkable" lifestyle [5][9] - Yuexiu Properties is recognized as a "land gene decoder," effectively integrating urban resources and contributing to city development [5][10] Group 4: Market Performance - Yuexiu Properties has achieved significant sales success in Beijing, ranking first in total sales amount among real estate companies in the first half of 2025 [5][10] - The company has established a strong presence in the Beijing market with multiple high-demand projects, showcasing its commitment to delivering quality homes [5][10] Group 5: Strategic Vision - The company's approach reflects a forward-looking strategy that prioritizes quality over scale, redefining delivery as the beginning of brand value growth [10][11] - Yuexiu Properties aims to create a unique competitive advantage by focusing on long-term community development and enhancing the overall living experience for residents [10][11]

来源：环球网 【环球网综合报道】11月16日晚，北京兴鼎房地产开发有限公司（中建智地+朝阳城开）、北京方兴亦 城置业有限公司（中国金茂）、广州越秀华城房地产开发有限公司（越秀地产）发布联合声明。 声明显示，北京朝阳黄杉木店项目（推广名紫京宸园、璞樾）是由北京兴鼎房地产开发有限公司、北京 方兴亦城置业有限公司与广州越秀华城房地产开发有限公司三家联合竞得并合作开发的项目。 各股东方经过坦诚协商、充分共创、达成共识，将秉持专业、阳光、公开、透明的原则，推进项目开发 经营各项工作，向社会及客户提供更好的产品和服务。 感谢社会各界的关注，也感谢广大客户朋友的理解与包容。 据悉，4月28日，黄杉木店地块由中建智地+中国金茂+越秀地产+朝阳城发联合体以126亿元的底价摘 得。项目包括南、北两幅住宅地块，南地块紫京宸园由中建智地主导营销，北地块璞樾则由越秀负责营 销与物业。 图源：中 建智地在北京 ...