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从春节档的乘数效应,看大麦娱乐线下消费布局的价值兑现
Zhi Tong Cai Jing· 2026-02-26 03:01
2月15日,"最长春节假期"拉开帷幕。在今年这个长达9天的假期里,作为春节社交的刚需性节目,春节档 电影自然而然又一次成为大众关注的焦点之一。虽从声浪来说,2026春节档电影不及去年声势浩大,但相 比于以往春节档喜剧片扎堆的单调格局,今年春节档可以说是各种类型电影争奇斗妍。比如,张艺谋导演 作品《惊蛰无声》交出了一份现代谍战题材的新可能;《镖人:风起大漠》(以下简称《镖人》)以拳拳 到肉的极致江湖故事实现接连逆跌;《飞驰人生3》《熊出没·年年有熊》等合家欢续作,满足了观众对"情 怀"的期待,让观众在熟悉的面孔中找寻"年味"。 春节档电影类型更趋多元,而这只是表面显性的新变化之一,继续抽丝剥茧则可以窥见行业更大的"新 意":电影经济作为拉动内需的强力马车,正激发出更强大的文娱消费乘数效应。关于此,上月由国家电 影局发布的一项数据便是最有力的证明:2025年,中国电影(600977)全产业链产值达8172.59亿元,票房 拉动系数高达1∶15.77,意味着每1元票房产生了接近16元的关联产值。 从取景地旅游到IP衍生品开发,从观影带动的餐饮交通到沉浸式体验消费,电影的经济辐射半径,早已远 远超出了影院范畴。或许正 ...
从春节档的乘数效应,看大麦娱乐(01060)线下消费布局的价值兑现
智通财经网· 2026-02-26 02:39
2月15日,"最长春节假期"拉开帷幕。在今年这个长达9天的假期里,作为春节社交的刚需性节目,春节档电影自然而然又一次成为大众关注的焦点之一。虽 从声浪来说,2026春节档电影不及去年声势浩大,但相比于以往春节档喜剧片扎堆的单调格局,今年春节档可以说是各种类型电影争奇斗妍。比如,张艺谋 导演作品《惊蛰无声》交出了一份现代谍战题材的新可能;《镖人:风起大漠》(以下简称《镖人》)以拳拳到肉的极致江湖故事实现接连逆跌;《飞驰人 生3》《熊出没·年年有熊》等合家欢续作,满足了观众对"情怀"的期待,让观众在熟悉的面孔中找寻"年味"。 春节档电影类型更趋多元,而这只是表面显性的新变化之一,继续抽丝剥茧则可以窥见行业更大的"新意":电影经济作为拉动内需的强力马车,正激发出更 强大的文娱消费乘数效应。关于此,上月由国家电影局发布的一项数据便是最有力的证明:2025年,中国电影全产业链产值达8172.59亿元,票房拉动系数 高达1∶15.77,意味着每1元票房产生了接近16元的关联产值。 从取景地旅游到IP衍生品开发,从观影带动的餐饮交通到沉浸式体验消费,电影的经济辐射半径,早已远远超出了影院范畴。或许正是前瞻预判到了这一新 的 ...
AI购票、取景地打卡,大麦娱乐助力春节档释放“电影+”线下消费潜力
Zhong Guo Jing Ji Wang· 2026-02-24 06:33
数据显示,2023-2025年春节档女性观众占比都超过60%,而今年男性观众占比则出现明显增长。灯塔专业版数据分析师陈晋表示:"这一变化主要得益于 《飞驰人生3》《镖人:风起大漠》等影片的热映,有效拉动了男性观众的观影热情,使得今年春节档电影市场的男女比例更加均衡。" 2月24日,大麦娱乐旗下灯塔研究院发布《2026年春节档电影市场洞察报告》。报告显示,2026年春节档总票房达57.52亿,总观影人次1.20亿,电影《飞驰 人生3》《惊蛰无声》《镖人:风起大漠》分列档期票房前三名。 2026年春节档:社交需求稳定,下沉趋势加强,男性用户占比提升 灯塔研究院报告显示,2026年春节档平均票价47.8元,创2021年以来新低,观众观影门槛进一步降低;总场次超435万,创春节档历史新高;双人观影占比 48.5%、多人观影占比22.2%,双人和多人观影合计占比再破70%,社交需求仍是春节档观影的稳定基石。 从地域分布来看,三四线票房占比近53%,下沉趋势进一步加强。其中,《飞驰人生3》《惊蛰无声》《熊出没.年年有熊》《熊猫计划之部落奇遇记》4部 影片在下沉市场票房占比均超五成;《熊出没.年年有熊》下沉表现最为显著。城 ...
港股异动丨影视股大跌 猫眼娱乐跌超7% 春节挡票房同比大幅下滑
Ge Long Hui· 2026-02-24 03:15
关注后续影片定档节奏和表现。展望后续,《天才游戏》《千金不换》等国产影片,《呼啸山庄》《挽 救计划》等进口影片已定档,其他储备国产影片《蛮荒禁地》《转念花开》《抓特务》《澎湖海战》 等;进口影片《奥德赛》《覆仇者联盟5》。(格隆汇) 港股影视股大幅下跌,其中,大麦娱乐大跌9%,猫眼娱乐大跌7.5%,欢喜传媒跌超5%,英皇文化产 业、稻草熊娱乐、中国星集团跟跌。 消息上,中金发表报告指,根据艺恩,截至2月23日10时统计,2026年春节档有效票房期前6天(大年初 一至初六、2/17至2/22)票房为50.77亿元人民币(下同),较2025年春节档前6天下降38.7%,预计档期票房 或低于此前预期的65至85亿元区间,主要因高基数下龙头影片欠缺。《飞驰人生3》票房领跑,《惊蛰 无声》位居第二名。 | 代码 | 名称 | 最新价 | 涨跌幅 へ | | --- | --- | --- | --- | | 01060 | 大麦娱乐 | 0.810 | -8.99% | | 01896 | 猫眼娱乐 | 6.340 | -7.45% | | 01003 | 欢喜传媒 | 0.270 | -5.26% | | 00491 ...
“史上最长春季档”总票房超57亿元:总场次刷新纪录,《飞驰人生3》29亿元断层式领跑
Xin Lang Cai Jing· 2026-02-23 14:51
| 奇遇记 | 19255.95 | 3.3% | 6.2% | 17.2% | | --- | --- | --- | --- | --- | | 2026-02-17上映 | | | | | | 星河入梦 | 8039.53 | 1.4% | 3.4% | 12.5% | | 2026-02-17上映 | | | | | | 夜王 | 7096.30 | 1.2% | 1.3% | 22.9% | | 2026-02-20上映 | | | | | | 疯狂动物城2 | 2802.42 | 0.4% | 2.6% | 5.1% | | 2025-11-26上映 | | | | | | 重返·狼群 | 1271.03 | 0.2% | 0.6% | 10.6% | | 2026-02-19重映 | | | | | | 阿凡达3 | 823.78 | 0.1% | 0.6% | 3.9% | | 2025-12-19上映 | | | | | 值得一提的是,从全年票房来看,2月23日下午,据央视新闻援引网络平台数据,2026年年度电影总票 房(含预售)突破80亿,暂列全球单一市场票房第一。此外,截至目前,2026 ...
刚刚,突破40亿元
Zhong Guo Ji Jin Bao· 2026-02-21 06:21
【导读】春节档票房突破40亿元,《飞驰人生3》独占半壁江山 中国基金报记者 晨曦 大家好!继续一起关注春节档票房的情况~ 2月21日中午,灯塔专业版数据显示,2026年春节档票房(含预售)突破40亿元。2026年春节档总场次已超400万次,刷新中国影视春节档总场次纪录。 | の 电影 | ○ 灯塔专业版 ▲Q (^ | | | | --- | --- | --- | --- | | 2026春节档·新片票房榜 | | | | | 专国 ▲ | 2026年春节档/02.15-02.23 ▼ ♥ ◎ 含服务费 | | | | 情 40.01z | | | 海 | | 4 > | | | 明 档 | | 含预售实时 北京时间 12:05:36 更新 ① | | | | | | | | 返回今日 > | | 总出票: 8227.36万张 ① | 场次: 403.37万 平均票价: 48.6 | | | | de 电影票房排名 | 更多指标 ▼ | | | | 影片 档期票房 | 票房占比 平均票价 场均人次 | | | | (万) | | | | | 飞驰人生3 204338.63 | 49.5 | 51.1% | ...
大麦娱乐入股香港快达票,联手开拓港澳台演出及票务市场
Sou Hu Cai Jing· 2026-02-13 03:07
Core Insights - Damai Entertainment announced a strategic investment partnership with Hong Kong ticketing platform Kuaidao on February 13, aiming to leverage their strengths in the Greater China ticket sales market to jointly explore the Hong Kong, Macau, and Taiwan performance and ticketing market [1] Group 1: Cooperation Details - The cooperation involves multiple levels, including technology support from Damai to Kuaidao, which will promote Damai's ticketing solutions in Hong Kong, Macau, and Taiwan [3] - Business collaboration will focus on offline performance consumption scenarios, sales network construction, and intelligent ticketing services, along with cross-platform ticket distribution and marketing activities [3] - The market strategy will target the Greater Bay Area, facilitating ticket purchasing for Hong Kong and Macau users for mainland performances, and vice versa for mainland audiences [3] Group 2: Company Backgrounds - Kuaidao, established in 2000, is a well-known local ticketing platform in Hong Kong, serving over 5 million users annually and providing ticketing services for more than 30,000 events in the past two decades [3] - Damai Entertainment operates across various sectors, including film, performances, IP commercial derivatives, series, artist management, and ticketing platforms, with a user base of 300 million on its Damai platform [3] - In recent years, Damai has been actively advancing its layout in the Greater China region through commercial investments and project collaborations [3]
大麦娱乐与快达票达成战略投资合作,将共同开发港澳台市场
Sou Hu Cai Jing· 2026-02-13 02:10
Core Insights - The strategic investment partnership between Damai Entertainment and HK Ticket aims to enhance ticket sales experiences in the Greater China region through collaboration and resource integration [3][5] - Damai Entertainment will acquire a stake in HK Ticket, facilitating deeper commercial connections and expanding their market presence in Hong Kong, Macau, and Taiwan [3][5] Group 1: Company Overview - Damai Entertainment is a diversified entertainment company involved in film, performances, IP commercialization, series, artist management, and ticketing, with a user base of 300 million [4] - HK Ticket, established in 2000, is a well-known ticketing platform in Hong Kong, serving over 5 million users annually and providing ticketing services for more than 30,000 events across various venues [4] Group 2: Strategic Partnership Details - The partnership will leverage Damai's technological support and ticketing system services to enhance HK Ticket's operational efficiency and user experience [3][5] - Both companies will engage in cross-platform ticket distribution and marketing activities to improve their ticketing services and market outreach [3][5] Group 3: Market Implications - This collaboration is seen as a crucial step for Damai's expansion in the Greater China market, providing local operational insights and broadening its commercial channels [5] - The partnership is expected to lead to a comprehensive digital upgrade for HK Ticket, enhancing its competitive edge and market influence [5]
2026春节档电影预售票房已突破1.6亿元,“电影+”消费综合试点将实施(附概念股)
Zhi Tong Cai Jing· 2026-02-13 02:10
Group 1 - The Chinese government is implementing a "Film+" consumption pilot program to boost consumer spending and transform the film industry into a multi-faceted consumption ecosystem [1] - Sixteen cities have been selected as pilot cities for the "Film+" initiative, including Beijing, Shanghai, and Shenzhen, focusing on enhancing film viewing consumption and innovating cinema experiences [1] - The program aims to extend the film industry's value chain and cultivate a healthy film consumption culture, ultimately promoting the prosperity of the film market [1] Group 2 - The pre-sale for the 2026 Spring Festival film season has officially started, with films like "Silent Awakening" and "Bounty Hunter: Winds Rise in the Desert" leading the box office [2] - As of the latest data, the pre-sale box office for the 2026 Spring Festival has exceeded 1.6 billion yuan, indicating a strong start for the film season [2] Group 3 - Key companies in the Hong Kong film and entertainment industry chain include Damai Entertainment, Maoyan Entertainment, IMAX China, and China Ruyi [3]
大麦娱乐与快达票达成战略投资合作 将共同开发港澳台市场
Zhong Guo Jing Ji Wang· 2026-02-13 02:04
Group 1 - The core viewpoint of the news is the strategic investment cooperation between Damai Entertainment and the well-known ticketing platform Kuaida Ticket, aimed at enhancing ticket sales experience in the Greater China region [1][4] - Damai Entertainment will acquire a stake in Kuaida Ticket to strengthen their commercial connection and will provide technical support and ticketing system services [4][5] - The collaboration will focus on various aspects such as sales network construction and intelligent ticketing services, aiming to jointly explore the performance and ticketing market in Hong Kong, Macau, and Taiwan [1][4] Group 2 - Kuaida Ticket, established in 2000, serves over 5 million users annually and has provided ticketing services for more than 30,000 events in the Hong Kong and Macau regions [4] - Damai Entertainment has a user base of 300 million and is expanding its presence in the Greater China market through commercial investments and project collaborations [5] - The partnership is seen as a key move for Damai Entertainment's business layout in Greater China, providing international perspective and local operational practice [5]