4月12日，东方甄选在微博发文称，为了更好地帮助优秀外贸企业快速拓展国内大市场，为扩大内需战略注入新动能，东方甄选即日起正式启动"外贸优品 入驻"专项行动，让更多优质外贸产品走进直播间，服务国内消费者。 东方甄选将提供专业的选品和服务能力，助力优秀外贸企业拓展国内电商渠道，并将长期在直播间、东方甄选APP和各个电商渠道，为优质外贸产品提供展 示和销售渠道，帮助外贸企业在国内销售产品和推广品牌。 针对优秀生产制造型外贸企业，东方甄选开放自营产品合作通道。我们还将甄选部分优秀外贸企业，开展"透明工厂"溯源直播，向国内消费者展示中国优秀 外贸企业的供应链能力和科技水平。 目前，东方甄选已经开通专门的外贸企业招商渠道，诚邀广大外贸企业携优秀产品入驻，产品包括但不限于农产品、健康食品和家庭生活用品。 每经编辑 张锦河 继京东、盒马、永辉等多家平台出手助力外贸企业扩宽内销渠道后，百度、东方甄选也跟进了。 为简化外贸企业入驻流程，缩短认证周期，提高对接效率，东方甄选将面向外贸企业提供专人加急审核服务，相关审核将在一个工作日内完成。 据证券时报，4月12日，百度宣布将利用AI技术和平台流量优先扶持100万家企业出口转内销，开 ...

继京东、盒马等多家平台出手助力外贸企业扩宽内销渠道后，百度、东方甄选也跟进了。 百度推出外贸企业AI扶持计划 据人民财讯消息，4月12日，百度宣布将利用AI技术和平台流量优先扶持100万家企业出口转内销，开拓国内市场。 在数字人直播层面，百度慧播星数字人计划助力100万家企业免费数字人直播，同时安排专业技术和交付团队助力各外贸商家在各大平台低门槛实现直播 带货。 在电商商家运营层面，针对外贸商家再加码佣金补贴为外贸商家减负；增设亿级流量池助力商家在百度快速冷启与成长等四大专项政策。 东方甄选启动"外贸优品入驻"专项行动 据东方甄选消息，为了更好地帮助优秀外贸企业快速拓展国内大市场，扩大内需战略注入新动能，东方甄选即日起正式启动"外贸优品入驻"专项行动，让 更多优质外贸产品走进直播间，服务国内消费者。 东方甄选表示，将提供专业的选品和服务能力，助力优秀外贸企业拓展国内电商渠道，并将长期在直播间、东方甄选App和各个电商渠道，为优质外贸产 品提供展示和销售渠道，帮助外贸企业在国内销售产品和推广品牌。 东方甄选将提供专业的选品和服务能力,助力 优秀外贸企业拓展国内电商渠道,并将长期在直播 间、东方甄选APP和各个电 ...

其实在直播带货江湖中，头部主播和平台之间的关系一直都非常微妙。平台方既看中头部主播的影响 力，又不希望头部主播尾大不掉。而头部主播则担心平台会用算法压制自身建设私域的能力， 此前在3月23日，停播198天之后，疯狂小杨哥的合肥三只羊网络科技有限公司（下文将简称为三只羊） 拿到了"复出许可"。时隔半个月，三只羊终于打响了回归的第一枪，在多个应用商店上线了自营电商平 台"小杨臻选"App。 事实上，小杨臻选是疯狂小杨哥在2023年年初推出的自营电商品牌，根据三只羊官网的介绍显示，小杨 臻选秉承"好东西，用得起"的品牌理念，以严谨审慎的态度把控生产工艺，不断提升品牌与消费者的交 互体验，坚持以高颜值、高品质的产品和贴心、暖心的服务，让更多人享受高性价比的优质好物。 据悉，小杨臻选App目前采取的是会员制，年费为99元，提供了包含会员配套专属优惠、优先服务，并 承诺"省不够包退差额"。 三只羊相关负责人在回复媒体采访时表示，小杨臻选App是公司落实"产品品牌化、品质化"发展路径的 关键部署，通过建立自主可控的供应链体系，企业可以深度参与产品研发、生产、质检等全流程管理。 而且小杨臻选APP的上线，并不意味着三只羊会放 ...

东方甄选推出自营产品"透明工厂"计划 东方甄选日前在北京举办 2025 年首场自营新品发布会，宣布正式推出"透明工厂"计划。东方甄选 产品发言人董政表示，自营产品今年将举办更多场次的溯源直播，并邀请公众进入产地、生产基地溯 源，共同监督东方甄选自营产品安全透明生产，守护线上购物的"菜篮子"。同时，希望通过"透明工 厂"计划，推广食品科普知识，进一步提升消费者的食品安全意识。 发布会上，东方甄选展示了自营青虾仁工厂的"一镜到底"生产视频。董政表示，该产品在最近几天 收到上万个客户的进线咨询，消费者对食品安全问题的关心可见一斑。东方甄选承诺，自营青虾仁不添 加保水剂，配料表里只有虾和水。2024 年以来，原料和成品共检测 427 次，相当于每天检测一次。同 时，这款虾仁称重都去掉了冰的重量，真正做到"只卖虾仁不卖冰" 。 自营品不仅配料表简单、原料好，品质好。更重要的是，食品安全生产的相关细节也必须要让用 户"看得见"。 3月18日，东方甄选主播赶赴山东养殖场进行首次国产大虾溯源直播。主播除了向网友直播了近海 环境、养殖场细节、加工厂活虾冷冻等生产相关过程，还跳入养殖水域捕捞活虾，用镜头向外界清晰展 示养虾水质的 ...

Financial Performance - Total revenue for the six months ended November 30, 2024, was RMB 2,186.6 million, a decrease of 9.3% from RMB 2,411.3 million for the same period in 2023[10]. - Gross profit for the same period was RMB 735.1 million, down 7.4% from RMB 794.2 million year-on-year[10]. - The company reported a loss before tax of RMB 72.5 million, compared to a profit of RMB 285.6 million in the previous year[10]. - Net loss attributable to owners of the company was RMB 96.8 million, compared to a profit of RMB 160.7 million for the same period last year[10]. - The adjusted net loss for the period was RMB 1.6 million, significantly lower than the adjusted profit of RMB 434.3 million in the previous year[10]. - The net loss from continuing operations for the six months ending November 30, 2024, was RMB 96.5 million, compared to a net profit of RMB 160.7 million for the same period in 2023[19]. - Total revenue for the six months ended November 30, 2024, decreased by 9.3% to RMB 2.2 billion from RMB 2.4 billion for the same period in 2023[40]. - Revenue from self-operated products reached approximately RMB 1.7 billion, contributing to the overall revenue decline of 9.3% in the self-operated products and live e-commerce segment[41]. - The basic loss per share from continuing operations was RMB (0.09), compared to earnings of RMB 0.17 in the previous year[138]. - The total comprehensive income for the period was RMB 249,191 thousand, reflecting the company's performance during the six months[143]. Operational Developments - The company has expanded its self-operated product and live e-commerce business, establishing a well-known online platform for high-quality agricultural products since 2021[13]. - The company has adopted a multi-channel strategy, selling its proprietary brand products across various platforms including Taobao, JD.com, and Pinduoduo[14]. - A membership system was established to offer exclusive services and lower prices on a variety of national and proprietary brand limited products starting from October 2023[14]. - The brand has gained millions of loyal viewers and repeat customers, becoming synonymous with quality, convenience, and cultural lifestyle in China[14]. - The company aims to enhance supply chain efficiency and promote high-quality products that lack sales channels, contributing to rural revitalization[13]. - The GMV for the six months ending November 30, 2024, was RMB 4.8 billion, a decrease of 16.2% from RMB 5.7 billion for the same period in 2023[17]. - The number of paid subscribers on the Dongfang Zhenxuan APP increased significantly to 228,300, up from 123,800 in the previous year[17]. - The average contribution per user is steadily increasing, indicating high user loyalty and engagement[22]. - The company launched 600 SKUs of self-operated products by November 30, 2024, expanding its product line significantly from 488 SKUs in the previous fiscal year[22]. - The GMV from Douyin accounted for the majority of total GMV, with 13.6% coming from the application[27]. Financial Position - Cash and cash equivalents as of November 30, 2024, were RMB 1.7 billion, down from RMB 2.3 billion on May 31, 2024, and RMB 1.3 billion on November 30, 2023[59]. - The asset-liability ratio as of November 30, 2024, was 17.4%, a decrease from 30.3% on November 30, 2023[60]. - Total employee compensation expenses, including share-based payments, amounted to RMB 532.8 million, a decrease of 14.7% compared to RMB 624.8 million for the same period in 2023[69]. - The company’s total liabilities decreased to RMB 1,004,410 from RMB 1,512,899, showing improved financial stability[140]. - The company’s total equity attributable to owners increased to RMB 4,969,621 thousand as of June 1, 2024, from RMB 2,803,808 thousand on June 1, 2023[143]. - The company reported no bank loans or other borrowings during the reporting period, indicating sufficient cash and capital resources for operations and expansion[73]. - As of November 30, 2024, the company had no pledged assets, ensuring full asset availability for operational needs[74]. - The company had no significant contingent liabilities as of November 30, 2024, reflecting a stable financial position[75]. Governance and Compliance - The audit committee reviewed the unaudited consolidated financial statements for the six months ending November 30, 2024, ensuring compliance with financial reporting procedures and internal control systems[113]. - The company has established a nomination committee and a remuneration committee in addition to the audit committee to enhance corporate governance[114]. - The company has complied with all applicable provisions of the corporate governance code during the reporting period, with a commitment to maintaining high standards of corporate governance[111]. - The company’s board believes that having the same individual serve as both chairman and CEO enhances internal leadership consistency and decision-making efficiency[110]. - The company has adopted a standard code to regulate the trading of its securities by directors, confirming compliance during the reporting period[112]. Strategic Initiatives - The company plans to focus on high-quality products and expand its offerings from regions with rich local specialties, such as Xinjiang[29]. - The company plans to adjust its strategies based on market conditions, with a focus on optimizing operational efficiency and exploring new market opportunities[129]. - The company completed the sale of its education business on March 1, 2024, as part of a restructuring plan approved by shareholders[151]. - The company reported a tax expense of RMB 24,022, a decrease of 80.8% from RMB 124,929 in the previous year[163]. - The company recognized share-based payment expenses of RMB 245,722 thousand during the period[143]. Shareholder Information - The company’s major shareholder, New Oriental, holds a beneficial interest of 589,585,500 shares, representing approximately 56.94% of the company's equity[86]. - The company’s directors and senior management collectively own approximately 2.34% of the company’s shares, with significant holdings by key individuals[79]. - The company has adopted three share plans, with no new shares issued under the 2023 plan during the reporting period, indicating a focus on existing equity[87]. - The total number of stock options granted under the pre-IPO plan is 25,940,885, with 7,230,500 options exercised and 18,710,385 options remaining unexercised as of the report date[89]. - The total number of reward shares granted under the 2023 plan is 17,646,330, with 10,000 shares vested during the reporting period[103].

Investment Rating - The investment rating for the company is "Buy" with a target price not specified, maintaining the rating for the next six months [7]. Core Insights - The company reported a total revenue of 2.187 billion RMB for FY25H1, a year-on-year decrease of 21.79%, with a net profit attributable to shareholders of -0.097 billion RMB, compared to 0.249 billion RMB in the same period last year. Excluding the financial impact of the sale of "Yuhui Tongxing," the net profit from continuing operations was 0.033 billion RMB [1]. - The company continues to implement a multi-platform strategy to enhance brand awareness and influence, achieving a total net revenue of 2.2 billion RMB from its continuing operations (self-operated products and live e-commerce) in FY25H1, a year-on-year decrease of 9.3%. The GMV for self-operated products and live e-commerce reached 4.8 billion RMB, down 16.2% year-on-year [2]. - The company has launched 600 SKUs of self-operated products in FY25H1, expanding its product line to more categories, with self-operated products accounting for approximately 37% of total GMV [4]. - The company is focusing on product quality and exploring new live streaming methods to tap into untapped markets, emphasizing high repurchase rates, high quality, and cost-effectiveness [6]. Summary by Sections Financial Performance - FY25H1 total revenue was 2.187 billion RMB, down 21.79% year-on-year; net profit attributable to shareholders was -0.097 billion RMB, compared to 0.249 billion RMB in the previous year [1]. - The company expects revenues for FY25-27 to be 4.1 billion RMB, 5.6 billion RMB, and 7.6 billion RMB respectively, with adjusted net profits of 0.18 billion RMB, 0.27 billion RMB, and 0.41 billion RMB [12]. Business Strategy - The company is enhancing its multi-channel strategy, with significant contributions from platforms like Douyin, where the GMV from self-operated and third-party products reached 0.5 billion orders [2]. - The company has developed a comprehensive app strategy, covering various categories to meet diverse consumer needs, and is actively increasing membership and engagement through marketing activities [3]. Product Development - The company has expanded its product categories beyond fresh food and snacks to include health products, pet food, and new-style clothing, achieving competitive performance [4]. - The company plans to increase its focus on essential household products like rice, flour, and cooking oil to better serve family consumption needs [11].

Investment Rating - The report maintains a "Buy" rating for the company [1] Core Insights - The company's FY2025H1 revenue reached 2.187 billion, a year-over-year decrease of 9.3%, with a net loss attributable to shareholders of 968 million [8] - The company is focusing on a multi-channel strategy, with expectations for incremental contributions from WeChat stores [8] - The company has successfully launched competitive self-operated product lines, contributing to stable growth [8] - Adjusted net profit forecasts for FY2025-2026 have been revised down to 225 million and 502 million respectively, with a new FY2027 forecast of 695 million [8] Financial Performance Summary - Total revenue (in million) for FY2023A, FY2024A, FY2025E, FY2026E, and FY2027E is projected at 4,511, 6,528, 4,483, 4,998, and 5,448 respectively, with year-over-year growth rates of 651.26%, 44.69%, -31.33%, 11.50%, and 9.00% [1] - Net profit attributable to shareholders (in million) for the same periods is expected to be 971.29, 249.14, 35.56, 397.32, and 589.91, with year-over-year changes of 1,468.32%, -74.35%, -85.73%, 1,017.49%, and 48.47% [1] - The company's gross margin for FY25H1 improved by 0.7 percentage points to 33.6% [8] - The company’s self-operated products accounted for approximately 37% of total GMV in FY25H1 [8] Market Data - The closing price is 15.54 HKD, with a market capitalization of approximately 16,095.81 million HKD [5] - The price-to-earnings ratio (P/E) for FY2025E is projected at 415.72 [1]

Investment Rating - The report maintains a "Buy" rating for the company with a target price yet to be specified [7]. Core Insights - The company reported a total revenue of 2.187 billion RMB for FY25H1, a year-on-year decrease of 21.79%, and a net profit attributable to shareholders of -0.097 billion RMB, down from 0.249 billion RMB in the same period last year. Excluding the financial impact of the sale of "Yuhui Tongxing," the net profit from continuing operations was 0.033 billion RMB [1]. - The company's net revenue from continuing operations (self-operated products and live e-commerce) for FY25H1 was 2.2 billion RMB, a decrease of 9.3% year-on-year, with a GMV of 4.8 billion RMB, down 16.2% year-on-year [2]. - The company has launched 600 SKUs of self-operated products in FY25H1, expanding its product line beyond fresh food and snacks to include health products, pet food, and new-style clothing, with self-operated products accounting for approximately 37% of total GMV [4]. Summary by Sections Financial Performance - FY25H1 total revenue was 2.187 billion RMB, a decrease of 21.79% year-on-year; net profit attributable to shareholders was -0.097 billion RMB, compared to 0.249 billion RMB in the previous year [1]. - The net revenue from continuing operations was 2.2 billion RMB, down 9.3% year-on-year, with a GMV of 4.8 billion RMB, a decline of 16.2% [2]. Product Strategy - The company has developed 600 SKUs of self-operated products, expanding its offerings significantly [4]. - Self-operated products accounted for about 37% of total GMV in FY25H1 [4]. Marketing and Brand Development - The company is implementing a multi-platform strategy to enhance brand awareness, with significant contributions from Douyin and other platforms [2]. - The average contribution per user is steadily increasing, indicating high user loyalty and engagement [3]. Organizational Development - The company has built a comprehensive organizational structure to support rapid business growth, with a total of 1,733 employees in the self-operated products and live e-commerce team [5]. Future Outlook - The company plans to focus on product quality and explore new live streaming formats to tap into untapped markets, particularly in essential household goods [6][11].

Investment Rating - The investment rating for the company is "Buy" [6] Core Insights - The company experienced a revenue decline of 9.3% year-on-year in FY2025H1, with total revenue of 2.19 billion yuan. The live e-commerce GMV was 4.8 billion yuan, down 15.8% year-on-year. The self-operated product sales showed more resilience compared to other segments [1] - The paid membership system has been improved, with the number of paid subscribers on the app reaching 228,300, up from 123,800 in the same period last year. The app's GMV accounted for 13.6% of total sales, showing a significant increase from 8.4% in FY2024 [2] - The company's adjusted profit for FY2025H1 was 30 million yuan, with a non-GAAP adjusted profit of 130 million yuan, resulting in a GMV profit margin of 3.5%, slightly improved from 3.2% in FY2024H2 [3] - The company is actively exploring new channels such as WeChat stores, which have shown a significant increase in daily sales orders, indicating a positive trend in sales growth [3] Financial Summary - For FY2025, the company is projected to have a net profit of 36 million yuan, with adjusted net profits of 330 million yuan, leading to a PE ratio of 413.70x. By FY2027, the net profit is expected to reach 524 million yuan, with a PE ratio of 28.56x [4][11]

Investment Rating - The investment rating for the company is maintained at Neutral [1] Core Insights - The company reported a revenue of Rmb2.19 billion for 1HFY25, representing a year-on-year decline of 9.3%. The adjusted net loss attributable to the parent company was Rmb4.039 million, which aligns with expectations. The revenue decline and loss were primarily due to the spin-off of the "Yuhui Tongxing" live-streaming channel [4][9] - The spin-off of the live-streaming channel negatively impacted GMV growth, with GMV for 1HFY25 at Rmb4.8 billion, down 15.8% year-on-year. The GMV composition included Rmb1.77 billion from self-operated products and Rmb3.03 billion from third-party product sales. Following the spin-off, the company is focusing on a multi-live-streaming and multi-host strategy, which has started to show signs of recovery in GMV [5][10] - Business adjustments led to a significant increase in expenses, with administrative expenses rising by 180.7% year-on-year to Rmb392 million due to a personal reward of Rmb140 million given to Dong Yuhui. Marketing expenses also increased by 24.3% year-on-year to Rmb459 million. The profit margin for 1HFY25 recovered to 4.4%, a decrease of approximately 13.7 percentage points compared to the same period last year [6][11] Financial Data and Profit Forecast - The company’s revenue projections for FY25 to FY27 are Rmb4.717 billion, Rmb5.035 billion, and Rmb5.448 billion, respectively, with a forecasted decline of 27.71% in FY25 [7] - The adjusted net profit attributable to the parent company is projected to be Rmb245 million, Rmb382 million, and Rmb440 million for FY25, FY26, and FY27, respectively [12] - The target price is maintained at HK$13.9 [12]