Investment Rating - The report indicates a cautious investment outlook for the real estate sector, suggesting a low allocation to real estate stocks while highlighting potential recovery opportunities in the third quarter [6]. Core Insights - The real estate market is experiencing a downturn, with A-share real estate stocks down by 2.2% and Hong Kong real estate stocks down by 0.4% during the week of July 12-18 [2]. - The land market shows a rising premium rate, with an average premium rate of 11% for residential land in 300 cities, despite a significant year-on-year decline in transaction volume [2][41]. - Sales of new homes in 47 cities totaled 253 million square meters, reflecting a 6% decrease week-on-week and a 9% decrease year-on-year, indicating a seasonal low [3][46]. - The report notes that some real estate companies are beginning to show signs of profit recovery, with 27 out of 73 companies forecasting positive net profits for the first half of 2025 [5][23]. Summary by Sections Market Performance - The A-share real estate sector ranked 30th among all sectors with a decline of 2.2%, while the Hong Kong real estate sector ranked 12th with a decline of 0.4% [2][27]. - The property service index in Hong Kong also saw a decline of 0.4%, underperforming compared to the Hang Seng China Enterprises Index, which increased by 3.4% [2][33]. Land Market - In the week of July 12-18, the total area of residential land sold in 300 cities was 450 million square meters, down 20% week-on-week and 49% year-on-year, with a cumulative area of 19,610 million square meters for the year, reflecting a 5% year-on-year decrease [2][41]. Sales Data - New home sales in June showed a slight month-on-month price decline of 0.3% and a year-on-year decline of 3.7%, indicating a stabilizing market despite ongoing price pressures [3][4]. - The second-hand housing market also reflected similar trends, with a 1% increase week-on-week but a 3% decrease year-on-year in transaction volume [3]. Company Performance - Among the 73 real estate companies that released performance forecasts, 27 expect positive net profits, while 46 anticipate losses. Notably, 6 companies are expected to report profit increases, including prominent firms like Binhai Group and Poly Development [5][23]. Investment Recommendations - The report suggests that the third quarter will be crucial for policy adjustments that could impact the real estate market's performance in the latter half of the year. It recommends investing in companies with strong product capabilities and those likely to benefit from favorable policies [6].

Group 1: Policy and Market Impact - Fuzhou has released implementation details for converting non-residential stock into affordable rental housing, which aims to increase housing supply and meet the needs of new citizens and young people [1] - In Sichuan, real estate development investment has stabilized, with a 6.5% year-on-year decline in the first half of the year, a reduction of 3.4 percentage points compared to the previous year [2] - The supply of judicial auction properties in June reached a new high of 32,000 units, indicating market pressure and potential impacts on new and second-hand housing prices [3] Group 2: Company Developments - Zhao Hui has been appointed as the Executive President of Greentown China, which may bring new strategies and resource integration to the company [4] - Xiamen C&D Group's plan to issue a public bond of 11.4 billion yuan has received feedback from the Shanghai Stock Exchange, which will enhance the company's financing channels and liquidity [5]

开发商们的人事变动依旧频繁。 7月17日，据绿城中国官网，新任执行总裁赵晖已到位；7月16日消息，中国金茂营销中心原总经理李峰早些时候已加盟京投发展担任营销总。 这段时间，越秀地产上海公司迎来新任副总经理李婷婷，她历任旭辉集团产品总监、上海区域设计成本副总经理等；万科苏州原营销合伙人周强加盟中建 七局地产华东公司，担任营销总监一职等等。 中交系的"老人" 绿城这次人事调整，延续了3月以来中交系加强管理的风格。 从绿城中国官网信息看，赵晖，58岁，现任绿城中国党委书记、执行总裁，主要负责党群、华中区域公司、商业管理等工作。 赵晖毕业于清华大学水利水电工程建筑专业，工学博士，教授级高级工程师，国务院国资委第一届、第二届青联委员，享受国务院政府特殊津贴专家，国 家发改委PPP专家库专家。 或许是注意到了外界的关切，在履新后的业绩会首秀中，刘成云就表示，未来大股东中交集团对绿城的支持会越来越强。 除此以外，刘成云还肯定了过去一年绿城管理层的工作，称"市场销售占位稳中有进，产品力优势凸显"。 02 赵晖历任交通部第三航务工程局三公司总经理，三航局党委常委、副局长，中国交建华东区域总部总经理、党工委书记，中交投资有限公司 ...

60万平方米的体量或将改写上海高端住宅市场格局。 总价达523亿元的徐汇东安旧改地块，今年一面世就成了"全国总价地王"，打破了香港置地、恒基兆业 曾经创下的土地交易纪录。 然而，地块最终开发者仍悬而未决。这个由三宗子地块组成的"巨无霸"项目，前身为1950年代建设的首 批工人住宅区，经上海史上最大单地块征收后，现由上海国资企业持有。实力房企正摩拳擦掌，这场可 能改写上海高端住宅格局的"地王争夺战"，将在7月底揭晓最终答案。 近日，第一财经记者探访了总起价高达523亿元的新晋"全国总价地王"，这块土地目前被拆分为"2宅地 +1综合用地"，正在等待最后的开发者。 摄影：第一财经记者 任玉明 记者在现场看到，尽管还没有最终确定由哪家房企来开发，但在这块接近16万平方米的土地上，已经有 不少长螺旋桩机、挖掘机和起重机进场施工了。 地块位于内环内、徐汇核心区域，紧邻地铁7号线东安路站。地块一侧贴着内环线，另一侧则有复旦大 学附属肿瘤医院、上海音乐学院等单位，距离黄浦江畔直线距离约一公里。 摄影：第一财经记者 任玉明 该地块距离"全国单价地王"项目绿城潮鸣东方的直线距离也仅约一公里，驱车只需几分钟即可到达。今 年5月，绿 ...

Investment Rating - The report maintains a "Positive" rating for the real estate sector, anticipating stronger policies to stabilize the market [3][4][36]. Core Insights - The investment and sales in the real estate sector are both weakening, with expectations for more robust policies to halt the decline and stabilize the market [3][4]. - The report highlights that the investment in real estate from January to June 2025 has decreased by 11.2% year-on-year, with new starts down by 20.0% and completions down by 14.8% [4][19]. - Sales volume and prices are both declining, with sales area down by 3.5% and sales amount down by 5.5% in the same period [20][35]. - Funding sources are tightening, with a 6.2% year-on-year decline in total funding sources for real estate development [36][38]. Investment Analysis Investment Side - Real estate development investment totaled 466.58 billion yuan from January to June 2025, down 11.2% year-on-year, with June alone seeing a 12.9% decline [4][19]. - New starts and completions are also down significantly, with new starts down 20.0% and completions down 14.8% year-on-year [19][20]. Sales Side - The total sales area for real estate was 460 million square meters, a decrease of 3.5% year-on-year, with June seeing a 5.5% decline [20][35]. - The average selling price of properties decreased by 1.9% year-on-year, with June's average price at 9,649 yuan per square meter, down 5.6% year-on-year [34][35]. Funding Side - Total funding sources for real estate development amounted to 500.2 billion yuan, down 6.2% year-on-year, with domestic loans showing a positive growth of 0.6% [36][38]. - Sales returns are weakening, with deposits and prepayments down by 16.7% year-on-year in June [36][38].

Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Views - The report indicates that the real estate market is moving towards stabilization, with new housing prices showing a decrease in month-on-month (MoM) but a smaller year-on-year (YoY) decline. The second-hand housing prices are experiencing a similar trend, with a YoY decline narrowing while the MoM decline is expanding [8][19][26]. Summary by Sections New Housing Market - In June 2025, new housing prices in first, second, and third-tier cities decreased by -0.3%, -0.2%, and -0.3% respectively, with a total of 70 cities showing a MoM decline of -0.3%, which is a 0.1 percentage point increase in decline compared to May [14][15]. - The YoY decline for new housing prices in first, second, and third-tier cities was -1.4%, -3.0%, and -4.6% respectively, leading to an overall YoY decline of 3.7% for 70 cities, which is a reduction of 0.4 percentage points compared to the previous month [14][15]. Second-Hand Housing Market - The second-hand housing prices in June 2025 saw a MoM decline of -0.6%, with first, second, and third-tier cities experiencing declines of -0.7%, -0.6%, and -0.6% respectively. This represents an increase in the decline of 0.1 percentage points compared to May [19][21]. - The YoY decline for second-hand housing prices across 70 cities was -6.1%, with first, second, and third-tier cities showing declines of -3.0%, -5.8%, and -6.7% respectively, indicating a narrowing of the decline for some tiers [19][22]. Regional Performance - In June 2025, Shanghai led the new housing market with a MoM increase of +0.4% and a YoY increase of +6.0%. Among the 35 key cities, only Shanghai, Hangzhou, and Taiyuan saw YoY increases in new housing prices [26][27]. - The second-hand housing prices in June across 35 cities showed a decline, with only Xining experiencing a MoM increase of +0.1%. The overall trend indicates a consistent decline in second-hand housing prices since early 2024 [26][27]. Investment Recommendations - The report suggests focusing on strong credit real estate companies that are well-positioned to meet the needs of improvement-oriented customers, such as Greentown China, China Merchants Shekou, and China Overseas Development [8][26]. - It also recommends companies benefiting from both residential and commercial real estate recovery, such as China Resources Land and Longfor Group, as well as high-quality property management firms under the "Good House, Good Service" policy [8][26].

Investment Rating - The report maintains a "Positive" rating for the real estate and property management sectors [2][36]. Core Insights - The report highlights a significant decline in both new and second-hand housing transactions, with new home sales in 34 key cities dropping by 50.1% week-on-week [2][3]. - The report anticipates further policy support to stabilize the real estate market, with potential measures including mortgage rate cuts and increased supply of quality housing [2][36]. Industry Data Summary New Home Transactions - New home sales in 34 key cities totaled 1.983 million square meters, a week-on-week decrease of 50.1% [2][3]. - Year-on-year, new home sales in July decreased by 16.0%, with first and second-tier cities down by 15.4% and third and fourth-tier cities down by 23.4% [4][11]. Second-Hand Home Transactions - Second-hand home sales in 13 key cities reached 1.078 million square meters, a week-on-week decline of 6.6% [11]. - Year-to-date, second-hand home sales have increased by 8.8% compared to the previous year [11]. Inventory and Supply - In 15 cities, 880,000 square meters of new homes were launched, with a sales-to-launch ratio of 0.71, indicating ongoing inventory reduction [20][21]. - The average months of inventory for new homes is 19.6 months, reflecting a slight increase [20]. Policy and News Tracking - The National Development and Reform Commission is increasing investment in key areas of new urbanization, indicating a proactive approach to stimulate the housing market [30][31]. - Local governments are implementing targeted policies, such as restrictions on the registration of small property rights houses in Guangdong and new housing subsidy programs in Wuxi [30][31]. Company Dynamics - Several real estate companies are actively engaging in financing and capital market operations, with notable activities including Shenzhen Tianjian Group's issuance of medium-term notes worth 650 million yuan [36]. - Companies like Beike-W are also engaging in share buybacks, indicating confidence in their market position [36]. Sector Performance - The real estate sector outperformed the market, with the SW Real Estate Index rising by 6.12% compared to a 0.82% increase in the CSI 300 Index [2][36]. - The average price-to-earnings ratios for major A-share real estate companies for 2025 and 2026 are projected at 14.7 and 13.1 times, respectively [2].

Investment Rating - The report indicates a positive investment outlook for the real estate sector, suggesting a "buy" recommendation for stocks in this industry due to recent price recoveries and potential policy support [7]. Core Insights - The A-share real estate sector saw a significant increase of +6.1% in the week of July 5-11, outperforming other sectors, while the Hong Kong real estate sector rose by +0.6% [3][17]. - There is an expectation for new stimulus policies to be introduced, particularly in light of the upcoming Central Urban Work Conference, which historically has influenced urban development strategies and real estate policies [5][13]. - The trend of Real World Asset (RWA) tokenization in the real estate sector is emerging, enhancing liquidity and providing new financing options for real estate companies [6][15]. Summary by Sections Market Performance - The A-share real estate sector ranked first among all sectors with a weekly increase of +6.1%, while the Hong Kong real estate sector ranked sixth with a +0.6% increase [3][17]. - The property service index in Hong Kong increased by +1%, indicating a stable performance relative to other indices [25]. Land Market - In the week of July 5-11, the total area of residential land sold across 300 cities was 445 million square meters, reflecting a week-on-week decrease of 48% and a year-on-year decrease of 24% [26]. - The average premium rate for land transactions was reported at 8%, with a cumulative area of 19,016 million square meters sold since the beginning of 2025, showing a year-on-year decline of 3.8% [26][29]. New Housing Sales - In 47 cities, new housing sales totaled 261 million square meters, with a week-on-week decrease of 49% and a year-on-year decrease of 14% [33]. - Sales in first-tier cities decreased by 45% week-on-week and 17% year-on-year, while second-tier cities saw a 53% week-on-week decrease and a 10% year-on-year decrease [33]. Second-Hand Housing Sales - The total area of second-hand housing sold in 22 cities was 229 million square meters, with a week-on-week decrease of 4% and a year-on-year decrease of 2% [41]. - First-tier cities experienced a 13% week-on-week decrease and a 6% year-on-year decrease, while second-tier cities saw a 2% increase week-on-week but an 8% decrease year-on-year [41]. Policy Expectations - The anticipation of new policies is growing due to recent declines in real estate data, with expectations for the Central Urban Work Conference to guide future policy directions [5][13]. - Historical insights from previous conferences indicate a focus on urban development and potential support for the real estate sector [5][13]. RWA Tokenization - The report highlights the development of RWA tokenization in real estate, which allows for the division of property ownership into tradable tokens, thereby increasing liquidity and providing new investment opportunities [6][15].

Core Viewpoint - Greentown China celebrates its 30th anniversary by unveiling seven major annual projects in East China, emphasizing the integration of urban spirit and architectural design [1][2] Group 1: Major Projects - The seven annual projects include notable developments such as Shanghai Chaoming Oriental and Suzhou Fengqi Chaoming, as well as modern stacked villa products like Shanghai Yilu and Wuxi Yilu [1] - These projects are strategically located in urban core landmarks, reflecting the city's cultural heritage and identity [1] Group 2: Design Philosophy - Greentown aims to create a "small but exquisite" concept with its projects, showcasing different living philosophies through various designs that resonate with contemporary lifestyle aspirations [1][2] - The company emphasizes the importance of not only architectural aesthetics but also the fulfillment of emotional and cultural needs for residents [2] Group 3: Market Position and Achievements - In the first half of 2025, Greentown China's sales reached 122.1 billion yuan, positioning the company as the second in the industry [2] - The company has consistently ranked top in product strength evaluations and customer satisfaction for 13 consecutive years, demonstrating its commitment to quality and customer-centric values [2]

Core Insights - The total sales area of commercial housing in Changsha from January to June 2025 reached 2.1036 million square meters, with a total sales amount of 30.11 billion yuan [1] Group 1: Sales Performance of Top Real Estate Companies - The top 20 real estate companies in Changsha achieved a combined sales amount of 22.691 billion yuan and a total sales area of 1.4988 million square meters [2][3] - The top 10 companies had a sales threshold of 9.15 billion yuan and 6.90 thousand square meters, while the top 20 had a threshold of 4.44 billion yuan and 3.36 thousand square meters [2][3] - China Resources, China Merchants, and China State Construction ranked as the top three companies by sales amount, with China Resources leading at 2.881 billion yuan [4][6] Group 2: Project Sales Rankings - The top 10 projects in Changsha for sales amount totaled 9.229 billion yuan, with a threshold of 636 million yuan [7] - The project "Changsha Ruifu" topped the sales amount ranking with 1.711 billion yuan, followed by "Jianfa Guanyun" at 1.105 billion yuan and "Changsha Runfu" at 1.019 billion yuan [7][8] - In terms of sales area, the top 10 projects accounted for a total of 529,100 square meters, with "Changsha Ruifu" leading at 83,700 square meters [8]