凤凰网科技讯 北京时间11月4日，据彭博社报道，星巴克公司将以40亿美元的价格，把其中国业务的大 部分股权出售给私募股权公司博裕资本，以协助加快其咖啡店业务在中国的发展。 星巴克在一份声明中称，博裕资本将通过与星巴克组建的合资企业，持有星巴克中国零售业务高达60% 的股权。星巴克则保留剩余的40%股权，并继续向合资企业授权其品牌和知识产权。 星巴克在声明中表示，其中国零售业务的总价值预计将超过130亿美元。(作者/箫雨) ...

星巴克咖啡公司董事长兼首席执行官倪睿安(Brian Niccol)表示："博裕在本地市场的经验与专长，将有 力加速星巴克在中国市场，特别是中小城市及新兴区域的拓展。我们将和志同道合的合作伙伴一起努 力，携手谱写星巴克在中国发展的全新篇章。" 中新社上海11月4日电 (记者 姜煜)星巴克咖啡公司4日宣布与中国另类资产管理公司博裕投资达成战略 合作，双方将成立合资企业，共同运营星巴克在中国市场的零售业务。 根据协议，博裕投资将持有合资企业至多60%股权，星巴克保留40%股权，并将继续作为星巴克品牌与 知识产权的所有者和授权方，向新成立的合资企业进行授权。 星巴克预计其中国零售业务的总价值将超过130亿美元，总价值由三部分构成：向博裕出让合资企业控 股权益所得、星巴克在合资企业中保留的权益价值，以及未来10年或更长时间内持续支付给星巴克的授 权经营收益。 新成立的合资企业将继续以上海为总部，管理并运营目前遍布中国市场的8000家星巴克门店。秉持共同 的发展愿景，双方将致力于未来将星巴克在中国的门店规模逐步拓展至20000家。 博裕投资合伙人黄宇铮表示："26年来，星巴克与中国顾客建立了深厚的情感联结。我们认同这一品 ...

Core Insights - Starbucks has announced a strategic partnership with Boyu Capital, a leading alternative asset management firm in China, to establish a joint venture for operating Starbucks' retail business in the Chinese market [1] Group 1: Joint Venture Structure - Boyu Capital will hold up to 60% equity in the joint venture, while Starbucks retains 40% equity and continues to own and license the Starbucks brand and intellectual property to the new entity [1] - The joint venture is based on an enterprise value of approximately $4 billion, excluding cash and debt, allowing Boyu to acquire its corresponding equity stake [1] Group 2: Market Value and Growth Plans - Starbucks anticipates that the total value of its retail business in China will exceed $13 billion, which comprises three components: the equity stake sold to Boyu, the value of Starbucks' retained stake in the joint venture, and ongoing licensing revenue expected over the next decade or longer [1] - The new joint venture will be headquartered in Shanghai and will manage and operate the existing 8,000 Starbucks stores across China, with a shared vision to expand the store count to 20,000 in the future [1]

Core Insights - Starbucks China announced a strategic partnership with Boyu Capital to establish a joint venture for operating Starbucks' retail business in China [2][3] - Boyu will hold up to 60% equity in the joint venture, while Starbucks retains 40% and continues to own and license the brand and intellectual property [2] - The joint venture is based on an enterprise value of approximately $4 billion, excluding cash and debt, with Boyu acquiring corresponding equity [2] - The new joint venture will be headquartered in Shanghai and manage the existing 8,000 Starbucks stores in China, with a goal to expand to 20,000 stores in the future [2] - Starbucks expects the total value of its retail business in China to exceed $13 billion, comprising the value from the equity transfer to Boyu, retained equity, and ongoing licensing revenue over the next decade [2] - Since entering the Chinese market in 1999, Starbucks has grown to over 8,000 stores, with projected revenue exceeding $3.1 billion by 2025 [2] Additional Insights - The announcement resolves months of speculation regarding Starbucks' potential sale of its China business [3] - The CEO of Starbucks, Brian Niccol, emphasized that Boyu's local market expertise will significantly accelerate Starbucks' expansion in China, particularly in smaller cities and emerging regions [3]

Core Viewpoint - Starbucks has announced a strategic partnership with Boyu Capital to establish a joint venture for operating its retail business in the Chinese market [1] Summary by Categories Partnership Details - The joint venture will see Boyu Capital holding up to 60% equity, while Starbucks retains 40% equity [1] - Starbucks will continue to own and license its brand and intellectual property to the newly formed joint venture [1] Financial Aspects - The enterprise value of the joint venture is approximately $4 billion, excluding cash and debt [1]

Core Insights - Starbucks has entered into a strategic partnership with Boyu Capital to establish a joint venture for retail operations in the Chinese market [1][2] - Boyu Capital will hold up to 60% equity in the joint venture, while Starbucks retains 40% and continues to own and license its brand and intellectual property [1] - The total value of Starbucks' retail business in China is expected to exceed $13 billion, comprising the equity transferred to Boyu, Starbucks' retained equity, and ongoing licensing revenue [1] Group 1 - The joint venture will be headquartered in Shanghai and manage approximately 8,000 Starbucks stores across China, with a goal to expand to 20,000 stores in the future [1] - Starbucks' CEO Brian Niccol emphasized that Boyu's local market expertise will accelerate expansion, particularly in smaller cities and emerging regions [2] - Boyu's partner Huang Yuzheng highlighted the opportunity to enhance the brand's local experience while leveraging Starbucks' global leadership in the coffee industry [2] Group 2 - Starbucks' Executive Vice President and CEO for China, Liu Wenjuan, stated that the partnership will unlock significant market potential and enhance career opportunities for employees [2] - Boyu Capital, founded in 2011, has offices in Hong Kong, Beijing, Shanghai, and Singapore, with a portfolio of over 200 companies primarily in consumer retail, technology innovation, healthcare, and renewable energy [3]

Core Insights - Starbucks has entered a strategic partnership with Boyu Capital to form a joint venture for its retail operations in China, with Boyu holding up to 60% equity and Starbucks retaining 40% [1][2][4] - The enterprise value of the joint venture is approximately $4 billion, and Starbucks expects its total retail business value in China to exceed $13 billion [1][4] - The partnership aims to enhance customer experience, accelerate product and digital innovation, and expand the store network from 8,000 to 20,000 locations in China [4][5][21] Company Strategy - The new CEO of Starbucks China, Liu Wenjuan, has taken over from Wang Jingying, who previously led the company through significant growth [2][4] - Starbucks is shifting its focus back to its core coffee business and has ended previous pricing strategies that were not aligned with its brand identity [2][4] - The company is exploring strategic partnerships to ensure sustainable growth and has engaged in a competitive bidding process for its Chinese operations [4][5] Market Context - Starbucks has faced increasing competition in the Chinese coffee market, with its market share dropping from 42% in 2017 to 14% in 2024 due to the rise of local competitors like Luckin Coffee [14][20] - The coffee market in China has evolved from a premium to a more affordable segment, prompting Starbucks to adapt its pricing and product offerings [14][16] - The partnership with Boyu is seen as a way to leverage local market expertise to accelerate growth in smaller cities and emerging regions [21] Financial Performance - Starbucks China reported a 6% year-over-year increase in revenue for the fourth quarter, reaching $830 million, with same-store sales growing by 2% [20] - The company has implemented price reductions on key products to attract more customers while maintaining product quality [17][20] - The strategic partnership is expected to address expansion challenges and enhance growth potential in a competitive landscape [20][21]

这一重大决定标志着星巴克进入中国26年来，首次出让中国业务的控股权。面对瑞幸等本土品牌的强势竞争，星巴克试图通过联手本土投资机构，重振在 中国市场的增长势头。 星巴克出让中国市场控股权 【导读】博裕资本在星巴克中国股权竞买中胜出，至多持有合资公司60%股权 星巴克今日早间正式宣布，其与中国领先的另类资产管理公司博裕资本达成协议，将在中国成立合资企业，共同运营其在中国市场的零售业务。 根据协议，博裕资本持有合资企业至多60%的股权，星巴克保留40%股权，交易基于约40亿美元的无现金、无债务企业估值。 据了解，这场股权出售吸引了超20家投资机构的激烈角逐，包括高瓴资本、凯雷、KKR等。甚至有消息称，瑞幸咖啡的控股股东大钲资本也出现在竞购 名单中。最终，博裕资本在众多竞争者中脱颖而出。 公开资料显示，博裕资本在消费和零售领域有着丰富的投资经验。这家成立于2011年的私募股权公司，业务涵盖消费零售、科技创新、医疗健康及新能源 领域等。博裕资本在消费品领域的投资案例包括极兔快递、网易云音乐、汽车之家、爱奇艺、华润饮料等。 今年，博裕资本在餐饮领域最受关注的投资之一是入股蜜雪冰城。博裕资本出资4000万美元认购基石股份， ...

Core Viewpoint - Starbucks has announced a strategic partnership with Chinese alternative asset management firm Boyu Capital to establish a joint venture for its retail operations in China, indicating a significant shift in its business strategy in the region [1][2]. Group 1: Joint Venture Details - The joint venture will see Boyu holding up to 60% equity, while Starbucks retains 40% and continues to own and license its brand and intellectual property to the new entity [1]. - The enterprise value of the joint venture is approximately $4 billion, excluding cash and debt, with Boyu acquiring corresponding equity [1]. - Starbucks anticipates that the total value of its retail business in China will exceed $13 billion, which includes the value from the equity transfer to Boyu, retained equity in the joint venture, and ongoing licensing revenue over the next decade or longer [1]. Group 2: Market Context and Strategic Moves - Rumors about Starbucks potentially selling its China operations have circulated for some time, with a valuation of $5 to $6 billion reported in June 2024 [2]. - The company is actively seeking strategic partners that share its vision and values, evaluating over 20 interested institutions while aiming to retain a significant portion of its equity in the Chinese market [3]. - In response to intense competition in China, Starbucks has implemented various strategies, including price reductions on non-coffee products and expanding its presence in lower-tier markets [3]. Group 3: Store Expansion and Performance - In the fourth quarter, Starbucks opened 183 new stores in China, entering 47 county-level markets, with a total of 415 net new stores projected for the fiscal year 2025 [4]. - By the end of fiscal year 2025, Starbucks will have opened 8,011 stores across 1,091 county-level cities, with new stores maintaining a high level of profitability and contributing above-average same-store sales [4].

享誉全球的世界级品牌与深厚的本地经验和专长相结合，将助力星巴克深入拓展中国新兴市场，持续为 顾客提供高端咖啡体验，继续引领咖啡行业发展。 （2025年11月4日，中国上海）今天，星巴克咖啡公司宣布与中国领先的另类资产管理公司博裕投资达 成战略合作，双方将成立合资企业，共同运营星巴克在中国市场的零售业务。此次里程碑式的合作，不 仅将开启星巴克中国转型与发展的全新篇章，更彰显了星巴克加速拓展中国这一快速增长的全球核心市 场的坚定承诺。 深耕中国市场26年来，星巴克始终坚持与当地社区深度融合，与美好中国同行共生。星巴克与博裕的战 略合作，将为这一商业增长与社会责任共生共荣的独特征程开启又一全新的起点。 自1971年起，星巴克咖啡公司始终致力于道德采购并烘焙高质量的阿拉比卡咖啡。当前，公司在世界各 地拥有超40,000家门店，是全球领先的专业咖啡烘焙商和零售商。星巴克始终坚持对卓越品质和服务的 承诺，遵循我们的指导原则，通过每一杯优质的咖啡为顾客带来独特的星巴克体验。欢迎您到访我们的 门店，访问星巴克中国官方网站 www.starbucks.com.cn, 或关注星巴克中国新浪官方微博@星巴克中国， 和星巴克中国官方 ...