格隆汇1月28日｜星巴克第一季度美国同店销售额增长4%，预估为增长1.88%。星巴克预计全年同店销 售至少增长3％，市场预估增长2.83％；预计全年调整后每股收益2.15美元至2.40美元。 ...

21世纪经济报道记者贺泓源、实习生徐鸿儒 对于倪睿安来说，股价当然是重要的，这与他的收入息息相关。而更重要的，或许是星巴克创始人霍华 德·舒尔茨（Howard Schultz）对他的看法。 打工人之间的差距是明显的，尤其在收入上。 星巴克于当地时间1月26日提交的备案文件显示，该公司CEO倪睿安（Brian Niccol）在2025财年总薪酬 为3100万美元，包括500万美元奖金和近2000万美元股票奖励。2024财年其薪酬为9600万美元，其中包 括超9000万美元股票奖励。 这意味着，一年间倪睿安的年薪缩水6500万美元（约合4.52亿元人民币）。 背后有着股价原因。倪睿安在2024年9月接管星巴克，当时他获得了超高薪酬。不过，星巴克股价2025 年下跌7.7%，连续第四年下跌，致使倪睿安2025财年的薪酬中失去了绩效奖金。 自他上任以来，星巴克就启动了扭转疲软销售的计划，其中包括改造门店并精简繁复的菜单。星巴克还 增加了对咖啡师工时的支出，以提升速度和服务质量。截至2025年9月财年结束前，星巴克已关闭627家 门店，其中逾九成位于北美，并裁减900名办公室员工。 种种调整下，在截至2025年9月末的 ...

Core Insights - The article highlights the trend of major restaurant brands, including Starbucks, shifting towards hiring more part-time workers while reducing the emphasis on full-time positions, particularly in first-tier cities [1][4][5] Group 1: Employment Trends - Starbucks China is focusing on controlling labor costs, with 61.7% of job postings for student part-time positions and only 20.4% for full-time roles [1] - Many Starbucks locations are no longer hiring full-time staff, opting instead for part-time roles to manage operational costs [3] - The trend of hiring part-time workers is becoming a common strategy among leading restaurant brands to cope with rising labor costs and operational pressures [5] Group 2: Labor Cost Challenges - The average labor cost in the restaurant industry has risen to 22.2% of revenue, an increase of 4.5 percentage points over three years, squeezing profit margins [8] - New social security regulations have raised labor costs by approximately 27.45%, adding about 24,000 yuan to the annual cost per employee [8] - High employee turnover rates, with a staggering 89.47% for front-line service staff, exacerbate the challenges faced by the industry [9] Group 3: Flexible Employment Models - The industry is moving towards flexible employment models, with projections indicating that 30%-39% of the workforce will be engaged in flexible roles by 2025 [11] - Major fast-food chains like McDonald's rely heavily on part-time workers to manage labor costs and adapt to fluctuating customer demand [11] - Companies are adopting strategies such as cross-training employees to enhance operational efficiency and reduce overall labor costs [11] Group 4: Future Directions - The focus of human resource management in the restaurant industry may shift from a cost-driven approach to a value-driven one, emphasizing service quality and customer experience [12]

Group 1: Company News - Haolilai apologized for selling bread that had fallen on the floor, stating that the affected batch has been destroyed and employee training will be strengthened. The incident involved a new employee and occurred on January 25, 2026 [1] - Starbucks CEO Brian Niccol's total compensation for the fiscal year 2025 will be $31 million, a significant decrease from $96 million in fiscal year 2024 [2] - Anta Sports announced plans to acquire 29.06% of Puma SE for €1.505 billion, aiming to become the largest shareholder and enhance its global market position [3] - Mixue Ice City won a trademark infringement case against six similarly named companies, reinforcing its brand recognition as it prepares for a 2025 IPO [4] - Alibaba's charity initiative "Yiqi Hui Jia Guo Nian" promotes over 300 specialty products from 24 underdeveloped counties [5] Group 2: Industry Developments - The State Administration for Market Regulation penalized Shenzhen Romoss Technology for quality issues related to power banks, highlighting regulatory efforts to maintain market order [7] - Taobao Flash Sale participated in drafting the "Digital Service Standards for Elderly Meal Assistance," marking a significant step in community service [8] - JD.com launched a national subsidy program for specific 3C digital products, offering a 15% discount in 15 provinces [10] - Fat Donglai's founder announced a shift towards original research and development to enhance product quality [11] - Tmall International reported that 2,415 overseas brands opened their first stores on the platform in 2025, indicating strong growth in international brand presence [12] Group 3: Retail Expansion - Beijing Yonghui Supermarket's Hongkun Plaza store was forced to close due to property management issues, impacting its operations [15] - Sam's Club plans to open two new stores in Tianjin in 2026, with construction progressing as scheduled [16] - JD's Qixian Xiaochu brand is accelerating its national expansion, opening new stores in multiple cities [17] - Aote's store count in China reached 95, with plans to exceed 100 by the end of the first quarter [23] - McDonald's Shanghai location has reached 600 stores, with plans to expand to over 10,000 locations by 2028 [21] - Domino's Pizza opened its 1,405th store in Sanya, marking a significant milestone in its expansion strategy [21] - Master Kong's Chongqing smart production base has reached full production capacity, with a daily output of 150,000 boxes [21]

尼科尔于2024年9月出任星巴克董事长兼CEO，上任后推出多项改革举措推动业绩改善，但股价下跌仍 对其薪酬产生直接影响。 观点网讯：1月27日，据媒体报道，星巴克首席执行官布莱恩·尼科尔2025财年总薪酬为3100万美元，较 2024财年的9600万美元大幅减少67.7%。 根据公开资料整理，尼科尔2025财年的薪金包括500万美元奖金及近2000万美元股票奖励，无一次性特 殊激励。薪酬缩水主要源于入职一次性激励终止，同时星巴克股价2025财年下跌7.7%，导致其错失绩 效奖金。 免责声明：本文内容与数据由观点根据公开信息整理，不构成投资建议，使用前请核实。 ...

Group 1 - The core point of the article is that Starbucks CEO Brian Niccol's total compensation for the fiscal year 2025 is $31 million, a significant decrease of 67.7% compared to $96 million in fiscal year 2024 [1] - Niccol's compensation package for 2025 includes a $5 million bonus and nearly $20 million in stock awards [1] - The decline in Niccol's performance bonus is attributed to a 7.7% drop in Starbucks' stock price over the past year, which resulted in him missing out on performance-based bonuses [1]

文|《BUG》栏目 刘丽丽 星巴克CEO被曝薪酬缩水6500万美元（折合人民币约4.5亿元）。星巴克近日提交的备案文件显示，公 司CEO布莱恩·尼科尔2025财年总薪酬为3100万美元，而2024财年其总薪酬为9600万美元。其薪酬大幅 缩水和公司股价下跌导致绩效奖金落空有关。 资本市场对星巴克的态度在变。而随着连锁咖啡市场进入"战国时代"，星巴克在中国市场的份额已从 42%跌至14%。中国消费者在离开星巴克。据多位消费者反映，遭遇店员推销，大大影响消费感受，甚 至目睹疑似赶人的推销。《BUG》栏目就此询问北京某星巴克门店，店员坦言，这种推销的任务一直 都有。 而星巴克一直标榜的区别于其他本土咖啡品牌的"第三空间"属性，也在变味，被批评"店里环境跟菜市 场一样"，"椅子坐10分钟就开始腰酸背痛"。而星巴克招聘兼职员工的数量在提升，有门店店员表示， 全职员工已多年不招聘。 60%的股权出售后，星巴克在中国市场会有新的转机吗？分析人士认为，高层减薪、基层减员，只是最 基本的降本增效。"星巴克无论是在中国或全球，成也定位、败也定位，要大改。" （星巴克员工在推销 来源：小红书） 店员推销是常态？ 原来不做推销的星巴 ...

瑞穗将星巴克的目标价从86美元上调至95美元，维持"中性"评级。(格隆汇) ...

Core Points - Starbucks CEO Brian Niccol's total compensation for fiscal year 2025 is $31 million, a decrease from the previous year [1] - Niccol's 2025 compensation includes a $5 million bonus and nearly $20 million in stock awards, while his fiscal year 2024 compensation was $96 million, with over $90 million in stock awards [1] - Starbucks' stock price fell by 7.7% in 2025, marking the fourth consecutive year of decline, which resulted in the loss of performance bonuses for Niccol [1] - The company plans to announce its fourth-quarter results on January 28 and hold an investor meeting on January 29, where analysts expect the company to provide financial targets for the first time since Niccol took over as CEO [1]

当地时间1月26日，星巴克向监管机构提交备案文件显示，公司CEO布莱恩·尼科尔2025财年总薪酬为 3100万美元，较2024财年的9600万美元大幅缩水6500万美元，降幅达67.7%。薪酬缩水主要源于入职一 次性激励终止以及公司股价下跌导致的绩效奖金落空。 从薪酬构成来看，尼科尔2024财年的高额薪酬核心是入职配套激励方案，其中超9000万美元为股票奖 励，属于星巴克为吸引其加盟设置的特殊激励。2025财年他的薪酬回归常规结构，包含500万美元奖金 与近2000万美元股票奖励，其余为基础薪资等常规收入，无任何一次性特殊激励，常规化薪酬构成成为 收入下滑的基础因素。 尼科尔于2024年9月正式出任星巴克董事长兼首席执行官，彼时星巴克正面临业绩连续下滑的困境，全 球同店销售额曾连续七个季度走低，北美市场运营效率下降、中国市场业绩承压。为扭转局面，尼科尔 上任后推出"重返星巴克"计划，落地多项改革举措：在北美市场推广"绿围裙服务模式"，将80%的直营 门店平均服务时间控制在4分钟内，同步精简菜单、压缩门店运营KPI；在门店布局上，关闭107家低效 门店的同时加速中国县域市场扩张，2025财年中国净增415家门店 ...