Core Insights - Starbucks has announced a strategic partnership with Boyu Capital to establish a joint venture for its retail operations in China, with Boyu holding up to 60% equity and Starbucks retaining 40% [1] - The estimated enterprise value of the joint venture is approximately $4 billion, and Starbucks anticipates the total value of its retail business in China to exceed $13 billion [1] - The new joint venture will be headquartered in Shanghai and aims to expand the number of Starbucks stores in China from 8,000 to 20,000 in the future [1] Company Strategy - Starbucks CEO Brian Niccol emphasized that Boyu's local market expertise will accelerate Starbucks' expansion in China, particularly in smaller cities and emerging regions [2] - The company reported significant growth in its retail presence, with 8,011 stores in 1,091 county-level cities by the end of fiscal year 2025 [2] - In response to market competition, Starbucks implemented its largest price adjustment in 26 years, reducing prices on key products by an average of 5 yuan, which contributed to revenue growth [2] Market Challenges - Despite the positive results from its expansion strategy, Starbucks faces challenges in penetrating the lower-tier markets, where competitors like Luckin Coffee have a significant presence [3][5] - Data indicates that the majority of coffee shop locations are concentrated in new first-tier and second-tier cities, while brands targeting lower-tier markets have a higher percentage of their stores in those areas [3] - The entry of various tea brands into the coffee market poses additional challenges for Starbucks as it seeks to establish a foothold in non-first and second-tier cities [5] Investment Landscape - The sale of Starbucks' equity in China has attracted interest from over 20 private equity firms, with potential valuations reaching $10 billion [6] - Boyu Capital, founded in 2011, has a strong investment track record in the consumer market, managing a fund size of $10 billion and holding stakes in over 200 companies [7] - Boyu's recent acquisition of a significant stake in Beijing SKP, a leading luxury department store, highlights its strategic investment approach in the evolving Chinese consumer market [8] Industry Transformation - The coffee market in China is undergoing significant changes, with high-end brands like Starbucks needing to adapt to the competitive landscape dominated by local brands [10] - The shift in consumer preferences and market dynamics necessitates a transformation for mid-to-high-end foreign brands, which must navigate the challenges of maintaining their brand identity while appealing to a broader audience [10]

Core Insights - Starbucks has entered a strategic partnership with Boyu Capital to establish a joint venture for its retail operations in China, marking a significant shift in its business strategy in the region [1][3][9] - Boyu Capital will hold up to 60% of the joint venture, while Starbucks retains 40% and continues to own the brand and intellectual property rights [1][3] - The estimated enterprise value of the joint venture is approximately $4 billion, with Starbucks projecting its total retail business value in China to exceed $13 billion [1][3] Company Overview - The new joint venture will be headquartered in Shanghai and aims to expand Starbucks' store count in China from the current 8,000 to 20,000 [3][9] - Starbucks' CEO Brian Niccol emphasized that Boyu's local market expertise will accelerate growth, particularly in smaller cities and emerging regions [3][5] - Starbucks reported a net income of 22 billion RMB in China for the fiscal year 2025, reflecting a nearly 5% growth, with same-store sales increasing by 2% and transaction volume by 9% in the fourth quarter [9][10] Boyu Capital Profile - Boyu Capital, founded in 2011, is a leading alternative asset management firm in China, with a diverse investment portfolio exceeding 200 companies [6][7] - The firm has previously invested in high-profile companies such as Alibaba and has a strong presence in the consumer goods sector [6][9] - Boyu's recent acquisition of a 45% stake in Beijing SKP, valued at $4-5 billion, showcases its capability in large-scale mergers and acquisitions [6][7] Market Context - The partnership is seen as a strategic move for Starbucks to enhance its localization efforts in a competitive coffee market in China [10] - Historical precedents from other companies like Yum China and McDonald's indicate that partnerships with local investors can significantly accelerate market expansion [10]

Core Insights - Starbucks China has achieved growth for two consecutive fiscal quarters, marking a new phase in its transformation and development after 26 years in the Chinese market [1][2] - A strategic partnership has been established with Boyu Capital to form a joint venture, with an estimated total value of over $13 billion for Starbucks China's retail business [1][2] Financial Performance - In the fourth quarter of fiscal year 2025, Starbucks reported continuous growth in revenue for the fourth consecutive quarter, with same-store sales showing positive growth for the second quarter [2] - Profit margins have been improving quarter-on-quarter, indicating a robust financial performance [2] Market Strategy - Starbucks China has been actively adapting to local market demands, launching innovative products such as the "True Flavor No Sugar" series and expanding into non-coffee scenarios [2][4] - The company has embraced social trends, such as the "first cup of milk tea in autumn," to engage consumers [2] Product Innovation - The introduction of the "True Flavor No Sugar" system allows consumers to customize sweetness levels without compromising flavor, resulting in over 500 different coffee combinations [7] - New product launches, including the "Roasted Tea Latte," have attracted a significant number of new fans, showcasing Starbucks' commitment to product innovation [5][6] Consumer Engagement - Starbucks has enhanced its afternoon tea offerings, with a price reduction of approximately 5 yuan for non-coffee beverages, leading to a significant increase in sales during this time [5][6] - The "Star Delivery" service has seen record sales, emphasizing quality assurance in delivery and contributing to overall growth [6][12] Community and Experience - The company has partnered with Xiaohongshu to create interest-based community spaces in over 1,800 stores, enhancing customer experience beyond just coffee consumption [11] - Starbucks has expanded its presence in tourist destinations, integrating coffee consumption with cultural experiences [11] Membership and Loyalty - The active membership count has surpassed 25.5 million, reflecting successful engagement strategies and partnerships, such as with China Eastern Airlines [12] Long-term Vision - Starbucks is focused on sustainable high-quality growth, leveraging technology and innovation to enhance customer experience and product development [13][14] - The establishment of the China Innovation Technology Center aims to support long-term growth through data analysis and product innovation [13]

星巴克预计其中国零售业务的总价值将超过130亿美元，总价值由三部分构成：向博裕投资出让合资企 业控股权益所得、星巴克在合资企业中保留的权益价值，以及未来十年或更长时间内持续支付给星巴克 的授权经营收益。 星巴克咖啡公司董事长兼首席执行官倪睿安（Brian Niccol）认为，博裕投资在本地市场的经验与专 长，将有力加速星巴克在中国市场、特别是中小城市及新兴区域的拓展。中经记者 黎竹 孙吉正 北京报 道 据悉，新成立的合资企业将继续以上海为总部，管理并运营目前遍布中国市场的8000家星巴克门店。秉 持共同的发展愿景，双方将致力于未来将星巴克在中国的门店规模逐步拓展至20000家。 【星巴克中国60%股权售出 新主曾拿下SKP部分股权】11月4日，星巴克咖啡公司宣布与中国领先的另 类资产管理公司博裕投资达成战略合作，双方将成立合资企业，共同运营星巴克在中国市场的零售业 务。 博裕投资曾投资过SHEIN，布局涉及消费零售、科技创新、医疗健康及新能源领域内的企业。4月30 日，北京市市场监督管理局公示信息显示，博裕五期美元基金有限责任公司通过其关联方拟收购北京 SKP部分股权，交易完成后，博裕基金将间接持有北京SKP ...

Core Insights - Starbucks has announced a strategic partnership with Boyu Capital to establish a joint venture for its retail operations in China, with Boyu holding up to 60% equity and Starbucks retaining 40% [1][2] - The partnership aims to leverage Boyu's local market expertise to accelerate Starbucks' expansion in China, particularly in smaller cities and emerging regions [1][3] - Starbucks' total retail business value in China is projected to exceed $13 billion, comprising the equity transferred to Boyu, retained equity, and ongoing licensing revenue [1][4] Group 1: Partnership Details - The joint venture will be headquartered in Shanghai and manage approximately 8,000 Starbucks stores in China, with plans to expand to 20,000 stores in the future [1][3] - Starbucks has been exploring strategic partnerships for over a year to enhance its competitive position and drive growth in the challenging Chinese market [2][3] Group 2: Market Context - In 2023, Luckin Coffee surpassed Starbucks in annual sales in China, highlighting the intense competition in the market [2] - Starbucks' CEO emphasized the need to understand the competitive landscape better and explore partnerships to ensure long-term success in China [2][3] Group 3: Financial Performance - For the fourth quarter of fiscal year 2025, Starbucks reported revenue of $9.6 billion, a 5% increase year-over-year, with same-store sales growth of 1% [3][4] - Starbucks China achieved revenue of $831.6 million in the fourth quarter, a 6% year-over-year increase, marking four consecutive quarters of growth [4] Group 4: Boyu Capital Overview - Boyu Capital, founded in 2011, is a leading alternative asset management firm with a diversified investment portfolio across private equity, public markets, infrastructure, and venture capital [5][6] - The firm has a history of successful investments in emerging technology and consumer sectors, including notable companies like Alibaba and NIO [5][6]

Exhibit 99.1 Starbucks and Boyu Announce Joint Venture for the Next Chapter of Growth in China Iconic global brand coupled with deep local knowledge and expertise will help grow Starbucks into new cities and regions across China while continuing to deliver a premium customer experience and lead in coffee Seattle, WA - November 3, 2025 - Starbucks Coffee Company (Nasdag: SBUX) today announced it has entered an agreement to form a joint venture with Boyu Capital, a leading alternative investment firm to opera ...

根据协议，博裕投资将持有合资企业至多60%股权，星巴克保留40%股权，并将继续作为星巴克品牌与 知识产权的所有者和授权方，向新成立的合资企业进行授权。基于约40亿美元（不计现金与债务）的企 业价值，博裕投资将获得其相应权益。 星巴克预计其中国零售业务的总价值将超过130亿美元，总价值由三部分构成：向博裕投资出让合资企 业控股权益所得、星巴克在合资企业中保留的权益价值，以及未来十年或更长时间内持续支付给星巴克 的授权经营收益。 据悉，新成立的合资企业将继续以上海为总部，管理并运营目前遍布中国市场的8000家星巴克门店。秉 持共同的发展愿景，双方将致力于未来将星巴克在中国的门店规模逐步拓展至20000家。 博裕投资曾投资过SHEIN，布局涉及消费零售、科技创新、医疗健康及新能源领域内的企业。4月30 日，北京市市场监督管理局公示信息显示，博裕五期美元基金有限责任公司通过其关联方拟收购北京 SKP部分股权，交易完成后，博裕基金将间接持有北京SKP 42%～45%的股权。 星巴克咖啡公司董事长兼首席执行官倪睿安（Brian Niccol）认为，博裕投资在本地市场的经验与专 长，将有力加速星巴克在中国市场、特别是中小城 ...

Core Insights - Starbucks has established a strategic partnership with Boyu Capital to form a joint venture for its retail operations in China, with Boyu holding up to 60% equity and Starbucks retaining 40% [2][3] - The total value of Starbucks' retail business in China is expected to exceed $13 billion, comprising the equity transferred to Boyu, Starbucks' retained equity, and ongoing licensing revenue [2] - The joint venture will be headquartered in Shanghai and aims to expand the number of Starbucks stores in China from 8,000 to 20,000 [2] Company Overview - Starbucks' CEO Brian Niccol emphasized that Boyu's local market expertise will accelerate Starbucks' expansion, particularly in smaller cities and emerging regions [3] - Boyu Capital, founded by former executives from Ping An Group and TPG Capital, has a strong presence in the Chinese market and manages a portfolio of over 200 companies [4] - Boyu has been involved in significant investments in various sectors, including consumer goods and retail, showcasing its capability in large-scale acquisitions [6] Market Context - Starbucks reported a net income of 22 billion RMB in the Chinese market for the fiscal year 2025, reflecting a nearly 5% growth, with same-store sales increasing by 2% and transaction volume by 9% in Q4 [7] - The partnership aligns with Starbucks' strategy to enhance localization and adapt to the competitive coffee market in China [8] - Historical precedents from McDonald's and Yum China indicate that local partnerships can significantly accelerate store expansion in the Chinese market [9][10]

Core Insights - Starbucks has announced a strategic partnership with Boyu Capital to establish a joint venture for its retail operations in China, with Boyu holding up to 60% equity and Starbucks retaining 40% [1] - The enterprise value of the joint venture is approximately $4 billion, excluding cash and debt, and Starbucks expects the total value of its retail business in China to exceed $13 billion [1] - The joint venture aims to expand Starbucks' store count in China from 8,000 to 20,000 in the future [1] Company Strategy - The joint venture will be headquartered in Shanghai and will manage the existing Starbucks stores across China [1] - Starbucks CEO Brian Niccol emphasized that Boyu's local market expertise will accelerate Starbucks' expansion, particularly in smaller cities and emerging regions [1] - The partnership aims to enhance customer experience and employee engagement while driving growth in the Chinese market [1] Market Potential - Boyu Capital recognizes the strong brand image Starbucks has built over 26 years in China and sees opportunities for more innovative and localized experiences for Chinese consumers [1] - Starbucks' current healthy growth momentum in China is expected to be further enhanced by this collaboration, which will also create broader career development opportunities for its employees [1] - The partnership reflects Starbucks' commitment to a new phase of development in the Chinese market [1]

同时，新成立的合资企业将继续以上海为总部，管理并运营目前遍布中国市场的8000家星巴克门店。秉 持共同的发展愿景，双方将致力于未来将星巴克在中国的门店规模逐步拓展至20000家。据了解，博裕 投资创立于2011年，是一家深耕中国市场、布局全球的另类资产管理公司。公司在香港、北京、上海和 新加坡设有办公室，投资组合超过200家企业。 北京商报讯（记者 张天元）11月4日，星巴克咖啡公司宣布与另类资产管理公司博裕投资达成战略合 作，双方将成立合资企业，共同运营星巴克在中国市场的零售业务。根据协议，博裕将持有合资企业至 多60%股权，星巴克保留40%股权，并将继续作为星巴克品牌与知识产权的所有者和授权方，向新成立 的合资企业进行授权。基于约40亿美元（不计现金与债务）的企业价值，博裕将获得其相应权益。 星巴克预计其中国零售业务的总价值将超过130亿美元，总价值由三部分构成：向博裕出让合资企业控 股权益所得、星巴克在合资企业中保留的权益价值，以及未来十年或更长时间内持续支付给星巴克的授 权经营收益。据介绍，双方将共同提升星巴克在中国市场的顾客体验，加速饮品及数字化创新，拓展新 的城市和区域市场，并通过更深入的本土化融 ...