Core Insights - MINISO LAND, an innovative store concept, won the "Best New Store Concept Award" at the 2025 MAPIC Awards in France, surpassing flagship stores from DIOR and Flannels, marking a significant achievement in the retail industry [1][2] - Another innovative store type, MINISO FRIENDS, received the prestigious "Platinum Award" at the 2025 London Design Awards, highlighting the company's commitment to design excellence [2] Group 1 - MINISO LAND is recognized as a global-level IP theme park store concept, which has gained significant consumer attention since its debut in Shanghai's Nanjing East Road in 2024 [2] - The awards received by MINISO reflect its innovative approach and strong positioning within the competitive retail landscape, often referred to as the "Oscars" of the international retail industry [1]

名创优品(09896)发布公告，于2025年12月8日，该公司斥资99.54万港元回购2.62万股。 ...

北京商报讯（记者 张君花）12月8日，名创优品发布公告称，2025年12月8日，公司回购股份2.62万股， 回购金额为100万港元。根据回购授权的决议，公司可回购的股份总数为1.24亿股，已回购股份516万 股，占回购授权决议通过时已发行股份的0.415642%。 ...

Core Viewpoint - The future direction for companies like Miniso is to shift from merely introducing and operating global IPs to deeply participating in and leading the incubation of Chinese original IPs and their global influence [3][4][18]. Group 1: Globalization and Cultural Integration - In the era of globalization, true competitiveness for Chinese companies and brands can only be achieved by deeply integrating hard technology with unique cultural charm [4][21]. - The concept of "interest consumption," which emphasizes emotional value over functional value, is expected to dominate the new generation of global consumer markets [6][21]. - Miniso has established a leading advantage in global interest consumption over the past five years, aligning with national strategies to enhance consumer demand [6][22]. Group 2: Miniso's Global Expansion - Since its global expansion began in 2015, Miniso has rapidly developed, currently operating over 8,000 stores in 112 countries, with more than 3,424 stores located overseas [7][22]. - The company has achieved significant milestones, such as opening its first global flagship store in Times Square, New York, and plans to open a flagship store in Paris during the 2024 Olympics [8][23]. - Miniso's strategy focuses on deep global resonance rather than simple commercial replication, emphasizing local insights and cultural integration [7][22]. Group 3: IP Development and Cultural Confidence - The year 2025 is projected to be a pivotal year for Chinese IP, with significant cultural products like the film "Nezha" showcasing the potential of Chinese cultural innovation [10][25]. - Miniso aims to transform into a leading global IP operation platform, focusing on developing original IPs and transitioning from a retail company to a cultural company [10][25]. - The launch of the "IP Genius Youth Program" aims to nurture young IP creators, providing them with resources and pathways to market their creations [11][26]. Group 4: Future Vision and Cultural Mission - Miniso's vision for the next decade includes taking 100 Chinese IPs global, fostering cultural confidence and responsibility in promoting Chinese culture worldwide [12][27]. - The company recognizes the importance of cultural consumption as a future direction, aligning with national strategies for cultural and technological advancement [9][24]. - The integration of technology and culture is seen as essential for the revival and global dissemination of Chinese values and creativity [11][28].

格隆汇12月8日丨名创优品(09896.HK)发布公告，2025年12月8日耗资99.54万港元回购2.62万股，回购价 格每股37.88-38港元。 ...

智通财经APP讯，名创优品(09896)发布公告，于2025年12月8日，该公司斥资99.54万港元回购2.62万 股。 ...

FF305 翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) 表格類別： 股票 狀態： 新提交 公司名稱： 名創優品集團控股有限公司 呈交日期： 2025年12月8日 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露，必須填妥第一章節 。 | 第一章節 | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | 於香港聯交所上市 | 是 | | | 證券代號 (如上市) | 09896 | 說明 | | | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | | | 已發行股份（不包括庫存股份）變動 | | 庫存股份變動 | | | | | 事件 | 已發行股份（不包括庫存股份）數 目 | | 佔 ...

Core Insights - MINISO is experiencing a surge in popularity among celebrities and high-net-worth individuals, indicating a shift from traditional luxury consumption to a broader appeal in the retail market [3][4][6] Group 1: Brand Strategy and Market Positioning - MINISO is transitioning from a "mass market" brand to one that appeals to "high-potential circles," reflecting a strategic elevation in its market positioning [3] - The brand is leveraging "interest consumption" to reshape global consumer aesthetics and achieve a cultural resonance beyond mere commercial output [3][4] - MINISO's strategy includes a "multi-IP matrix" and a diverse range of products, creating an immersive shopping experience that meets both functional and emotional needs [4][6] Group 2: Product and IP Integration - The company emphasizes the integration of core product categories as "stabilizers" for customer flow and repurchase, while IP serves as a "magnifier" to enhance product value and brand appeal [6] - MINISO collaborates with over 150 well-known IPs and has successfully developed its own IPs, such as the Gifford Bear and DUN Chicken, to create a comprehensive IP matrix that resonates with consumers of all ages [4][6] Group 3: Global Expansion and Retail Experience - As of September 2025, MINISO has entered 112 countries and regions, with over 8,000 stores globally, including more than 3,400 overseas [7] - The company is implementing a channel strategy focused on "opening good stores and large stores," aiming to create IP trend destinations [7] - MINISO LAND, a flagship store concept, features a high percentage of IP products (70%-80%) and transforms traditional retail spaces into interactive "IP playgrounds" [7][9] Group 4: Consumer Engagement and Cultural Impact - MINISO's diverse store formats, including MINISO LAND and MINISO FRIENDS, allow for targeted engagement with different consumer demographics, breaking down barriers of age, social class, and geography [11] - The brand's approach to "interest consumption" and "joy equality" is reshaping global consumer behavior, making shopping at MINISO a cross-cultural experience [11]

名创优品(09896)发布公告，于2025年12月5日，该公司斥资24.84万美元回购5.13万股。 ...

中国能成为科技强国，是源于我们有大量的高校培养了很多科技的人才，今天我们一样有很好的学校， 有很好的IP，艺术文化类的创造人才，但是没有平台，但今天有名创优品这样的平台。出现让他们更有 的创造的一幅画，画一个IP，画一个形象，能创造几千万、几亿、几十亿的价值的话，我们有大量的大 学生可以做这些事情。 "不再是一向的让小孩迈向数理化，不再是只有数理化才有未来，如果学好美术，学好艺术，一样很有 未来。"他说。 专题：2025《中国企业家》影响力企业家年会 名创优品集团创始人、董事会主席兼首席执行官叶国富在2025（第二十三届）影响力企业家年会上表 示，中国科技与文化正在双轨并进。民族伟大复兴靠什么？他认为要后面要靠文化， 哪吒这部电影创造了159亿的票房，导演饺子分了19.74亿分红，我们看到科技带来了一大批，创造了一 大批富豪，那么下一步文化也会带来一批财富价值。 他谈到，上个月收购了一个IP，是一个2000后的一个小女生。画一幅画发在小红书上，我们去联系她， 结果花了几百万把作品买回来，这样带来什么？带来强大的吸引这种榜样的力量。 "不再是一向的让小孩迈向数理化，不再是只有数理化才有未来，如果学好美术，学好艺 ...