Investment Rating - The investment rating for the company is maintained as "Buy" with a target price of HKD 52.46 [2]. Core Insights - The report highlights a clear inflection point in Q2 performance, driven by the effectiveness of the large store strategy and the positive turnaround in same-store sales, alongside the initiation of the proprietary IP strategy [11][8]. - The company expects a revenue growth rate of over 25% for the full year, with adjusted operating profit projected to reach between RMB 36.5 billion and RMB 38.5 billion [8]. Financial Performance - Q2 revenue increased by 23.1% year-on-year to RMB 4.97 billion, exceeding previous guidance of 18-21% [11]. - The operating profit for Q2 rose by 11.3% year-on-year to RMB 840 million, also surpassing prior guidance [11]. - Gross margin reached a new high of 44.3%, up 0.6 percentage points year-on-year [7]. - Adjusted net profit margin decreased by 1.6 percentage points to 13.9% in Q2 [7]. Revenue and Profit Forecasts - Revenue forecasts for 2025-2027 have been raised by 3.7% for each year, now projected at RMB 214.7 billion, RMB 256.6 billion, and RMB 303.6 billion respectively [9]. - Adjusted net profit forecasts remain cautious at RMB 29.9 billion, RMB 37.3 billion, and RMB 45.7 billion for 2025-2027 [9]. Strategic Initiatives - The company is shifting its growth strategy from rapid store expansion to enhancing store efficiency through large store formats and refined operations [11]. - The proprietary IP strategy aims to leverage global channels for IP promotion, enhancing product-channel-operations integration [8]. Market Position and Valuation - The company’s current market capitalization is HKD 48.537 billion, with a closing price of HKD 39.06 as of August 21 [2]. - The report suggests a cautious approach to profitability due to the lower margins from overseas direct operations and TOPTOY revenue contributions [9].

Group 1 - The core viewpoint of the news is that Miniso Group reported strong financial performance for Q2 2025, with total revenue reaching 4.97 billion yuan, a year-on-year increase of 23.1% [1] - The gross margin for Q2 was 44.3%, which is an increase of 40 basis points compared to the same period last year [1] - Adjusted net profit (Non-IFRS) for the quarter was 690 million yuan, reflecting a year-on-year growth of 10.6%, with an adjusted net profit margin of 13.9% [1] - The company announced an interim dividend of $0.29 per ADS, with total share buybacks and dividends amounting to approximately 1.07 billion yuan, representing 84% of adjusted net profit [1] - For the Miniso brand, total revenue was 4.56 billion yuan in Q2, a year-on-year increase of 19.5%, with domestic revenue of 2.62 billion yuan (up 13.6%) and overseas revenue of 1.94 billion yuan (up 28.6%) [1] - As of June 30, 2025, the number of domestic stores reached 4,305, with a net increase of 30 stores in the quarter, while overseas stores totaled 3,307, with a net increase of 94 stores [1] - Instant retail channel sales surged by 53% year-on-year in the first half of the year [1] Group 2 - The subsidiary brand TOP TOY achieved revenue of 400 million yuan in Q2 2025, marking an impressive year-on-year growth of 87.0%, with a total of 293 stores [2] - Global investment firm Temasek led an investment round in TOP TOY, resulting in a post-investment valuation of approximately 10 billion HKD [2]

申万宏源证券指出，继续看好港股是潜在牛市中领涨市场，"牛市氛围"强化后，投资者在港股进行行业 轮动会更加积极，当前已经来到了港股大众消费品的补涨窗口。中期维度，继续看好港股科技、创新药 和新消费龙头。 港股消费ETF（513230）跟踪中证港股通消费主题指数，一键打包互联网电商龙头+新消费，成分股近 乎囊括港股消费的各个领域，包括泡泡玛特、老铺黄金、蜜雪集团、名创优品等新消费龙头，又包含腾 讯、快手、阿里巴巴、小米等互联网电商龙头，科技+消费属性突出。 8月22日，港股三大指数集体高开，恒指涨0.4%，国指涨0.56%，恒生科技指数涨0.99%。港股新消费概 念走强，名创优品绩后涨超13%，小米集团、古茗、蜜雪集团等个股跟涨。港股消费ETF（513230）早 盘震荡攀升，现涨近1%。 浙商国际指出，对于中短期港股市场走势继续保持谨慎乐观的态度。板块配置方面，我们看好行业相对 景气且受益于政策利好的汽车、新消费、创新药、科技等；业绩股价稳健且受益于政策利好的低估值国 央企红利板块；基本面独立且受益于降息周期的香港本地银行、电信及公用事业红利股。 ...

Summary of Miniso (MNSO) Earnings Call Company Overview - **Company**: Miniso (MNSO) - **Market Cap**: $6.4 billion - **Enterprise Value**: $7.0 billion - **Current Price**: $20.84 - **12-Month Price Target**: $25.30 (Upside: 21.4%) [1][21] Key Financial Performance - **2Q25 Revenue Growth**: 23% YoY, exceeding guidance of 18-21% [1][33] - **Adjusted Operating Profit Growth**: 8.5% YoY, against guidance of flat/slight decline [1][36] - **Miniso China Sales Growth**: 14% YoY, beating expectations [1][29] - **Top Toy Revenue Growth**: 87% YoY, surpassing guidance [1][33] - **Gross Margin**: 44.3%, slightly below expectations [1][35] - **Operating Profit Margin (OPM)**: 17.2%, improved from 16.6% in 1Q25 [1][36] Future Outlook - **2025 Full Year Sales Guidance**: Revised to >25% YoY increase from >22.8% [2][22] - **Adjusted Operating Profit Expectation**: Rmb3.65bn-3.85bn, compared to Rmb3.4bn in 2024 [2][22] - **3Q25 Topline Growth Guidance**: 25-28% YoY with low-single-digit same-store sales growth (SSSG) [2][23] Strategic Initiatives - **Store Expansion Plans**: - 100-150 net openings in Miniso China - Over 500 store additions overseas, with a focus on quality [22] - **Large Store Strategy**: - Miniso Land stores achieving average monthly sales of Rmb4 million [25] - New stores in the US showing 50% higher productivity compared to existing ones [25][27] - **In-house IP Cultivation**: - Development of a dual-track IP strategy with both third-party and in-house IPs [28] - Exclusive IPs like Yoyo expected to generate significant sales [28] Market Performance - **US Market Growth**: Over 80% YoY sales growth in 2Q25, driven by improved store quality and localized management [30] - **Tariff Impact**: Manageable impact from tariff hikes due to effective inventory and supply chain management [31] Shareholder Returns - **Dividend Payout Ratio**: 50% in 1H25, indicating strong commitment to shareholder returns [39] - **Share Buyback**: Approximately 1% of total shares in 1H25 [41] Additional Insights - **Operational Efficiency**: Improved collaboration across departments leading to better product preparation and execution [29] - **Sales Performance by Segment**: - Miniso China: Mid-high teens sales growth expected - Miniso Overseas: 30-35% YoY sales growth anticipated [24] This summary encapsulates the key points from Miniso's earnings call, highlighting the company's strong performance, strategic initiatives, and positive outlook for the future.

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company achieved a Q2 adjusted net profit growth of 11% year-on-year, indicating a potential operational turning point with positive same-store sales growth in the domestic market [1] - The company is positioned as a leading trend retail brand with its own IP strategy, and the overseas expansion presents significant growth opportunities [1] - The report anticipates an increase in Non-IFRS net profit for 2025-2027, reflecting a positive outlook on the company's financial performance [1] Financial Performance Summary - For 2023A, total revenue is projected at 13,838 million, with a year-on-year growth of 39.42% [1] - The adjusted net profit for 2025E is estimated at 2,939 million, with a year-on-year growth of 8.03% [1] - The company's gross margin for Q2 was 44.28%, showing a year-on-year increase of 0.33 percentage points [1] - The company plans to open over 500 new overseas stores in 2025, focusing on store quality rather than quantity [1] - The company reported a total revenue of 49.66 billion for Q2, with a year-on-year increase of 23.07% [1] Market Data Summary - The closing price of the stock is 39.06 HKD, with a market capitalization of approximately 44,290.37 million HKD [5] - The price-to-earnings ratio (P/E) is currently at 19.87, projected to decrease to 11.07 by 2027E [1][8] - The company has a net asset value per share of 8.67 [6]

Investment Rating - The report maintains a "Buy" rating for the company, with expected adjusted net profits of 29.5 billion, 34 billion, and 41.9 billion for the years 2025, 2026, and 2027 respectively, corresponding to P/E ratios of 15, 13, and 11 times [4]. Core Insights - The company reported H1 revenue of 9.39 billion (up 21%) and adjusted net profit of 1.279 billion (up 3%), exceeding market expectations. Q2 revenue reached 4.97 billion (up 23.1%) with an adjusted net profit of 690 million (up 10.6%) [2]. - Domestic and overseas performance showed positive trends, with domestic same-store sales showing a low single-digit increase in Q2, and overseas sales in North America and Europe performing well [2][3]. - The company is focusing on expanding its IP portfolio and enhancing its store network, with a total of 4,305 stores as of Q2, reflecting a net increase of 190 stores [2][3]. Summary by Sections Financial Performance - H1 revenue was 9.39 billion, with Q2 revenue at 4.97 billion, showing a year-on-year increase of 23.1%. Adjusted net profit for H1 was 1.279 billion, with Q2 adjusted net profit at 690 million [2]. - The adjusted net profit margin for Q2 was 13.9%, with a slight decrease compared to the previous quarter [2]. Domestic Operations - Domestic same-store sales showed a low single-digit increase in Q2, indicating a recovery trend. The company has successfully opened IP flagship stores and optimized its operational strategies [2]. - The total number of domestic stores reached 4,305, with significant growth in first, second, and third-tier cities [2]. Overseas Operations - The overseas segment reported a GMV of 7.33 billion for H1, with a year-on-year increase of 14.5%. The total number of overseas stores reached 3,307, with notable growth in Asia and Europe [2]. - North America showed signs of recovery, while Europe performed strongly, contributing to the overall growth in the overseas segment [2][3]. Future Projections - The company expects adjusted net profits to grow significantly over the next few years, with projections of 29.5 billion, 34 billion, and 41.9 billion for 2025, 2026, and 2027 respectively [4][8]. - The report anticipates continued growth driven by store expansion and the development of proprietary IP, with a clear growth path for the IP retail group [3].

Core Viewpoint - Miniso Group is experiencing significant stock price movement, reflecting investor interest and confidence in its business performance and growth potential [1][2]. Group 1: Company Performance - As of mid-2025, Miniso reported total revenue of 9.393 billion yuan and a net profit of 906 million yuan [2]. - The company's product GMV reached approximately 18 billion yuan (2.8 billion USD) by 2021, establishing it as the largest private label home goods retailer globally [1]. Group 2: Stock Activity - On August 21, the company repurchased 16,000 shares at a price range of 37.8-38 HKD per share, totaling a repurchase amount of 607,000 HKD [2]. - On August 22, Miniso's stock price increased by 12.14%, reaching 43.8 HKD per share with a trading volume of 83.3957 million HKD [1].

其他方面，科网股涨跌不一，网易、小米、腾讯涨超1%，哔哩哔哩跌近5%；创新药概念延续涨势，先声药业涨超4%；黄金股活跃，珠峰黄金涨超2%。 跨境ETF方面，港股汽车ETF、中韩半导体ETF涨超3%，港股通汽车ETF涨超2%；港股科技ETF、恒生科技ETF、教育ETF、中概互联网ETF等涨超1%。 盘面上，新消费概念股普涨。其中，名创优品公布财报后，早盘涨超14%。财报显示，2025年上半年，公司实现营业收入93.93亿元，同比增长21.1%。其 中，第二季度营收为49.7亿元，同比增长23.1%。此外，布鲁可涨超2%，六福集团、新秀丽、巨星传奇等跟涨。 其他方面，新能源汽车板块表现强势。其中，小鹏汽车、蔚来涨超9%。昨晚，蔚来新车开启预售，受到市场关注。 每经记者｜曾子建 每经编辑｜肖芮冬 8月22日早盘，港股市场小幅高开。截至发稿时，恒生指数报25206点，上涨0.40%；恒生科技指数报5533点，上涨0.65%。 ...

Core Viewpoint - Miniso (09896) experienced a significant stock price increase of over 10% following the release of its mid-term results for 2025, indicating positive market sentiment towards the company's performance and future outlook [1] Financial Performance - The company reported a revenue of 9.393 billion RMB, representing a year-on-year growth of 21.1% [1] - Profit attributable to equity shareholders was 906 million RMB, showing a decline of 22.6% compared to the previous year [1] - Basic earnings per share for ordinary shares stood at 0.74 RMB [1] - For the second quarter, revenue reached 4.97 billion RMB, with a year-on-year increase of 23.1% [1] - Adjusted net profit for the second quarter grew by 10.6% to 690 million RMB [1] - TOP TOY's revenue surged by 87.0%, setting a new record for the second quarter [1] Dividend Distribution - The company declared an interim cash dividend of 0.2896 USD per American Depositary Share or 0.0724 RMB per ordinary share [1] Sales Growth - The company’s Executive Director and Chairman, Ye Guofu, noted that same-store sales in mainland China turned positive in the June quarter and accelerated further into the September quarter [1] - The company anticipates positive same-store sales growth for the entire year in mainland China [1]

Core Viewpoint - CICC has raised the adjusted net profit forecast for MINISO (09896) for 2025/26 by 8%/6% to 2.9 billion/3.7 billion yuan due to the company's continuous improvement in operational performance [1] Group 1: Financial Performance - The company's 2Q25 revenue increased by 23% year-on-year to 5 billion yuan, and adjusted net profit grew by 11% to 690 million yuan, exceeding CICC's expectations mainly due to better-than-expected domestic revenue growth [2] - The company declared an interim dividend of 0.0724 USD per share, corresponding to a payout ratio of approximately 50% of adjusted net profit [2] - The gross profit margin in 2Q25 increased by 0.3 percentage points to 44%, benefiting from a higher proportion of overseas business with high gross margins and improved TOPTOY margins [4] Group 2: Domestic and International Business Performance - Domestic revenue in 2Q25 increased by 14% year-on-year to 2.6 billion yuan, with offline revenue up 12% to 2.4 billion yuan, and same-store sales turned positive despite a high base [3] - Overseas revenue grew by 29% year-on-year to 1.9 billion yuan, contributing 43% to MINISO's total revenue, with the U.S. market showing an impressive 80% increase [3] - The total number of stores increased by 94 during the quarter, with same-store sales improving to a low single-digit decline year-on-year [3] Group 3: Strategic Initiatives - The company continues to advance its IP strategy, having signed contracts with 9 artists for IP development, and is enhancing its own IP incubation [5] - The large store model has shown effectiveness, with 11 MINISO LAND stores and over 200 flagship stores established in China, contributing double-digit sales growth [5] - In the U.S. market, new store efficiency is 1.5 times that of older stores, with a nearly 30% higher sales per square meter [5]