名创优品市场关注问题解答20240710_导读 2024年07月11日 00:34 关键词 名创优品 股价 运费 基本面 收入增速 净利润率 IP产品 海外旗舰店 单店店效 美国市场 欧洲市场 盲盒 品 牌力 投资回报期 成长股 分红回报率 全文摘要 某品牌预计Q2收入增速将超过25%，利润增速接近20%，主要得益于国内及海外店铺扩张、产品毛利率 提升和核心IP产品占比增加。该品牌前五个月在海外新开门店超过260家，其中约90家为海外代理新 开，170家为直营店，尤其在东南亚和北美地区实现了快速扩张，美国成为开店速度最快的市场之一。 未来五年内，品牌计划将欧洲门店数量扩大至千家。此外，公司不仅在英国和法国开设直营店，并计划 在上海和天津开设新的IP集合店及快闪店，以增强单店效率和探索即时零售业务。通过推出Top Toy品 牌，公司致力于提升品牌力和优化单店模型，计划年内开设超100家店铺。尽管面临外部市场的不确定 性，公司凭借强大的现金流和成长潜力，维持对未来的乐观预期，并实施回购策略，被认为是投资者的 坚定选择。 章节速览 ● 00:00 浙商证券看好名创优品Q2业绩: 收入增速超25%, 利润增速近20% ...

各位投资者大家早上好我是智商证券的玛丽前期我们的重点推荐标的名创优品股价发生了比较大的调整幅度最开始的时候大家的担忧主要是集中在比如说美国是不是会对我们加征关税然后印尼是不是也要对我们加征关税还有这个海运费的价格又是不是影响了公司的单季度的业绩 那截止到近期呢有不少跟踪的比较多的投资人都直接过来问我是不是他的基本面有一些压力那在这儿呢首先我们进行这个一并的关于这个基本面我们这个跟踪的一个解答首先我们认为结合国内和海外的开店的情况我们认为单独到二季度公司的收入增速 不会比这个一季度的26%的增长要慢的应该至少会维持这样的一个第二点呢关于公司这个二季度的利润的水平啊因为去年有大概6000万左右的汇兑收益所以去年二季度经调整的净利润就去年的二季度的净利润率大概是17.6 大家也会担心因为这个因素包括今年的二季度海外直营开店开得比较迅速会对这个净利润率有一定的影响我们拉了从这个二三年的三季度和四季度 来看的话其实二三年的三季度净利润率已经到了16.9%四季度呢已经到了17.2%跟这个二三年的二季度不考虑汇兑收益的这个15.5%的净利润率已经有了明显的提升今年的一季度呢这个净利润率大概是在17% 这里头净利润率的不断提 ...

When deciding whether to buy, sell, or hold a stock, investors often rely on analyst recommendations. Media reports about rating changes by these brokerage-firm-employed (or sell-side) analysts often influence a stock's price, but are they really important?Before we discuss the reliability of brokerage recommendations and how to use them to your advantage, let's see what these Wall Street heavyweights think about MINISO Group Holding Limited Unsponsored ADR (MNSO) .MINISO Group Holding Limited currently has ...

The Paris flagship, which is MINISO's largest store in Europe, marks a significant milestone for MINISO's ongoing global expansion, aligning perfectly with the brand's ambitious "Super Store" strategy. This strategic approach focuses on establishing large-format stores in key, high-traffic areas. These "Super Stores" offer customers a truly immersive MINISO experience, showcasing the brand's extensive product range across categories like household goods, cosmetics, stationery, and more. The new flagship, wh ...

Investment Rating - The report assigns a "Buy" rating to MINISO (9896 HK) with a first-time coverage [3] Core Views - MINISO is transitioning from a value-for-money model to a higher-margin interest-driven consumption model, focusing on "big beauty", "big toys", and "big IP" to create super categories [2][7] - The company's growth is driven by both domestic expansion (super store strategy and lower-tier city penetration) and overseas market deepening (North America, Southeast Asia, and Europe) [2][7] - MINISO's supply chain advantage forms the foundation of its cost-effectiveness flywheel, enabling rapid and standardized channel expansion [5][6] Company Overview - MINISO is a global leader in trendy lifestyle home products retail, operating under the main brand MINISO and sub-brand TOP TOY [4] - As of 2023, the company has 6,413 stores globally, with 3,926 in China and 2,487 overseas [4] - In 2023, the company achieved RMB 13 8 billion in revenue, a 39% YoY growth, with a net profit of RMB 2 253 billion and a net profit margin of 16% [4] Business Model - MINISO adopts a "heavy backend, light frontend" model, leveraging its supply chain to enable low-cost, rapid expansion [5][22] - The company operates through three store models: direct-operated, partner, and agent, with partner stores being the majority [22][23] - MINISO's supply chain management system integrates suppliers into the entire process from product development to sales, ensuring efficiency and cost-effectiveness [27][28] Growth Potential - Domestically, MINISO is shifting from value-for-money to interest-driven consumption, with IP-designed products driving higher margins and customer engagement [6][43] - Overseas, the company is entering a phase of accelerated store expansion, particularly in North America, with local operations and marketing strategies driving growth [44][45] - The company's global store count reached 6,413 by 2023, with a focus on increasing store density in key markets [25][40] Financial Projections - The report forecasts MINISO's net profit for 2024-2026 to be RMB 2 84 billion, RMB 3 56 billion, and RMB 4 4 billion, respectively [7] - Based on the current market capitalization of RMB 45 7 billion, the PE ratios for 2024-2026 are projected at 16x, 13x, and 10x [7]

GUANGZHOU, China, June 20, 2024 /PRNewswire/ -- MINISO Group Holding Limited (NYSE: MNSO; HKEx: 9896) ("MINISO," "MINISO Group" or the "Company"), a global value retailer offering a variety of trendy lifestyle products featuring IP design, today announced that all the proposed resolutions submitted for shareholder approval set out in the notice of its annual general meeting were duly adopted at the meeting held in Hong Kong today.About MINISO GroupMINISO Group is a global value retailer offering a variety o ...

论坛 b197534b9f78f1b4ae366818a9df0ca3cc3e965b 名创优品——海外市场2024年上半年跟踪 2024年6月6日 核心洞察 专家 前任名创优品股份有限公司区域经理 > 印尼：þ名ÿþ创ÿ优品2024年上半年新开店 主持人 Donn Hu (DH), 高临行业分析师 约53家，已经突破300家，增长空间约 500家。老店改大店遇到阻力，部分老 议程 店店效提升不及预期，IP主题店 400-500平米以上，月店效150万元/ > 名创优品（NYSE: MNSO）——海外市场2024年上 月。名创优品在印尼市场定位轻奢， 半年发展态势及驱动力 街店模型还未跑通。 > IP主题店的运营效率和扩张、店效利润提升空间、 > 美国：þ名ÿþ创ÿ优品2024年上半年新开店 产品组合变化、快闪店拓展策略 约41家，预计中长期同店增长约 > 北美、拉美、新兴市场、欧洲市场的拓店进程、竞 10%，门店净利率目前低于20%，预 争趋势 计未来最高提升至30%。预计2025年 开始实现与印尼市场同样的经营模 ...

更多资料加入知识星球：水木调研纪要 关注公众号：水木纪要 7 June 2024 | 9:51PM HKT Miniso (MNSO): Consumer & Leisure Corporate Day: Recent trends continue to be solid in both China/overseas; Buy Bottom line: We hosted Miniso management at our Consumer & Leisure Corporate Michelle Cheng +852-2978-6631 | Day on Jun 7. Investors were mostly focused on: 1) recent trends: In China, Miniso’s michelle.cheng@gs.com Goldman Sachs (Asia) L.L.C. SSS performance was healthy, fluctuating around 100% of 2023 level YTD despite Xinyu Ruan overall soft ...

Investment Rating - The report maintains a "Buy" rating for the company, MINISO, with a target price of approximately $31 per ADR, representing a potential upside of 35% [5][10][19]. Core Insights - MINISO aims to become the world's leading IP design retail group, targeting a compound annual growth rate (CAGR) of no less than 20% in revenue from 2024 to 2028, with plans to open 900 to 1,100 new stores annually and double its global store count by 2028 [3][16][27]. - The company has seen significant growth in overseas markets, with 2023 overseas revenue increasing by 47% to 4.705 billion yuan, contributing 34% to total revenue [19][20]. - MINISO's strategy includes deepening its IP cooperation and leveraging global partnerships to enhance brand influence and sales performance [3][27][29]. Summary by Sections Global Expansion Strategy - MINISO has entered the "Overseas 2.0" phase, focusing on a dual strategy of cost leadership and differentiation, with an emphasis on interest-driven consumption [16][18]. - The company plans to enhance its presence in North America, Latin America, the Middle East, Southeast Asia, and Europe, optimizing product structures and improving operational management [17][19]. IP Strategy - MINISO is committed to becoming the world's top IP design retail group, with a goal of IP products accounting for over 50% of sales by 2028 [27][29]. - The company has successfully collaborated with over 80 global IPs, including Disney and Sanrio, to create popular product lines that significantly boost sales [29][30]. Financial Projections - Revenue projections for 2024-2026 are estimated at 17.721 billion yuan, 21.351 billion yuan, and 25.051 billion yuan, respectively, with adjusted net profits of 2.851 billion yuan, 3.405 billion yuan, and 4.001 billion yuan [5][10][19]. - The report anticipates a gross margin of approximately 41.4% for the years 2024-2026, supported by a growing share of high-margin overseas business [7][19]. Market Performance - The overseas market has become a significant growth driver for MINISO, with strong performance in Asia (excluding China), North America, and Latin America, contributing to 92% of overseas revenue [20][21]. - The company has identified substantial store opening potential in key markets, with significant gaps compared to competitors [22][23]. Supply Chain Efficiency - MINISO's supply chain is a core competitive advantage, with technology enhancements leading to a 15% improvement in overall supply chain efficiency [25][26]. - The company has implemented a digital system that has improved inventory turnover for overseas partners by over 60% [26].

Core Viewpoint - The average brokerage recommendation (ABR) for MINISO Group Holding Limited (MNSO) is 1.00, indicating a Strong Buy based on recommendations from four brokerage firms, all of which are Strong Buy [1][2] Brokerage Recommendation Trends - The ABR suggests buying MNSO, but relying solely on this information may not be prudent as studies show limited success of brokerage recommendations in identifying stocks with the best price increase potential [2][3] - Brokerage firms often exhibit a positive bias in their ratings due to vested interests, leading to a disproportionate number of Strong Buy recommendations compared to Strong Sell [2][3] Zacks Rank vs. ABR - Zacks Rank is a quantitative model based on earnings estimate revisions, while ABR is derived solely from brokerage recommendations, which may not always be up-to-date [4][6] - The Zacks Rank is considered a more reliable indicator of near-term stock performance due to its timely reflection of earnings estimate changes [5][6] Investment Consideration for MNSO - The Zacks Consensus Estimate for MNSO has increased by 1.2% over the past month to $1.26, indicating growing optimism among analysts regarding the company's earnings prospects [7] - The increase in consensus estimate, along with other factors, has resulted in a Zacks Rank 1 (Strong Buy) for MNSO, suggesting a potential for stock price appreciation [7]