GS-01-02-02 董事会战略与 ESG 委员会实施细则 北京首旅酒店（集团）股份有限公司 董事会战略与 ESG 委员会实施细则 1 目的 为适应北京首旅酒店（集团）股份有限公司（以下简称"公司"）战略发展 需要，增强公司核心竞争力，建立健全投资决策程序，加强决策科学性，提高涉 及 ESG 重大投资决策的效益和质量，完善公司治理结构，提升公司环境、社会及 公司治理（ESG）绩效，维护各利益相关方权益，加强公司履行社会责任的能力 和意识，促进公司和社会的可持续发展，特设立董事会战略与 ESG 委员会，并制 定本实施细则。 3 编制依据 3.1 《中华人民共和国公司法》，主席令第四十二号，2023 年 12 月修订，全 国人民代表大会常务委员会。 3.2 《上市公司治理准则》，〔2018〕29 号，中国证券监督管理委员会。 3.3 《上市公司独立董事管理办法》，第 220 号令，中国证券监督管理委员会。 3.4 《上海证券交易所股票上市规则》，〔2025〕59 号，上海证券交易所。 3.5 《上海证券交易所上市公司自律监管指引第 1 号——规范运作》，〔2025〕 68 号，上海证券交易所。 3.6 《上海证 ...

| | | SH-02 普发 环境、社会及公司治理（ESG）管理制度 北京首旅酒店（集团）股份有限公司 SH-02 普发 环境、社会及公司治理（ESG）管理制度 北京首旅酒店（集团）股份有限公司 环境、社会及公司治理（ESG）管理制度 3.1 《中华人民共和国公司法》，主席令第四十二号，2023 年 12 月修订，全 国人民代表大会常务委员会。 3.2 《上市公司治理准则》，〔2018〕29 号，中国证券监督管理委员会。 3.3 《企业内部控制基本规范》，〔2008〕7 号，中华人民共和国财政部、中 国证券监督管理委员会、中华人民共和国审计署、中国银行业监督管理委员会、 中国保险监督管理委员会。 3.4 《上海证券交易所上市公司自律监管指引第 1 号——规范运作》，〔2025〕 68 号，上海证券交易所。 3.5 《上海证券交易所上市公司自律监管指引第 14 号——可持续发展报告（试 行）》，〔2024〕33 号，上海证券交易所。 环境、社会及公司治理（ESG）管理制度 1 目的 为进一步完善北京首旅酒店（集团）股份有限公司（以下简称"公司"）可 持续发展管理，明确环境、社会及公司治理（ESG）职责，持续加强 ...

Core Viewpoint - The company reported a decline in revenue and net profit for the third quarter of 2025, indicating potential challenges in its financial performance [1] Financial Performance - The company's operating revenue for the third quarter was 2.121 billion yuan, a year-on-year decrease of 1.60% [1] - The net profit attributable to shareholders was 358 million yuan, reflecting a year-on-year decline of 2.21% [1] - The net profit attributable to shareholders after deducting non-recurring gains and losses was 340 million yuan, showing a year-on-year increase of 0.57% [1]

Core Viewpoint - The company reported a decline in revenue and net profit for the third quarter of 2025 compared to the same period last year, while showing growth in net profit for the first three quarters of 2025 compared to the previous year [1] Financial Performance - In Q3 2025, the company achieved operating revenue of 2.121 billion yuan, a year-on-year decrease of 1.60% [1] - The net profit attributable to shareholders for Q3 2025 was 358 million yuan, down 2.21% year-on-year [1] - Basic earnings per share for Q3 2025 were 0.3202 yuan [1] - For the first three quarters of 2025, the company reported operating revenue of 5.782 billion yuan, a year-on-year decline of 1.81% [1] - The net profit attributable to shareholders for the first three quarters was 755 million yuan, an increase of 4.36% year-on-year [1] - Basic earnings per share for the first three quarters were 0.6759 yuan [1]

Core Insights - The annual Double Eleven shopping festival has seen a significant influx of hotels into live streaming, as they compete for user attention amidst increased supply and changing consumer demands [1][2] - Hotels are shifting from traditional business and tourism accommodations to becoming destinations for emotional experiences, catering to younger consumers seeking local getaways and unique experiences [1][6] Industry Trends - In 2024, major hotel chains such as Huazhu Group, Jinjiang Hotels, Shoulv Hotels, and Atour Group opened a total of 5,782 new hotels, indicating a substantial increase in supply [1] - The rise of live streaming and short videos has amplified the emotional value associated with hotels, with platforms showcasing scenic views and unique experiences to attract customers [1][6] Consumer Behavior - There is a notable shift in consumer behavior from "on-demand booking" to "pre-purchasing" hotel stays, with 71.99% of pre-sale orders during the recent holiday season being high-value products [6][10] - The trend of "first stock, then book" has emerged, allowing hotels to secure potential customers in advance [10] Marketing Strategies - Hotels are leveraging live streaming to showcase their unique offerings, with examples like Club Med's successful live stream generating a GMV of 13 million in a single day [3] - The use of "staff accounts" for live streaming has gained popularity among chain hotels, enhancing trust and reducing costs by providing detailed information directly from hotel staff [4][8] Internet Platforms' Role - Major internet companies are increasingly entering the hotel market, with platforms like Douyin (TikTok) and JD.com optimizing hotel operations and enhancing visibility [7][9] - Douyin's "Heartbeat List" quantifies emotional experiences, helping hotels understand consumer preferences and improve their offerings [9][13] Market Dynamics - The hotel industry is undergoing a transformation, with a focus on unique content and experiences to avoid price wars and enhance customer engagement [6][11] - High-end hotels are increasingly integrating diverse offerings such as dining, entertainment, and family-friendly activities to create comprehensive vacation experiences [11][12]

Market Overview - The hotel and catering sector experienced a decline of 0.78% on October 28, with *ST Yunwang leading the drop [1] - The Shanghai Composite Index closed at 3988.22, down 0.22%, while the Shenzhen Component Index closed at 13430.1, down 0.44% [1] Individual Stock Performance - Tongqinglou (605108) saw a closing price of 19.39, with an increase of 1.09% and a trading volume of 20,700 hands, totaling a transaction value of 40.17 million yuan [1] - Quanjude (002186) closed at 11.51, down 0.26%, with a trading volume of 48,400 hands and a transaction value of 55.76 million yuan [1] - Huatian Hotel (000428) closed at 3.25, down 0.31%, with a trading volume of 151,100 hands and a transaction value of 49.14 million yuan [1] - JInling Hotel (601007) closed at 7.41, down 0.40%, with a trading volume of 50,800 hands and a transaction value of 37.75 million yuan [1] - Xianyinshi (000721) closed at 8.61, down 0.69%, with a trading volume of 116,200 hands and a transaction value of 100 million yuan [1] - Shoulu Hotel (600258) closed at 14.23, down 0.77%, with a trading volume of 59,300 hands and a transaction value of 84.48 million yuan [1] - Junxi Hotel (301073) closed at 21.43, down 1.15%, with a trading volume of 25,200 hands and a transaction value of 54.35 million yuan [1] - Jinjiang Hotel (600754) closed at 21.94, down 1.17%, with a trading volume of 73,700 hands and a transaction value of 163 million yuan [1] - *ST Yunwang (002306) closed at 1.86, down 2.62%, with a trading volume of 631,700 hands and a transaction value of 11.7 million yuan [1] Capital Flow Analysis - The hotel and catering sector saw a net outflow of 30.43 million yuan from main funds, while retail investors contributed a net inflow of 43.45 million yuan [1] - The capital flow for individual stocks indicates that *ST Yunwang had a main fund net inflow of 2.82 million yuan, while retail investors contributed a net inflow of 2.81 million yuan [2] - Shoulu Hotel had a main fund net inflow of 2.71 million yuan, but retail investors had a net outflow of 5.99 million yuan [2] - Tongqinglou experienced a main fund net inflow of 1.63 million yuan, while retail investors had a net outflow of 1.87 million yuan [2] - Xianyinshi faced a significant main fund net outflow of 16.41 million yuan, but retail investors had a net inflow of 12.92 million yuan [2]

Market Overview - The hotel and catering sector increased by 0.07% on October 27, with Quan Juding leading the gains [1] - The Shanghai Composite Index closed at 3996.94, up 1.18%, while the Shenzhen Component Index closed at 13489.4, up 1.51% [1] Stock Performance - Key stocks in the hotel and catering sector showed varied performance: - Quan Juding (002186) closed at 11.54, up 0.61% with a trading volume of 62,200 shares and a turnover of 71.56 million yuan [1] - Jinling Hotel (601007) closed at 7.44, up 0.54% with a trading volume of 68,400 shares and a turnover of 50.76 million yuan [1] - Shoulv Hotel (600258) closed at 14.34, up 0.28% with a trading volume of 98,200 shares and a turnover of 140 million yuan [1] - Other notable performances include: - Jinjia Hotel (600754) at 22.20, up 0.23% [1] - Junting Hotel (301073) at 21.68, up 0.14% [1] - Xianyin Food (000721) at 8.67, down 0.23% [1] - ST Yunwang (002306) at 1.91, down 4.98% [1] Capital Flow - The hotel and catering sector experienced a net outflow of 16.73 million yuan from institutional funds and 13.68 million yuan from speculative funds, while retail investors saw a net inflow of 30.41 million yuan [1] - Detailed capital flow for key stocks includes: - Quan Juding had a net inflow of 5.98 million yuan from institutional funds, but a net outflow of 4.32 million yuan from speculative funds [2] - Jinling Hotel saw a net inflow of 1.15 million yuan from institutional funds, with a net outflow of 0.99 million yuan from speculative funds [2] - ST Yunwang had a significant net outflow of 3.95 million yuan from institutional funds, but a net inflow of 1.18 million yuan from speculative funds [2] - Junting Hotel experienced a net outflow of 7.33 million yuan from institutional funds, with a notable net inflow of 16.18 million yuan from retail investors [2]

Market Overview - The hotel and catering sector increased by 0.57% on October 23, with Huatai Hotel leading the gains [1] - The Shanghai Composite Index closed at 3922.41, up 0.22%, while the Shenzhen Component Index closed at 13025.45, also up 0.22% [1] Stock Performance - Huatai Hotel (000428) closed at 3.33, rising by 1.22% with a trading volume of 231,500 shares and a turnover of over 76.54 million yuan [1] - Other notable stocks include: - ST Yunwang (002306) at 1.91, up 1.06% [1] - Jinling Hotel (601007) at 7.49, up 0.94% [1] - Tongqinglou (605108) at 19.31, up 0.89% [1] - Quanjude (002186) at 11.63, up 0.78% [1] - Shoulv Hotel (600258) at 14.41, up 0.70% [1] - Xian Yinshi (000721) at 8.79, up 0.57% [1] - Junting Hotel (301073) at 21.95, up 0.50% [1] - Jinjiang Hotel (600754) at 22.26, up 0.18% [1] Capital Flow Analysis - The hotel and catering sector experienced a net outflow of 32.87 million yuan from institutional investors, while retail investors saw a net inflow of 48.60 million yuan [1] - Detailed capital flow for key stocks includes: - Huatai Hotel: Net inflow of 5.49 million yuan from institutional investors, with a net outflow of 8.04 million yuan from retail investors [2] - Shoulv Hotel: Net inflow of 2.71 million yuan from institutional investors, with a net outflow of 10.32 million yuan from retail investors [2] - Quanjude: Minor net outflow of 0.017 million yuan from institutional investors, with a net inflow of 6.13 million yuan from retail investors [2] - Jinling Hotel: Significant net outflow of 9.81 million yuan from institutional investors, with a net inflow of 7.59 million yuan from retail investors [2] - Jinjiang Hotel: Net outflow of 11.68 million yuan from institutional investors, with a net inflow of 10.26 million yuan from retail investors [2]

Core Viewpoint - The hotel and catering sector experienced a decline of 0.38% on October 22, with Shoulu Hotel leading the drop. The Shanghai Composite Index closed at 3913.76, down 0.07%, while the Shenzhen Component Index closed at 12996.61, down 0.62% [1]. Market Performance - The hotel and catering sector's individual stock performance showed varied results, with *ST Yunwang rising by 1.07% to a closing price of 1.89, while Shoulu Hotel fell by 1.11% to 14.31 [1]. - The trading volume and turnover for key stocks included: - *ST Yunwang: 255,500 shares, turnover of 48.37 million yuan - Huatian Hotel: 211,500 shares, turnover of 69.43 million yuan - Quanjude: 70,500 shares, turnover of 81.60 million yuan - Xianyin Restaurant: 129,300 shares, turnover of 113 million yuan - Jinling Hotel: 71,100 shares, turnover of 52.90 million yuan - Junting Hotel: 25,500 shares, turnover of 55.29 million yuan - Tongqinglou: 9,710 shares, turnover of 18.66 million yuan - Jinjiang Hotel: 41,500 shares, turnover of 92.46 million yuan - Shoulu Hotel: 71,000 shares, turnover of 102 million yuan [1]. Capital Flow - The hotel and catering sector saw a net outflow of 62.58 million yuan from institutional investors, while retail investors experienced a net inflow of 58.95 million yuan [1]. - Detailed capital flow for selected stocks indicated: - *ST Yunwang: Institutional net inflow of 1.77 million yuan, retail net inflow of 2.11 million yuan - Tongqinglou: Institutional net outflow of 0.56 million yuan, retail net inflow of 0.39 million yuan - Quanjude: Institutional net outflow of 2.08 million yuan, retail net inflow of 7.10 million yuan - Xianyin Restaurant: Institutional net outflow of 5.30 million yuan, retail net inflow of 6.49 million yuan - Jinling Hotel: Institutional net outflow of 5.33 million yuan, retail net inflow of 4.64 million yuan - Junting Hotel: Institutional net outflow of 7.61 million yuan, retail net inflow of 8.69 million yuan - Huatian Hotel: Institutional net outflow of 9.09 million yuan, retail net inflow of 11.03 million yuan - Jinjiang Hotel: Institutional net outflow of 14.33 million yuan, retail net inflow of 8.32 million yuan - Shoulu Hotel: Institutional net outflow of 20.05 million yuan, retail net inflow of 15.13 million yuan [2].

Market Overview - The shared economy sector increased by 0.46% on October 21, with Haikong Group leading the gains [1] - The Shanghai Composite Index closed at 3916.33, up 1.36%, while the Shenzhen Component Index closed at 13077.32, up 2.06% [1] Top Performers in Shared Economy Sector - Haikong Group (603069) closed at 28.66, up 7.22% with a trading volume of 471,000 shares and a turnover of 1.337 billion yuan [1] - Shilianhang (002285) closed at 2.38, up 3.93% with a trading volume of 593,800 shares and a turnover of 139 million yuan [1] - Xinlong Health (002105) closed at 6.93, up 2.97% with a trading volume of 81,000 shares and a turnover of 55.435 million yuan [1] Fund Flow Analysis - The shared economy sector experienced a net outflow of 427 million yuan from institutional investors, while retail investors saw a net inflow of 316 million yuan [2] - The sector's overall fund flow indicates a mixed sentiment, with institutional investors withdrawing funds while retail investors are actively buying [2][3] Individual Stock Fund Flow - SAIC Group (600104) had a net inflow of 17.3522 million yuan from institutional investors, while it faced a net outflow of 18.0513 million yuan from speculative funds [3] - Zhongbei Communication (603220) saw a net inflow of 17.2214 million yuan from institutional investors, with a net outflow of 5.2555 million yuan from speculative funds [3] - Jieshun Technology (002609) recorded a net inflow of 11.84 million yuan from institutional investors, while speculative funds had a net outflow of 5.9588 million yuan [3]