Investment Rating - The report maintains an "Outperform" rating for the travel chain industry [1][5][7]. Core Insights - The demand for service consumption shows resilience, with different opportunities corresponding to various urban depths and generational segments in China [1][61]. - The online travel agency (OTA) sector benefits from the recovery in tourism and upstream expansion, with leading companies maintaining stable profit margins [2][62]. - The hotel industry faces a supply-demand imbalance, with leading players actively seeking to expand their market share through refined operations and high-quality growth [3][63]. Demand Trends - Service consumption is experiencing robust growth, with a notable increase in consumer confidence and spending [14][18]. - The tourism sector is expected to maintain strong demand, particularly during the summer season, with a significant increase in travel intentions [35][54]. - Different generational groups exhibit varying consumption patterns, with younger consumers prioritizing experiences and social connections [25][40]. Platform Dynamics - The ecological value of platforms is becoming increasingly prominent, with competition intensifying as new players enter the market [2][62]. - Leading platforms are leveraging their ecosystem to enhance supplier relationships and drive revenue growth through innovative product offerings [64][65]. - The competitive landscape remains stable, with established players maintaining their market positions despite new entrants [67][69]. Hotel Industry Insights - The hotel supply is expanding, with a projected growth rate of 5-10% in 2025, while the RevPAR (Revenue Per Available Room) is showing signs of recovery [3][63]. - High-end and mid-range hotels are focusing on brand differentiation and operational efficiency to capture market share [3][64]. - The trend towards chain hotels is expected to continue, particularly in lower-tier cities where expansion opportunities are significant [3][63]. Investment Recommendations - Short-term demand for travel is anticipated to remain strong, with specific recommendations for companies such as Ctrip Group, Meituan, and Atour [4][7]. - The report suggests that companies with efficient operational models and strong brand recognition are likely to outperform in the medium term [4][7].

Core Viewpoint - The tourism industry, once expected to thrive, is now facing significant challenges, highlighted by the bankruptcy of Qinghai Tourism Investment Group and the struggles of various tourism companies despite an increase in domestic travel and spending [2][3][4][8]. Group 1: Industry Challenges - Qinghai Tourism Investment Group and its subsidiaries have filed for bankruptcy, shocking the tourism sector [3]. - The company, which aimed for significant growth and public listing, mismanaged its resources, leading to a loss of 4.8 billion in registered capital [4]. - 44 listed companies in the tourism sector reported their Q1 earnings, with 25 experiencing negative revenue growth, accounting for 56.8% of the total [4]. Group 2: Financial Performance - Major airlines like China Southern Airlines, China Eastern Airlines, and Air China reported substantial losses in Q1, with losses of 747 million, 995 million, and 2.044 billion respectively [7]. - Despite a 26.4% increase in domestic travel and an 18.6% rise in spending, the tourism industry is struggling financially [8][9]. Group 3: Market Dynamics - The tourism market is saturated, with an increase in A-level scenic spots and travel agencies, yet average income has dropped by nearly 40% [31]. - Online travel platforms like Ctrip and Tongcheng are thriving, with Ctrip reporting a net profit of approximately 4.3 billion in Q1, showcasing the "shovel effect" where service providers profit while actual tourism businesses struggle [28][30]. Group 4: Shifts in Consumer Behavior - The tourism industry is transitioning to a 2.0 era, where experiential value is prioritized over mere scarcity of resources [46][50]. - Successful attractions like Jiuhua Mountain and Disney have capitalized on immersive experiences, contrasting with traditional scenic spots that fail to adapt [39][41]. Group 5: Future Outlook - Many tourism platforms are likely to face severe financial difficulties or bankruptcy if they cannot adapt to the changing market dynamics and consumer preferences [55][56]. - The current environment suggests a need for a significant restructuring within the tourism sector to eliminate ineffective players and allow successful entities to thrive [58][59].

Group 1 - The three major listed hotel companies in China (Huazhu, Jinjiang, and Shoulu) have seen stock price declines of 3%, 5%, and 7% respectively over the past month, attributed to profit-taking after the Labor Day holiday and lackluster comments on the 2025 RevPar outlook [1] - Morgan Stanley has downgraded the 2025 forecasts for all three companies, maintaining a strategy for investors to sell relatively weaker companies (Jinjiang and Shoulu) while considering increasing holdings in Huazhu during price corrections for long-term industry consolidation [1][2] - The expected 2025 price-to-earnings (P/E) ratios for the three hotel companies range from 17 to 22 times, which is higher than most leading discretionary consumer companies in China (16-19 times) and their historical lows post-pandemic (13-15 times) [2] Group 2 - Morgan Stanley's tracking data indicates that the ADR for the three major hotel groups may see significant year-on-year declines in Q2 and Q3 of 2025, with July's pre-sale ADR expected to remain weak despite a rebound in summer demand [2] - The entry of JD.com into the online travel agency (OTA) market is a potential positive factor, as JD.com announced it will waive hotel commissions for the next three years, which could alleviate commission pressures from other OTA platforms [2] - The latest ratings and price targets for the companies are as follows: H World Group (OW, $42.00), Jinjiang International Hotels (UW, $17.00), and BTG Hotels (UW, $11.00) [3]

Group 1 - The completion of Shoulv Building marks a new starting point for Shoulv Group, indicating the company's commitment to high-quality development and the creation of a world-class cultural tourism enterprise [2] - Shoulv Group relocated its headquarters to Beijing's sub-center in April 2021, coinciding with the opening of Beijing Universal Resort in September 2021, which serves as a new cultural tourism landmark [2] - The Shoulv Building project commenced construction on November 26, 2022, and is located in the northern part of Beijing Universal Resort, combining office and hotel functions [2] Group 2 - The establishment of Shoulv Building is expected to drive the aggregation of surrounding commercial, exhibition, and cultural creative industries, making it a significant project in the cultural tourism area of Beijing's sub-center [2] - Several state-owned enterprises, including Beijing Architectural Design Institute and Huaxia Bank, have already established their headquarters in the sub-center, contributing to the area's development [3] - Huaxia Bank's main office building is nearing completion, projected to be the largest ultra-low energy consumption demonstration project in Beijing upon completion [3]

Core Viewpoint - Shoulv Hotel has established a wholly-owned subsidiary, Nuo Jin International, to integrate its high-end hotel brands and target luxury market segments, focusing on brand rejuvenation, new brand introduction, vacation product line expansion, and international brand promotion [2] Group 1: Financial Performance - In Q1, Shoulv Hotel's total hotel business profit increased by 47.64% year-on-year, primarily due to an increase in franchise store proportion and cost optimization [2] - The company opened 300 new hotels in Q1, a 46.3% increase year-on-year, with 90 new mid-to-high-end hotels, reflecting a 36.4% growth [2] - As of March 31, 2025, Shoulv Hotel operates 1,998 economy hotels with 166,439 rooms, 2,057 mid-to-high-end hotels with 218,427 rooms, and 3,012 light management hotels with 137,979 rooms [2] Group 2: Operational Metrics - The RevPAR for economy hotels was 114 yuan, down 4.1% year-on-year, with direct-operated hotels at 109 yuan (down 1.6%) and franchise-managed hotels at 115 yuan (down 5.1%) [3] - The RevPAR for mid-to-high-end hotels was 162 yuan, down 6.9% year-on-year, with direct-operated hotels at 192 yuan (down 5.8%) and franchise-managed hotels at 156 yuan (down 6.6%) [3] - The increase in light management hotels alongside the decline in RevPAR indicates a dilution of brand premium due to the company's low-price strategy [3] Group 3: Strategic Initiatives - The establishment of Nuo Jin International reflects Shoulv Hotel's strategy for synergistic development among its hotel brands, aiming for optimized regional market collaboration [3] - The company plans to link its membership system with online travel platforms to expand customer acquisition [3][4] - Shoulv Hotel has a LIFE membership base of 197 million and 3.68 million members in its first-class membership program, indicating a strong customer base [4]

Group 1 - The core viewpoint of the news highlights a strong rebound in the consumer sector, particularly through the Consumer Leader ETF (516130), which saw a price increase of 0.81% [1] - The leading stocks in various consumer segments, such as machinery, retail, and consumer services, experienced significant gains, with Stone Technology and Chongqing Department Store both rising over 5% [1] - The People's Bank of China and six other departments issued guidelines to support and expand consumption, proposing 19 key measures to enhance consumer capacity and optimize the consumption environment [1][3] Group 2 - There is an increasing focus on consumption from higher authorities, with favorable policies emerging to boost the consumer sector, indicating a potential trend in the market [3] - The Consumer Leader ETF's underlying index has a price-to-earnings ratio of 17.26, which is at a low point compared to the past decade, suggesting a favorable long-term investment opportunity [3] - Analysts predict that consumption will be a significant driver of economic growth in 2025, with ongoing policy support expected to create new dynamics and scenarios in the consumer market [3]

Group 1 - The core viewpoint of the article is the launch of Nuojin International, a luxury brand management platform under Shoulv Hotel Group, focusing on revitalizing old hotels to enhance competitiveness in the high-end market [1][2][3] - Nuojin International aims to integrate and manage over 200 high-end luxury hotels by the end of 2024, positioning itself as a key strategic move for Shoulv Hotel Group [2][3] - The management team emphasizes the potential for significant revenue increases from the renovation of long-established hotels, with room rates expected to rise from 600-700 RMB to over 1000 RMB post-renovation [3][4] Group 2 - The article discusses the challenges of revitalizing old hotels, which often face conflicts between preserving historical architecture and meeting modern operational standards [10][11] - It highlights the need for a nuanced approach to renovation that balances historical preservation with contemporary design and functionality, as seen in the case of the Peace Hotel's renovation [14][17] - The article also points out the importance of appealing to younger consumers while maintaining cultural significance, suggesting that successful revitalization requires innovative management strategies [13][17]

证券代码：600258 证券简称：首旅酒店 编号：临 2025-029 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者重大遗 漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： ? 每股分配比例 A 股每股现金红利0.36元（含税） ? 相关日期 | 股份类别 | 股权登记日 | | 最后交易日 | 除权（息）日 | 现金红利发放日 | | --- | --- | --- | --- | --- | --- | | Ａ股 | 2025/6/23 | － | 2025/6/24 | 2025/6/24 | | ? 差异化分红送转： 否 一、 通过分配方案的股东大会届次和日期 本次利润分配方案经公司2025 年 4 月 25 日的2024年年度股东会审议通过。 二、 分配方案 截至股权登记日下午上海证券交易所收市后，在中国证券登记结算有限责任公司上海分 公司（以下简称"中国结算上海分公司"）登记在册的本公司全体股东。 本次利润分配以方案实施前的公司总股本1,116,603,126股为基数，每股派发现金红利 ，共计派发现金红利401,977,125.36元。 三、 相关日期 ...

Group 1 - Domestic hotel groups are increasingly focusing on the high-end hotel sector, with major players like Jinjiang Hotels and Huazhu Group expanding their brand portfolios to capture this market [1][4][5] - Jinjiang Hotels appointed Mao Xiao as CEO of Jinjiang Radisson Hotel, emphasizing the strategic importance of high-end market expansion and international collaboration [2][4] - The emergence of new high-end brands, such as Nuo Jin International under Shoulv Hotels, indicates a competitive landscape where domestic brands are positioning themselves against international counterparts [4][5] Group 2 - The high-end hotel market in China is undergoing significant changes, with traditional five-star hotels facing challenges and new market entrants gaining traction [6][7] - Demand is shifting from business travelers to vacationers, with younger consumers seeking emotional value and cost-effectiveness in their hotel experiences [7][8] - The ownership landscape for high-end hotels is diversifying, with local state-owned enterprises and private investors becoming more prominent [8][9] Group 3 - Domestic hotel groups have inherent advantages in connecting with state-owned property owners, facilitating project development and client acquisition [12] - These groups leverage their experience in operational efficiency and investment returns, appealing to investors focused on cost-effectiveness and return on investment [13][14] - Opportunities for renovation and revitalization of existing properties are significant, as many older hotels seek to modernize and attract new clientele [15][16]

证券代码：600258 证券简称：首旅酒店 编号：临2025-029 本次利润分配方案经公司2025年4月25日的2024年年度股东会审议通过。 2.分派对象： 截至股权登记日下午上海证券交易所收市后，在中国证券登记结算有限责任公司上海分公司（以下简 称"中国结算上海分公司"）登记在册的本公司全体股东。 3.分配方案： 北京首旅酒店（集团）股份有限公司 2024年年度权益分派实施公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者重大遗漏，并对其内容 的真实性、准确性和完整性承担法律责任。 重要内容提示： ● 每股分配比例 A股每股现金红利0.36元（含税） （2）对于持有公司股份的居民企业股东（含机构投资者），所得税由其自行缴纳，每股 本次利润分配以方案实施前的公司总股本1,116,603,126股为基数，每股派发现金红利0.36元（含税）， 共计派发现金红利401,977,125.36元。 1.实施办法 除公司自行发放对象外，公司其他股东的现金红利委托中国结算上海分公司通过其资金清算系统向股权 登记日上海证券交易所收市后登记在册并在上海证券交易所各会员办理了指定交易的股东派发。已办 ...