Core Viewpoint - The resignation of Ms. Li Xin as the company's securities affairs representative is due to reaching the statutory retirement age, and her resignation will not affect the normal operations of the company [1] Group 1: Resignation Details - Ms. Li Xin submitted her resignation report to the board, which will take effect upon delivery [1] - After her resignation, Ms. Li Xin will no longer hold any position within the company [1] Group 2: Company Response - The board will promptly appoint a qualified individual to take over the role of securities affairs representative in accordance with the Shanghai Stock Exchange listing rules [1] - Until a new representative is appointed, the duties will be temporarily handled by the company secretary [1] Group 3: Acknowledgment of Service - The company and the board expressed gratitude for Ms. Li Xin's diligent and responsible service during her tenure [1]

北京首旅酒店（集团）股份有限公司（以下简称"公司"）董事会于近日收 到公司证券事务代表李欣女士的书面辞职报告。李欣女士因已达法定退休年龄, 申请辞去公司证券事务代表职务。辞职后也不再担任公司任何职务，辞职报告书 自送达董事会之日起生效。 证券代码：600258 证券简称：首旅酒店 编号：临 2026-002 北京首旅酒店(集团)股份有限公司 关于证券事务代表辞职的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈 述或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 李欣女士的辞职不会影响公司相关工作的正常开展。公司董事会将根据《上 海证券交易所股票上市规则》等相关规定，尽快聘任符合任职资格的人员担任证 券事务代表，在董事会聘任新证券事务代表前由公司董事会秘书代行相关职责。 李欣女士在担任公司证券事务代表期间勤勉尽责、恪尽职守，公司及董事会 对其任职期间为公司发展所做出的工作表示感谢！ 特此公告。 北京首旅酒店（集团）股份有限公司董事会 2026 年 1 月 31 日 ...

Investment Rating - The report maintains an "Overweight" rating for the consumer discretionary sector [7] Core Insights - The "Work Plan" issued by the State Council aims to stimulate domestic demand by fostering new growth points in service consumption, focusing on six key areas including transportation, housekeeping, and online audiovisual services, as well as three potential areas: performance services, sports events, and emotional experience services [1][2] - The report emphasizes that service consumption is a natural direction for consumption upgrading and the pursuit of a better life by residents, with significant long-term potential in China as service consumption typically increases with GDP growth [1] - The report suggests that the recovery of service consumption will help shift traffic from online to offline, benefiting related industries such as dining, tourism, and retail [1] Summary by Sections Service Consumption Growth - The "Work Plan" includes twelve specific measures to enhance service consumption, with a focus on optimizing supply and encouraging innovative consumption scenarios [2][4] - The report highlights the importance of developing high-quality supply and encourages proactive exploration of new business models in the service sector [4] Transportation and Tourism Integration - The "Work Plan" proposes initiatives such as developing senior tourism trains and enhancing the quality of cruise and night tour services, which are expected to benefit related sectors [3] - The report notes that the integration of transportation and tourism, along with the emergence of quality tourism supply, will lead to an upturn in specific tourism segments [3] Investment Recommendations - The report recommends focusing on leading companies in the consumer sector, including: - Travel Chain: Recommended companies include Atour, Huazhu Group, Shoulv Hotel, and China Duty Free [5] - Ready-to-Drink Beverages and Dining: Recommended companies include Guming, Yum China, Yihai International, Dashihua, Chabaidao, Xiaocaiyuan, and Haidilao [5] - Emotional Consumption: Recommended companies include Pop Mart, Laopu Gold, Blukoo, Miniso, Shangmei, Maogeping, and Juzibio [5] - Scenario Chains: Recommended companies include Guoquan, Wancheng Group, Wanwu Xingsheng, and Shengbeila [5] - Sports Apparel: Recommended companies include Anta, Amer Sports, and Li Ning [5] Key Company Insights - Pop Mart has initiated share buybacks, reflecting confidence in growth prospects, and is expected to accelerate the diversification of its IP structure [12] - Laopu Gold is anticipated to perform well during the upcoming Spring Festival, with expectations of exceeding sales forecasts due to ongoing brand expansion and strong market demand [12] - Miniso's recent performance has exceeded guidance, driven by a successful large store strategy and improved operational efficiency [12]

Group 1 - The A-share market saw active performance in certain tourism stocks, with notable increases including Caesar Travel rising over 7%, and others like Hao Xiang Ni and Song Cheng Performing Arts increasing over 4% [1] - The State Council recently issued a work plan aimed at accelerating the cultivation of new growth points in service consumption, focusing on potential areas such as performance services, sports event services, and experiential services [1] - The plan emphasizes the improvement of infrastructure at travel destinations and promotes the enhancement and renovation of existing facilities [1] Group 2 - Specific stock performances include: - Caesar Travel (code: 000796) up 7.68% with a market cap of 10.3 billion and a year-to-date decline of 10.42% - Hao Xiang Ni (code: 002582) up 4.55% with a market cap of 5.758 billion and a year-to-date increase of 16.38% - Song Cheng Performing Arts (code: 300144) up 4.10% with a market cap of 22.7 billion and a year-to-date increase of 5.49% - Huangshan Tourism (code: 600054) up 3.67% with a market cap of 9.27 billion and a year-to-date increase of 12.93% - Other notable increases include Li'an Technology, Dongbai Group, and others with varying performances [2]

Group 1 - The travel trend during the Spring Festival is significantly increasing, with hotel bookings during the holiday period rising by 71% year-on-year [1] - Major hotel groups have shown robust pre-sale data for the Spring Festival, with average daily room rates (ADR) for Atour and Huazhu increasing by 46% and 32% respectively on a week-on-week basis [1] - The longer holiday period this year (9 days compared to 8 days last year) is expected to drive higher hotel demand, with anticipated government support measures for the industry [1] Group 2 - The hotel sector is currently at a historical cycle bottom, with leading companies shifting their strategy from prioritizing occupancy rates (OCC) to optimizing revenue per available room (RevPAR) [1] - Huazhu has already seen a positive turn in ADR in Q3, indicating a strengthening of pricing power among leading hotel chains [1] - Jin Jiang Hotels is identified as the largest hotel chain in China, while ShouLai Hotels is focusing on the development of standard management and mid-to-high-end hotels, with the proportion of mid-to-high-end hotel rooms increasing to 42.5% by Q3 2025 [1]

Group 1 - The hotel and catering sector increased by 0.96% compared to the previous trading day, with Quan Jud leading the gains [1] - The Shanghai Composite Index closed at 4157.98, up 0.16%, while the Shenzhen Component Index closed at 14300.08, down 0.3% [1] - Key stocks in the hotel and catering sector showed varied performance, with Quan Jud closing at 12.28, up 3.37%, and ST Yunwang closing at 2.11, down 2.31% [1] Group 2 - The net inflow of main funds in the hotel and catering sector was 17.95 million yuan, while retail investors saw a net outflow of 17.99 million yuan [1] - Major stocks like Jin Jiang Hotel and Huatian Hotel experienced significant net inflows from main funds, with Jin Jiang Hotel seeing 14.91 million yuan [2] - ST Yunwang had the highest net outflow from main funds at 9.84 million yuan, indicating a negative sentiment towards this stock [2]

Market Overview - The hotel and catering sector experienced a decline of 0.64% on January 28, with *ST Yunwang leading the drop [1] - The Shanghai Composite Index closed at 4151.24, up 0.27%, while the Shenzhen Component Index closed at 14342.9, up 0.09% [1] Stock Performance - Key stocks in the hotel and catering sector showed mixed performance, with Junxi Hotel rising by 0.86% to 30.53, while *ST Yunwang fell by 4.42% to 2.16 [1] - The trading volume and turnover for major stocks included: - Junxi Hotel: 47,000 shares, 1.44 billion CNY - Xian Catering: 122,400 shares, 113 million CNY - Jinjiang Hotel: 58,600 shares, 156 million CNY - *ST Yunwang: 256,800 shares, 56.12 million CNY [1] Capital Flow - The hotel and catering sector saw a net outflow of 32.18 million CNY from institutional investors and 33.67 million CNY from retail investors, while retail investors had a net inflow of 65.85 million CNY [1] - Detailed capital flow for selected stocks included: - Jinjiang Hotel: Net inflow of 1.04 million CNY from institutions, but a net outflow of 1.36 million CNY from retail investors [2] - *ST Yunwang: Net outflow of 10.47 million CNY from institutions, with a net inflow of 4.75 million CNY from retail investors [2]

Investment Rating - The industry rating is "Overweight" (maintained) [6] Core Insights - The strategic positioning of "service consumption" has been enhanced, expected to become a core engine for driving domestic demand. The State Council's meeting on January 16 emphasized the implementation of consumption-boosting actions and the cultivation of new growth points in service consumption, providing a clear direction for consumption development in 2026 and the 14th Five-Year Plan [6] - During the Spring Festival travel season (February 2 - February 14, 2026), domestic flight ticket bookings exceeded 7.54 million, a year-on-year increase of 12%. The total expected passenger transport volume for civil aviation during the Spring Festival is projected to reach a historical high of 95 million, with a daily average of 2.38 million passengers, reflecting a year-on-year growth of approximately 5.3% [6] - The recovery of dining consumption in Q4 2025 was significantly stronger than that of retail goods, indicating a resurgence in service consumption. From October to December 2025, the year-on-year growth rates for dining revenue were 3.8%, 3.2%, and 2.2%, respectively, while retail goods growth rates were 2.8%, 1.0%, and 0.7% [6] Summary by Sections - **Recent Industry Performance**: Over the past 12 months, the industry has shown relative returns of 5.35% over one month, 7.38% over three months, and a decline of 3.0% over twelve months. Absolute returns were 6.42%, 8.38%, and 19.81% respectively [4] - **Policy Support**: The government has introduced policies to encourage service consumption, including optimizing school holiday arrangements to promote student well-being, which is expected to boost service consumption growth [6] - **Investment Recommendations**: The report suggests focusing on listed companies in the dining, hotel, and tourism sectors, including China Duty Free Group, Shouhang Hotel, Jinjiang Hotels, and others, as they are likely to benefit from the positive trends in service consumption [6]

Investment Rating - The report maintains an "Outperform" rating for the hotel industry [6] Core Views - The domestic hotel industry is at a historical cycle bottom, with expectations for RevPAR to bottom out and recover in 2026 [31] - The industry is experiencing a shift from an "OCC first" strategy to a "best RevPAR" strategy among leading players, indicating a focus on pricing power and revenue management [43][49] - The REITs framework is evolving, allowing for better capital management and operational efficiency among leading hotel groups [64] Summary by Sections 1. Hotel Industry Valuation Discussion - The market capitalization of leading domestic hotel players has shown non-linear growth, driven by cyclical turning points and capital consolidation [12] - Valuation frameworks are anchored by macroeconomic cycles, with growth acting as a catalyst, and long-term views focusing on scale and ROE [17][28] 2. Current State of the Domestic Hotel Industry - The supply-demand relationship is adjusting, with a potential recovery in RevPAR expected in 2026 as the market stabilizes [31] - Demand for leisure travel remains strong, while business travel is recovering at a slower pace, influenced by service consumption policies [41][66] 3. Sector Valuation Recovery Initiation - Leading hotel companies are expected to show performance elasticity, with historical valuation recovery patterns suggesting potential for significant upside [3] - The report recommends overweighting leading hotel stocks, including Huazhu Group, ShouLai Hotel, JinJiang Hotel, Atour, and Junting Hotel, based on their growth potential and market positioning [3][6]

Core Insights - The report emphasizes the structural opportunities in both domestic demand and overseas expansion for 2026, particularly focusing on new services and new retail sectors [2][24] - It highlights the positive resonance between policy and fundamentals, suggesting that leading companies in the commercial sector are likely to benefit from policy stimuli and improve their fundamentals [2][4] Domestic Demand - The report identifies new services and new retail as the main lines for domestic demand, with a focus on the marginal changes in the fundamentals of related sub-sectors [2][5] - Specific sub-sectors showing price increase potential include: - **Hotels**: Strong leisure demand and optimized supply structure, with prices expected to remain stable or slightly increase. Recommended companies include Huazhu Group, Jinjiang Hotels, and Shoulv Hotels [2][3] - **Duty-Free**: With the opening of Hainan, the sector is stabilizing, and China Duty Free is highlighted as a key player [2][3] - **Gold and Jewelry**: The report notes a high volatility in gold prices but anticipates improved terminal sales. Recommended companies include Chow Tai Fook and Lao Puhuang [2][3] - **Mother and Baby**: Leading companies are expected to maintain steady growth, supported by favorable policies. Recommended companies include Kidswant and Aiyingshi [2][3] Sub-Sectors Driven by Volume Growth - The report suggests focusing on the Consumer Price Index (CPI) for sectors primarily driven by volume growth: - **Supermarkets**: CPI increases are beneficial for same-store sales, with a shift in focus from store adjustments to supply chain reforms. Recommended companies include Yonghui Superstores and Jiajiayue [3][5] - **Tourism**: The report highlights the potential for expansion and asset integration in the tourism sector, recommending companies like Jiuhua Tourism and Changbai Mountain [3][5] - **Dining**: Emphasizes refined operations and incentives for leading companies, with recommendations including Yum China and Haidilao [3][5] - **Tea Drinks**: The report notes that delivery subsidies may impact pricing, with store openings expected to drive growth. Recommended companies include Mixue and Gu Ming [3][5] Overseas Expansion - The report indicates that leading companies with high barriers to entry are expected to continue showing strong performance in overseas markets, with a focus on brand building and diversified destinations [4][24] - Recommended companies for overseas expansion include: - **Small Commodity City** and **Miniso**: Both are noted for their strong performance and brand development [4][24] - **Anker Innovations** and **Sumida**: Highlighted for their competitive advantages in specific segments [4][24] Investment Recommendations - The report suggests that for 2026, investors should focus on sectors benefiting from policy support and those with strong performance certainty in overseas markets [5][24] - It emphasizes the importance of monitoring the recovery of volume in certain sectors while maintaining a cautious approach to pricing stability [5][24]