Group 1 - The completion of Shoulv Building marks a new starting point for Shoulv Group, indicating the company's commitment to high-quality development and the creation of a world-class cultural tourism enterprise [2] - Shoulv Group relocated its headquarters to Beijing's sub-center in April 2021, coinciding with the opening of Beijing Universal Resort in September 2021, which serves as a new cultural tourism landmark [2] - The Shoulv Building project commenced construction on November 26, 2022, and is located in the northern part of Beijing Universal Resort, combining office and hotel functions [2] Group 2 - The establishment of Shoulv Building is expected to drive the aggregation of surrounding commercial, exhibition, and cultural creative industries, making it a significant project in the cultural tourism area of Beijing's sub-center [2] - Several state-owned enterprises, including Beijing Architectural Design Institute and Huaxia Bank, have already established their headquarters in the sub-center, contributing to the area's development [3] - Huaxia Bank's main office building is nearing completion, projected to be the largest ultra-low energy consumption demonstration project in Beijing upon completion [3]

Core Viewpoint - Shoulv Hotel has established a wholly-owned subsidiary, Nuo Jin International, to integrate its high-end hotel brands and target luxury market segments, focusing on brand rejuvenation, new brand introduction, vacation product line expansion, and international brand promotion [2] Group 1: Financial Performance - In Q1, Shoulv Hotel's total hotel business profit increased by 47.64% year-on-year, primarily due to an increase in franchise store proportion and cost optimization [2] - The company opened 300 new hotels in Q1, a 46.3% increase year-on-year, with 90 new mid-to-high-end hotels, reflecting a 36.4% growth [2] - As of March 31, 2025, Shoulv Hotel operates 1,998 economy hotels with 166,439 rooms, 2,057 mid-to-high-end hotels with 218,427 rooms, and 3,012 light management hotels with 137,979 rooms [2] Group 2: Operational Metrics - The RevPAR for economy hotels was 114 yuan, down 4.1% year-on-year, with direct-operated hotels at 109 yuan (down 1.6%) and franchise-managed hotels at 115 yuan (down 5.1%) [3] - The RevPAR for mid-to-high-end hotels was 162 yuan, down 6.9% year-on-year, with direct-operated hotels at 192 yuan (down 5.8%) and franchise-managed hotels at 156 yuan (down 6.6%) [3] - The increase in light management hotels alongside the decline in RevPAR indicates a dilution of brand premium due to the company's low-price strategy [3] Group 3: Strategic Initiatives - The establishment of Nuo Jin International reflects Shoulv Hotel's strategy for synergistic development among its hotel brands, aiming for optimized regional market collaboration [3] - The company plans to link its membership system with online travel platforms to expand customer acquisition [3][4] - Shoulv Hotel has a LIFE membership base of 197 million and 3.68 million members in its first-class membership program, indicating a strong customer base [4]

Group 1 - The core viewpoint of the news highlights a strong rebound in the consumer sector, particularly through the Consumer Leader ETF (516130), which saw a price increase of 0.81% [1] - The leading stocks in various consumer segments, such as machinery, retail, and consumer services, experienced significant gains, with Stone Technology and Chongqing Department Store both rising over 5% [1] - The People's Bank of China and six other departments issued guidelines to support and expand consumption, proposing 19 key measures to enhance consumer capacity and optimize the consumption environment [1][3] Group 2 - There is an increasing focus on consumption from higher authorities, with favorable policies emerging to boost the consumer sector, indicating a potential trend in the market [3] - The Consumer Leader ETF's underlying index has a price-to-earnings ratio of 17.26, which is at a low point compared to the past decade, suggesting a favorable long-term investment opportunity [3] - Analysts predict that consumption will be a significant driver of economic growth in 2025, with ongoing policy support expected to create new dynamics and scenarios in the consumer market [3]

Group 1 - The core viewpoint of the article is the launch of Nuojin International, a luxury brand management platform under Shoulv Hotel Group, focusing on revitalizing old hotels to enhance competitiveness in the high-end market [1][2][3] - Nuojin International aims to integrate and manage over 200 high-end luxury hotels by the end of 2024, positioning itself as a key strategic move for Shoulv Hotel Group [2][3] - The management team emphasizes the potential for significant revenue increases from the renovation of long-established hotels, with room rates expected to rise from 600-700 RMB to over 1000 RMB post-renovation [3][4] Group 2 - The article discusses the challenges of revitalizing old hotels, which often face conflicts between preserving historical architecture and meeting modern operational standards [10][11] - It highlights the need for a nuanced approach to renovation that balances historical preservation with contemporary design and functionality, as seen in the case of the Peace Hotel's renovation [14][17] - The article also points out the importance of appealing to younger consumers while maintaining cultural significance, suggesting that successful revitalization requires innovative management strategies [13][17]

证券代码：600258 证券简称：首旅酒店 编号：临 2025-029 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者重大遗 漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： ? 每股分配比例 A 股每股现金红利0.36元（含税） ? 相关日期 | 股份类别 | 股权登记日 | | 最后交易日 | 除权（息）日 | 现金红利发放日 | | --- | --- | --- | --- | --- | --- | | Ａ股 | 2025/6/23 | － | 2025/6/24 | 2025/6/24 | | ? 差异化分红送转： 否 一、 通过分配方案的股东大会届次和日期 本次利润分配方案经公司2025 年 4 月 25 日的2024年年度股东会审议通过。 二、 分配方案 截至股权登记日下午上海证券交易所收市后，在中国证券登记结算有限责任公司上海分 公司（以下简称"中国结算上海分公司"）登记在册的本公司全体股东。 本次利润分配以方案实施前的公司总股本1,116,603,126股为基数，每股派发现金红利 ，共计派发现金红利401,977,125.36元。 三、 相关日期 ...

证券代码：600258 证券简称：首旅酒店 编号：临2025-029 本次利润分配方案经公司2025年4月25日的2024年年度股东会审议通过。 2.分派对象： 截至股权登记日下午上海证券交易所收市后，在中国证券登记结算有限责任公司上海分公司（以下简 称"中国结算上海分公司"）登记在册的本公司全体股东。 3.分配方案： 北京首旅酒店（集团）股份有限公司 2024年年度权益分派实施公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者重大遗漏，并对其内容 的真实性、准确性和完整性承担法律责任。 重要内容提示： ● 每股分配比例 A股每股现金红利0.36元（含税） （2）对于持有公司股份的居民企业股东（含机构投资者），所得税由其自行缴纳，每股 本次利润分配以方案实施前的公司总股本1,116,603,126股为基数，每股派发现金红利0.36元（含税）， 共计派发现金红利401,977,125.36元。 1.实施办法 除公司自行发放对象外，公司其他股东的现金红利委托中国结算上海分公司通过其资金清算系统向股权 登记日上海证券交易所收市后登记在册并在上海证券交易所各会员办理了指定交易的股东派发。已办 ...

证券代码：600258 证券简称：首旅酒店 编号：临 2025-029 北京首旅酒店（集团）股份有限公司2024年年度权益分派实施公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者重大遗 漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 每股分配比例 A 股每股现金红利0.36元（含税） 相关日期 | 股份类别 | 股权登记日 | 最后交易日 | 除权（息）日 | 现金红利发放日 | | --- | --- | --- | --- | --- | | Ａ股 | 2025/6/23 | － | 2025/6/24 | 2025/6/24 | | 股份类别 | 股权登记日 | 最后交易日 | 除权（息）日 | 现金红利发放日 | | --- | --- | --- | --- | --- | | Ａ股 | 2025/6/23 | － | 2025/6/24 | 2025/6/24 | 差异化分红送转： 否 一、 通过分配方案的股东大会届次和日期 本次利润分配方案经公司2025 年 4 月 25 日的2024年年度股东会审议通过。 二、 分配方案 截至股权登记日下午上海 ...

Core Insights - The article discusses the launch of the high-end luxury brand management platform, Nuo Jin International, by Shoulv Hotel Group, which aims to revitalize its luxury hotel segment and introduce new brands while refreshing older hotels [1][3][4] Brand Integration - Nuo Jin International was established as a wholly-owned subsidiary of Shoulv Hotel Group to integrate its high-end luxury hotel segment, with a focus on ten brands that cover luxury, premium, and high-end categories [3] - The brand matrix includes both traditional brands like Jianguo and modern brands like Nuo Lan, targeting different market segments and consumer preferences [4] Revitalization of Older Hotels - Shoulv Hotel Group faces challenges in revitalizing its older hotels, many of which are 30-40 years old, to meet modern consumer demands [6] - The company is considering effective investments to upgrade these hotels, with potential room rate increases from 600-700 RMB to 1000-1200 RMB post-renovation due to their advantageous locations [6] Membership System Development - Nuo Jin International plans to develop a separate membership system, aiming to grow its membership base to 6.6 million by the end of the year, leveraging cross-industry collaborations and digital marketing strategies [7] - The company intends to attract high-end customers from its parent company's existing member base of over 200 million [7] International Expansion Plans - Nuo Jin and Jianguo are identified as key brands for future international expansion, capitalizing on their strong Chinese cultural identity to cater to outbound Chinese travelers [9] - The company recognizes the need for strategic partnerships with established international hotel groups to enhance its global operational capabilities [9]

Financial Performance - Atour Group reported total revenue of 1.906 billion yuan in Q1, a year-on-year increase of 29.8%, with adjusted net profit of 345 million yuan, up 32.3%, marking it as the fastest-growing company in the sector [2] - Huazhu Group achieved a net profit of 894 million yuan, making it the most profitable company [2] - Jinjiang Hotels experienced a dramatic net profit decline of 81% due to reduced government subsidies and losses from fair value changes of financial assets, making it the most pressured company in terms of performance [2] - Shoulv Hotels saw a revenue decrease of 4.34% to 1.765 billion yuan, yet net profit increased by 18.37% to 143 million yuan, driven by growth in net profits from its core hotel and scenic business [2] Operational Efficiency - Huazhu Group operated 11,685 hotels in Q1, with 45% in the mid-to-high-end segment and a franchise rate of 92%; however, its RevPAR was 208 yuan, down 3.9%, and occupancy rate was 76.2%, down 1 percentage point [3] - Atour Group had 1,727 hotels, with a RevPAR of 304 yuan, recovering to 92.8% of 2013 levels, and an occupancy rate of 70% [3] - Shoulv Hotels had 7,084 hotels, with a RevPAR of 141 yuan, down 4.6%, and an occupancy rate of 61.7%, indicating challenges in pricing power despite rapid network growth [4] - Jinjiang Hotels operated 13,513 hotels, with a RevPAR of 152.65 yuan, down 7.88%, and an occupancy rate of 63.1%, facing significant pressure in its transition to mid-to-high-end markets [4] Industry Trends - The industry is increasingly adopting a high franchise rate and light-asset model as mainstream strategies, while overall operational efficiency is under pressure ahead of the peak travel season [5] - The decline in consumer spending willingness and the loss of competitive vitality among companies are seen as more critical challenges than the current market conditions [5]

Core Insights - The opening of Atour Group's high-end lifestyle brand "Saha" flagship store in Shenzhen is seen as a potential game-changer for the high-end hotel market in China [1][3] - Domestic hotel groups are increasingly focusing on the high-end segment, with several new brands and strategic partnerships being announced [2][3][4] Domestic High-End Market Development - Domestic hotel groups are actively expanding into the high-end market, with notable announcements from ShouLai Hotel Group regarding new brands and partnerships [3][4] - Huazhu Hotel Group has been enhancing its high-end offerings through acquisitions and partnerships, including a joint venture with Sunac [4] - Jin Jiang International is also exploring high-end opportunities, forming a strategic partnership with Radisson Hotel Group to focus on high-end market upgrades [4] Historical Context - The high-end hotel sector in China has historical roots dating back to the early days of reform and opening up, with many hotels serving as symbols of modernization [5][6] - The rise of real estate developers in the late 2000s led to a second wave of high-end hotel development, with companies like Wanda and Greenland launching their own brands [6][7] Current Challenges - Despite the growth in high-end hotels, domestic brands face challenges in competing with established international hotel groups, which dominate consumer perception [8][10] - The high capital investment and long return periods associated with high-end hotels pose challenges for domestic investors, who often prefer quicker returns [9][10] Market Opportunities - As the market for high-end hotels becomes saturated in first-tier cities, there is a growing trend for brands to explore opportunities in lower-tier cities [12] - The high-end select service hotel segment is emerging as a viable investment opportunity, with expected growth rates exceeding 30% [13] Inventory Market Dynamics - The trend of rebranding existing high-end hotels is gaining traction, with a significant number of hotels expected to be auctioned in 2024 [14][15] - Various hotel groups are launching brands targeting the high-end inventory market, indicating a shift towards revitalizing existing properties [15]