Investment Rating - The investment rating for the company is "Buy" and is maintained [9] Core Views - In Q3 2025, the company achieved operating revenue of 2.121 billion yuan, a year-on-year decline of 1.6%, and a net profit attributable to shareholders of 358 million yuan, a year-on-year decline of 2.21% [2][6] - Looking ahead, with the steady recovery of the economy and the gradual increase in investment willingness from franchisees, the hotel industry is expected to experience stable growth [2][6] - In the short term, the company plans to open 1,500 new hotels in 2025, accelerating the pace of store openings and continuously enhancing hotel product strength [2][6] - In the long term, there is significant room for expansion of mid-to-high-end hotels in lower-tier markets, supported by a high inventory of reserve stores, and ongoing upgrades of products like Home NEO are expected to further enhance brand image [2][6] Financial Performance - For the first three quarters of 2025, the company reported operating revenue of 5.782 billion yuan, a year-on-year decline of 1.81%, and a net profit attributable to shareholders of 755 million yuan, a year-on-year increase of 4.36% [6] - In Q3 2025, the overall RevPAR (Revenue per Available Room) decreased by 2.8%, with the economic hotel segment showing a positive growth of 1.4% [12][13] - The gross profit margin improved by 1.7 percentage points year-on-year to 44.79%, while the net profit margin slightly increased by 0.04 percentage points to 16.95% [12][13] Store Expansion and Structure Optimization - In Q3 2025, the company opened 387 new stores, resulting in a net increase of 233 stores, bringing the total number of stores to 7,501 [12][13] - The proportion of mid-to-high-end hotels increased by 0.3 percentage points to 29.6%, and the room count proportion rose by 0.4 percentage points to 42.5% [12][13] - The company has a reserve of 1,672 stores, with 71% being standard management hotels, laying a solid foundation for future expansion and structural optimization [12][13]

Investment Rating - The industry is rated as "Outperforming the Market" with an expected increase of over 10% relative to the market index in the next six months [5][40]. Core Insights - The social service industry has seen a significant reduction in heavy positions, with a total market value of 4.595 billion yuan, down by 1.630 billion yuan from the previous quarter [2][10]. - The heavy position ratio for the social service industry is currently at 0.05%, which is significantly lower than the five-year average of 0.44%, indicating potential for rebound [2][10]. - The report highlights a general decline in the overweight ratios across various sub-sectors, with the hotel and catering sector maintaining a low position ratio of 0.02% [3][19]. - The report suggests that service consumption is accelerating towards becoming the mainstay of household consumption, driven by policies aimed at expanding service consumption [4][39]. Summary by Sections Heavy Position Analysis - The number of funds holding heavy positions in the social service industry decreased from 177 to 10, with a total market value of 4.595 billion yuan [2][10]. - The heavy position ratio ranks 30th among 31 first-level industries, indicating a low allocation compared to historical levels [2][10]. Sub-sector Performance - The hotel and catering sector's heavy position ratio has remained stable at 0.02%, while the tourism and scenic area sector has seen a slight decline to 0.01% [3][19]. - The professional services sector experienced a minor decrease, with a heavy position ratio of 0.02% [3][19]. Individual Stock Performance - The top ten stocks in the social service sector saw a combined heavy position ratio of 0.045%, down from the previous quarter [3][28]. - Notable stocks include Shoulu Hotel, which maintains the highest heavy position ratio, and Tongqing Tower, which has entered the top ten for the first time this year [3][28]. Investment Recommendations - The report recommends focusing on sectors benefiting from policy support, including cultural tourism, sports, and education, as these areas are expected to see growth due to favorable policies [4][39].

Core Insights - The hotel and catering sector experienced a rise of 1.55% on November 11, with Jinjiang Hotels leading the gains [1] - The Shanghai Composite Index closed at 4002.76, down 0.39%, while the Shenzhen Component Index closed at 13289.0, down 1.03% [1] Sector Performance - Jinjiang Hotels (600754) closed at 26.27, up 4.20% with a trading volume of 613,000 shares and a transaction value of 1.59 billion [1] - Junting Hotels (301073) closed at 23.81, up 2.06% with a trading volume of 115,900 shares and a transaction value of 275 million [1] - ST Yunwang (002306) closed at 2.22, up 1.83% with a trading volume of 918,200 shares and a transaction value of 204 million [1] - Tongqinglou (605108) closed at 20.03, up 0.91% with a trading volume of 44,800 shares and a transaction value of 89.29 million [1] - JINLING Hotel (601007) closed at 7.81, up 0.64% with a trading volume of 102,200 shares and a transaction value of 79.42 million [1] - Huatian Hotel (000428) closed at 3.50, up 0.57% with a trading volume of 190,200 shares and a transaction value of 66.29 million [1] - Xianyinshi (000721) closed at 9.40, up 0.32% with a trading volume of 386,900 shares and a transaction value of 361 million [1] - Quanjude (002186) closed at 12.87, down 0.16% with a trading volume of 234,800 shares and a transaction value of 301 million [1] - Shoulu Hotel (600258) closed at 16.03, down 0.74% with a trading volume of 545,800 shares and a transaction value of 876 million [1] Capital Flow - The hotel and catering sector saw a net outflow of 279 million from institutional investors, while retail investors had a net inflow of 309 million [1] - The detailed capital flow for individual stocks indicates significant outflows for several companies, including: - Tongqinglou: -4.59% from institutional investors, -4.75% from retail investors [2] - Junting Hotels: -2.42% from institutional investors, -4.72% from retail investors [2] - ST Yunwang: -12.61% from institutional investors, with a net inflow of 7.65% from retail investors [2] - Jinjiang Hotels: -6.36% from institutional investors, with a net outflow of 3.58% from retail investors [2]

Investment Rating - Investment recommendation: Outperform the market (maintained) [7] Core Viewpoints - The social service sector's institutional holdings are at historical lows, with signs of stabilization in the hotel and employment sectors. The CPI's recovery in October reflects a warming consumer market. The report suggests focusing on "domestic demand cyclical + quality new consumption" [4][10]. - Recommended companies include Huazhu Group, Miniso, Guoquan, Green Tea Group, and Laopu Gold, which show continuous operational improvement and high valuation cost-effectiveness [4][10]. Summary by Sections 1. Market Tracking: Institutional Holdings at Historical Lows - The social service sector has underperformed the market by 9.78% year-to-date, with a year-to-date increase of 11.40% as of November 10, 2025. The sector ranks 19th among 31 primary industries [13]. - The fund holding ratio for the social service sector is 0.46%, down 0.64 percentage points from the previous quarter, indicating historical lows [17]. - October CPI data shows a year-on-year increase of 0.2%, signaling a recovery in consumer spending [22]. 2. Sub-industry Analysis: Industry Fundamentals Stabilizing - Employment: The hiring confidence index has improved, with values rising from 44.07 in August to 54.87 in October 2025 [29]. - Hotels: The RevPAR growth rate has shown improvement, with a year-on-year increase of 4.4% in the 44th week of 2025 [39]. - Duty-Free: The new duty-free policy in Hainan has led to a significant increase in shopping amounts, with a total of 5.06 billion yuan in sales during the first week of implementation [50]. - Dining: The pressure on customer spending appears to have eased, with service prices showing an upward trend [52]. 3. Investment Recommendations: Focus on Marginal Changes - The report emphasizes the importance of marginal changes and suggests actively investing in cyclical and new consumption leaders. Recommended companies include Huazhu Group, Miniso, Guoquan, Green Tea Group, and Laopu Gold, with a focus on those showing clear improvement trends [10][54].

Group 1: Macro Economic Overview - In October, both CPI and PPI growth rates exceeded consensus expectations, with CPI driven by a narrowing drag from food prices and a boost from holiday-related service price increases [2][6][8] - October CPI increased by 0.2% month-on-month and 0.2% year-on-year, while core CPI rose by 1.2% year-on-year [6][7] - PPI experienced a month-on-month increase of 0.1% but a year-on-year decline of 2.1%, influenced by international energy prices and domestic supply-demand dynamics [9][10] Group 2: Transportation Sector - Xiamen Xiangyu - Xiamen Xiangyu reported a revenue of 316.865 billion yuan for the first three quarters of 2025, marking a year-on-year growth of 6.44%, with net profit attributable to shareholders reaching 1.633 billion yuan, up 83.57% [10][11] - The company achieved a non-recurring net profit of 1.149 billion yuan, reflecting a significant year-on-year increase of 302.47%, indicating strong operational performance in the bulk commodity supply chain [11][12] - Future strategies may focus on enhancing operational efficiency and risk management, aiming for sustainable cash flow and long-term shareholder value creation [12] Group 3: Social Services Sector - Shoulv Hotel - Shoulv Hotel's third-quarter revenue decreased by 1.60% year-on-year, with a net profit decline of 2.21%, while the non-recurring net profit showed a slight increase of 0.57% [3][14] - The hotel market remains under pressure due to insufficient demand recovery and increasing market supply, yet the company demonstrates resilience through improved operational efficiency [14][15] - The company opened 1,051 new hotels in the first three quarters, achieving 70% of its annual target, with a focus on enhancing the quality of its hotel offerings [16]

Group 1 - Ctrip Shanghai, a major shareholder of Shoulv Hotel, reduced its stake by 25.206 million shares, representing 2.26% of the total share capital, bringing its ownership down from 12.26% to 10.00% [2] - Prior to the reduction, Ctrip Shanghai held 136.866 million shares, which decreased to 111.660 million shares post-reduction [2] - The equity change will not affect the controlling shareholder or the actual controller of Shoulv Hotel, nor will it impact the company's governance structure, management, or future strategic development [2] Group 2 - In the third quarter of 2025, Shoulv Hotel reported revenue of 2.121 billion yuan, a year-on-year decrease of 1.6%, and a net profit attributable to shareholders of 358 million yuan, down 2.21% year-on-year [3] - The revenue per available room (RevPAR) was 191 yuan, a decline of 2.4% year-on-year, with an occupancy rate of 73.6%, down 0.3 percentage points, and an average room price of 259 yuan, decreasing by 2% year-on-year [3] - Analysts from Zhongyin Securities noted that the national hotel market remains under pressure, with insufficient demand recovery and continuous supply growth, but Shoulv Hotel shows resilience and is improving store quality and operational efficiency, leading to a maintained "buy" rating [3]

Core Viewpoint - The announcement indicates that Ctrip Travel Information Technology (Shanghai) Co., Ltd. has reduced its stake in Shoulu Hotel by 25,206,000 shares, representing 2.26% of the total share capital, bringing its ownership down to 10% from 12.26% [1] Group 1 - Ctrip Shanghai executed a block trade to reduce its shareholding in Shoulu Hotel [1] - The reduction in shareholding touches the 1% threshold and the 5% whole number multiple [1] - The transaction occurred on November 10, 2025 [1]

Core Viewpoint - Multiple shareholders and actual controllers of various companies are planning to reduce their stakes, indicating potential shifts in ownership and market sentiment [1] Shareholder Reductions - Daily Interaction's actual controller's concerted actor plans to reduce holdings by no more than 1% [1] - MaiPu Medical's shareholder Guoshou Chengda intends to reduce holdings by no more than 1% [1] - New Open Source's director Hua Mengyang plans to reduce holdings by no more than 2 million shares [1] - Colorful Chemistry's shareholder Beijing Fengyan aims to reduce holdings by no more than 0.9829% [1] - Mingchen Health's actual controller Chen Qinfang plans to reduce holdings by no more than 3% [1] - Huayang Intelligent's shareholder Fosun Weiying intends to reduce holdings by no more than 5% [1] - Hesheng Silicon Industry's shareholder Fuda Industrial plans to reduce holdings by no more than 27.0705 million shares [1] - Lianying Laser's actual controller Niu Zengqiang plans to reduce holdings by no more than 3 million shares [1] - Sanmei Co., Ltd.'s controlling shareholder and actual controller Hu Rongda intends to reduce holdings by no more than 3% [1] - Zhongzhou Special Materials' actual controller Feng Mingming plans to reduce holdings by no more than 1.22% [1] - Shoulu Hotel's Ctrip Shanghai has reduced holdings by 2.26% [1] Other Notable Events - *ST Gao Hong's stock is set to be delisted and removed from trading [1] - *ST Yuancheng has received a notice regarding the proposed termination of its stock listing [1]

Group 1 - The core point of the announcement is that Ctrip Travel Information Technology (Shanghai) Co., Ltd. has reduced its shareholding in Beijing Shoulv Hotel (Group) Co., Ltd. by 25,206,000 shares, which is 2.26% of the total share capital, bringing its ownership down from 12.26% to 10.00% [2][3][4] - The reduction in shareholding touches the 1% threshold and the 5% whole number, indicating a significant change in the ownership structure [2][3] - This change does not affect the control of the company, as it remains under the same major shareholder and actual controller [2][3] Group 2 - The announcement confirms that there are no other parties acting in concert with the shareholder who has reduced their stake [2] - The reduction does not trigger a mandatory tender offer, and the shareholder has fulfilled previous commitments to the company [2][3] - The company's governance structure and management will not be impacted by this shareholding change, nor will it affect the company's strategic development [3]

Group 1 - The core point of the news is that Shoulv Hotel executed a block trade on November 10, with a transaction volume of 25.206 million shares and a transaction amount of 389 million yuan, at a price of 15.42 yuan, which represents a discount of 4.52% compared to the closing price of the day [2][3] - The buyer of the block trade was Guotai Junan Securities Co., Ltd. headquarters, while the seller was Huatai Securities Co., Ltd. Shanghai branch [2] - In the last three months, Shoulv Hotel has recorded a total of two block trades, with a cumulative transaction amount of 395 million yuan [2] Group 2 - On the same day, Shoulv Hotel's closing price was 16.15 yuan, reflecting an increase of 10.01%, with a turnover rate of 6.43% and a total transaction amount of 1.137 billion yuan [2] - The net inflow of main funds for the day was 70.8888 million yuan, and over the past five days, the stock has increased by 11.69% with a total net inflow of 89.7398 million yuan [2] - The latest margin financing balance for the stock is 15.2 million yuan, with a decrease of 186,200 yuan over the past five days, representing a decline of 0.12% [3] Group 3 - In terms of institutional ratings, four institutions have provided ratings for the stock in the past five days, with the highest target price estimated by Guotai Junan Securities at 18.63 yuan as of November 4 [3]