证券研究报告·行业跟踪周报·非银金融 非银金融行业跟踪周报 证券行业并购稳步推进；保险业总资产突破 40 万亿 增持（维持） 相关研究 [Table_Tag] [Table_Summary] 投资要点 ◼ 风险提示：1）宏观经济不及预期；2）政策趋紧抑制行业创新；3）市场 竞争加剧风险。 2025 年 11 月 23 日 证券分析师 孙婷 执业证书：S0600524120001 sunt@dwzq.com.cn 证券分析师 罗宇康 执业证书：S0600525090002 luoyk@dwzq.com.cn 行业走势 -14% -10% -6% -2% 2% 6% 10% 14% 18% 22% 2024/11/25 2025/3/25 2025/7/23 2025/11/20 非银金融 沪深300 《中金公司拟换股合并东兴证券、信 达证券，资产规模将破万亿元》 2025-11-20 《金融科技 2026 年投资策略-- 短期 看市场活跃的持续性，中期关注金融 IT》 2025-11-17 东吴证券研究所 1 / 15 请务必阅读正文之后的免责声明部分 ◼ 非银行金融子行业近期表现：最近 5 个交易日（2025 ...

Investment Rating - The report maintains a "Recommendation" rating for the insurance industry, expecting the industry index to outperform the benchmark index by over 5% in the next 3-6 months [21]. Core Insights - The insurance index fell by 3.06% this week, outperforming the broader market by 0.71 percentage points. Major insurance stocks experienced declines, with notable drops from Sunshine Insurance (-4.8%) and China Pacific Insurance (-4.57%) [1]. - The China Actuarial Society released the "Guidelines for Expense Allocation of Life Insurance Products," which aims to enhance the scientific management of expenses within insurance companies and supports the implementation of the "reporting and operation integration" policy [2][4]. - As of the end of 2024, 34 insurance asset management companies managed a total of CNY 33.30 trillion, reflecting a year-on-year growth of 10.60% [2]. - The report highlights that 172 insurance companies have disclosed their solvency data for Q3 2025, with 14 achieving an AAA risk rating, while 4 companies fell below solvency standards [2]. Summary by Sections Market Performance - The insurance sector's performance was characterized by a 3.06% decline in the insurance index, with individual stocks like China Life and Ping An also showing significant decreases [1]. Regulatory Developments - The newly released guidelines categorize life insurance business expenses into variable and fixed costs, specifying which expenses should not be allocated and providing methods for expense allocation [4]. Financial Data - The total market capitalization of the insurance sector is CNY 32,109.56 billion, with a circulating market value of CNY 22,103.29 billion [6]. Valuation Metrics - The report provides PEV valuations for major life insurance companies, with China Life at 0.83x and Ping An at 0.71x [5]. - For property insurance, the PB valuations are noted, with China Re at 0.58x and PICC at 1.2x [10]. Investment Recommendations - Short-term recommendations focus on companies with performance elasticity, suggesting investments in New China Life, China Property & Casualty, and China Life. Long-term recommendations include China Pacific Insurance and China Ping An based on fundamental and valuation considerations [10].

Investment Rating - The report maintains a positive outlook on the non-bank financial industry, indicating an "Overweight" rating for the sector [4]. Core Insights - The integration of brokerages under the Huijin system has commenced, with China International Capital Corporation (CICC) planning to merge with Dongxing Securities and Xinda Securities, potentially enhancing CICC's market position and asset base significantly [4]. - The insurance asset management sector has seen a year-on-year increase of 36% in stock allocation, with total managed funds reaching CNY 33.3 trillion, reflecting a robust growth trajectory [4]. - The report highlights three investment themes for brokerages: benefiting from improved competitive dynamics, focusing on firms with strong earnings elasticity, and targeting companies with strong international business capabilities [4]. Summary by Sections Market Review - The Shanghai Composite Index closed at 4,453.61, down 3.77% for the week, while the non-bank index fell 4.44% [7]. - The brokerage sector index decreased by 4.89%, underperforming the broader market [7]. Non-Bank Industry Data - As of the end of 2024, the total assets managed by 34 insurance asset management companies increased by 10.6% year-on-year to CNY 33.3 trillion, with a notable rise in stock allocations [4]. - The average daily trading volume in the stock market for November 2025 was CNY 19,739.55 billion, reflecting a slight decrease from the previous month [20]. Key Announcements - CICC is undergoing a significant asset restructuring, which is expected to enhance its competitive position in the market [34]. - The China Banking and Insurance Regulatory Commission has announced the inclusion of electronic savings bonds in personal pension products, effective June 2026, which may influence investment strategies in the insurance sector [21].

| 序 | | | | 作出 | | --- | --- | --- | --- | --- | | 름 | 当事人名称 | 主要违法违规行为 | 行政处罚内容 | 决定 | | | | | | 机关 | | 2 | 中国人寿保险股份 有限公司奎屯市支 公司及相关责任人 | 利用保险业务为他人 牟取不正当利益、虚 构中介业务、财务数 | 对该支公司警告并罚 款28.5万元。对耿 毅、万宣麟、武模贺 | | | | | 据不真实 | 警告并罚款合计6万元 | 伊蓉寺 | | | | | | 融监管 | | | | | | 分局 | （责任编辑：田云绯） 以下为原文： 中国经济网北京11月23日讯 国家金融监督管理总局网站近日公布的伊犁金融监管分局行政处罚信 息公示列表显示，中国人寿保险股份有限公司奎屯市支公司及相关责任人利用保险业务为他人牟取不正 当利益、虚构中介业务、财务数据不真实。 伊犁金融监管分局对该支公司警告并罚款28.5万元；对耿毅、万宣麟、武模贺警告并罚款合计6万 元。 ...

中国经济网北京11月23日讯 国家金融监督管理总局网站近日公布的黔西南监管分局行政处罚信息公开表（黔西南金罚决字 〔2025〕22-23号）显示，中国人寿保险股份有限公司兴仁支公司未经批准擅自变更营业场所。 （责任编辑：田云绯） | 序 | 当事人名称 | 行政处罚决定书 | 主要违法违规行为 | 行政处罚内容 | 作出决定机关 | | --- | --- | --- | --- | --- | --- | | 를 | | 文号 | | | | | 1 | 中国人寿保险股 份有限公司兴仁 | 黔西南金罚决字 (2025) 22号 | | 罚款1万元 | | | | 支公司 | | 未经批准擅自变更 | | | | 2 | 杨和翠(时任中 国人寿保险股份 | 黔西南金罚决字 | 营业场所 | 警告并罚款1万元 | 龄生藏令班阳論 分局 | | | 有限公司兴仁支 | (2025) 23号 | | | | | | 公司环北路营销 | | | | | | | 服务部负责人) | | | | | 黔西南金融监管分局对中国人寿保险股份有限公司兴仁支公司罚款1万元；对杨和翠（时任中国人寿保险股份有限公司兴 仁支公司环北路 ...

Core Insights - The article highlights significant developments in the insurance industry, including regulatory updates, company dynamics, and emerging trends in insurance products and services. Regulatory Dynamics - Seven departments support the development of specialized agricultural insurance for the silk industry [4] - The Ministry of Finance welcomes qualified German insurance companies to expand their business in China [8] - The Ministry of Finance has allocated a budget of 45.6 billion for agricultural insurance premium subsidies for 2026 [9] - The central bank maintains the 1-year and 5-year LPR at 3.0% and 3.5% respectively [10] - The Financial Regulatory Bureau reports that the balance of funds utilized by insurance companies reached 37.46 trillion, a 12.6% increase from the beginning of the year [11] Company Dynamics - Sunshine Life plans to invest 20 billion in establishing a pilot fund [23] - Sunshine Life has reduced its stake in Huishang Bank by 11.438 million shares [24] - China Life Insurance provided insurance coverage of nearly 83 trillion for strategic emerging industries in the first three quarters [29] - New China Life has been approved to increase its capital in New China Asset Management (Hong Kong) [30] - Dongwu Property Insurance's Beijing branch has been approved to commence operations [31] Industry Trends - The insurance asset management sector has seen a 10.6% year-on-year increase, managing over 33 trillion in funds [46] - The net profit of PICC Health surged by 200% in the first three quarters [47] - Sixteen insurance companies issued over 600 billion in bonds to supplement capital [49] - The insurance industry is experiencing a shift towards more flexible and innovative insurance products, including a new "per day" drone insurance product launched in Jiangsu [67] - The insurance sector is increasingly focusing on long-term care insurance and products tailored for the elderly [18][19] Personnel Changes - Huang Zhiwei has been approved as the chairman of China Merchants Jinhe Life Insurance [33] - The former general manager of Bank of China Samsung Life, Qiu Zhikun, is now acting chairman [34] - Zhang Yaohui has been appointed as the deputy general manager of Zhonghui Mutual Insurance [37] Product and Service Innovations - New China Life launched a celebratory version of its whole life insurance product, emphasizing dual growth advantages [64] - The 2026 Beijing Inclusive Health Insurance offers a 10% discount on medication purchases for policyholders [65] - Jiangsu has introduced a pioneering "per day" insurance product for drones, enhancing risk management in the low-altitude economy [67]

Core Viewpoint - The insurance industry is shifting towards dividend insurance products as a consensus in response to the ongoing decline in interest rates [1][2]. Group 1: Market Trends - A significant number of new insurance products launched by various life insurance companies are dividend insurance, with over 40 out of 50 life insurance products currently on sale being dividend-type [2]. - Major life insurance companies like Xinhua Insurance, Ping An Life, and China Life have introduced various dividend insurance products, indicating a trend towards these offerings [3]. - The design of dividend insurance products, such as the "Taiping Guowei No.1" from Taiping Life, combines guaranteed benefits with dividends, allowing for both asset security and market participation [3]. Group 2: Product Structure and Performance - The maximum preset interest rate for dividend insurance from leading insurers is generally set at 1.75%, with some joint venture companies offering rates as low as 1.5% [4]. - The reduction in preset interest rates for traditional and dividend insurance products has been noted, with dividend products experiencing a smaller decline, thus enhancing their yield advantage over traditional products [4]. - Dividend insurance provides a combination of guaranteed benefits and non-guaranteed dividends, which helps mitigate the liability pressure on insurance companies [5]. Group 3: Marketing Challenges - The complexity of dividend insurance products poses challenges for insurance agents, requiring them to possess a solid understanding of product configurations and benefits [6][7]. - The shift from traditional fixed-return products to dividend insurance has created difficulties in marketing, as agents must now explain the intricacies of dividend structures to clients [7][8]. - Some agents continue to use outdated marketing strategies, misrepresenting dividend insurance as quick-return products, which may lead to consumer confusion [8]. Group 4: Service Integration - Dividend insurance is evolving beyond mere insurance products to become gateways for integrated services in healthcare, retirement, and wellness, forming a "product + service" model [9][10]. - Companies are increasingly linking their insurance products with healthcare and retirement ecosystems, offering a range of services from family doctors to retirement communities [10][11]. - This integration allows insurers to meet diverse customer needs and enhances the overall value proposition of dividend insurance products [11].

Core Insights - China Life Asset Management Co., Ltd. has actively supported the implementation of asset-backed special plans in the Yangtze River Delta, with an investment scale exceeding 5 billion yuan this year, injecting strong momentum into revitalizing existing assets for Shanghai enterprises [1][2] Group 1: Investment Projects - The company invested in the Bailian Co., Ltd. ABS project to support the construction of consumer infrastructure in Shanghai, revitalizing existing assets in two major shopping centers with a rental rate consistently above 95% [1] - Investment in the Zhangjiang Artificial Intelligence Island ABS project captures opportunities in Shanghai's innovation center, incorporating high-quality assets from the first "5G+AI" commercial demonstration park in China [1] - The investment in the Jinqiao Group's rental housing ABS project addresses the housing difficulties faced by talent in strategic emerging industries, providing nearly 5,000 rental units [2] Group 2: Financial Performance and Strategy - As of the end of Q3 2025, the company manages nearly 7 trillion yuan in assets, with over 910 billion yuan in third-party business, and has invested over 4 trillion yuan in the real economy [2] - The successful implementation of these projects is attributed to the company's stable, long-term funding advantages and rigorous risk control system [2] - The company aims to continue leveraging insurance fund advantages to focus on the construction needs of Shanghai's "five centers," using innovative tools like asset securitization to deepen cooperation with local state-owned enterprises [2]

Core Insights - The insurance giants in China are experiencing a significant upturn, driven by a recovery in the capital markets and stable growth in the new business value of life insurance [1][4][10] - The combined revenue of the five major insurance companies reached 2.37 trillion yuan, with a net profit of 426.04 billion yuan in the first three quarters, indicating a revenue growth of 13.6% and a net profit growth of 33.54% [1][4] - The net profit growth in Q3 alone was remarkable, with an increase of 68.34%, surpassing market expectations [1][4] Revenue and Profit Growth - The five major insurance companies reported the following revenues for the first three quarters: China Ping An (832.94 billion yuan), China Life (537.895 billion yuan), China Pacific Insurance (344.904 billion yuan), China Property & Casualty Insurance (520.99 billion yuan), and New China Life (137.252 billion yuan) [4] - The corresponding profit figures were: China Ping An (132.856 billion yuan), China Life (167.804 billion yuan), China Property & Casualty Insurance (46.822 billion yuan), China Pacific Insurance (45.7 billion yuan), and New China Life (32.857 billion yuan) [4] - The net profit growth rates were significantly higher than revenue growth, with China Life and New China Life showing around 60% growth [4][7] Business Value and Channel Quality - The new business value for the five major insurance companies saw substantial increases, with China Life up 41.8%, Ping An Life and Health up 46.2%, and China Property & Casualty Insurance up 76.6% [7] - The improvement in channel quality and the growth of new business value were identified as key drivers for the profit increases [4][7] - The insurance giants are focusing on channel transformation, enhancing productivity, and developing bancassurance channels to boost new business value [4][6] Investment Performance - The total investment income for the five major insurance companies reached 887.5 billion yuan, a year-on-year increase of 35.64% [11] - The investment asset scale reached 20.26 trillion yuan, with significant growth in stock investments, which increased by 36.2% [11][13] - The companies are benefiting from a favorable capital market environment, which has strengthened their financial foundations [11][13] Cost Efficiency and Operational Improvements - The insurance sector has made notable progress in cost reduction and efficiency improvements, with life insurance companies reducing costs by 350 billion yuan since 2024 [14][15] - Companies are leveraging technology, such as AI, to enhance operational efficiency and reduce costs [15] - The overall industry is witnessing a shift towards more reliable and stable operations, driven by the reforms initiated by the major players [18] Industry Outlook - The insurance industry is entering a new growth phase, with the potential for high-quality development contingent on continuous internal improvements and reforms [18] - While the major companies are thriving, some smaller firms are struggling, indicating a polarization within the industry [16][18] - The overall health and standardization of the industry are expected to improve as the major companies lead the way in reforms and operational excellence [18]

Group 1 - China Life Asset Management has launched a series of asset-backed special plans in the Yangtze River Delta, with an investment scale exceeding 5 billion yuan, providing strong momentum for revitalizing existing assets of Shanghai enterprises [1] - The company has facilitated the efficient circulation of over 10 billion yuan of quality assets through targeted investments in benchmark projects, demonstrating its role in supporting the integrated development strategy of the Yangtze River Delta [1] - In the consumer upgrade sector, China Life Asset Management has invested in the ABS project of Bailian Group, revitalizing existing assets of two shopping centers with a rental rate consistently above 95%, thus providing long-term funding support for infrastructure upgrades [1] Group 2 - To capture opportunities in Shanghai's innovation center construction, China Life Asset Management has introduced insurance capital into cutting-edge technology fields by investing in the Zhangjiang AI Island ABS project, which includes high-quality assets from the first "5G+AI" commercial demonstration park in China [2] - The investment in the Jin Qiao Group's rental housing ABS project addresses the housing difficulties faced by Shanghai's tech talent, providing nearly 5,000 rental units while enhancing the operational standards of state-owned properties [2] - The investment in the Lujiazui Century Financial Plaza Phase III ABS project, valued at 4.781 billion yuan, not only responds to the national policy of revitalizing existing assets but also strengthens the asset allocation function of Shanghai as an international financial center [2] Group 3 - The successful implementation of these projects is attributed to China Life Asset Management's stable, long-term funding advantages and rigorous risk control system, with total managed assets nearing 7 trillion yuan as of Q3 2025 [3] - The company ranks 29th globally and 1st in China in the IPE global asset management institutions ranking for 2025, with a steady increase in investments in technology finance, green finance, and inclusive finance [3] - Looking ahead, China Life Asset Management aims to leverage its insurance capital advantages to focus on the construction needs of Shanghai's "five centers," using innovative tools like asset securitization to convert more existing assets into incremental drivers of high-quality economic development [3]