证券代码：603199 证券简称：九华旅游 安徽九华山旅游发展股份有限公司 （住所：安徽省池州市九华山风景名胜区九华街） 2025 年度向特定对象发行 A 股股票 募集说明书 （申报稿） 保荐机构（主承销商） （住所：安徽省合肥市滨湖新区紫云路 1018 号） 二〇二五年六月 安徽九华山旅游发展股份有限公司 2025 年度向特定对象发行 A 股股票 募集说明书 声 明 本公司及全体董事、高级管理人员承诺本募集说明书内容真实、准确、完 整，不存在虚假记载、误导性陈述或重大遗漏，按照诚信原则履行承诺，并承 担相应的法律责任。 一、关于公司本次向特定对象发行股票情况 公司本次向特定对象发行 A 股股票的发行对象为包括公司控股股东文旅集 团在内的不超过 35 名（含 35 名）特定投资者。发行数量不超过本次发行前公 司总股本的 30%，即不超过 33,204,000 股（含本数），最终发行数量以中国证监 会最终注册的股份数量为准。若公司在本次向特定对象发行股票前发生派息、 送股、资本公积金转增股本等除权、除息事项，本次发行的发行价格和发行股 份数量将作相应调整。文旅集团承诺认购不低于本次实际发行 A 股股票发行数 量 ...

上海天衍禾律师事务所 法律意见书 上海天衍禾律师事务所 关于 安徽九华山旅游发展股份有限公司 2025 年度向特定对象发行 A 股股票 之 法律意见书 地址：上海市普陀区云岭东路 89 号长风国际大厦 2006 室 上海天衍禾律师事务所 法律意见书 电话：（021）52830657 传真：（021）52895562 4-1-1 | 释义 3 | | --- | | 一、本次发行的批准和授权 6 | | 二、本次发行的主体资格 12 | | 三、本次发行的实质条件 13 | | 四、发行人的设立 20 | | 五、发行人的独立性 21 | | 六、发行人的主要股东及实际控制人 24 | | 七、发行人的股本及其演变 25 | | 八、发行人的业务 25 | | 九、关联交易及同业竞争 27 | | 十、发行人的主要财产 28 | | 十一、发行人的重大债权、债务 31 | | 十二、发行人的重大资产变化及收购兼并 31 | | 十三、发行人《公司章程》的制定与修改 32 | | 十四、发行人股东会、董事会议事规则及规范运作 32 | | 十五、发行人董事、监事和高级管理人员及其变化 33 | | 十六、发行人的 ...

华安证券股份有限公司 关于 安徽九华山旅游发展股份有限公司 2025 年度向特定对象发行 A 股股票 之 上市保荐书 保荐机构（主承销商） （安徽省合肥市滨湖新区紫云路 1018 号） 二〇二五年六月 3-2-1 | 明 声 2 | | --- | | 目 录 3 | | 一、发行人基本情况 4 | | 二、发行人本次发行情况 11 | | 三、保荐机构及其人员情况 15 | | 四、保荐机构与发行人的关联关系、保荐人及其保荐代表人是否存在可能影响 | | 公正履行保荐职责情形的说明 16 | | 五、保荐机构内部审核程序和内核意见 16 | | 六、保荐机构按照有关规定应当承诺的事项 17 | | 七、本次证券发行上市履行的决策程序 18 | | 八、发行人符合国家产业政策和板块定位的规定 19 | | 九、本次证券发行上市后持续督导工作的安排 20 | | 十、保荐机构和保荐代表人联系方式 21 | | 十一、保荐机构对本次证券发行上市的保荐结论 21 | 一、发行人基本情况 （一）发行人基本信息 声 明 华安证券股份有限公司（以下简称"华安证券""保荐机构"或"本保荐机 构"）接受安徽九华山旅游发展股份 ...

RSM 容诚 审计报告 安徽九华山旅游发展股份有限公司 容诚审字[2025]230Z0295 号 容诚会计师事务所(特殊普通合伙) 中国 · 北京 您可使用手机"扫一扫"或进入"注册会计师行业统一监管平台（http://acc.mof.gov.cn）"进行查验 报告编码:京250 6-1-1 录 | 序号 | 内 容 | 页码 | | --- | --- | --- | | 1 | 审计报告 | 1-5 | | 2 | 合并资产负债表 | 1 | | 3 | 合并利润表 | 2 | | 4 | 合并现金流量表 | 3 | | 5 | 合并所有者权益变动表 | 4 - 5 | | 6 | 母公司资产负债表 | 6 | | 7 | 母公司利润表 | 7 | | 8 | 母公司现金流量表 | 8 | | 9 | 母公司所有者权益变动表 | 9 - 10 | | 10 | 财务报表附注 | 11 - 106 | 6-1-2 审计报告 容诚审字[2025]230Z0295 号 安徽九华山旅游发展股份有限公司全体股东: 一、审计意见 我们审计了安徽九华山旅游发展股份有限公司(以下简称九华旅游)财务报 表,包括2024年1 ...

之 发行保荐书 安徽九华山旅游发展股份有限公司 2025 年度向特定对象发行 A 股股票 （安徽省合肥市滨湖新区紫云路 1018 号） 保荐机构（主承销商） 二〇二五年六月 华安证券股份有限公司 关于 3-1-2 | 声 | 明 | 2 | | --- | --- | --- | | 目 | 录 | 3 | | 第一节 | 本次证券发行基本情况 | 5 | | | | 一、保荐机构名称 5 | | | | 二、保荐机构指定保荐代表人及保荐业务执业情况 5 | | | | 三、保荐机构指定的项目协办人及项目组其他成员 5 | | | | （一）项目协办人及其保荐业务执业情况 5 | | | | （二）项目组其他成员 6 | | | | 四、发行人基本情况 6 | | | | （一）发行人概况 6 | | | | （二）最新股本结构 6 | | | | （三）前十名股东情况 7 | | | | （四）股权融资、现金分红及净资产变化情况 7 | | | | （五）主要财务数据及财务指标 8 | | | | （六）控股股东及实际控制人情况 10 | | | | 五、保荐机构与发行人无关联关系的声明 12 | | | ...

安徽天禾律师事务所 法律意见书 专项法律意见书 地址：合肥市庐阳区濉溪路 278 号财富广场 B 座东区 16 层 电话：（0551）62642792 传真：（0551）62620450 安徽天禾律师事务所 关于 安徽九华山文旅康养集团有限公司 认购安徽九华山旅游发展股份有限公司 2025 年度向特定对象发行 A 股股票之 免于发出要约事宜的 安徽天禾律师事务所 法律意见书 安徽天禾律师事务所 关于安徽九华山文旅康养集团有限公司认购安徽九华山旅游发展股份有限公司 2025 年度向特定对象发行 A 股股票之免于发出要约事宜的 专项法律意见书 天律意 2025 第 01218 号 致：安徽九华山文旅康养集团有限公司 安徽天禾律师事务所（以下简称"本所"）为在中华人民共和国注册并经安 徽省司法局批准执业的律师事务所，具备从事法律业务的资格。本所根据《中华 人民共和国证券法》《中华人民共和国公司法》《上市公司收购管理办法》等法 律、行政法规、规章和规范性文件的有关规定，就安徽九华山文旅康养集团有限 公司认购安徽九华山旅游发展股份有限公司 2025 年度向特定对象发行 A 股股票 涉及的免于发出要约事宜出具本法律意见书 ...

Core Viewpoint - The tourism industry, once expected to thrive, is now facing significant challenges, highlighted by the bankruptcy of Qinghai Tourism Investment Group and the struggles of various tourism companies despite an increase in domestic travel and spending [2][3][4][8]. Group 1: Industry Challenges - Qinghai Tourism Investment Group and its subsidiaries have filed for bankruptcy, shocking the tourism sector [3]. - The company, which aimed for significant growth and public listing, mismanaged its resources, leading to a loss of 4.8 billion in registered capital [4]. - 44 listed companies in the tourism sector reported their Q1 earnings, with 25 experiencing negative revenue growth, accounting for 56.8% of the total [4]. Group 2: Financial Performance - Major airlines like China Southern Airlines, China Eastern Airlines, and Air China reported substantial losses in Q1, with losses of 747 million, 995 million, and 2.044 billion respectively [7]. - Despite a 26.4% increase in domestic travel and an 18.6% rise in spending, the tourism industry is struggling financially [8][9]. Group 3: Market Dynamics - The tourism market is saturated, with an increase in A-level scenic spots and travel agencies, yet average income has dropped by nearly 40% [31]. - Online travel platforms like Ctrip and Tongcheng are thriving, with Ctrip reporting a net profit of approximately 4.3 billion in Q1, showcasing the "shovel effect" where service providers profit while actual tourism businesses struggle [28][30]. Group 4: Shifts in Consumer Behavior - The tourism industry is transitioning to a 2.0 era, where experiential value is prioritized over mere scarcity of resources [46][50]. - Successful attractions like Jiuhua Mountain and Disney have capitalized on immersive experiences, contrasting with traditional scenic spots that fail to adapt [39][41]. Group 5: Future Outlook - Many tourism platforms are likely to face severe financial difficulties or bankruptcy if they cannot adapt to the changing market dynamics and consumer preferences [55][56]. - The current environment suggests a need for a significant restructuring within the tourism sector to eliminate ineffective players and allow successful entities to thrive [58][59].

Investment Rating - The report assigns an "Accumulate" rating for Jiuhua Tourism (603199) [1] Core Views - Jiuhua Tourism has a stable flow in its main tourism business, benefiting from the scarcity of scenic resources and strong anti-cyclical characteristics [7] - The company has a clear project reserve and a quantifiable long-term growth momentum [8] - The company is expected to achieve revenue growth of 18% in 2025, 15% in 2026, and 10% in 2027, with net profit growth of 23%, 21%, and 17% respectively [10] Summary by Sections Company Overview - Jiuhua Tourism is based on the core scenic area of Jiuhua Mountain, a national 5A-level Buddhist site, forming a comprehensive tourism service system including cable cars, hotels, passenger transport, and travel agencies [9][12] - The company has a stable and diverse revenue structure, with significant visitor loyalty due to the cultural heritage of Jiuhua Mountain [17] Financial Performance - The core profit source, the cable car business, is expected to maintain a gross margin above 85% from 2023 to 2024, contributing approximately 38.33% of the company's revenue in 2024 [9] - The hotel business, while currently weaker with a gross margin of 16% in 2023, is expected to improve due to location advantages and operational efficiency [9] - Revenue has shown strong recovery post-pandemic, with a 118% year-on-year increase in 2023 and a 25% increase compared to pre-pandemic levels in 2019 [25] Growth Drivers - The opening of the Chihuang High-speed Railway in April 2024 is expected to significantly enhance accessibility to Jiuhua Mountain, boosting overall attractiveness [9] - The Lion Peak cable car project is anticipated to start operations in 2026, potentially contributing an average annual revenue of 1.11 billion yuan and a net profit of 0.5 billion yuan over the next 15 years [60][63] Investment Projections - The company plans to raise up to 500 million yuan through a private placement to fund key projects, including the Lion Peak cable car and hotel renovations [75] - Earnings per share (EPS) is projected to rise to 1.53 yuan in 2025 and 1.94 yuan in 2026, reflecting a significant improvement in profitability [75]

Investment Rating - The report maintains a "Market Perform" investment rating for the consumer services industry, indicating that the industry index is expected to perform within ±10% of the market index over the next six months [34]. Core Insights - The consumer services industry index rose by 2.02% from May 30, 2025, to June 12, 2025, outperforming the Shanghai and Shenzhen 300 index by approximately 1.15 percentage points [9]. - The report highlights that domestic travel during the Dragon Boat Festival saw 119 million trips, a year-on-year increase of 5.7%, with total spending reaching 42.73 billion yuan, up 5.9% year-on-year [22]. - The upcoming summer travel season is expected to reverse the subdued performance observed during the Dragon Boat Festival, with a projected 70% increase in summer travel numbers and an 80% increase in gross merchandise value (GMV) compared to the previous year [34]. Summary by Sections Market Review - The consumer services industry index outperformed the Shanghai and Shenzhen 300 index, with a rise of 2.02% during the reporting period [9]. - The tourism and education sectors showed recovery, while the hotel and comprehensive services sectors experienced declines [10]. - A total of 38 listed companies in the industry reported positive returns, with the top five performers being ST United, Qujiang Cultural Tourism, Jinling Hotel, Changbai Mountain, and Tianmu Lake, with increases ranging from 11.86% to 55.13% [14]. - The overall price-to-earnings (PE) ratio for the consumer services industry was approximately 30.92 times, reflecting an increase compared to previous periods [18]. Industry News - The report notes significant trends in the tourism market, including a focus on family-oriented travel and deep experiential offerings, as highlighted in the 2025 Summer Travel Trend Report by Zhongxin Tourism [24]. - The popularity of the Jiangsu Super League has led to a surge in tourism bookings in Jiangsu, with an increase of over 300% in reservations [26]. - Haichang Ocean Park announced plans to introduce Xiangyuan Holdings as a new controlling shareholder [27]. Company Announcements - The report suggests monitoring specific companies such as Jinjiang Hotel, Changbai Mountain, Emei Mountain A, Xiangyuan Cultural Tourism, Jiuhua Tourism, Zhongxin Tourism, and Songcheng Performing Arts for potential investment opportunities due to their favorable positioning in the upcoming summer season [35].

Investment Rating - The report rates the social services industry as "Overweight" indicating a positive outlook for the sector [4]. Core Insights - The report highlights the resurgence of instant film photography, particularly the popularity of "Peel Apart" film and the new "Life Four Frames" photo booths, driven by nostalgia and unique consumer experiences [5][11]. - The scarcity of Peel Apart film, with global inventory dropping below 500,000 boxes, has led to a dramatic price increase, with prices soaring from around 65-70 RMB per pack to 2800-3300 RMB on second-hand platforms, earning it the nickname "Paper Moutai" [9][11]. - The "Life Four Frames" photo booths have modernized the traditional photo booth experience, offering various backgrounds and instant photo printing, appealing to younger consumers [11][12]. Summary by Sections 1. New Trends in Photography - Peel Apart film has gained immense popularity due to its unique aesthetic and the limited availability of products from major manufacturers like Polaroid and Fujifilm, which have ceased production [8][9]. - The "Life Four Frames" photo booths have evolved from traditional photo booths, providing a more interactive and customizable experience for users [11]. 2. Market Performance Review - The social services sector saw a 2.09% increase in its index from June 2 to June 6, outperforming the broader market [13]. - Key stocks in the social services sector, such as ST United and Jinling Hotel, experienced significant gains, with increases of 21.46% and 11.87% respectively [18]. 3. Company Announcements - Companies in the retail and social services sectors are actively engaging in stock buybacks and shareholder reduction plans, indicating a focus on enhancing shareholder value [26][27]. 4. Industry Developments - The report notes significant developments in the social services industry, including record passenger numbers during the Dragon Boat Festival, showcasing a recovery in travel and tourism [30]. - The introduction of new technologies and partnerships, such as the investment in Acai Travel by Amadeus, reflects ongoing innovation within the industry [30]. 5. Valuation of Key Companies - The report provides a detailed valuation of key companies in the human resources, tourism, and hotel sectors, indicating a favorable outlook for these industries as they recover from previous downturns [32][33].