华安证券股份有限公司 关于 安徽九华山旅游发展股份有限公司 2025 年度向特定对象发行 A 股股票 之 上市保荐书 保荐机构（主承销商） （安徽省合肥市滨湖新区紫云路 1018 号） 二〇二五年七月 3-2-1 声 明 华安证券股份有限公司（以下简称"华安证券""保荐机构"或"本保荐机 构"）接受安徽九华山旅游发展股份有限公司（以下简称"九华旅游""发行人" 或"公司"）的委托，担任其 2025 年度向特定对象发行 A 股股票（以下简称"本 次发行"）的保荐机构。 本保荐机构及保荐代表人根据《中华人民共和国公司法》（以下简称"《公司 法》"）《中华人民共和国证券法》（以下简称"《证券法》"）、《证券发行上市保荐 业务管理办法》（以下简称"《保荐管理办法》"）、《上市公司证券发行注册管理办 法》（以下简称"《注册管理办法》"）、《上海证券交易所股票上市规则》（以下简 称"《上市规则》"）、《上海证券交易所发行上市审核规则适用指引第 2 号——上 市保荐书内容与格式》（以下简称"《指引第 2 号》"）等法律法规和中国证券监督 管理委员会（以下简称"中国证监会"）、上海证券交易所（以下简称"上交所"） 的有关规定 ...

安徽九华山旅游发展股份有限公司 与 华安证券股份有限公司 关于 安徽九华山旅游发展股份有限公司 向特定对象发行 A 股股票申请文件 保荐机构（主承销商） （住所：安徽省合肥市滨湖新区紫云路 1018 号） 审核问询函的回复 二〇二五年七月 上海证券交易所： 根据贵所于 2025 年 7 月 7 日出具的《关于安徽九华山旅游发展股份有限公 司向特定对象发行股票申请文件的审核问询函》（上证上审（再融资）〔2025〕 200 号）（以下简称"审核问询函"）的要求，安徽九华山旅游发展股份有限 公司（以下简称"九华旅游""发行人"或"公司"）与华安证券股份有限公 司（以下简称"保荐机构"）、上海天衍禾律师事务所（以下简称"发行人律 师"）和容诚会计师事务所（特殊普通合伙）（以下简称"申报会计师"）等 相关各方，本着勤勉尽责、诚实守信的原则，就审核问询函所提问题逐项进行 认真讨论、核查与落实，并逐项进行了回复说明。除特别说明外，本回复中的 简称与《安徽九华山旅游发展股份有限公司 2025 年度向特定对象发行 A 股股票 募集说明书》（以下简称"《募集说明书》"）中的简称具有相同含义。本回 复中所列出的数据可能因四舍五入原 ...

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证券代码：603199 股票简称：九华旅游 公告编号：临2025-035 关于向特定对象发行A股股票申请文件的审核问询函 安徽九华山旅游发展股份有限公司 回复及募集说明书更新的提示性公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈 述或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 特此公告。 安徽九华山旅游发展股份有限公司董事会 2025年7月24日 安徽九华山旅游发展股份有限公司(以下简称"公司")于 2025 年 7 月 7 日 收到上海证券交易所（以下简称"上交所"）出具的《关于安徽九华山旅游发展 股份有限公司向特定对象发行股票申请文件的审核问询函》（上证上审（再融资） 〔2025〕200 号）（以下简称"《审核问询函》"）。上交所审核机构对公司向 特定对象发行股票申请文件进行了审核，并形成了问询问题。 公司会同有关中介机构对《审核问询函》所列问题进行了认真研究和逐项落 实，并形成说明和回复，同时对募集说明书等申请文件进行了补充和修订，具体 内容详见公司于同日在上交所网站（www.sse.com.cn）披露的《关于安徽九华山 旅游发展股份有限公司向特定对象发行股票申 ...

证券代码：603199 股票简称：九华旅游 公告编号：临2025-034 安徽九华山旅游发展股份有限公司 第九届董事会第四次会议决议公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈 述或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 安徽九华山旅游发展股份有限公司(以下简称"公司")第九届董事会第四次 会议通知于 2025 年 7 月 18 日以专人派送或电子邮件的方式发出。会议于 2025 年 7 月 23 日以通讯表决方式召开，本次会议应出席董事 7 人，实际出席董事 7 人，会议的召开程序符合《中华人民共和国公司法》《公司章程》的有关规定。 会议由董事长高政权先生召集主持，经与会董事签署表决，一致通过并形成如下 决议： 为进一步提升公司旅游市场竞争力，加速旅游资源整合，打造区域旅游综合 体，会议同意并授权经理层开展收购石台白鹭湾旅游发展有限公司全部股权前期 工作。 表决结果：7 票同意，0 票反对，0 票弃权。 二、审议通过了《关于开展收购安徽石台旅游发展股份有限公司部分股权前 期工作的议案》 本议案已经公司董事会战略委员会审议通过，同意提交公司董事会审议。 为加快构 ...

Investment Rating - The industry investment rating is "Overweight" indicating that the industry is expected to outperform the overall market [2][11]. Core Insights - The report highlights a significant differentiation in performance across various sectors within the social services industry, particularly in tourism and hospitality, driven by changing consumer behaviors and economic conditions [3][4]. - The hotel industry is transitioning from a rapid growth phase to a more competitive environment, with a notable increase in the number of hotels and rooms available [3][4]. - The demand for duty-free shopping is anticipated to grow due to global economic recovery and consumption upgrades, despite some companies facing revenue declines [3][4]. Summary by Relevant Sections Tourism Attractions - Jiuhua Tourism is projected to achieve a 22% increase in revenue and a 28% increase in net profit for H1 2025. Huangshan Tourism is expected to generate revenue of 911 million yuan, a 9% increase year-on-year, with a net profit of 149 million yuan, up 13% [3][4]. - Changbai Mountain is forecasted to see a 7.48% decrease in revenue, with a net loss of 2 million yuan, marking a 110% decline [3][4]. - Tianmu Lake is expected to report a 5% revenue increase to 277 million yuan and a 9% rise in net profit to 58 million yuan [3][4]. Hotel Industry - Huazhu is expected to generate 11.66 billion yuan in revenue for H1 2025, a 2% increase, with a net profit of 2.04 billion yuan, up 18% [3][4]. - Shoulv Hotel is projected to see a 4% decline in revenue to 3.59 billion yuan, while net profit is expected to rise by 9% to 391 million yuan [3][4]. - Atour Hotel anticipates a 30% revenue increase to 4.24 billion yuan and a 16% rise in net profit to 653 million yuan [3][4]. Exhibition & Human Resource Services - The report notes increasing competition in the domestic market, with companies like Miao Exhibition expected to achieve a 9% revenue increase to 284 million yuan, despite a significant drop in net profit [3][4]. - Beijing Human Resources is projected to see a 6% revenue increase to 23.29 billion yuan, with a substantial 81% rise in net profit to 785 million yuan [3][4]. Duty-Free Sector - China Duty-Free is expected to report a 9% decline in revenue to 28.58 billion yuan and a 14% decrease in net profit to 2.84 billion yuan [3][4]. - Wangfujing is projected to see an 18% decline in revenue to 4.95 billion yuan, with a 73% drop in net profit to 80 million yuan [3][4]. Investment Recommendations - The report suggests focusing on companies in various sectors: 1. Exhibition and events: Lansheng Co., Lisheng Sports, Miao Exhibition 2. Human resources: Beijing Human Resources, Keri International 3. Tourism: Changbai Mountain, Jiuhua Tourism, Huangshan Tourism, Songcheng Performing Arts, Tianmu Lake 4. Hotels: Shoulv Hotel, Huazhu, Atour 5. Duty-free: China Duty-Free, Wangfujing [3][4].

Investment Rating - The industry investment rating is "Positive" (maintained) [2] Core Views - The return of everyday dining and the rise of home-cooked meals are significant trends, with the market for casual dining exceeding 1.2 trillion RMB, emphasizing high cost-performance [5][58] - The creator economy, particularly in the music streaming sector, is experiencing stable growth, with platforms enhancing their bargaining power through non-music content [22][24] - The casual dining market is projected to grow at a compound annual growth rate (CAGR) of 9.1% from 2023 to 2028, reaching 55.87 billion RMB by 2028 [56][58] Summary by Sections 1. Trend in Casual Dining - The average spending on Chinese dining has decreased from 87.6 RMB in 2023 to 79.2 RMB in 2024, a decline of 9.6% [53][55] - The casual dining market is characterized by a shift towards high cost-performance and practicality, with a significant increase in home cooking frequency [53][56] - The market for affordable casual dining (under 100 RMB per meal) is the largest segment, accounting for 88.7% of the total dining market, with a current size of 36.18 billion RMB [56][58] 2. Creator Economy and Music Streaming - The global music streaming market is projected to reach over 20.4 billion USD in 2024, with a year-on-year growth of 7.3% [27][30] - Subscription users in the music streaming sector are expected to grow to 263 million in 2024, reflecting an increase of 11% year-on-year [30] - Spotify's market penetration in emerging markets is driving user growth, with a CAGR of 35% from 2021 to 2025 [26][30] 3. Trends in Toy and Creator Economy - The online sales of trendy toys in June 2025 reached 1.348 billion RMB, with a year-on-year growth of 16% [12][14] - The sales of blind boxes and plush toys showed strong performance, with blind boxes growing by 109% year-on-year [12][13] - The creator economy is bolstered by the growth of non-music content, enhancing platforms' bargaining power [22][24] 4. Beauty and Personal Care Market - The skincare market on Tmall has seen a concentration increase, with the top 20 brands accounting for 46.2% of the total GMV [66] - Domestic brands have seen a decline in both quantity and market share, while international brands have experienced double-digit growth [66][67]

Group 1 - The core viewpoint of the news is that Huazhong Securities Co., Ltd. has been appointed as the sponsor for Anhui Jiuhuashan Tourism Development Co., Ltd.'s issuance of A-shares to specific investors, ensuring compliance with relevant laws and regulations [1][2][11] - The issuer, Anhui Jiuhuashan Tourism Development Co., Ltd., was established on December 27, 2000, and listed on the Shanghai Stock Exchange on March 26, 2015, with a registered capital of 110.68 million yuan [4][8] - As of March 31, 2025, the total share capital of the issuer is 110,680,000 shares, with 100% being unrestricted circulating shares [4][5] Group 2 - The controlling shareholder of the issuer is Wenlv Group, which holds 29.93% of the shares, while the actual controller is the Chizhou State-owned Assets Supervision and Administration Commission [8][10] - The company plans to raise up to 500 million yuan through this issuance, with the funds allocated for various projects including the renovation of hotels and the construction of a cable car project [15][16] - The issuance will involve no more than 33,204,000 shares, representing up to 30% of the total share capital prior to the issuance [12][15]

Core Viewpoint - The legal opinion letter from Shanghai Tianyanhe Law Firm confirms that Anhui Jiuhua Mountain Tourism Development Co., Ltd. has obtained the necessary approvals for its planned issuance of A-shares to specific investors, ensuring compliance with relevant laws and regulations [4][10][21]. Group 1: Issuance Details - The company plans to issue up to 33,204,000 A-shares, which is not more than 30% of its total share capital, with a total fundraising amount expected to not exceed 500 million yuan [8][11][18]. - The issuance will be conducted through a private placement to no more than 35 specific investors, including the controlling shareholder, Jiuhua Tourism Group [6][16]. - The pricing for the shares will be based on the average trading price over the 20 trading days prior to the pricing date, set at no less than 80% of that average [7][17]. Group 2: Fund Utilization - The funds raised will be allocated to several projects, including the renovation of Jiuhua Mountain hotels and the construction of a cable car project, with a total investment of approximately 57.73 million yuan [9][19]. - The company will initially use its own funds for these projects until the raised funds are available, at which point it will replace the initial investments with the raised capital [19][20]. Group 3: Corporate Governance - The issuance has been approved by both the board of directors and the shareholders' meeting, ensuring that all necessary internal procedures have been followed [10][11][15]. - The company maintains its independence from its controlling shareholder, with no significant adverse effects from related party transactions or competition [24][25]. Group 4: Shareholder Structure - As of March 31, 2025, the top ten shareholders include Anhui Jiuhua Mountain Cultural Tourism Group, which holds 29.93% of the shares, making it the controlling shareholder [26]. - The actual controller of the company is the State-owned Assets Supervision and Administration Commission of Chizhou City, which holds 100% of the shares of Jiuhua Tourism Group [26].

证券代码：603199 股票简称：九华旅游 公告编号：临2025-033 安徽九华山旅游发展股份有限公司 关于公司2025年度向特定对象发行A股股票申请获得 上海证券交易所受理的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈 述或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 安徽九华山旅游发展股份有限公司(以下简称"公司") 于 2025 年 6 月 30 日收到上海证券交易所出具的《关于受理安徽九华山旅游发展股份有限公司沪市 主板上市公司发行证券申请的通知》（上证上审（再融资）〔2025〕191 号）。 上海证券交易所依据相关规定对公司报送的沪市主板上市公司发行证券的募集 说明书及相关申请文件进行了核对，认为该项申请文件齐备，符合法定形式，决 定予以受理并依法进行审核。 公司2025年度向特定对象发行A股股票事项尚需上海证券交易所审核通过， 并获得中国证券监督管理委员会同意注册后方可实施。最终能否通过上海证券交 易所审核，并获得中国证券监督管理委员会同意注册的决定及其时间尚存在不确 定性。公司将根据进展情况，严格按照上市公司向特定对象发行股票相关法律法 规的规定和要求 ...