Core Insights - The tourism and scenic spots sector increased by 0.46% on November 28, with Caesar Travel leading the gains [1] - The Shanghai Composite Index closed at 3888.6, up 0.34%, while the Shenzhen Component Index closed at 12984.08, up 0.85% [1] Sector Performance - Caesar Travel (Code: 000796) closed at 6.93, up 3.74% with a trading volume of 992,900 shares and a transaction value of 676 million yuan [1] - Other notable performers included: - Three Gorges Tourism (Code: 002627) at 6.52, up 2.19% [1] - SanTe Cableway (Code: 002159) at 15.58, up 1.50% [1] - Western Region Tourism (Code: 300859) at 36.16, up 1.49% [1] - Tianfu Cultural Tourism (Code: 000558) at 5.91, up 1.37% [1] Decliners - Yunnan Tourism (Code: 002059) closed at 5.64, down 2.42% with a trading volume of 593,000 shares and a transaction value of 331 million yuan [2] - Other notable decliners included: - Xi'an Tourism (Code: 000610) at 12.46, down 2.35% [2] - Qujiang Cultural Tourism (Code: 600706) at 10.91, down 1.45% [2] Capital Flow - The tourism and scenic spots sector experienced a net outflow of 57.08 million yuan from main funds, with retail investors contributing a net inflow of 101 million yuan [2]

Market Overview - The tourism and scenic spots sector experienced a decline of 3.08% on November 21, with Dalian Shengya leading the drop [1] - The Shanghai Composite Index closed at 3834.89, down 2.45%, while the Shenzhen Component Index closed at 12538.07, down 3.41% [1] Stock Performance - Dalian Shengya saw a significant drop of 10.00%, closing at 47.34, with a trading volume of 147,500 shares and a transaction value of 714 million [2] - Other notable declines included Tianfu Culture Tourism (-4.18%), Changzi Mountain (-4.08%), and Qujiang Culture Tourism (-3.93%) [2] Capital Flow - The tourism and scenic spots sector experienced a net outflow of 486 million from main funds, while retail investors saw a net inflow of 461 million [2] - The sector's overall capital flow indicates a mixed sentiment, with institutional investors pulling back while retail investors increased their positions [2] Individual Stock Capital Flow - Yunnan Tourism had a main fund net inflow of 10.99 million, while it faced a retail net outflow of 32.27 million [3] - Huangshan Tourism and Sanxia Tourism experienced significant net outflows from main funds, at 10.61 million and 11.62 million respectively, while both saw positive retail inflows [3]

本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈 述或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 安徽九华山旅游发展股份有限公司(以下简称"公司")第九届董事会第八次 会议通知于 2025 年 11 月 15 日以专人派送或电子邮件的方式发出。会议于 2025 年 11 月 20 日以通讯表决方式召开，本次会议应出席董事 7 人，实际出席董事 7 人，会议的召开程序符合《中华人民共和国公司法》《公司章程》的有关规定。 会议由董事长高政权先生召集主持，经与会董事签署表决，一致通过并形成如下 决议： 一、审议通过了《关于拟购买土地使用权的议案》 本议案已经公司董事会战略委员会审议通过，同意提交公司董事会审议。 为提升公司旗下大九华宾馆配套服务功能，会议同意以不超过人民币 2,300 万元参与竞拍池州市原粮食局办公楼地块（中心城区大九华宾馆西侧地块），授 权经理层办理土地使用权竞买的相关事宜，包括但不限于签署相关法律文件、办 理竞拍手续等。 表决结果：7 票同意，0 票反对，0 票弃权。 证券代码：603199 股票简称：九华旅游 公告编号：临2025-046 特此公告。 安徽九华 ...

Investment Rating - The report maintains an "Overweight" rating for the retail industry [1] Core Insights - The 2025 Double Eleven sales period saw a total e-commerce sales of approximately 1,695 billion yuan, representing a year-on-year increase of 14.2%. The comprehensive e-commerce platforms accounted for 1,619.1 billion yuan, with a year-on-year growth of 12.3% [4][9] - Instant retail showed remarkable growth, with sales reaching 67 billion yuan during the Double Eleven period, marking a year-on-year increase of 138% [10][15] - Key product categories such as digital appliances, food and beverages, furniture, and pet products experienced significant growth, with pet sales reaching 9.2 billion yuan, up 59% year-on-year [15][16] Summary by Sections Weekly Industry Viewpoint - The Double Eleven sales period was extended, contributing to steady growth in total e-commerce sales. The sales period for 2025 was from October 7 to November 11, compared to October 14 to November 11 in 2024 [9] - Instant retail emerged as a highlight, with substantial growth compared to traditional e-commerce formats [10] Weekly Market Review - From November 10 to November 16, the Shenwan retail index increased by 4.06%, while the Shanghai Composite Index decreased by 0.18% [17] - Year-to-date performance shows the Shenwan retail index up by 8.43%, compared to a 19.06% increase in the Shanghai Composite Index [17][22] Company Valuation Table - The report includes a detailed valuation table for various companies in the retail sector, with specific metrics such as market capitalization and P/E ratios [24][25]

Main Points - The report highlights three main investment themes: market recovery and supply-demand balance favoring leading companies, the role of AI in enhancing efficiency and generating secondary revenue, and the complexity of tourism investment driven by resource endowment and product refinement [5][6][17]. Group 1: Market Recovery and Supply-Demand Balance - The hotel market is expected to see a slight recovery, with average daily rates (ADR) showing positive trends [18][25]. - Luxury, mid-range, and economy hotels are experiencing a rebound after supply adjustments, with an increase in chain hotel ratios and mid-range hotel market share [7][26]. - The construction of the Hainan Free Trade Port is anticipated to significantly reduce import costs for businesses, enhancing the attractiveness of the region for tourism and hospitality investments [7]. Group 2: AI Applications in Recruitment - AI applications in recruitment are not solely focused on cost reduction but are increasingly aimed at generating additional revenue through enhanced efficiency [5][45]. - AI technologies are transforming recruitment processes, including job description generation, resume screening, and video interview analysis, leading to improved matching and efficiency [46][50]. - The recruitment service market is expanding rapidly, with high growth potential in the mid-to-high-end online recruitment sector [50]. Group 3: Tourism Investment Dynamics - The tourism investment landscape is complex, requiring a combination of resource endowment and product refinement to navigate economic cycles successfully [6][17]. - The luxury cruise market is gaining traction among older demographics, with high-quality experiences driving demand despite higher pricing [8]. - Policy changes promoting school holidays and flexible work arrangements are expected to boost service consumption, particularly in the tourism sector [8][11]. Group 4: Consumer Trends and Market Potential - The service consumption market is showing structural vitality, with service retail sales growing by 5.3% year-on-year, outpacing goods consumption [11]. - The "new silver-haired" demographic is emerging as a significant consumer group, with a growing focus on travel and leisure spending [68]. - The domestic tourism market is recovering steadily, with a projected 56.2 billion domestic trips in 2024, reflecting a 14.8% year-on-year increase [62].

Core Insights - The tourism and scenic spots sector experienced a decline of 0.54% on November 14, with Xiyu Tourism leading the drop [1] - The Shanghai Composite Index closed at 3990.49, down 0.97%, while the Shenzhen Component Index closed at 13216.03, down 1.93% [1] Fund Flow Analysis - On the same day, the tourism and scenic spots sector saw a net outflow of 359 million yuan from main funds, while retail investors contributed a net inflow of 404 million yuan [2] - The table provided indicates specific fund flows for various companies, showing that: - Caesar Travel had a main fund net inflow of 40.13 million yuan, but a net outflow from retail investors of 0.39 million yuan [2] - Jiuhua Tourism experienced a main fund net inflow of 5.51 million yuan, with a net outflow from retail investors of 0.28 million yuan [2] - Guilin Tourism had a main fund net inflow of 3.91 million yuan, but a significant net outflow from retail investors of 1.53 million yuan [2] - Other companies like Emei Mountain A and Huangshan Tourism faced net outflows from both main and retail funds [2]

Market Overview - The tourism and scenic spots sector increased by 2.42% compared to the previous trading day, with Sanxia Tourism leading the gains [1] - The Shanghai Composite Index closed at 4018.6, up 0.53%, while the Shenzhen Component Index closed at 13427.61, up 0.18% [1] Top Performing Stocks - The top ten stocks in the tourism and scenic spots sector showed significant gains, with Sanxia Tourism (002627) closing at 6.47, up 5.20% with a trading volume of 367,000 shares and a turnover of 233 million [1] - Other notable performers included Dalian Shengya (600593) with a 4.88% increase, closing at 50.76, and *ST Zhanggu (000430) with a 4.63% increase, closing at 8.82 [1] Fund Flow Analysis - The tourism and scenic spots sector experienced a net inflow of 53.35 million from main funds, while retail funds saw a net outflow of 55.04 million [1] - Retail investors contributed a net inflow of 1.69 million, indicating mixed sentiment among different investor types [1] Individual Stock Fund Flow - Songcheng Performing Arts (300144) had a significant net outflow of 33.45 million from main funds, while Jiuhua Tourism (603199) saw a net inflow of 33.34 million [2] - Sanxia Tourism (002627) recorded a net inflow of 22.16 million from main funds, despite a net outflow of 9.41 million from retail investors [2]

Market Overview - The Shanghai Composite Index closed at 4018.60 points, above the annual line, with a change of 0.53% [1] - The total trading volume of A-shares reached 2,194.371 billion yuan [1] Stocks Breaking Annual Line - A total of 112 A-shares have surpassed the annual line today, with notable stocks showing significant deviation rates [1] - The stocks with the highest deviation rates include: - Shede Liquor: 9.90% - Binhai Energy: 8.36% - Pinwo Food: 6.38% [1] Detailed Stock Performance - The following table summarizes the performance of stocks that broke the annual line: - Shede Liquor (600702): Today's change of 10.01%, turnover rate of 7.58%, latest price 65.63 yuan [1] - Binhai Energy (000695): Today's change of 9.96%, turnover rate of 5.02%, latest price 12.47 yuan [1] - Pinwo Food (300892): Today's change of 8.84%, turnover rate of 16.98%, latest price 36.70 yuan [1] - Other notable stocks include: - Haida Co. (300320): 8.77% change, 9.19% turnover, latest price 10.91 yuan [1] - Huachao City A (000069): 9.92% change, 3.74% turnover, latest price 2.66 yuan [1] Additional Stocks with Minor Deviations - Stocks with smaller deviation rates that just crossed the annual line include: - Wanxin Media: Minor deviation rate [1] - Chengdu Bank: Minor deviation rate [1] - China Publishing: Minor deviation rate [1]

Investment Rating - The report suggests a focus on the Hainan sector and sub-sectors with performance elasticity during the Spring Festival, indicating a positive medium-term outlook for new consumption growth, transformation recovery, overseas expansion, and policy benefits [3] Core Insights - Following the new gold tax policy, there has been a price increase in gold jewelry at retail terminals, highlighting the importance of brand strength and product quality [1][2] - The new tax policy differentiates between investment and non-investment uses of standard gold, affecting tax deductions and pricing strategies for retailers [2] - Major brands have raised their gold prices post-policy implementation, with increases ranging from 58 to 70 CNY per gram for leading brands [2] Summary by Sections 1. Market Review - The retail index increased by 0.31% this week, underperforming the Shanghai Composite Index by 0.77 percentage points [9] - The retail sector's performance ranked 17th among all sectors during this period [9] 2. Company Dynamics - Small Commodity City has acquired land for a cultural and commercial complex for 3.2 billion CNY [16] - West China Tourism plans to issue up to 30.61 million shares to raise no more than 300 million CNY for working capital and debt repayment [16] 3. Industry Dynamics - Xiaohongshu has obtained a payment license, indicating a significant development in the digital payment landscape [22] - Starbucks has partnered with Boyu Capital to expand its retail operations in China, aiming to increase the number of stores to 20,000 [22] - JD's global sales during the Double 11 event saw a transaction volume increase of over 300% in cross-border shipping areas [23]

Core Viewpoint - The announcement of the 2026 holiday schedule, particularly the extended Spring Festival break from February 15 to 23, has significantly boosted interest in long-distance travel, igniting the tourism market [2]. Group 1: Market Reaction - On November 5, tourism-related stocks saw a collective rise, with *ST Zhang (000430.SZ) hitting the daily limit with a price of 8.28 yuan and a market capitalization exceeding 3 billion yuan [3]. - Other notable stock performances included: - Caesar Travel (000796.SZ) reaching a limit-up price of 7.47 yuan, up 10.01%, with a market cap of 11.98 billion yuan [3]. - Tianfu Cultural Tourism (000558.SZ) increased by 3.70% [3]. - Yunnan Tourism (002059.SZ) rose by 2.91%, peaking at 5.79 yuan [3]. - Shoulv Hotel (600258.SH) gained 2.64%, reaching a high of 14.83 yuan [3]. - Other companies like Jiuhua Tourism (603199.SH) and Jinjiang Hotel (600754.SH) also experienced modest increases [3]. Group 2: Travel Trends - Data from Qunar indicates that travelers from major cities like Shanghai, Beijing, and Guangzhou are already booking flights for the pre-Spring Festival period, with popular domestic destinations including Haikou, Sanya, and Hangzhou, and international hotspots like Seoul and Tokyo [4]. - The search volume for domestic travel during the Spring Festival is notably high for cities such as Sanya, Dali, and Harbin, while international interest has surged for Berlin, Busan, and Melbourne [4]. Group 3: Industry Insights - Spring and Autumn Travel's deputy general manager reported a 200% increase in inquiries for European travel packages during the Spring Festival, with searches for destinations like Greece, Norway, and Iceland doubling [5]. - According to Tongcheng Travel, hotel search volumes for February 14 and 15 have more than doubled compared to the previous day, reflecting the impact of the extended holiday on consumer behavior [6]. - The introduction of AI tools for travel planning is becoming more prevalent, with users utilizing platforms like DeepTrip for itinerary planning [6]. - The extended holiday is expected to lead to a more balanced daily flow of travelers, enhancing overall travel comfort and potentially setting new records for travel volume during the Spring Festival [6].