[Table_Title] 欧派家居：国补效果展现，供应链改革成果显 著，龙头担当可敬 证券研究报告 公司研究 [Table_ReportType] 公司点评报告 [Table_StockAndRank] 欧派家居(603833) 投资评级 上次评级 [Table_Author] 姜文镪 新消费行业首席分析师 执业编号：S1500524120004 邮 箱： jiangwenqiang@cindasc.com 相关研究 [Table_OtherReport] 欧派家居：盈利能力稳步提升，国补 效果逐步体现 信达证券股份有限公司 CINDA SECURITIES CO.,LTD 北京市西城区宣武门西大街甲127号金隅大厦 B座 邮编：100031 [Table_ReportDate] 2025 年 05 月 05 日 [Table_Summary] 事件：公司发布 25Q1 业绩。25Q1 公司实现收入 34.47 亿元（同比-4.8%）， 归母净利润 3.08 亿元（同比+41.3%），扣非归母净利润 2.66 亿元（同比 +86.2%），Q1 收入显著改善、利润增速靓丽，我们预计主要系国补贡献陆 续体现、供 ...

Investment Rating - The report indicates a positive outlook for the home furnishing sector, driven by domestic consumption stimulus and the gradual recovery of retail channels [1]. Core Insights - The report highlights that the domestic consumption stimulus is beginning to show effects, with a notable recovery in retail channels, while export conditions are experiencing marginal declines [1][3]. - The performance of leading companies in the home furnishing sector is improving, particularly in the context of national subsidies and strategic adjustments [1][3]. Summary by Sections 1. Home Furnishing - Domestic sales show signs of recovery with a year-on-year revenue change of -12.44% in Q4 2024 and +1.75% in Q1 2025, while net profit for the same periods changed from -54.11% to +7.07% [13]. - Export performance for the furniture sector saw a cumulative year-on-year increase of +5.8% for 2024 but a decline of -8.0% in Q1 2025, indicating a downward trend in export conditions [13]. - The report anticipates that the domestic market will continue to recover in the short term due to national subsidy policies, while the export market may face ongoing pressures [13]. 1.1 Domestic - Custom Home Furnishing - Retail channels are showing marginal improvements, while bulk channels remain under pressure, with leading companies like Oppein and Sophia experiencing reduced revenue declines in Q1 2025 compared to previous quarters [20]. - The profitability of leading companies is improving, with a focus on cost control and product development, while second and third-tier brands may struggle to maintain performance [26]. - Prepayment and cash flow indicators show improvements for some leading companies, suggesting a gradual recovery in demand [38]. 1.2 Domestic - Soft Home Furnishing - The soft home furnishing sector is under pressure due to real estate downturns and changing consumer spending patterns, but companies like Kuka and Mengbaihe are showing signs of recovery [39]. - Profit margins are improving in Q1 2025 compared to 2024, with notable changes in gross and net profit margins across leading companies [44]. - Prepayment figures for soft home furnishing companies are showing positive growth, indicating a recovery in domestic demand [46]. 1.3 Export Home Furnishing - The overall export climate is declining, with a significant drop in cumulative export value in Q1 2025, reflecting challenges in the international market [51][53]. - Despite the overall decline, leading companies are still managing to perform well, showcasing resilience and strategic advantages [51].

2025年4月30日，欧派家居(603833.SH)发布2025年第一季报。截至2025年4月30日，共有40个机构投资 者披露持有欧派家居A股股份，合计持股量达4644.27万股，占欧派家居总股本的7.62%。其中，前十大 机构投资者包括香港中央结算有限公司、中国人寿保险股份有限公司-传统-普通保险产品-005L-CT001 沪、中国人寿保险股份有限公司-分红-个人分红-005L-FH002沪、中国人寿保险股份有限公司-万能-国寿 瑞安、全国社保基金一零九组合、中国农业银行股份有限公司-易方达消费行业股票型证券投资基金、 易方达基金管理有限公司-社保基金1104组合、全国社保基金一一五组合、广发大盘成长混合、易方达 裕鑫债券A，前十大机构投资者合计持股比例达6.95%。相较于上一季度，前十大机构持股比例合计上 涨了0.46个百分点。 公募基金方面，本期较上一期持股增加的公募基金共计5个，包括中信建投价值增长A、易方达裕鑫债 券A、创金合信医药消费股票A、太平丰润一年定开债券发起式、华泰保兴健康消费A，持股增加占比 达0.18%。本期较上一季度持股减少的公募基金共计9个，主要包括广发大盘成长混合、华商乐享互联 ...

Core Insights - The company, Oppein Home, reported a significant decline in revenue and net profit for 2024, marking the first time in 30 years that both metrics have decreased [2][6]. Financial Performance - In 2024, the company achieved revenue of 18.925 billion yuan, a year-on-year decrease of 16.93% [2][6]. - The net profit attributable to shareholders was 2.599 billion yuan, down 14.38% year-on-year [2][6]. - The basic earnings per share were 4.29 yuan, with a proposed cash dividend of 2.48 yuan per share (tax included) [2]. Business Segment Performance - The main business revenue accounted for 96.96% of total revenue, with significant declines in key product categories [3]. - Revenue from kitchen cabinets was 5.45 billion yuan, down 22.48% year-on-year [3][4]. - Revenue from wardrobes and matching furniture was 9.791 billion yuan, down 18.06% year-on-year [3][4]. - Revenue from bathroom products was 1.087 billion yuan, down 3.6% year-on-year [3][4]. - Revenue from wooden doors was 1.135 billion yuan, down 17.66% year-on-year [3][4]. Production and Sales Trends - Production and sales volumes for key products also saw double-digit declines [4]. - The production volume of kitchen cabinets was 687,200 sets, down 20.1% year-on-year, while sales volume was 686,300 sets, down 20.21% [4]. - The production volume of wardrobes and matching furniture was 2.8097 million sets, down 15.18%, with sales volume down 15.7% [4]. - The production volume of bathroom products was 681,900 sets, down 2.24%, with sales volume down 2.11% [4]. - The production volume of wooden doors was 965,600 units, down 15.41%, with sales volume down 15.69% [4]. International Sales Growth - Despite domestic challenges, the company reported international revenue of 320 million yuan, a year-on-year increase of 34.42% [5]. - The company has seen consistent growth in overseas sales, with international revenue of 218 million yuan in 2022 and 320 million yuan in 2023, reflecting growth rates of 6.47% and 46.54%, respectively [5]. Market Conditions and Challenges - The company attributed its performance decline to a deep adjustment and transformation challenge in the home furnishing industry, exacerbated by shrinking market demand and intensified competition [6]. - The upstream real estate sector is undergoing significant adjustments, with new housing starts and sales declining sharply [7]. - The overall furniture manufacturing industry showed only a slight revenue increase of 0.4% in 2024 [7]. Channel and Store Performance - Revenue from distribution channels fell to 14.042 billion yuan, down 20.10% year-on-year [8]. - The total number of stores decreased by 973, with 2,058 stores closed and 1,085 new stores opened [8]. - The company has made progress in developing its management and operational systems for the home furnishing business, with over half of its distributors now engaged in retail home furnishing operations [8]. Strategic Adjustments - The company is actively adjusting its business strategy to respond to changes in the consumption environment and industry ecology, launching more competitive products [9]. - For 2025, the company plans to focus on seven major transformations and accelerate the construction of an open smart manufacturing platform [9].

公 公司点评 司 一季度利润增长超 40%，今年业绩向好可期待 研 ——欧派家居(603833)2025 年一季报点评 | 究 分析师： 袁艺博 SAC NO： S1150521120002 年 | | --- | | 2025 | | 04 | | 月 | | 30 日 | 轻工制造-------定制家居 证券分析师 袁艺博 yuanyb@bhzq.com 022-23839135 | 上次评级： | 增持 | | --- | --- | | 最新收盘价： | 64.92 | 研 评 善，期待今年逐步复苏——欧 派家居（603833）事件点评 评 2024.10.29 盈利预测与评级 2025.01.20 单季度经营边际有改善，期待 后续逐步复苏——欧派家居 （603833）2024 年三季报点 公司作为行业龙头，大家居战略深化推进，并持续提升经营质量。在中性情 景下，我们维持公司 2025-2027 年 EPS 为 4.54 元/4.84 元/5.17 元的预测，对 应 2025 年 PE 为 14.31 倍，高于可比公司均值，但考虑到公司为行业龙头企 业，可享有一定估值溢价，故维持"增持"评级。 风险提 ...

Investment Rating - The investment rating for the company is "Buy" and is maintained [6] Core Views - The company reported a strong Q1 2025 performance with revenue of 3.447 billion (down 4.8% year-on-year) and a net profit of 307 million (up 41.29%) [1] - The increase in profitability is attributed to a 4.31 percentage point rise in gross margin and a reduction in management and R&D expense ratios [1] - The company's contract liabilities reached 2.9 billion, significantly up from 1.964 billion at the end of 2024, indicating strong market share gains [1] Summary by Sections Q1 Performance - Q1 2025 revenue from distribution stores was 2.586 billion (down 1%), while direct stores saw revenue of 164 million (up 10%) [2] - The total number of stores was 7,729, with a focus on optimizing inefficient stores [2] - The bulk business revenue was 496 million (down 28.61%), primarily due to construction pressures [2] Product Segments - Cabinet revenue was 977 million (down 8.49%), while wardrobe and related products generated 1.8 billion (down 5.56%) [3] - Bathroom and wooden door segments turned positive, with revenues of 223 million (up 9.66%) and 220 million (up 0.98%) respectively [3] Operational Strategy - The company employs a localized operation model to assist distributors in developing tailored home furnishing transformation plans [4] - The integration of AI in e-commerce has led to a nearly 10% year-on-year increase in online traffic, benefiting over 4,000 distributors [4] Financial Forecast and Valuation - Revenue projections for 2025-2027 are 19.881 billion (up 5.05%), 21.411 billion (up 7.70%), and 22.919 billion (up 7.04%) respectively [5] - Net profit forecasts for the same period are 2.854 billion (up 9.81%), 3.064 billion (up 7.36%), and 3.329 billion (up 8.59%) [5] - The corresponding P/E ratios are projected to be 13.86X, 12.91X, and 11.89X [5]

Investment Rating - The investment rating for the company is "Buy" [1] Core Views - The company reported a revenue of 18.93 billion yuan in 2024, a year-on-year decline of 16.93%, attributed to multiple factors including market demand shrinkage and intensified competition [2] - The company has initiated reforms to strengthen its internal capabilities, with early signs of effectiveness observed [3] - The company is focusing on a "whole home" strategy, which is expected to align with consumer trends towards personalized design and integrated services [5] - The company has seen a significant increase in gross margin to 34.29% in Q1 2025, reflecting successful cost reduction and efficiency improvement measures [6][7] - The company plans to distribute a cash dividend of 2.48 yuan per share, totaling 1.50 billion yuan, with a payout ratio of 57.7% [2] Summary by Sections Financial Performance - In 2024, the company achieved a total revenue of 18.93 billion yuan, with a net profit of 2.60 billion yuan, reflecting a year-on-year decline of 14.4% [10] - The company’s revenue for Q4 2024 and Q1 2025 was 5.05 billion yuan and 3.45 billion yuan, respectively, with a net profit of 0.57 billion yuan and 0.31 billion yuan [2] - The company’s revenue projections for 2025-2027 are 20.42 billion yuan, 21.69 billion yuan, and 23.62 billion yuan, respectively [8] Revenue Breakdown - The company’s main product categories, including kitchen cabinets and wardrobes, saw revenue declines of 22.48% and 18.06% in 2024 [3] - The company’s distribution channels experienced a revenue drop of 20.10% in 2024, with a slight recovery in Q1 2025 [4] - Direct sales channels showed growth, with revenues of 0.83 billion yuan in 2024 and 0.16 billion yuan in Q1 2025, indicating successful strategic transformation [4] Strategic Initiatives - The company is actively pursuing a "whole home" strategy, which has led to a 50% increase in non-real estate project business volume [4] - The company has expanded its overseas sales network to 146 countries, achieving a revenue increase of 34.42% in 2024 [4] - The company has reduced its number of stores by 973 to 7,813, optimizing its retail presence [4] Profitability - The company’s net profit margin improved to 8.97% in Q1 2025, driven by effective cost control measures [7] - The company’s gross margin for 2025 is projected to remain stable at around 35.9% [10]

Core Viewpoint - The company reported a decline in revenue and net profit for 2024, attributed to market demand contraction, industry restructuring, and intensified competition [1][2] Financial Performance - In 2024, the company achieved operating revenue of 18.925 billion yuan, a year-on-year decrease of 16.93% [1] - The net profit attributable to shareholders was 2.599 billion yuan, down 14.38% year-on-year, with a non-recurring net profit of 2.316 billion yuan, a decline of 15.65% [1] - For Q4 2024 and Q1 2025, revenues were 5.046 billion yuan and 3.447 billion yuan, reflecting year-on-year declines of 18.8% and 4.8%, respectively [1] - The company plans to distribute a cash dividend of 2.48 yuan per share, totaling 1.502 billion yuan, with a payout ratio of 57.7% [1] Product Performance - The company’s main products, including kitchen cabinets, wardrobes, and bathroom products, saw revenue declines: kitchen cabinets at 5.449 billion yuan (-22.48%), wardrobes at 9.791 billion yuan (-18.06%), and bathroom products at 1.135 billion yuan (-17.66%) [2] Channel Analysis - Revenue from the distribution channel fell to 14.042 billion yuan, a decrease of 20.10% year-on-year, primarily due to challenges in the traditional single-product distribution model [3] - The company’s bulk channel revenue was 3.045 billion yuan in 2024 and 0.496 billion yuan in Q1 2025, down 15.08% and 28.61%, respectively [3] - Direct sales channels showed growth, with revenues of 0.833 billion yuan in 2024 and 0.164 billion yuan in Q1 2025, increasing by 0.57% and 10.21% year-on-year [3] - Overseas channel revenue reached 0.430 billion yuan, up 34.42% year-on-year, with a solid sales network established in 146 countries [3] Brand Performance - Revenue by brand in 2024: 欧派 at 14.109 billion yuan (-22.76%), 欧铂丽 at 1.207 billion yuan (-12.79%), 欧铂尼 at 1.222 billion yuan (-11.35%), and 铂尼思 at 1.104 billion yuan (+26.23%) [4] - The company implemented a "10+1" terminal operation model to enhance brand recognition and reputation [4] Profitability - In Q1 2025, the gross margin improved to 34.29%, an increase of 4.31 percentage points, due to supply chain reforms and cost reductions [5] - The net profit margin reached 8.97%, up 2.94 percentage points, with a slight increase in expense ratios despite revenue decline [6] Investment Outlook - The company is expected to benefit from government subsidies and a recovering housing market, with projected revenues for 2025-2027 at 20.420 billion, 21.686 billion, and 23.616 billion yuan, respectively [7] - Earnings per share (EPS) estimates for 2025-2027 are 4.61, 4.90, and 5.43 yuan, with a maintained "buy" rating [7]

Investment Rating - The investment rating for the company is "Buy" with a target price not specified [4]. Core Views - The company is actively implementing a "home furnishing" strategy and undergoing significant reforms to address operational challenges, aiming to enhance its business model and operational efficiency [2]. - Despite facing a challenging market environment with declining demand and increased competition, the company has managed to improve its profitability through cost control and operational optimization [1][2]. Financial Performance Summary - In Q1 2025, the company achieved revenue of 3.447 billion yuan, a year-on-year decrease of 4.80%, while net profit attributable to shareholders was 308 million yuan, an increase of 41.29% [1]. - For the year 2024, the company reported total revenue of 18.925 billion yuan, down 16.93%, and a net profit of 2.599 billion yuan, down 14.38% [1]. - The gross profit margin for 2024 was 35.91%, an increase of 1.76 percentage points year-on-year, while the net profit margin was 13.73%, up 0.41 percentage points [1]. Business Segment Performance - Revenue from kitchen cabinets in 2024 was 5.450 billion yuan, down 22.48%, with a gross margin of 35.62% [3]. - Revenue from wardrobes and related products was 9.791 billion yuan, down 18.06%, with a gross margin of 39.42% [3]. - The company has seen a significant increase in the number of retail stores adopting the "home furnishing" model, with over 1,100 effective stores as of the end of 2024 [3]. Brand Performance - The main brand, 欧派, generated revenue of 14.109 billion yuan in 2024, down 22.76%, with a gross margin of 37.42% [4]. - The brand 欧铂尼 reported revenue of 1.222 billion yuan, down 11.35%, with a gross margin of 25.60% [4]. - The brand 铂尼思 experienced a revenue increase of 26.23% in 2024, reaching 1.104 billion yuan, with a gross margin of 37.39% [4]. Future Outlook - The company is expected to continue optimizing its profitability under the "home furnishing" strategy and supply chain reforms, with projected net profits for 2025, 2026, and 2027 at 2.772 billion yuan, 3.020 billion yuan, and 3.304 billion yuan respectively [9].

Investment Rating - The investment rating for the company is maintained as "Buy" [1] Core Views - The company demonstrated strong performance in Q1 2025, with a revenue of 3.1 billion yuan, reflecting a 41.3% increase in net profit year-on-year, driven by the continued impact of the old-for-new policy and a recovery in the real estate sector [2] - The company is expected to achieve a net profit of 28.36 billion yuan in 2025, with corresponding EPS of 4.66 yuan, indicating a PE ratio of 13.9 times [2] - The company's strategy of expanding into the whole-home furnishing market is progressing steadily, showcasing resilience as an industry leader [2] Revenue Breakdown - In 2024, the company faced revenue declines across various product categories due to real estate market pressures, with cabinet, wardrobe, and supporting products generating revenues of 5.45 billion, 9.79 billion, 1.09 billion, and 1.13 billion yuan respectively, reflecting year-on-year declines of 22.5%, 18.1%, 3.6%, and 17.7% [3] - The company is actively pursuing a whole-home furnishing strategy, with stable revenue from direct sales channels, while dealer and bulk business revenues declined, with revenues of 14.04 billion, 3.05 billion, and 0.83 billion yuan respectively, showing year-on-year changes of -20.1%, -15.1%, and +0.6% [3] Profitability - The company's gross margin for 2024 was 35.9%, an increase of 1.8 percentage points, while the expense ratio rose to 21.0%, reflecting a 2.5 percentage point increase [4] - In Q1 2025, the gross margin was 34.3%, up 4.3 percentage points, with an expense ratio of 21.8%, down 2.7 percentage points, resulting in a net profit margin of 9.0%, an increase of 2.9 percentage points [4] Financial Summary and Valuation Indicators - The company reported a revenue of 18.925 billion yuan in 2024, down 16.9% year-on-year, with a net profit of 2.599 billion yuan, a decrease of 14.4% [6] - The projected revenues for 2025, 2026, and 2027 are 20.276 billion, 21.309 billion, and 22.714 billion yuan respectively, with corresponding net profits of 2.836 billion, 3.053 billion, and 3.342 billion yuan [6] - The company's PE ratio is projected to decrease from 13.9 in 2025 to 11.8 in 2027, indicating an improving valuation outlook [6]