公 公司点评 司 一季度利润增长超 40%，今年业绩向好可期待 研 ——欧派家居(603833)2025 年一季报点评 | 究 分析师： 袁艺博 SAC NO： S1150521120002 年 | | --- | | 2025 | | 04 | | 月 | | 30 日 | 轻工制造-------定制家居 证券分析师 袁艺博 yuanyb@bhzq.com 022-23839135 | 上次评级： | 增持 | | --- | --- | | 最新收盘价： | 64.92 | 研 评 善，期待今年逐步复苏——欧 派家居（603833）事件点评 评 2024.10.29 盈利预测与评级 2025.01.20 单季度经营边际有改善，期待 后续逐步复苏——欧派家居 （603833）2024 年三季报点 公司作为行业龙头，大家居战略深化推进，并持续提升经营质量。在中性情 景下，我们维持公司 2025-2027 年 EPS 为 4.54 元/4.84 元/5.17 元的预测，对 应 2025 年 PE 为 14.31 倍，高于可比公司均值，但考虑到公司为行业龙头企 业，可享有一定估值溢价，故维持"增持"评级。 风险提 ...

Investment Rating - The investment rating for the company is "Buy" and is maintained [6] Core Views - The company reported a strong Q1 2025 performance with revenue of 3.447 billion (down 4.8% year-on-year) and a net profit of 307 million (up 41.29%) [1] - The increase in profitability is attributed to a 4.31 percentage point rise in gross margin and a reduction in management and R&D expense ratios [1] - The company's contract liabilities reached 2.9 billion, significantly up from 1.964 billion at the end of 2024, indicating strong market share gains [1] Summary by Sections Q1 Performance - Q1 2025 revenue from distribution stores was 2.586 billion (down 1%), while direct stores saw revenue of 164 million (up 10%) [2] - The total number of stores was 7,729, with a focus on optimizing inefficient stores [2] - The bulk business revenue was 496 million (down 28.61%), primarily due to construction pressures [2] Product Segments - Cabinet revenue was 977 million (down 8.49%), while wardrobe and related products generated 1.8 billion (down 5.56%) [3] - Bathroom and wooden door segments turned positive, with revenues of 223 million (up 9.66%) and 220 million (up 0.98%) respectively [3] Operational Strategy - The company employs a localized operation model to assist distributors in developing tailored home furnishing transformation plans [4] - The integration of AI in e-commerce has led to a nearly 10% year-on-year increase in online traffic, benefiting over 4,000 distributors [4] Financial Forecast and Valuation - Revenue projections for 2025-2027 are 19.881 billion (up 5.05%), 21.411 billion (up 7.70%), and 22.919 billion (up 7.04%) respectively [5] - Net profit forecasts for the same period are 2.854 billion (up 9.81%), 3.064 billion (up 7.36%), and 3.329 billion (up 8.59%) [5] - The corresponding P/E ratios are projected to be 13.86X, 12.91X, and 11.89X [5]

Investment Rating - The investment rating for the company is "Buy" [1] Core Views - The company reported a revenue of 18.93 billion yuan in 2024, a year-on-year decline of 16.93%, attributed to multiple factors including market demand shrinkage and intensified competition [2] - The company has initiated reforms to strengthen its internal capabilities, with early signs of effectiveness observed [3] - The company is focusing on a "whole home" strategy, which is expected to align with consumer trends towards personalized design and integrated services [5] - The company has seen a significant increase in gross margin to 34.29% in Q1 2025, reflecting successful cost reduction and efficiency improvement measures [6][7] - The company plans to distribute a cash dividend of 2.48 yuan per share, totaling 1.50 billion yuan, with a payout ratio of 57.7% [2] Summary by Sections Financial Performance - In 2024, the company achieved a total revenue of 18.93 billion yuan, with a net profit of 2.60 billion yuan, reflecting a year-on-year decline of 14.4% [10] - The company’s revenue for Q4 2024 and Q1 2025 was 5.05 billion yuan and 3.45 billion yuan, respectively, with a net profit of 0.57 billion yuan and 0.31 billion yuan [2] - The company’s revenue projections for 2025-2027 are 20.42 billion yuan, 21.69 billion yuan, and 23.62 billion yuan, respectively [8] Revenue Breakdown - The company’s main product categories, including kitchen cabinets and wardrobes, saw revenue declines of 22.48% and 18.06% in 2024 [3] - The company’s distribution channels experienced a revenue drop of 20.10% in 2024, with a slight recovery in Q1 2025 [4] - Direct sales channels showed growth, with revenues of 0.83 billion yuan in 2024 and 0.16 billion yuan in Q1 2025, indicating successful strategic transformation [4] Strategic Initiatives - The company is actively pursuing a "whole home" strategy, which has led to a 50% increase in non-real estate project business volume [4] - The company has expanded its overseas sales network to 146 countries, achieving a revenue increase of 34.42% in 2024 [4] - The company has reduced its number of stores by 973 to 7,813, optimizing its retail presence [4] Profitability - The company’s net profit margin improved to 8.97% in Q1 2025, driven by effective cost control measures [7] - The company’s gross margin for 2025 is projected to remain stable at around 35.9% [10]

Core Viewpoint - The company reported a decline in revenue and net profit for 2024, attributed to market demand contraction, industry restructuring, and intensified competition [1][2] Financial Performance - In 2024, the company achieved operating revenue of 18.925 billion yuan, a year-on-year decrease of 16.93% [1] - The net profit attributable to shareholders was 2.599 billion yuan, down 14.38% year-on-year, with a non-recurring net profit of 2.316 billion yuan, a decline of 15.65% [1] - For Q4 2024 and Q1 2025, revenues were 5.046 billion yuan and 3.447 billion yuan, reflecting year-on-year declines of 18.8% and 4.8%, respectively [1] - The company plans to distribute a cash dividend of 2.48 yuan per share, totaling 1.502 billion yuan, with a payout ratio of 57.7% [1] Product Performance - The company’s main products, including kitchen cabinets, wardrobes, and bathroom products, saw revenue declines: kitchen cabinets at 5.449 billion yuan (-22.48%), wardrobes at 9.791 billion yuan (-18.06%), and bathroom products at 1.135 billion yuan (-17.66%) [2] Channel Analysis - Revenue from the distribution channel fell to 14.042 billion yuan, a decrease of 20.10% year-on-year, primarily due to challenges in the traditional single-product distribution model [3] - The company’s bulk channel revenue was 3.045 billion yuan in 2024 and 0.496 billion yuan in Q1 2025, down 15.08% and 28.61%, respectively [3] - Direct sales channels showed growth, with revenues of 0.833 billion yuan in 2024 and 0.164 billion yuan in Q1 2025, increasing by 0.57% and 10.21% year-on-year [3] - Overseas channel revenue reached 0.430 billion yuan, up 34.42% year-on-year, with a solid sales network established in 146 countries [3] Brand Performance - Revenue by brand in 2024: 欧派 at 14.109 billion yuan (-22.76%), 欧铂丽 at 1.207 billion yuan (-12.79%), 欧铂尼 at 1.222 billion yuan (-11.35%), and 铂尼思 at 1.104 billion yuan (+26.23%) [4] - The company implemented a "10+1" terminal operation model to enhance brand recognition and reputation [4] Profitability - In Q1 2025, the gross margin improved to 34.29%, an increase of 4.31 percentage points, due to supply chain reforms and cost reductions [5] - The net profit margin reached 8.97%, up 2.94 percentage points, with a slight increase in expense ratios despite revenue decline [6] Investment Outlook - The company is expected to benefit from government subsidies and a recovering housing market, with projected revenues for 2025-2027 at 20.420 billion, 21.686 billion, and 23.616 billion yuan, respectively [7] - Earnings per share (EPS) estimates for 2025-2027 are 4.61, 4.90, and 5.43 yuan, with a maintained "buy" rating [7]

公司发布 2024 年报及 2025 一季报 25Q1 公司实现收入 34.47 亿元，同比-4.80%，归母净利润 3.08 亿元，同比 +41.29%，扣非归母净利润 2.66 亿元，同比+86.16%； 24 年公司实现收入 189.25 亿元，同比-16.93%，归母净利润 25.99 亿元， 同比-14.38%，扣非归母净利润 23.16 亿元，同比-15.65%； 公司报告 | 年报点评报告 欧派家居（603833） 证券研究报告 纵深推进"大家居"把握行业发展方向 多品类全渠道推进大家居发展战略，品牌矩阵理顺 分产品，①24 年橱柜收入 54.50 亿，同比-22.48%，毛利率 35.62%，同比 +1.29pct；②24 年衣柜及配套品收入 97.91 亿元，同比-18.06%，毛利率 39.42%，同比+2.91pct；③24 年卫浴收入 10.87 亿元，同比-3.60%，毛利率 27.75%，同比+1.83pct；④24 年木门收入 11.35 亿元，同比-17.66%，毛利 率 25.68%，同比+4.21pct。 分渠道，①24 年经销收入 140.42 亿元，同比-20.10%， ...

Investment Rating - The investment rating for the company is maintained as "Buy" [1] Core Views - The company demonstrated strong performance in Q1 2025, with a revenue of 3.1 billion yuan, reflecting a 41.3% increase in net profit year-on-year, driven by the continued impact of the old-for-new policy and a recovery in the real estate sector [2] - The company is expected to achieve a net profit of 28.36 billion yuan in 2025, with corresponding EPS of 4.66 yuan, indicating a PE ratio of 13.9 times [2] - The company's strategy of expanding into the whole-home furnishing market is progressing steadily, showcasing resilience as an industry leader [2] Revenue Breakdown - In 2024, the company faced revenue declines across various product categories due to real estate market pressures, with cabinet, wardrobe, and supporting products generating revenues of 5.45 billion, 9.79 billion, 1.09 billion, and 1.13 billion yuan respectively, reflecting year-on-year declines of 22.5%, 18.1%, 3.6%, and 17.7% [3] - The company is actively pursuing a whole-home furnishing strategy, with stable revenue from direct sales channels, while dealer and bulk business revenues declined, with revenues of 14.04 billion, 3.05 billion, and 0.83 billion yuan respectively, showing year-on-year changes of -20.1%, -15.1%, and +0.6% [3] Profitability - The company's gross margin for 2024 was 35.9%, an increase of 1.8 percentage points, while the expense ratio rose to 21.0%, reflecting a 2.5 percentage point increase [4] - In Q1 2025, the gross margin was 34.3%, up 4.3 percentage points, with an expense ratio of 21.8%, down 2.7 percentage points, resulting in a net profit margin of 9.0%, an increase of 2.9 percentage points [4] Financial Summary and Valuation Indicators - The company reported a revenue of 18.925 billion yuan in 2024, down 16.9% year-on-year, with a net profit of 2.599 billion yuan, a decrease of 14.4% [6] - The projected revenues for 2025, 2026, and 2027 are 20.276 billion, 21.309 billion, and 22.714 billion yuan respectively, with corresponding net profits of 2.836 billion, 3.053 billion, and 3.342 billion yuan [6] - The company's PE ratio is projected to decrease from 13.9 in 2025 to 11.8 in 2027, indicating an improving valuation outlook [6]

Group 1 - A-shares showed a majority increase in the early trading session on April 30, with the A500 Index ETF (159351) rising by 0.21% and a total transaction volume of 728 million yuan, indicating active trading [1] - The A500 Index ETF closely tracks the new benchmark index, the CSI A500 Index, which selects 500 stocks with strong market capitalization representation across various industries, balancing large-cap stocks while covering core leading assets in A-shares [1] - The A500 Index ETF has a greater weight in sectors such as electronics, electrical equipment, pharmaceuticals, and computers, showcasing a strong growth attribute and achieving a dual drive of "core assets" and "new productive forces" [1] Group 2 - Yingda Securities anticipates that A-shares will likely achieve a converging volatility and upward market trend by 2025, highlighting three areas for investment opportunities: high dividend low valuation blue-chip stocks, white horse stocks in the consumer sector, and hard-tech companies with core competitiveness [2] - Tianfeng Securities emphasizes three investment directions in response to increased volatility: breakthroughs in AI technology, valuation recovery in consumer stocks, and the continued rise of undervalued dividends, linking the progress of the AI industry to the performance of consumer sectors [2]

Core Viewpoint - The company reported better-than-expected performance in Q1 2025, with a revenue of 3.447 billion yuan, a year-on-year decline of 4.8%, and a net profit attributable to shareholders of 308 million yuan, a year-on-year increase of 41.29% [1] Financial Performance - Revenue breakdown by product shows that kitchen cabinets, wardrobes, and supporting products, sanitary ware, and wooden doors generated revenues of 977 million, 1.8 billion, 223 million, and 220 million yuan respectively, with year-on-year changes of -8.49%, -5.56%, +9.66%, and +0.98% [2] - The gross margin improved by 4 percentage points year-on-year, reaching 34.29% in Q1 2025, driven by cost reduction and efficiency enhancement [2] - The net profit margin for Q1 2025 was 8.93%, an increase of 2.91 percentage points year-on-year [2] Development Trends - The company is transitioning to an integrated home furnishing model, with a net reduction of 84 stores, totaling 7,729 stores by the end of Q1 2025 [3] - The company introduced the "521X Integrated Operation System" to enhance market competitiveness and drive steady growth in the home furnishing sector [3] Profit Forecast and Valuation - The profit forecasts for 2025 and 2026 remain unchanged, with the current stock price corresponding to 15 and 14 times P/E for those years [4] - The target price is maintained at 85 yuan, implying a 31% upside potential based on 19 and 18 times P/E for 2025 and 2026 respectively [4]

Core Viewpoint - The announcement provides an overview of the financial performance and operational data of Oppein Home Group Co., Ltd. for the year 2024 and the first quarter of 2025, ensuring the accuracy and completeness of the information disclosed [6]. Financial Data Summary - The financial statements for the first quarter of 2025 are unaudited, with the company confirming the responsibility for the accuracy of the financial information provided [3][5]. - The company has reported its main financial data and indicators, including non-recurring gains and losses, although specific figures are not detailed in the provided text [3][4]. Business Operations Summary - The announcement includes a breakdown of the main business by product for the year 2024 and the first quarter of 2025, with figures expressed in millions of RMB [6][9]. - The company has also reported on store changes, indicating that the adjustments are related to the operational plans of distributors and management policies, which may lead to short-term fluctuations [7][9]. Shareholder Information - The announcement mentions the total number of shareholders and the status of major shareholders, although specific details are not provided in the text [4].

Investment Rating - The report maintains a "Buy" rating for the company [8] Core Views - The company reported a significant increase in net profit for Q1 2025, achieving a net profit of 310 million yuan, a year-on-year increase of 41.3%, despite a revenue decline of 4.8% to 3.45 billion yuan [5][6] - The improvement in gross margin is attributed to enhanced production efficiency and a shift in channel structure, with the gross margin reaching 34.3%, up 4.3 percentage points year-on-year [7][8] - The company is actively optimizing its store layout while increasing the number of high-margin direct sales channel stores [6][8] Summary by Sections Financial Performance - Q1 2025 revenue breakdown by product: cabinets 980 million yuan (-8.5%), wardrobes 1.8 billion yuan (-5.6%), bathrooms 220 million yuan (+9.7%), wooden doors 220 million yuan (+1.0%) [6] - Revenue by channel: direct sales 160 million yuan (+10.2%), distribution 2.59 billion yuan (-1.3%), bulk sales 500 million yuan (-28.6%) [6] Profitability Metrics - Q1 2025 gross margin by product: cabinets 29.7% (+4.1 pcts), wardrobes 39.8% (+4.2 pcts), bathrooms 24.1% (+2.8 pcts), wooden doors 21.2% (+6.2 pcts) [7] - Q1 2025 gross margin by channel: direct sales 55.6% (+2.5 pcts), distribution 35.4% (+3.5 pcts), bulk sales 17.4% (+1.5 pcts) [7] Future Projections - The company’s net profit forecasts for 2025-2027 have been slightly raised to 2.84 billion yuan, 3.20 billion yuan, and 3.52 billion yuan respectively, reflecting increases of 3%, 5%, and 6% [8][9] - Projected EPS for 2025-2027 are 4.67 yuan, 5.26 yuan, and 5.78 yuan, with corresponding P/E ratios of 14, 12, and 11 times [8][9]