2、降本控费和供应链改革下，毛利率、净利率提升。公司2024 年毛利率同比+1.76ppt 至35.91%。期间 费用率同比+2.53ppt 至20.98%，其中销售/管理/研发/财务费用率分别为10.01%/6.88%/5.41%/-1.31%，同 比+1.31ppt/+0.73ppt/+0.46ppt/+0.04ppt。叠加非经常性损益影响下，2024 年净利率为13.73%，同比 +0.41ppt。 3、存量焕新启动泛家居新程，关注25 年提升净利润经营质量。我们预计新房占比下滑，旧房和二手房 市场有望成为行业新蓝海。以旧换新国补政策推动下，消费者对高客单价、高质量产品偏好回升，缓解 前期消费降级趋势，促使购买偏好从单件比价向整家一站式购买回归。展望2025 年，公司将以净利润 质量提升作为核心目标，深入推进"分田到户"机制变革，构建市场化经营体系。加速建设开放式智能制 造平台，全面运用人工智能技术优化全价值链，推动业务从大家居向泛家居拓展。同时，公司将深化内 部管理变革，通过持续降本增效推进公司业绩提升。 2024 年业绩略符合市场预期 公司公布2024 年业绩：全年实现收入189.25 亿元，同比下 ...

近期欧派家居（603833）发布2024年年报，证券之星财报模型分析如下： 经营业绩概览 报告期内，公司所处的家居行业面临深度调整与转型挑战，市场需求收缩、行业生态重构、竞争加剧。 公司通过供应链改革、自动化产线升级、工艺研发等措施，营业成本下降19.15%，毛利率提升至 35.91%，净利率升至13.76%。公司自2023年起启动"七大核心改革"，推动大家居战略布局，构建泛家 居产业生态圈。 发展回顾 毛利率：35.91%，同比增加5.14% 净利率：13.76%，同比增加3.59% 三费占营收比：15.57%，同比增加15.32% 每股净资产：30.58元，同比增加5.28% 每股经营性现金流：9.03元，同比增加12.73% 每股收益：4.29元，同比减少13.86% 欧派家居在2024年的营业总收入为189.25亿元，同比下降16.93%；归母净利润为25.99亿元，同比下降 14.38%；扣非净利润为23.16亿元，同比下降15.65%。尽管收入和利润双双下滑，但公司的盈利能力有 所提升，毛利率达到35.91%，同比增加5.14%，净利率为13.76%，同比增加3.59%。 单季度表现 从单季度数据 ...

Group 1: Company Developments - Yanzhen Home's controlling shareholder plans to transfer over 29% of shares for 448 million yuan at a price of 5.68 yuan per share, resulting in the new shareholder holding 29.99996% of the company [2] - Ruierte's chairman, Luo Yuanliang, has 26.112 million shares frozen due to a divorce lawsuit, which represents 50% of his holdings and 6.25% of the total shares [3] - Henglin's revenue for 2024 reached 11.029 billion yuan, marking a 34.59% increase, while net profit slightly decreased by 0.02% [4] - Oppein Home reported a revenue of 18.925 billion yuan, down 16.93%, and a net profit of 2.599 billion yuan, down 14.38%, marking the first decline in both revenue and profit since its establishment [5] - Mengbaihe reported a revenue of 8.449 billion yuan, up 5.94%, but a net loss of 151 million yuan, a 242.04% decline year-on-year due to significant credit impairment losses [6] - Baoying's revenue fell to 2.112 billion yuan, down 48.63%, with a net loss of 742 million yuan, leading to a risk warning for its stock [7] - Bull Group's cash flow from operating activities decreased by 22.72%, despite revenue and net profit growth, indicating potential concerns regarding cash flow management [8] Group 2: Industry Trends - The home furnishing industry is facing significant adjustments and transformation challenges, impacting companies like Oppein and Mengbaihe [5][6] - The financial performance of several companies in the home furnishing sector indicates a trend of declining revenues and profits, reflecting broader industry challenges [5][6][7]

Core Viewpoint - The company is transitioning from a "full-category home furnishing manufacturer" to a "full-scenario ecological service provider," marking a strategic evolution in the home furnishing industry [1][3][12] Group 1: Strategic Transformation - The launch event emphasized the brand's image upgrade and showcased the company's strategic evolution towards becoming an ecological service provider [1][2] - The company has clearly defined its business boundaries, stating it will not compete with renovation companies, reinforcing trust among partners [3][6] - The strategic shift aims to create a collaborative ecosystem that enhances value for industry partners and drives modernization in the home furnishing sector [2][10] Group 2: Industry Challenges and Consumer Demands - The home furnishing industry is facing challenges such as fragmented markets, high labor costs, and evolving consumer demands for personalized and high-quality experiences [5][6] - There is a significant shift in consumer expectations, moving from basic functional needs to emotional and aesthetic desires in home spaces [5][6] Group 3: Ecological Collaboration - The company is building an open home furnishing ecosystem that emphasizes professional division of labor and collaborative growth, enhancing overall industry efficiency [6][10] - The "big platform" and "big alliance" strategies are designed to create a win-win ecosystem, integrating various stakeholders in the industry [7][10] - The company’s ecosystem strategy is likened to the Android operating system, aiming to create a comprehensive home furnishing ecosystem that supports smaller enterprises [11][12] Group 4: Future Outlook - The company’s strategic foresight is evident as it adapts to market fragmentation and technological advancements, positioning itself as a leader in the evolving home furnishing landscape [16][17] - By focusing on platform empowerment and maintaining clear business boundaries, the company aims to redefine industry standards and enhance partner capabilities [14][16]

Core Viewpoint - Oppein Home's revenue and net profit have declined for the first time in 2024, with decreases of 16.93% and 14.38% respectively, reflecting the challenges faced by the home furnishing industry amid a downturn in the real estate market [1][7]. Company Performance - In 2024, Oppein Home reported a revenue of approximately 189 billion yuan and a net profit of about 26 billion yuan, marking the first decline in both metrics since its establishment [7][8]. - The company opened 1,085 new stores but closed 2,058, resulting in a total of 7,813 stores by the end of 2024 [8]. Strategic Shift - To navigate the challenges, the company has shifted its strategic focus towards old house renovations and integrated home solutions, aiming to tap into the 1.5 to 2 trillion yuan market for existing homes [8]. - The CEO, Yao Liang Song, emphasized the need for a "whole home" approach, stating that without this transformation, there would be no future for the company [8]. Dividend Policy - Despite the downturn, Oppein Home announced a substantial dividend plan for 2024, proposing a total payout of 15.02 billion yuan, which represents 57.8% of its net profit [8][9]. - Over the past two years, Yao Liang Song, as the largest shareholder, has received a total of 21 billion yuan in dividends [9].

Group 1 - The core viewpoint of the article highlights that Oppein Home's revenue and net profit declined for the first time in 30 years, reflecting broader challenges in the home furnishing industry [1][2] - In 2024, Oppein Home reported a revenue of 18.9 billion and a net profit of 2.6 billion, representing year-on-year declines of 16.93% and 14.38% respectively [1][2] - The company implemented supply chain reforms and upgraded automation to reduce operating costs, resulting in a significant decrease in operating costs by 19.15% to 12.13 billion, which contributed to an increase in gross margin to 35.91%, up by 1.76 percentage points [2] Group 2 - The home furnishing industry is undergoing deep adjustments and transformation, with insufficient effective demand in the consumer sector, particularly affecting discretionary spending [2][3] - The market structure of home decoration remains dominated by new and existing homes, leading to dual pressures on the home furnishing and building materials industry [2] - Oppein Home aims to transition from a "full-category home manufacturer" to a "full-scenario ecological service provider," emphasizing a comprehensive product and service offering to meet evolving consumer demands [5][6]

Investment Rating - The investment rating for the company is "Buy" (maintained) [7] Core Views - The company reported a revenue of 18.92 billion (down 16.93% YoY) and a net profit attributable to shareholders of 2.60 billion (down 14.38% YoY) for 2024 [1][13] - The fourth quarter of 2024 showed a revenue of 5.05 billion (down 18.84% YoY) and a net profit of 568 million (down 21.71% YoY), with a notable improvement in non-recurring net profit [1][13] - The company expects significant revenue improvement in the first quarter of 2025 due to a longer conversion cycle for national subsidy orders [1] Revenue and Profitability - Retail channels are being optimized, with direct sales revenue of 830 million (up 0.57% YoY) and distribution channel revenue of 14 billion (down 20.10% YoY) for 2024 [2] - The company closed inefficient stores, reducing the number of direct and distribution stores to 63 and 7750, respectively [2] - The cabinet business faced challenges due to supporting products, with kitchen cabinet revenue at 5.45 billion (down 22.48% YoY) and wardrobe plus supporting products revenue at 9.79 billion (down 18.1% YoY) [3] Operational Strategy - The company employs a localized operation model to assist distributors in formulating transformation plans [4] - The integration of AI in e-commerce has led to a nearly 10% YoY increase in online traffic, benefiting over 4000 distributors [4] Dividend Policy - The company increased its dividend payout ratio to 58%, distributing a total of 1.5 billion in cash dividends for 2024 [5] Financial Health - The gross profit margin for 2024 was 35.91% (up 1.76 percentage points YoY), with a significant reduction in material costs contributing to this improvement [6] - The operating cash flow net amount was 5.50 billion (up 13% YoY), indicating improved capital efficiency [12] Earnings Forecast and Valuation - The company is expected to achieve revenues of 19.53 billion (up 3.18% YoY) in 2025, with net profit attributable to shareholders projected at 2.73 billion (up 5.17% YoY) [13]

Investment Rating - The investment rating for the company is "Buy" (maintained) [7] Core Views - The company reported a revenue of 18.92 billion (down 16.93% year-on-year) and a net profit attributable to shareholders of 2.60 billion (down 14.38% year-on-year) for 2024 [1][13] - The fourth quarter of 2024 showed a revenue of 5.05 billion (down 18.84% year-on-year) and a net profit of 0.57 billion (down 21.71% year-on-year), with a notable improvement in non-recurring net profit [1][13] - The company is expected to see operational improvements in the first quarter of 2025, primarily driven by the conversion of national subsidy orders [1] Revenue and Profitability - The retail channel optimization led to a direct sales revenue of 0.83 billion (up 0.57% year-on-year) and a distribution channel revenue of 14.0 billion (down 20.10% year-on-year) for 2024 [2] - The company closed inefficient stores, resulting in a reduction of 7 direct stores and 966 distribution stores [2] - The cabinet business faced challenges due to the performance of supporting products, with kitchen cabinet revenue at 5.45 billion (down 22.48% year-on-year) and wardrobe plus supporting products revenue at 9.79 billion (down 18.1% year-on-year) [3] Strategic Initiatives - The company adopted a localized operation model to assist distributors in formulating transformation plans for the home furnishing sector [4] - The integration of AI in e-commerce led to a nearly 10% year-on-year increase in online traffic, benefiting over 4,000 distributors [4] Dividend Policy - The company increased its dividend payout ratio to 58%, distributing a total cash dividend of 1.5 billion for 2024 and planning to maintain a minimum annual cash dividend of 1.5 billion for the next three years [5] Financial Health - The gross profit margin for 2024 was 35.91% (up 1.76 percentage points year-on-year), with a significant reduction in material costs contributing to this improvement [6] - The operating cash flow net amount was 5.50 billion (up 13% year-on-year), indicating improved capital efficiency [12] Earnings Forecast - The company is expected to achieve revenues of 19.53 billion (up 3.18% year-on-year), 20.85 billion (up 6.77% year-on-year), and 22.15 billion (up 6.26% year-on-year) from 2025 to 2027, with corresponding net profits of 2.73 billion, 2.89 billion, and 3.10 billion [13]

Investment Rating - The report maintains a "Buy" rating for the company [1] Core Views - The company achieved a revenue of 18.925 billion yuan in 2024, a decrease of 16.9% year-on-year, and a net profit attributable to shareholders of 2.599 billion yuan, down 14.4% year-on-year [5][10] - Despite challenges in the real estate market, the direct sales channel experienced growth, with revenue from direct sales reaching 0.83 billion yuan, up 0.6% year-on-year [6][7] - The company is actively pursuing a home furnishing strategy, with a significant increase in the number of large clients and a rise in multi-category collaborative sales [7][10] Revenue Performance - The company’s revenue by product for 2024 was as follows: cabinets 5.45 billion yuan (down 22.5%), wardrobes 9.79 billion yuan (down 18.1%), bathrooms 1.09 billion yuan (down 3.6%), and wooden doors 1.13 billion yuan (down 17.7%) [6] - The revenue by channel showed direct sales at 0.83 billion yuan (up 0.6%), distribution at 14.04 billion yuan (down 20.1%), and bulk sales at 3.05 billion yuan (down 15.1%) [6] Profitability and Margins - The company's gross margin for 2024 was 35.9%, an increase of 1.8 percentage points year-on-year, with a net profit margin of 13.7%, up 0.4 percentage points [8][10] - The gross margin by product was as follows: cabinets 35.6%, wardrobes 39.4%, bathrooms 27.8%, and wooden doors 25.7% [8] Cost and Expenses - The company’s expense ratio for 2024 was 21.0%, an increase of 2.5 percentage points year-on-year, with sales expenses rising due to increased advertising costs [9][10] - The fourth quarter of 2024 saw an expense ratio of 24.5%, up 3.6 percentage points year-on-year [9] Future Outlook - The company has adjusted its revenue forecasts for 2025 and 2026 to 20.574 billion yuan and 22.953 billion yuan, respectively, reflecting a 6% downward adjustment [10] - The company is expected to benefit from government policies aimed at boosting consumer spending in the home furnishing sector, which may enhance market confidence [9][10]

Investment Rating - The report maintains a "Buy" rating for the company [1] Core Views - The company achieved a revenue of 18.925 billion yuan in 2024, a decrease of 16.9% year-on-year, and a net profit attributable to shareholders of 2.599 billion yuan, down 14.4% year-on-year [5] - Despite the overall market downturn, the direct sales channel experienced growth, while the distribution and bulk channels faced challenges [6][7] - The company is actively pursuing a home furnishing strategy, which is expected to enhance market share in the future [10] Revenue Performance - In 2024, the company’s revenue from various products was as follows: kitchen cabinets 5.45 billion yuan, wardrobe 9.79 billion yuan, bathroom 1.09 billion yuan, and wooden doors 1.13 billion yuan, with year-on-year changes of -22.5%, -18.1%, -3.6%, and -17.7% respectively [6] - The direct sales channel generated 830 million yuan, a year-on-year increase of 0.6%, while the distribution and bulk channels saw declines of 20.1% and 15.1% respectively [6] Gross Margin and Profitability - The company's gross margin for 2024 was 35.9%, an increase of 1.8 percentage points year-on-year, with a net profit margin of 13.7%, up 0.4 percentage points [8] - The gross margin for the fourth quarter of 2024 was 36.9%, reflecting a year-on-year increase of 2.3 percentage points [8] Cost Structure - The company’s expense ratio for 2024 was 21.0%, an increase of 2.5 percentage points year-on-year, with sales, management, R&D, and financial expense ratios at 10.0%, 6.9%, 5.4%, and -1.3% respectively [9] Market Outlook - The home furnishing consumption subsidy policy is expected to boost consumer enthusiasm and industry confidence, with a special fund of 300 billion yuan aimed at promoting consumption upgrades [9] Financial Forecast - The company’s revenue forecast for 2025 and 2026 has been slightly adjusted to 20.574 billion yuan and 22.953 billion yuan, respectively, with net profit forecasts of 2.768 billion yuan and 3.044 billion yuan [10] - The earnings per share (EPS) for 2025-2027 are projected to be 4.54 yuan, 5.00 yuan, and 5.46 yuan, with corresponding price-to-earnings (P/E) ratios of 15, 13, and 12 times [10]