Core Viewpoint - Tao Li Bread publicly apologized for a batch of bread that failed quality inspection, highlighting the importance of food safety and quality control in the industry [1] Group 1: Incident Details - On July 25, the State Administration for Market Regulation announced that 35 batches of food samples failed inspection, including one batch of "Chun Shu Sliced Bread" produced by Shandong Tao Li Bread Co., Ltd., which exceeded the allowable total bacterial count [1] - The affected batch was produced on April 25, 2024, with a shelf life until May 1, 2024, and was sold through an e-commerce platform operated by Tianjin Tao Li Food Co., Ltd. [1] Group 2: Company Response - On July 26, Tao Li Bread issued an apology letter on its official website, stating that it immediately initiated an investigation and corrective measures upon receiving the notification of the failed inspection [1] - The company cooperated with regulatory authorities for inspections and implemented a recall and compensation process for the affected batch [1] - Tao Li Bread also committed to enhancing control over the logistics and delivery processes of online sales to prevent quality issues due to improper storage and transportation [1]

Core Viewpoint - The recent food safety incident involving Taoli Bread has raised concerns about product quality and regulatory compliance, leading to an apology from the company and subsequent corrective actions [2][4]. Group 1: Incident Details - On July 25, the State Administration for Market Regulation announced that one batch of Taoli Bread's "Chunshu Sliced Bread" was found to have excessive total bacterial count [2]. - The affected batch was produced on April 25, 2024, with a shelf life until May 1, 2024, and was sold through an official e-commerce platform [2]. - As of July 29, the product was not found on Taoli Bread's official stores on Douyin and Tmall, although it remained available through unofficial sellers [2]. Group 2: Company Response - Taoli Bread's official stated that the inspection of the affected product batch occurred last year, and the production facility has since been inspected and found compliant with standards [4]. - The company has issued an apology and outlined corrective measures, including product recall, compensation procedures, and enhanced quality control during the delivery process [4]. - The Taian factory has submitted 46 similar product batches for testing, all of which have passed [4]. Group 3: Company Background and Financial Performance - Taoli Bread, originally established as Shenyang Taoli Food Co., Ltd. in January 1997, specializes in the production and sale of baked goods, including seasonal products [6]. - The company was listed on the Shanghai Stock Exchange on December 22, 2015 [6]. - According to the latest financial report, Taoli Bread's revenue for the first quarter has decreased by 14.20% year-on-year to 1.201 billion yuan, while net profit attributable to shareholders has dropped by 27.07% to 84.0372 million yuan [6].

Market Overview - The leisure food sector experienced a decline of 1.22% on July 29, with Yanjinpuzi leading the drop [1] - The Shanghai Composite Index closed at 3609.71, up 0.33%, while the Shenzhen Component Index closed at 11289.41, up 0.64% [1] Individual Stock Performance - Huangshanghuang (002695) saw a price increase of 3.25%, closing at 13.35, with a trading volume of 127,700 shares and a turnover of 167 million yuan [1] - Yanjinpuzi (002847) reported a significant decline of 6.22%, closing at 69.69, with a trading volume of 50,100 shares and a turnover of 355 million yuan [2] - Other notable declines included Maquuer (002719) down 2.61% and Lihigh Food (300973) down 2.18% [2] Capital Flow Analysis - The leisure food sector saw a net outflow of 173 million yuan from institutional investors, while retail investors experienced a net inflow of 212 million yuan [2] - The capital flow for individual stocks showed varied trends, with Lihigh Food receiving a net inflow of 9.36 million yuan from institutional investors [3] - Conversely, Yanjinpuzi experienced a net outflow of 3.56 million yuan from institutional investors [3]

Core Insights - The Chinese consumer market is transitioning from scale expansion to value cultivation, with a growing demand for "high-quality cost-effectiveness" driving the baking industry into a period of refinement [1] - Taoli Bread leverages 30 years of experience and supply chain capabilities to create a full-chain advantage from raw material procurement to logistics, ensuring product quality while providing high cost-effective options [1] Supply Chain "Hard Power": Efficient Production and Quality Control - High cost-effectiveness does not equate to low quality; the competition in short-shelf-life bread is fundamentally about balancing efficiency and quality [2] - Taoli Bread employs modern production equipment and technologies such as AI, IoT, and robotics to achieve deep integration of information and industrialization, ensuring a clean and pollution-free production process [2] - Strict quality control measures are implemented across seven key production processes, enhancing product quality stability and significantly improving production efficiency [2][4] Logistics and Channels: Racing Against Time with "Short Shelf-Life Secrets" - With a shelf life of typically 15 days or less, the time from production to shelf must be measured in hours; Taoli Bread's strategy includes a national layout and grid-based distribution [5] - The company operates over 20 production bases nationwide, ensuring local production and delivery, and employs a dual logistics model of self-built and third-party logistics [5] - Taoli Bread aims for "daily fresh delivery" and utilizes a PDA logistics data collection system for visual tracking and management of the entire delivery process [5] Channel Network Layout - Taoli Bread has established a comprehensive channel ecosystem with "deep offline penetration + multi-dimensional online collaboration," covering over 300,000 retail terminals [7] - The company utilizes e-commerce platforms and content-driven platforms like Douyin and Xiaohongshu to create a traffic matrix, enhancing consumer engagement and personalized recommendations [7] Consumer Insights and R&D Innovation: The "Soft Driving Force" of the Supply Chain - The ultimate goal of the supply chain is to meet consumer demands; Taoli Bread employs a "data-driven + flexible R&D" model to quickly translate market insights into product capabilities [8] - The company has set up a multi-dimensional feedback system to analyze consumer needs and has established communication channels for customer inquiries and complaints [8] - Taoli Bread has three R&D centers in Shanghai, Tianjin, and Shenyang, focusing on market demands and continuously optimizing product structures [9] Conclusion: The Essence of the Supply Chain is "Value Delivery" - Taoli Bread's supply chain practices illustrate that in the short-shelf-life baking industry, the supply chain should be viewed as a value engine rather than a cost center [10] - By integrating digital production, national layout for efficiency, and consumer insights for innovation, Taoli Bread transforms its supply chain into a competitive advantage, achieving coexistence of "high quality" and "high cost-effectiveness" [10] - As consumer demands for "freshness," "health," and "convenience" continue to rise, the competition in supply chain capabilities will become a critical differentiator in the industry [10]

证券代码：603866 证券简称：桃李面包 公告编号：2025-037 桃李面包股份有限公司 公司于近日收到公司控股股东及实际控制人吴学群先生的通知，吴学群先生 将其持有的本公司 65,000,000 股无限售条件流通股质押给中原信托有限公司， 相关手续已办理完成。具体事项如下。 | 股 | 是否 | | | | | | | | | 质押 | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | | | | 是否 | 是否 | | | | 占其所 | 占公司 | | | 东 | 为控 | 本次质押股 | | | 质押起 | 质押到 | | | | 融资 | | | | | 为限 | 补充 | | | 质权人 | 持股份 | 总股本 | | | 名 | 股股 | 数（股） | | | 始日 | 期日 | | | | 资金 | | | | | 售股 | 质押 | | | | 比例 | 比例 | | | 称 | 东 | | | | | | | | | 用途 | 1、本次股份质押基本情况 | 吴 | | | | | 2025 | 年 ...

Investment Rating - The report maintains a "Recommended" rating for the food and beverage industry, particularly highlighting opportunities in the liquor sector and food products [1] Core Insights - The liquor industry is undergoing extreme pressure testing, with a significant focus on inventory clearance and bottoming out of financial reports. The second quarter has shown weak demand due to seasonal factors and regulatory impacts, leading to a notable decline in sales and pricing pressures [5][10] - High-end liquor brands like Moutai are expected to maintain growth, while mid-tier brands face challenges with declining revenues and profits. The overall industry is in a deep clearance phase, with potential for recovery as regulations stabilize [5][12] - The consumer goods sector shows mixed performance, with snacks and beverages remaining strong, while other segments like frozen foods and chain restaurants face ongoing demand pressures [20][25] Summary by Sections 1. Liquor Sector - The liquor industry is experiencing extreme pressure, with weak demand in the second quarter and significant inventory levels. Major brands like Moutai and Wuliangye are expected to show modest growth, while others like Yanghe and Luzhou Laojiao are facing declines [5][11][12] - Moutai's revenue is projected to grow by 7% in Q2, while Wuliangye is expected to see a 1% increase. In contrast, brands like Yanghe and Luzhou Laojiao are forecasted to decline by 35% and 8% respectively [11][12] 2. Consumer Goods - The overall demand for consumer goods remains weak, but segments like snacks and beverages are performing well. For instance, East Peak is expected to see a 33% increase in revenue, while other snack brands are also showing positive trends [20][25] - The beverage sector is projected to see positive growth, with major brands like Qingdao Beer and Yanjing expected to report increases in revenue and profit [25][26] 3. Investment Recommendations - The report suggests focusing on high-performing stocks in the short term while considering long-term investments in liquor brands that are currently at their bottom. Brands like Moutai and Gujing are recommended for their lower risk profiles [7][8] - For consumer goods, companies like Anqi and East Peak are highlighted for their growth potential, while traditional dairy brands like Yili and Mengniu are suggested for a bundled investment approach [7][8]

Core Viewpoint - The announcement details the release of share pledges by the controlling shareholder and actual controller of Tao Li Bread Co., Ltd., Mr. Wu Xuequn, indicating a positive development in the company's financial stability and shareholder confidence [1]. Group 1: Share Pledge Release Details - Mr. Wu Xuequn released 107,000,000 shares from pledge, which accounts for 26.77% of his holdings and 6.69% of the company's total share capital [1]. - After the release, Mr. Wu Xuequn and his concerted actors hold a total of 901,578,662 shares, representing 56.36% of the company's total share capital [1]. - The total number of shares pledged by Mr. Wu Xuequn before the release was 399,716,493, which is 24.99% of the total share capital [1]. Group 2: Remaining Pledged Shares - After the release, Mr. Wu Xuequn has 67,000,000 shares remaining under pledge, which is 16.76% of his holdings and 4.19% of the company's total share capital [1]. - The announcement confirms that the released shares will not be used for further pledging [1]. Group 3: Overall Pledge Situation - As of the announcement date, the total pledged shares by Mr. Wu Xuequn and his concerted actors amount to 239,400,000 shares, which is 14.69% of the company's total share capital [2]. - The total number of shares held by Mr. Wu Xuequn and his concerted actors is 901,578,662, with a total pledge ratio of 8.28% [2].

本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 证券代码：603866 证券简称：桃李面包 公告编号：2025-036 桃李面包股份有限公司 关于公司控股股东及实际控制人解除股份质押的公 告 重要内容提示： 桃李面包股份有限公司（以下简称"公司"）控股股东及实际控制人之 一的吴学群先生持有公司股份 399,716,493 股，占公司总股本的 24.99%；本次 吴学群先生解除质押 107,000,000 股后，吴学群先生累计质押公司股份 67,000,000 股，占其所持公司股份总量的 16.76%，占公司总股本的 4.19%。 吴学群先生及其一致行动人持有本公司股份总数为 901,578,662 股，占 公司总股本的 56.36%。本次解除质押完成后，吴学群先生及其一致行动人控制 的股份累计质押 132,400,000 股，占其持有公司股份 14.69%，占公司总股本的 8.28%。 一、本次股份解除质押的具体情况 | 股东名称 | 吴学群 | | --- | --- | | 本次解除质押股份数量（股） | 107,000, ...

Core Viewpoint - The announcement indicates that Mr. Wu Xuequn, a controlling shareholder and actual controller of Tao Li Bread (603866), has released a pledge of 107,000,000 shares, which accounts for 26.77% of his holdings and 6.69% of the company's total share capital [1] Summary by Relevant Sections - **Share Pledge Details** - Mr. Wu Xuequn has cumulatively pledged 67,000,000 shares, representing 16.76% of his holdings and 4.19% of the company's total share capital [1] - After the release of the pledge, the total pledged shares amount to 132,400,000, which is 14.69% of his holdings and 8.28% of the company's total share capital [1] - **Ownership Structure** - Mr. Wu Xuequn and his concerted parties hold a total of 901,578,662 shares, which constitutes 56.36% of the company's total share capital [1]

Core Viewpoint - The baking industry in China is experiencing a significant downturn, with many once-popular brands rapidly closing stores and facing financial difficulties, indicating a shift from a booming market to a challenging environment [5][10][12]. Industry Overview - The baking market size is still growing, with a projected increase of 5.2% in 2024, reaching 110.5 billion yuan [17]. - In 2024, there were 103,000 new baking stores opened, but 95,000 closed, resulting in a net increase of only 8,000 stores [11]. Brand Performance - Notable brands like Huanniu Cake House and Qingdao Royal Meifu have closed multiple locations, reflecting a broader trend of closures among previously successful brands [4][8]. - The "bread first stock" Taoli Bread saw its revenue growth decline from 6.24% to -9.93% over four years, with net profit shrinking by 31.58% [13]. - Yuan Zu Co. reported a nearly 13% decline in revenue and a nearly 10% drop in net profit in 2024 [15]. Market Dynamics - The rapid expansion of baking brands led to oversaturation and increased competition, resulting in price wars and reduced profit margins, with gross margins dropping to 5%-10% [18]. - The industry faces challenges such as high raw material and labor costs, significant rental pressures, and frequent quality control issues [18]. Consumer Behavior - Consumer preferences are evolving, with a focus on taste (44.3%), freshness (43.2%), and nutrition (39.6%) being the top factors influencing purchasing decisions [25]. - The rise of tea beverage giants and supermarkets entering the baking space poses additional competition for traditional baking brands [20]. Future Outlook - The industry is undergoing a significant restructuring, with established brands struggling while new entrants like UH Youhe and One Bagel are attempting to differentiate themselves through quality and health-focused offerings [25][26]. - Successful navigation of the next five years will depend on product innovation, quality control, and strategic expansion [26].