Toly Bread(603866)

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“五仁不好吃是你还年轻,没饱尝生活的毒打” 桃李面包为月饼广告致歉:已下架!公司上半年净利大降三成
Mei Ri Jing Ji Xin Wen· 2025-09-04 23:02
Core Viewpoint - The recent advertisement by Tao Li Bread has sparked controversy due to its insensitive wording, leading to public backlash and the removal of the ad [1][3][5]. Group 1: Advertisement Controversy - The advertisement for the "Egg Mooncake" product included a phrase suggesting that those who dislike the five-nut flavor have not yet experienced life's hardships, which was criticized as using others' suffering for marketing [1][3]. - Following the backlash, Tao Li Bread's official customer service confirmed that the advertisement was taken down and the five-nut flavor was no longer available on their e-commerce platform [5][6]. - The company acknowledged that the ad was part of a new internal creative process involving employees of different ages, but one version led to significant controversy [5][6]. Group 2: Financial Performance - Tao Li Bread's financial performance has been under pressure, with a reported revenue of 1.26 billion yuan from mooncakes in 2024, accounting for approximately 2.07% of total revenue [7]. - The company experienced a decline in both revenue and profit in the first half of the year, with total revenue of 2.611 billion yuan, down 13.55% year-on-year, and a net profit of 204 million yuan, down 29.7% [8]. - The decline in net profit was attributed to increased depreciation costs from new projects and higher advertising expenses, which rose to 42.96 million yuan in the first half of 2025, a more than 40% increase from the previous year [8]. Group 3: Market Position - Tao Li Bread, established in 1997 and known as the "first bread stock" in A-shares, operates a comprehensive business in baked goods, including seasonal products like mooncakes [7]. - The company's stock price recently closed at 5.68 yuan, with a market capitalization of 9 billion yuan [9].
“五仁不好吃是你还年轻,没饱尝生活的毒打”,桃李面包为月饼广告致歉
Mei Ri Jing Ji Xin Wen· 2025-09-04 22:30
Core Viewpoint - The advertisement by Peach Li Bread (603866.SH) has sparked controversy due to its insensitive wording, leading to public backlash and the subsequent removal of the ad [1][3][6]. Group 1: Advertisement Controversy - The advertisement for the "Egg Mooncake" product included a phrase suggesting that those who dislike the five-nut flavor have not yet experienced life's hardships, which many consumers found offensive [1][3]. - Following the backlash, Peach Li Bread deleted the controversial advertisement and consumer comments expressing dissatisfaction [3][6]. - The company acknowledged the issue, stating that the ad was part of a creative initiative involving employees from different age groups, but one version led to significant controversy [6][7]. Group 2: Financial Performance - Peach Li Bread's revenue for the first half of 2024 was reported at 2.6 billion yuan, a year-on-year decline of 13.55%, with net profit dropping by 29.7% to 204 million yuan [8]. - The mooncake segment contributed only 1.26 billion yuan to total revenue, accounting for approximately 2.07% of the company's overall earnings, with production and sales volumes declining significantly [7][8]. - The company has increased its advertising and promotional expenses by over 40% in the first half of 2025 compared to the same period in 2024, amounting to 42.96 million yuan [9]. Group 3: Market Position - Peach Li Bread, established in 1997 and listed on the Shanghai Stock Exchange in 2015, is recognized as the "first stock of bread" in A-shares, operating over 310,000 retail terminals nationwide [7]. - The company's stock price recently closed at 5.68 yuan, with a market capitalization of 9 billion yuan [9].
“五仁不好吃是你还年轻,没饱尝生活的毒打” 桃李面包为月饼广告致歉:已下架!公司上半年净利大降三成 广告宣传花销增40%
Mei Ri Jing Ji Xin Wen· 2025-09-04 16:44
Core Viewpoint - The recent advertisement by Tao Li Bread has sparked controversy due to its insensitive wording, leading to public backlash and the removal of the ad [2][4][5]. Group 1: Advertisement Controversy - The advertisement for the "Egg Mooncake" product included a phrase suggesting that those who dislike the five-nut flavor have not yet experienced life's hardships [2]. - Many consumers criticized the ad for exploiting others' suffering for marketing purposes, with some expressing confusion over the connection between mooncakes and life's challenges [4]. - Following the backlash, Tao Li Bread's customer service confirmed that the controversial advertisement was taken down, and the five-nut flavor was no longer available on their e-commerce platform [5][6]. Group 2: Company Background and Financial Performance - Tao Li Bread, established in 1997, specializes in baked goods, including mooncakes and seasonal products, and operates over 310,000 retail terminals nationwide [6]. - The company went public on December 22, 2015, and is known as the "first bread stock" in A-shares [7]. - In the first half of 2024, the company reported a revenue of 2.611 billion yuan, a year-on-year decline of 13.55%, and a net profit of 204 million yuan, down 29.7% compared to the previous year [7]. - The mooncake segment accounted for only 1.26 million yuan in revenue, representing about 2.07% of total revenue, with production and sales volumes declining significantly [7]. - Advertising and promotional expenses increased by over 40% in the first half of 2025 compared to the same period in 2024, reaching 42.96 million yuan [7]. Group 3: Market Performance - As of the latest trading session, Tao Li Bread's stock price closed at 5.68 yuan, reflecting a 2.16% increase, with a market capitalization of 9 billion yuan [8].
“五仁不好吃是你还年轻,没饱尝生活的毒打”,桃李面包为月饼广告致歉:已下架!公司上半年净利大降三成,广告宣传花销增40%
Mei Ri Jing Ji Xin Wen· 2025-09-04 16:40
Core Viewpoint - The recent elevator advertisement by Tao Li Bread has sparked controversy due to its insensitive wording, leading to public backlash and the removal of the ad [1][3][5]. Group 1: Advertisement Controversy - The advertisement for the "Egg Mooncake" product included a phrase suggesting that those who dislike the five-nut flavor have not yet experienced life's hardships, which many consumers found offensive [1][3]. - Following the backlash, Tao Li Bread's official customer service confirmed that the controversial advertisement was taken down after just one day of being live [5]. - The company stated that the ad was part of a new internal creative process involving employees from different age groups, but one version led to significant controversy [5][6]. Group 2: Sales and Financial Performance - The "Egg Mooncake" product was priced at 35.9 yuan for a pack of eight 80g bags, with over 1,000 units sold prior to the controversy [3]. - In the 2024 annual report, mooncake revenue accounted for only 1.26 million yuan, approximately 2.07% of total revenue, with production and sales volumes declining by double digits compared to the previous year [8]. - For the first half of 2024, the company reported a revenue of 2.611 billion yuan, a year-on-year decrease of 13.55%, and a net profit of 204 million yuan, down 29.7% [8]. Group 3: Company Background and Market Position - Tao Li Bread, established in 1997, is a comprehensive company engaged in the production, processing, and sales of baked goods, including seasonal products like mooncakes [6]. - The company has 35 subsidiaries and over 310,000 retail terminals nationwide, and it is known as the "first stock of bread" in A-shares since its listing in December 2015 [6][8]. - As of September 4, 2023, the company's stock price was 5.68 yuan, with a market capitalization of approximately 9 billion yuan [10].
“五仁不好吃?你还没饱尝过生活毒打”,知名品牌月饼广告语引争议
Nan Fang Du Shi Bao· 2025-09-04 15:53
Core Viewpoint - The recent elevator advertisement by Tao Li Bread featuring a controversial message about its Five Nut Mooncake has sparked significant public debate, leading the company to remove the ad following customer feedback [1][4]. Group 1: Advertisement Controversy - The advertisement claimed that those who dislike Five Nut Mooncake are simply too young to appreciate it, which drew criticism from social media users [1][3]. - Following the backlash, Tao Li Bread's customer service confirmed that the advertisement has been gradually taken down [4]. Group 2: Product Issues - In July, Tao Li Bread publicly apologized for the non-compliance of its "Chun Shu Sliced Bread" in a food safety inspection, where the total bacterial count exceeded national standards [4]. - The company took immediate corrective actions, including product recalls and enhanced quality control measures for online sales [4]. Group 3: Company Background - Tao Li Bread Co., Ltd. was established on January 23, 1997, and specializes in the production and sale of baked goods, including bread, pastries, and seasonal products like mooncakes [5]. - The company operates 35 subsidiaries and has established over 310,000 retail terminals across the country [5].
不爱吃五仁月饼系因没饱尝生活毒打?桃李面包致歉:下架广告
Nan Fang Du Shi Bao· 2025-09-04 11:05
Core Viewpoint - The recent elevator advertisement by Tao Li Bread has sparked controversy due to its perceived condescending tone towards consumers, leading to a public backlash and subsequent removal of the ad within a day of its launch [1][4]. Group 1: Company Background - Tao Li Bread Co., Ltd. was established on January 23, 1997, originally as Shenyang Tao Li Food Co., Ltd. The company specializes in the production of bread, pastries, and seasonal products such as mooncakes and rice dumplings [4]. - The company was listed on the Shanghai Stock Exchange on December 22, 2015 [4]. Group 2: Financial Performance - In the first half of the year, Tao Li Bread reported a revenue decline of 13.55%, amounting to 2.611 billion yuan [4]. - The net profit attributable to the parent company decreased by 27.00%, totaling 272 million yuan [4]. Group 3: Advertising Controversy - The controversial advertisement was part of an open internal co-creation mechanism, where employees of different ages were invited to contribute to the ad copy, resulting in 20 versions being created [1]. - Following the backlash, the company expressed regret and stated it would enhance its review process to better balance creativity with careful oversight to prevent similar issues in the future [1].
桃李广告称五仁不好吃是你还年轻:“五仁不好吃是你还年轻,没饱尝过生活的毒打”
Xin Jing Bao· 2025-09-04 10:32
Core Viewpoint - The advertisement by Tao Li Bread has sparked controversy for its provocative wording, suggesting that those who dislike a specific mooncake flavor (five-nut) are simply too young to appreciate it, which has been criticized as insensitive marketing [1] Group 1: Advertisement Controversy - The advertisement states, "If you think five-nut is not tasty, it is because you are still young and have not fully experienced the hardships of life" [1] - Social media reactions include criticism that the ad uses others' suffering for marketing purposes and confusion over why purchasing mooncakes should involve such negative connotations [1] - The product in question, "Egg Mooncake," is priced at 35.9 yuan for a package of 8 bags (80g each), with over 1,000 units sold on Taobao [1] Group 2: Company Response - A representative from Tao Li Bread indicated that the company would report the issue to relevant departments following the backlash [1] - As of the report's publication, no response had been received from Tao Li Bread regarding the controversy [1]
桃李面包“没饱尝过生活毒打”广告语被批说教!客服称正下架
Nan Fang Du Shi Bao· 2025-09-04 09:20
Group 1 - The company recently launched an elevator advertisement for its Five-Nut Mooncake, which sparked public controversy due to its provocative wording [1] - Following public backlash, the company announced on September 4 that it would gradually take down the controversial advertisement [1] - The company's official flagship store on e-commerce platforms no longer lists the Five-Nut flavor of the "Egg Mooncake," indicating it is out of stock [1] Group 2 - In July, the company publicly apologized for the non-compliance of its "Mature Sliced Bread" in food safety inspections conducted by the National Market Supervision Administration [2] - The company took immediate corrective actions, including recalling the affected batch and enhancing quality control measures for online sales [2] - Founded on January 23, 1997, the company specializes in the production, processing, and sale of baked goods, including bread, pastries, and seasonal products, with over 310,000 retail terminals established nationwide [2]
桃李面包:2025年第一次临时股东会决议公告
Zheng Quan Ri Bao· 2025-09-02 13:23
Core Viewpoint - The company, Taoli Bread, announced the approval of several proposals, including the revision and cancellation of the supervisory board, during its first extraordinary shareholders' meeting of 2025 [2] Group 1 - The extraordinary shareholders' meeting took place on September 2 [2] - The company is making significant governance changes by revising and canceling the supervisory board [2]
桃李面包: 桃李面包2025年第一次临时股东会决议公告
Zheng Quan Zhi Xing· 2025-09-02 10:26
证券代码:603866 证券简称:桃李面包 公告编号:2025-051 桃李面包股份有限公司 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏,并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示: ? 本次会议是否有否决议案:无 一、 会议召开和出席情况 (一)股东会召开的时间:2025 年 9 月 2 日 (二)股东会召开的地点:沈阳桃李面包有限公司会议室,沈阳市沈河区青年大街 (三)出席会议的普通股股东和恢复表决权的优先股股东及其持有股份情况: 份总数的比例(%) 61.3379 (四)表决方式是否符合《公司法》及《公司章程》的规定,股东会主持情况等。 本次股东会由公司董事会召集,采取现场投票和网络投票相结合的方式召开, 公司董事长因公未能出席本次会议,由半数以上董事共同推举董事盛龙主持本次 会议。本次会议的召集、召开及表决方式符合《公司法》和《公司章程》等有关 法律、法规及规范性文件的规定。 (五)公司董事和董事会秘书的出席情况 女士因公未能出席本次会议,已授权委托其他股东代为表决;公司独立董事 侯强先生、魏弘女士出席本次会议; 二、 议案审议情况 (一)非累 ...