Summary of Action Education's Conference Call Company Overview - **Company**: Action Education - **Industry**: Education and Management Consulting Key Financial Metrics - **Revenue**: 3.43 billion CNY in H1 2025 - **Net Profit**: 1.32 billion CNY - **Net Profit Attributable to Shareholders**: 1.31 billion CNY - **EMBA Revenue**: 1.28 billion CNY from Principal EMBA and 1.2 billion CNY from Concentrated EMBA [2][3] - **Management Consulting Revenue**: 54.43 million CNY, accounting for 18% of total revenue [2][3] Performance Insights - **Attendance Rates**: - Concentrated EMBA had a 96% attendance rate in H1 2025, down from 112% in the previous year [4] - Principal EMBA had an attendance rate of 108% [3] - **Growth in Orders**: Orders increased by 60-70% in July 2025, indicating strong demand [5] Operational Efficiency - **Gross Margin Improvement**: Increased from 67.4% to 72% due to a higher proportion of concentrated and principal courses [6] - **Cost Management**: Reduction in sales expenses while R&D expenses increased, leading to improved operational efficiency [6] Strategic Initiatives - **AR Organization Development**: Plans to build a world-class AR organization within 3-5 years, focusing on human resources, marketing, research, and financial control systems [7] - **AI Integration**: Implementation of AI technologies to enhance recruitment and training, resulting in a 16% increase in new employee retention and a 46% increase in sales performance [9][10] Customer Service and Product Upgrades - **Smart Service Platform**: Aiming to enhance efficiency for entrepreneurs through technology, including the launch of the "Digital Organization" course in collaboration with DingTalk's co-founder [8] - **High-Frequency Training**: New employees now receive 28 training sessions per month, significantly improving their communication and sales skills [11] Market Challenges - **Impact of Trade Wars**: Attendance rates dropped in Q2 2025 due to trade tensions, particularly affecting regions reliant on foreign trade [18][21] - **Regional Variability**: Some areas like Guangdong faced significant declines, while others like Shanghai maintained better attendance [18] Expansion Plans - **Hundred Cities, Hundred Schools Strategy**: Successfully recruited 9 general managers and established 7 offices, with expectations of generating 50-60 million CNY in revenue this year [15][22] - **Sales Leadership Development**: New sales leaders are expected to stabilize by the end of 2025, contributing significantly to revenue growth [23] Conclusion - **Future Outlook**: Confidence in achieving annual operational goals due to improved attendance rates and strong order growth, alongside strategic investments in AI and organizational development [5][19]

Core Insights - The report highlights an increase in institutional attention towards sectors such as electric equipment, non-bank financials, and public utilities, indicating a shift in market focus [4][5][6] - The electric vehicle market in Europe is experiencing significant growth, with major automakers like Volkswagen, Renault, and BMW reporting substantial increases in battery electric vehicle (BEV) sales [15][16] - The report emphasizes the resilience of the viscose staple fiber market, with stable demand and limited new capacity contributing to a tight supply-demand balance [11][12][13] Institutional Research Tracking - The report outlines a decrease in total institutional research activity across the A-share market, with a notable decline in the number of companies being researched compared to the previous year [5][6] - Key sectors receiving increased attention include electric equipment, non-bank financials, and public utilities, reflecting a shift in investor focus [4][6][7] Electric Vehicle Market Trends - European automakers are set to continue launching new electric vehicle models, which is expected to sustain the momentum of the electric vehicle market [16][17] - The report notes that the EU's carbon emission regulations are being adjusted, which may impact the pace of electric vehicle adoption but overall trends remain positive [17] Viscose Staple Fiber Market Analysis - The report indicates that the apparent consumption of viscose staple fiber is projected to grow, with 2023 and 2024 consumption expected to reach 3.81 million tons and 4.09 million tons respectively, reflecting year-on-year increases of 9.74% and 7.28% [11] - The industry is characterized by high capacity utilization rates, with the effective capacity utilization expected to remain above 80% due to stable demand and limited new capacity [12][13] Company-Specific Updates - The report provides updates on specific companies, such as Wanhua Chemical, which is expected to benefit from supply-side improvements in the chemical sector, maintaining a "buy" rating [28] - Action Education is noted for its stable operations and high dividend payout strategy, with a focus on AI-driven growth in the long term [32] Recommendations - The report suggests investment in companies like Sanyou Chemical and Biyuan Chemical, which are positioned to benefit from the ongoing trends in the viscose staple fiber and chemical markets [14][23] - In the electric vehicle sector, recommended stocks include CATL and Yiwei Lithium Energy, which are expected to gain from the growth in battery demand [17]

Core Viewpoint - The company experienced a decline in revenue and net profit in the first half of 2025, but maintains a strong order backlog and is focusing on strategic expansion through AI and a new school plan [1][3]. Financial Performance - In H1 2025, the company achieved revenue of 340 million yuan, a year-on-year decrease of 11.7%, and a net profit of 130 million yuan, down 3.5% year-on-year [1]. - In Q2 2025, revenue was 210 million yuan, a decline of 14.2% year-on-year, with a net profit of 100 million yuan, down 8.1% year-on-year [1]. - The company's cash received from sales and services in H1 2025 was 338 million yuan, a decrease of 25.13% year-on-year [1]. - The gross profit margin for H1 2025 was 77.49%, an increase of 1.35 percentage points year-on-year [2]. - The net profit margin for H1 2025 reached 38.28%, up 2.95 percentage points year-on-year [2]. - The company plans to distribute cash dividends of 119 million yuan in H1 2025, representing 90.74% of net profit [2]. Business Strategy and Expansion - The company is advancing its "Effective Education + AI" strategy, with significant improvements in employee retention and sales performance due to AI implementation [3]. - The "Hundred Schools Plan" aims to establish 100 branches in key cities over the next 3-5 years, with successful replication of management and early revenue generation [3]. - As of March to July 2025, the company has successfully replicated 9 branch managers and created a core team of 42 people, generating revenue of 5.2792 million yuan [3]. Profit Forecast and Valuation - The company's net profit forecasts for 2025-2027 have been adjusted to 294 million yuan, 334 million yuan, and 371 million yuan, reflecting a decrease of 4%, 3%, and 3% respectively [3]. - Corresponding EPS for 2025-2027 is projected to be 2.46 yuan, 2.80 yuan, and 3.11 yuan, with PE ratios of 15x, 13x, and 12x [3]. - The company is recognized as a leader in management training, with significant potential for future client development [3].

Investment Rating - The report maintains a "Buy" rating for the company, indicating a favorable outlook for investment returns over the next 6-12 months [5]. Core Insights - The company experienced a decline in revenue and net profit in the first half of 2025, with revenue at 340 million yuan, down 11.7% year-on-year, and net profit at 130 million yuan, down 3.5% year-on-year [1]. - Despite short-term business pressures, the company has a solid order backlog, with contract liabilities amounting to 1.059 billion yuan, reflecting a 5.83% increase compared to the same period last year [1]. - The company is actively pursuing an AI-driven strategic transformation, which has shown significant results in improving employee retention and marketing efficiency [3]. Summary by Sections Financial Performance - In H1 2025, the company's gross margin was 77.49%, an increase of 1.35 percentage points year-on-year, primarily due to a decrease in the proportion of low-margin consulting revenue [2]. - The net profit margin for H1 2025 reached 38.28%, up 2.95 percentage points year-on-year, aided by changes in the fair value of financial assets and increased investment income [2]. - The company plans to distribute a cash dividend of 119 million yuan, representing 90.74% of net profit attributable to shareholders [2]. Strategic Initiatives - The company is advancing its "Effective Education + AI" strategy, with plans to open 100 branches in key cities over the next 3-5 years, showing strong market expansion potential [3]. - AI implementation has led to a 16% increase in employee retention and a 46% growth in sales performance in H1 2025 [3]. Profit Forecast and Valuation - The profit forecasts for 2025-2027 have been adjusted to 294 million yuan, 334 million yuan, and 371 million yuan, respectively, reflecting a slight downward revision [3]. - The estimated EPS for 2025-2027 is projected to be 2.46 yuan, 2.80 yuan, and 3.11 yuan, with corresponding P/E ratios of 15x, 13x, and 12x [3].

Investment Rating - The investment rating for the company is "Buy" [1] Core Views - The company experienced a revenue decline of 11.7% year-on-year in H1 2025, with total revenue of 340 million yuan and a net profit of 130 million yuan, down 3.5% year-on-year [3] - The company maintains a high dividend payout ratio exceeding 90%, with a dividend yield of 6% [2][3] - The "Hundred School Plan" is progressing smoothly, with expectations for a turnaround in fundamentals [3][6] Financial Performance Summary - In H1 2025, management training revenue was 290 million yuan, down 8.9%, while management consulting revenue was 50 million yuan, down 25.6% [3] - The overall gross margin increased by 1.3 percentage points to 77.5%, with management training gross margin rising to 84.3% [3] - The company reported a cash collection decline of 20% in Q2 2025, with cash received from sales and services amounting to 230 million yuan [3] - The company has distributed a total of 268 million yuan in cash dividends over the past 12 months [3] AI Empowerment and Expansion Plans - The company has initiated an AI transformation project across four core business processes, significantly improving efficiency [3] - The "Hundred School Plan" aims to open 100 branches in key cities over the next 3-5 years, with AI assisting in the training and replication of branch managers [3][4] Earnings Forecast - The company forecasts net profits of 301 million yuan, 350 million yuan, and 399 million yuan for 2025, 2026, and 2027 respectively, with corresponding PE ratios of 15x, 13x, and 11x [6]

（文章来源：每日经济新闻） 国信证券8月12日发布研报称，给予行动教育（605098.SH，最新价：37.2元）优于大市评级。评级理由 主要包括：1）受宏观环境影响，2025H1公司收入、业绩短期承压；2）2025年第二季度销售收款降幅 环比收窄，合同负债稳健增长；3）结构优化&AI 助力人效提升，毛利率逆势提升；4）AI战略与百校 计划成果初显，高股息属性仍显著。风险提示：股东减持；招生人数不达预期；宏观经济下行的风险 等。 ...

Core Viewpoint - The report from Minsheng Securities indicates that Action Education's performance in the first half of the year was slightly below expectations, but the overall annual performance remains promising due to ongoing strategic initiatives and market improvements [1] Financial Performance - For the first half of 2025, the company's gross margin and net margin were 77.49% and 38.28% respectively, showing year-on-year increases of 1.35 percentage points and 1.44 percentage points [1] - Compared to the full year of 2024, the gross margin and net margin are expected to increase by 2.95 percentage points and 3.63 percentage points respectively, indicating a significant enhancement in profitability [1] Dividend Policy - The company has maintained a high dividend payout, having distributed dividends nine times since its listing in 2021, totaling 1.021 billion yuan, which is 1.75 times the total amount raised [1] - For the mid-2025 report, the company plans to distribute 10 yuan per share, with a payout ratio of 90.74% and a dividend yield of 2.79%, reflecting a strong commitment to returning value to shareholders [1] Strategic Initiatives - The company is actively promoting the "Hundred Schools Plan" and transitioning towards "Effectiveness Management + AI" [1] - The company adheres to a "one core, two wings" development strategy, a "major client strategy," and the "BRICS Plan," which are expected to drive future growth [1] Market Outlook - With the economy improving and external conditions marginally better, the enrollment and renewal rates for the company's EMBA courses are anticipated to improve in the second half of the year [1] - The relatively low base in the second half of 2024 further supports the expectation of a positive annual performance [1] Investment Thesis - The company is characterized as a typical "low valuation, high dividend" target, maintaining a "recommended" rating [1]

Investment Rating - The investment rating for the company is "Outperform the Market" [6][27]. Core Views - The company experienced a revenue decline of 11.7% year-on-year in H1 2025, with a total revenue of 344 million yuan. The net profit attributable to shareholders was 131 million yuan, down 3.5% year-on-year [9][27]. - In Q2 2025, the company reported a revenue of 213 million yuan, a decrease of 14.22% year-on-year, and a net profit of 103 million yuan, down 8.06% year-on-year. The management training business showed relative resilience with a revenue of 285 million yuan, down 8.9% [9][12]. - The company is leveraging AI technology to enhance operational efficiency, resulting in a gross margin increase to 77.5%, up 1.3 percentage points year-on-year [2][22]. Summary by Sections Financial Performance - In H1 2025, the company achieved a gross margin of 77.5%, benefiting from a higher proportion of high-margin management training services and improved efficiency through AI [2][22]. - The net profit margin for H1 2025 was 38.2%, an increase of 3.2 percentage points year-on-year [2][22]. - The company’s cash receipts from sales in Q2 2025 were 233 million yuan, a decline of 20.17% year-on-year, but the decline was less severe compared to Q1 2025 [15][27]. Business Strategy - The company has initiated an "AI Strategy" and a "Hundred Schools Plan," which have begun to show results, including a 46% year-on-year increase in new employee performance and a significant improvement in customer outreach efficiency [3][25]. - The "Hundred Schools Plan" has successfully replicated nine branch managers from March to July 2025, indicating a strong potential for organizational growth driven by AI [25][26]. Shareholder Returns - The company plans to distribute a cash dividend of 119 million yuan for H1 2025, representing a payout ratio of 90.74% of net profit [3][26]. - The current dividend yield (TTM) stands at 6.09%, highlighting the company's commitment to returning value to shareholders [3][27].

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company experienced short-term fluctuations in performance in H1 2025, with revenue of 344 million yuan (down 11.68% year-on-year) and net profit attributable to shareholders of 131 million yuan (down 3.51% year-on-year). The decline is attributed to macroeconomic cycles and client performance [4][5] - The company continues its high dividend strategy, proposing a cash dividend of 10.00 yuan per 10 shares (including tax), resulting in a cash dividend ratio of 90.74% [4] - The company is optimistic about AI empowerment driving long-term growth, with a focus on customer acquisition and business expansion [4][6] Financial Performance Summary - In H1 2025, the company's management training revenue was 285 million yuan (down 8.9%), with a gross margin of 84.33%. Management consulting revenue was 54 million yuan (down 25.6%), with a gross margin of 46.55% [5] - The company reported a contract liability of 1.059 billion yuan (up 5.8% year-on-year), indicating stable orders on hand [4] - The projected net profits for 2025-2027 are 299 million, 349 million, and 411 million yuan respectively, with corresponding P/E ratios of 14.5, 12.4, and 10.5 [4][7] Strategic Initiatives - The company is transitioning from "effective education" to "effective education + AI," aiming to build an intelligent ecosystem management system for enterprises. The "Hundred Schools Plan" aims to open 100 branches in key cities over the next 3-5 years [6] - The company aims to empower 10,000 enterprises to become AI organizations and train 1 million AI operators, enhancing its influence in the global management education market [6]

证券之星消息，8月12日教育板块较上一交易日上涨0.3%，科德教育领涨。当日上证指数报收于 3665.92，上涨0.5%。深证成指报收于11351.63，上涨0.53%。教育板块个股涨跌见下表： | 代码 | 名称 | 收盘价 | 涨跌幅 | 成交量(手) | 成交额(元) | | | --- | --- | --- | --- | --- | --- | --- | | 300192 | 科德教育 | 16.83 | 6.12% | 38.32万 | | 6.31亿 | | 600636 | *ST国化 | 8.87 | 4.97% | 9.30万 | 8140.19万 | | | 002093 | 国脉科技 | 12.65 | 2.93% | 67.86万 | | 8.53亿 | | 600730 | 中国高科 | 8.32 | 1.96% | 21.60万 | | 1.78亿 | | 003032 | *ST传智 | 6.75 | 1.35% | 5.17万 | 3455.32万 | | | 605098 | 行动教育 | 37.20 | 1.09% | 3.28万 | | 1.21亿 | | 0005 ...