本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 上海行动教育科技股份有限公司 关于召开 2024 年年度业绩说明会的公告 会议召开时间：2025 年 06 月 27 日(星期五) 下午 15:00-17:00 证券代码：605098 证券简称：行动教育 公告编号：2025-016 董事长、总经理：李践先生 会 议 召 开 地 点 ： 上 海 证 券 交 易 所 上 证 路 演 中 心 （ 网 址 ： https://roadshow.sseinfo.com/） 会议召开方式：上证路演中心视频直播和网络互动 投资者可于 2025 年 06 月 20 日 （星期五） 至 06 月 26 日 （星期四） 16:00 前登录上证路演中心网站首页点击"提问预征集"栏目或通过公司邮箱 dongban@xdjy100.com 进行提问。公司将在说明会上对投资者普遍关注的问题进 行回答。 上海行动教育科技股份有限公司（以下简称"公司"）已于 2025 年 4 月 15 日发布公司 2024 年年度报告，为便于广大投资者更全面深 ...

Group 1: Investment Opportunities - The report recommends expanding high school education, highlighting companies such as Tianli International Holdings and Xueda Education as potential beneficiaries [2] - AI commercialization is accelerating, with applications in new hardware like AI glasses and toys, and sectors such as human resources, e-commerce, and education leading in efficiency improvements [6][11] - The report identifies undervalued stocks including Action Education, Chongqing Department Store, Da Shang Co., Chow Tai Fook, and Yum China as potential investment opportunities [2] Group 2: High School and Undergraduate Expansion - The high school education sector is expected to benefit from a demographic dividend for the next 7-8 years, with stable demand projected until around 2032-2033 [11][12] - Policy support is driving the expansion of high school education, transitioning from a split between vocational and general education to a more integrated approach [12][13] - China's high school graduation rates are gradually approaching those of developed countries, indicating significant growth potential in the education sector [18][19] Group 3: Emotional Value and New Supply in Consumption - The emotional value and experiential consumption sectors are rapidly evolving, with a focus on IP-driven products and traditional goods like gold jewelry seeing increased demand [6][53] - The report notes that gold jewelry is benefiting from rising prices and enhanced craftsmanship, leading to market expansion [53][57] - The tea and coffee sectors are undergoing product and channel innovations, with structural growth opportunities identified despite varying business models [6][74] Group 4: Technological Transformation - New technologies, particularly AI, are being applied to physical devices and are expected to enhance efficiency across various sectors [6][11] - The retail landscape is shifting from a focus on location to product selection, with new retail formats emerging to capitalize on scale economies [6][11] - Traditional retail is facing significant pressure to adapt, with a strong impetus for transformation across all formats [6][11] Group 5: Retail Channel Development - The core capabilities of retail channels are evolving from site selection to product selection, with new discount retail formats emerging [6][11] - The report highlights the rise of discount retail formats such as snack discount stores and urban outlet malls, which are achieving scale economies [6][11] - The traditional retail sector is experiencing a shift towards decentralization, with various formats adapting to changing consumer behaviors [6][11]

证券代码：605098 证券简称：行动教育 公告编号：2025-015 一、 通过分配方案的股东大会届次和日期 上海行动教育科技股份有限公司2024年年度权益分派实施公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者重大遗 漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 每股分配比例 A 股每股现金红利0.75元 相关日期 | 股份类别 | 股权登记日 | 最后交易日 | 除权（息）日 | 现金红利发放日 | | --- | --- | --- | --- | --- | | Ａ股 | 2025/5/20 | － | 2025/5/21 | 2025/5/21 | 差异化分红送转： 否 1. 实施办法 本次利润分配方案经公司2025 年 5 月 7 日的2024年年度股东大会审议通过。 二、 分配方案 截至股权登记日下午上海证券交易所收市后，在中国证券登记结算有限责任公司上海分 公司（以下简称"中国结算上海分公司"）登记在册的本公司全体股东。 3. 分配方案： 本次利润分配以方案实施前的公司总股本119,251,100股为基数，每股派发现金红利0.75 元（含税 ...

Investment Rating - The report maintains a "Buy" rating for the company, expecting a relative return of over 20% within the next six months [6][17]. Core Insights - The company reported a revenue of 1.3 billion, a year-on-year decrease of 7%, while the net profit attributable to the parent company was 0.28 billion, an increase of 18% year-on-year [1]. - The company is actively implementing the "236 Project" development strategy, which focuses on two major projects, three clusters, and six high-quality initiatives to enhance its position as a world-class business education platform [4]. - The company has begun to deepen its AI applications, launching the "AI Sales Master" product, which aims to enhance talent training through AI-driven assessments and insights [2][3]. Financial Performance - The company achieved a gross margin of 74%, up by 2 percentage points year-on-year, and a net margin of 22%, up by 4 percentage points year-on-year [1]. - The net cash flow from operating activities was -0.5 billion, a significant decline of 496% year-on-year, primarily due to lower sales collections and increased employee compensation payments [1]. - The company expects net profits attributable to the parent company for 2025-2027 to be 3.0 billion, 3.4 billion, and 3.8 billion respectively, with EPS projected at 2.54, 2.84, and 3.22 yuan [5][10]. Market Position - The company has a total market capitalization of approximately 4.42 billion, with a current price of 37.08 yuan per share [6]. - The company’s total assets are projected to grow from 2,096.48 million in 2023 to 3,002.20 million by 2027 [11][12].

Investment Rating - The report maintains a "Buy" rating for the company [2][8]. Core Views - In Q1 2025, the company reported revenue of 131 million yuan, a year-on-year decrease of 7.21%, while the net profit attributable to the parent company was 28 million yuan, an increase of 17.80%. The net profit after deducting non-recurring items was 23 million yuan, down 9.53% year-on-year. Contract liabilities slightly decreased to 1.048 billion yuan from 1.080 billion yuan at the beginning of the period, a decline of 2.97% [2][6]. - The company expects net profits attributable to the parent company for 2025, 2026, and 2027 to be 320 million, 380 million, and 440 million yuan respectively, corresponding to price-to-earnings ratios of 14, 12, and 10 times [2][6]. Summary by Sections Financial Performance - Q1 2025 revenue was 131 million yuan, down 7.21% year-on-year. The net profit attributable to the parent company was 28 million yuan, up 17.80%, while the net profit after deducting non-recurring items was 23 million yuan, down 9.53%. Contract liabilities were 1.048 billion yuan, slightly down from 1.080 billion yuan, a decrease of 2.97% [2][6]. Strategic Outlook - The company aims to develop 500 new major clients in 2025, focusing on enhancing brand reputation and customer loyalty, with targets for customer repurchase and referral rates both exceeding 90% [6]. Profitability Metrics - The comprehensive gross margin for Q1 2025 was 73.77%, an increase of 1.99 percentage points year-on-year. The net profit margin was 21.99%, up 4.31 percentage points year-on-year [6].

ZHONG LUN LU 中倫律師事務所 特殊的普通合伙 Limited Liability Partnership 北京市中伦(南京)律师事务所 关于上海行动教育科技股份有限公司 2024 年年度股东大会的 法律意见书 二〇二五年五月 深圳 · 广州 · 武汉 · 成都。 青岛 · 杭州 · 南京 · 海口 · 东京 · 香港 · 伦敦 · 纽约 36/F. Asia Pacific Business Building. 2 Hanzhong Road, Gulou District Naniing Jiangsu 210005 China 电话/Tel : +86 25 6951 1818 传真/Fax : +86 25 6951 1717 www.zhonglun.com 北京市中伦(南京)律师事务所 关于上海行动教育科技股份有限公司 2024 年年度股东大会的 法律意见书 致:上海行动教育科技股份有限公司 根据《中华人民共和国公司法》《中华人民共和国证券法》《上市公司股东会 规则》(以下简称"《股东会规则》")等法律、法规和规范性文件以及《上海行动 教育科技股份有限公司章程》(以下简称"《公司章程》" ...

上海行动教育科技股份有限公司 2024年年度股东大会决议公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 本次会议是否有否决议案：无 一、 会议召开和出席情况 证券代码：605098 证券简称：行动教育 公告编号：2025-014 (一) 股东大会召开的时间：2025 年 5 月 7 日 (二) 股东大会召开的地点：上海市虹桥商务区兴虹路 168 弄 A 栋 (三) 出席会议的普通股股东和恢复表决权的优先股股东及其持有股份情况： | 1、出席会议的股东和代理人人数 | 139 | | --- | --- | | 2、出席会议的股东所持有表决权的股份总数（股） | 85,121,347 | | 3、出席会议的股东所持有表决权股份数占公司有表决权股 | 71.3799 | | 份总数的比例（%） | | (四) 表决方式是否符合《公司法》及《公司章程》的规定，大会主持情况等。 本次会议由公司董事会召集，董事长李践先生主持，采用现场投票和网络投 票相结合的方式召开，符合《公司法》《证券法》《公司章程》的规定，本次 ...

Investment Rating - The investment rating for the industry is "Outperform the Market" (maintained) [2] Core Viewpoints - The tourism volume is increasing while prices remain stable, with an extended travel radius. The focus is on policy support and advancements in AI applications [3] Summary by Sections Market Review - In April, the social service sector outperformed the benchmark by 1.42 percentage points, with strong performance from tourism and education stocks. The A-share scenic spots and leading education stocks led the gains, while Hong Kong stocks in the supply chain and tea beverage sectors also performed well [3][4][6] May Day Holiday Summary - Domestic spending during the holiday increased by 8.0%, with travel willingness remaining high and an extended travel radius. A total of 314 million domestic trips were made, a year-on-year increase of 6.4%. The average spending per person increased by 1.5%, recovering to 90% of the 2019 level [3][9] Sub-Industries - **Inbound and Outbound Travel**: Inbound travel increased by 28.7% during the holiday, with significant growth in travelers from Hong Kong, Macau, Taiwan, and foreign visitors. The number of inbound foreign visitors under visa-free policies grew by 72.7% [3][21] - **Hotel Industry**: The hotel industry saw a REVPAR of 192 yuan, up 11.5% year-on-year, with occupancy rates and average daily rates also increasing. High-star hotels in county areas outperformed the overall industry [24][22] - **Scenic Spots**: Many scenic spots experienced significant visitor growth, aided by favorable weather and local government promotional activities. For example, Xiangyuan Cultural Tourism received 51.79% more visitors compared to last year [25][28] - **Dining**: Key monitored dining enterprises saw sales increase by 8.7% year-on-year, indicating a recovery in consumer spending [29][30] - **Duty-Free Sales**: Duty-free shopping during the holiday saw a decline of 7% in sales, but the average spending per person remained stable [41][35] Investment Recommendations - The report suggests focusing on leading companies benefiting from policy support and marginal improvements, including Tongcheng Travel, Xueda Education, Jiuhua Tourism, and others. Mid-term recommendations include China Duty Free, Meituan, Huazhu Group, and others [3][42]

Core Insights - The report highlights that tourism volume is increasing while prices remain stable, with a focus on policy support and advancements in AI applications within the sector [3][9] - The domestic travel market saw 314 million trips during the May Day holiday, a year-on-year increase of 6.4%, with total spending reaching 180.27 billion yuan, up 8.0% [9][21] - The report suggests that the tourism trend will continue to improve due to consumer experience demands and favorable industry policies, recommending investments in leading companies benefiting from these trends [3][42] Market Review - In April, the consumer services sector outperformed the benchmark by 1.42 percentage points, with strong performances from tourism and education stocks [4][6] - The May Day holiday saw significant gains in the education sector and travel-related stocks, with notable performances from companies involved in AI-enhanced education [4][6] Sub-industry Analysis - **Inbound and Outbound Travel**: Inbound travel saw a 28.7% increase in visitor numbers during the May Day holiday, with significant growth in travelers from Hong Kong, Macau, and Taiwan [16][21] - **Hotel Industry**: The hotel sector experienced a 11.5% increase in revenue per available room (RevPAR) during the holiday, with occupancy rates and average daily rates also rising [24][22] - **Scenic Areas**: Major scenic spots reported strong visitor numbers, with some locations seeing over 50% growth compared to the previous year, aided by favorable weather and local government initiatives [25][28] - **Dining Sector**: Key monitored dining enterprises reported an 8.7% increase in sales during the holiday, reflecting a recovery in consumer spending [29][30] - **Duty-Free Sales**: Duty-free shopping during the holiday saw a decline of 7% in sales, although the average transaction value remained stable [35][41] Investment Recommendations - The report recommends focusing on leading companies that are expected to benefit from policy support and improving consumer sentiment, including Tongcheng Travel, Xueda Education, Jiuhua Tourism, and others [3][42]

Group 1 - The Ministry of Education has announced enhanced scrutiny of degree certification for certain foreign institutions, including the Paris East University and the European School of Management, due to significant anomalies in certification data and frequent reports [1] - Beijing has officially launched a platform for compulsory education enrollment for primary and secondary schools, allowing parents to access information about enrollment policies and procedures from May 1 to May 31 [1] - Multiple universities across the country are implementing a systematic rectification of prominent issues in higher education, with specific meetings held to mobilize and deploy these efforts [1] Group 2 - Action Education reported a revenue decline of 7.21% year-on-year for Q1 2025, with total revenue reaching 131 million yuan, while net profit attributable to the parent company increased by 17.8% to 28.26 million yuan [4]