《关于上海行动教育科技股份有限公司股票交易异常波动》的回函 （本页无正文，为《<关于上海行动教育科技股份有限公司股票交易异常波动 的问询函>的回函》之签署页) 贵公司《关于上海行动教育科技股份有限公司股票异常波动问询函》已收悉， 本人作为上海行动教育科技股份有限公司实际控制人，现回复如下： 特此函复。 （以下无正文） 一、 截至目前，除了在指定媒体上已公开披露的信息外，本人不存在涉及贵 公司的应予以披露而未披露的重大信息，包括但不限于重大资产重组、股份 发行、上市公司收购、债务重组、业务重组、资产剥离、资产注入、股份回 购、股权激励、破产重整、重大业务合作、引进战略投资者等重大事项。 二、 在本次股票交易异常波动期间，本人不存在买卖贵公司股票的情形。 (本页无正文，为《<关于上海行动教育科技股份有限公司股票交易异常波动 的问询函>的回函》之签署页) 实际控制人: 李践 2074 年 致：上海行动教育科技股份有限公司： 实际控制人 ____ 赵颖 2020 年 8月 （ 日 (本页无正文，为《<关于上海行动教育科技股份有限公司股票交易异常波动 的问询函>的回函》之签署页) 12-117 实际控制人: 李维腾 2 ...

证券代码：605098 证券简称：行动教育 公告编号：2024-026 上海行动教育科技股份有限公司 关于收到实际控制人、董事长提议实施 2024 年度中期分红 暨响应"提质增效重回报"倡议的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示 为践行"以投资者为本"的发展理念，维护上海行动教育科技股份有限 公司（以下简称"公司"）全体股东利益，基于对公司未来发展的信心和对公司 价值的认可，公司实际控制人、董事长李践先生提议实施 2024 年度中期分红。 公司积极响应上海证券交易所《关于开展沪市公司"提质增效重回报" 专项行动的倡议》，进一步推动公司高质量发展和投资价值提升，努力通过良好 的业绩表现、规范的公司治理、积极回报投资者，切实履行上市公司的责任和义 务，提升公司投资价值。 公司于 2024 年 7 月 25 日收到公司实际控制人、董事长李践先生《关于提议 实施 2024 年中期分红的函》。主要内容如下： 一、提议情况 为提升公司投资价值，与投资者共享发展成果，增强投资者获得感，践行公 司"以投资者为本" ...

证券代码：605098 证券简称：行动教育 公告编号：2024-025 上海行动教育科技股份有限公司 关于调整 2022 年股票期权激励计划行权价格的公告 一、本次股票期权激励计划行权价格调整情况 （一）本次股票期权价格调整依据 公司已以 2024 年 5 月 27 日登记的总股本 118,078,600 股为基数，每 10 股 派发现金股利 10.00 元（含税），共计派发现金红利 118,078,600.00 元（含税）。 具体内容详见《2023 年年度利润分配预案公告》（公告编号：2024-008）、《2023 年年度权益分派实施公告》（公告编号：2024-022）。 （二）本次股票期权价格调整公式与调整结果 根据《2022 年股票期权激励计划（草案）》规定，在本激励计划公告当日 至激励对象完成股票期权行权期间，若公司发生资本公积转增股本、派发股票 红利、派息、股份拆细或缩股、配股等事宜，股票期权的行权价格和权益数量 将根据本激励计划做相应的调整。调整方法如下： P＝P0-V 其中：P0 为调整前的行权价格；V 为每股的派息额；P 为调整后的行权价 格。经派息调整后，P 仍须大于 1。 每股派息金额=（ ...

北京市中伦（南京）律师事务所 关于上海行动教育科技股份有限公司 2022 年股票期权激励计划调整行权价格事项的 法律意见书 二〇二四年七月 江苏省南京市鼓楼区汉中路 2 号亚太商务楼 14 层 ADEF 单元 邮编：210005 14/F, Asia Pacific Business Building, 2 Hanzhong Road, Gulou District, Nanjing, Jiangsu 210005, P.R. China 电话/Tel : +86 25 6951 1818 传真/Fax : +86 25 6951 1717 www.zhonglun.com 关于上海行动教育科技股份有限公司 2022 年股票期权激励计划调整行权价格事项的 法律意见书 致：上海行动教育科技股份有限公司 北京市中伦（南京）律师事务所（以下简称"本所"）接受上海行动教育科 技股份有限公司（以下简称"行动教育"或"公司"）的委托，担任公司 2022 年股票期权激励计划（以下简称"本次激励计划"或"本激励计划"）相关事宜 的专项法律顾问。本所律师根据《中华人民共和国公司法》（以下简称"《公司法》"）、 《中华人民共和国 ...

Revenue Forecast - The company's estimated revenue for the first half of 2024 is expected to be between 350 million and 400 million yuan, representing a year-on-year increase of 21.47% to 38.82%[3]. - The previous year's revenue was approximately 288.14 million yuan[6]. Net Profit Forecast - The estimated net profit attributable to shareholders for the first half of 2024 is expected to be between 130 million and 150 million yuan, reflecting a year-on-year increase of 23.32% to 42.29%[3]. - The estimated net profit attributable to shareholders after deducting non-recurring gains and losses is expected to be between 125 million and 145 million yuan, indicating a year-on-year increase of 27.38% to 47.76%[3]. - The previous year's net profit attributable to shareholders was approximately 105.42 million yuan[6]. Performance Drivers - The increase in performance is primarily due to the successful implementation of a major client strategy, enhanced brand influence, and effective talent development[7]. Forecast Reliability - There are no significant uncertainties affecting the accuracy of this performance forecast[8]. - The forecast data is preliminary and subject to final confirmation in the official half-year report[9].

投资者可于 2024 年 05 月 24 日(星期五)至 05 月 30 日(星期四)16:00 前登录上证路演中心网站首页点击"提问预征集"栏目或通过公司邮箱 dongban@xdjy100.com 进行提问。公司将在说明会上对投资者普遍关注的问题进 行回答。 上海行动教育科技股份有限公司（以下简称"公司"）已于 2024 年 4 月 16 日发布公司 2023 年度报告，为便于广大投资者更全面深入地了解公司 2023 年度 经营成果、财务状况，公司计划于 2024 年 05 月 31 日 下午 15:00-16:30 举行 2023 年年度业绩说明会，就投资者关心的问题进行交流。 一、说明会类型 证券代码：605098 证券简称：行动教育 公告编号：2024-023 上海行动教育科技股份有限公司 关于召开 2023 年年度业绩说明会的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 会议召开时间：2024 年 05 月 31 日(星期五) 下午 15:00-16:30 会 议 召 开 地 点 ： 上 海 ...

证券代码：605098 证券简称：行动教育 公告编号：2024-022 上海行动教育科技股份有限公司 2023 年年度权益分派实施公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 每股分配比例 A 股每股现金红利 1.00 元 相关日期 | 股份类别 | 股权登记日 | 最后交易日 | 除权（息）日 | 现金红利发放日 | | --- | --- | --- | --- | --- | | Ａ股 | 2024/5/27 | － | 2024/5/28 | 2024/5/28 | 差异化分红送转： 否 一、 通过分配方案的股东大会届次和日期 本次利润分配方案经公司 2024 年 5 月 7 日的 2023 年年度股东大会审议通过。 二、 分配方案 1. 发放年度：2023 年年度 2. 分派对象： 截至股权登记日下午上海证券交易所收市后，在中国证券登记结算有限责任 公司上海分公司（以下简称"中国结算上海分公司"）登记在册的本公司全体股东。 3. 分配方案： 本次利润分配以方案实施前的公司总股本 118,078 ...

Company and Industry Summary Company Overview - The company focuses on a large customer strategy, primarily targeting clients with a revenue of over 300 million. In 2023, total revenue reached 670 million, with Concentrated EMBA and Principal EMBA accounting for 37% and 34% of total revenue respectively. The overall gross margin is 78% [1][2][15]. Key Points Business Strategy - The company employs a differentiation strategy in course content and client composition to gain a competitive advantage [2][12]. - The client base has shifted from small and medium enterprises to larger companies, particularly those with revenues exceeding 300 million, including listed companies and industry leaders [2][12]. - The primary target audience consists of senior management, especially chairpersons, influencing management and middle management [2]. Revenue Structure - In 2023, total revenue was 670 million, with Concentrated EMBA generating 248 million (37%) and Principal EMBA generating 235 million (34%). Other products include enterprise consulting (73.78 million, 11%) and implementation solution classes (93.04 million, 13.86%) [2][15]. Seasonal Trends - The highest revenue is generated in Q4, followed by Q2, Q3, and Q1. In Q1 of this year, order volume was 159 million, with April's order volume at 90 million. The sales target for Q2 is set at 350 million [1][8]. Future Outlook - The company anticipates a revenue and profit growth of 25%-30% in 2024, with order volume expected to exceed 1.1 billion. The target for large customers in 2024 is set at 300 [1][21]. Customer Retention and Repurchase - The retention data for large customers is not yet clear, but there is a 55% overlap rate of customers from previous years. Customers purchasing Principal EMBA may not place new orders in the following year due to the long delivery cycle [5][11]. Sales Model - The sales model is primarily referral-based, with over 30 branches across the country providing localized service support, enhancing customer satisfaction and loyalty [6]. Industry Focus - The company primarily serves the large consumer sector, with significant orders from companies like Yufan Foods and Langjiu. The focus remains on large customers within the consumer industry, which has a higher demand for management training and consulting services [9]. Training Effectiveness - The training aims to enhance team efficiency and promote a shift in mindset and behavior among team members. The course design emphasizes practical application rather than just theoretical knowledge [10]. Competitive Landscape - Traditional business schools are seen as strong competitors, but the company believes that training is not exclusive. The company aims to differentiate itself through its course design and focus on team management rather than individual networking [13][14]. Financial Performance - The company maintains a gross margin of approximately 78%, with Concentrated EMBA at 84.4% and Principal EMBA at 86.7%. Cost control measures, including long-term partnerships with suppliers, contribute to this performance [15][20]. Sales Team and Performance - The sales team consisted of 720 members last year, with an average revenue per salesperson of 1.2 million. The average salary for sales personnel is 200,000 [19]. Shareholder Returns - The company plans to maintain a shareholder return plan of 80% or more [21]. Additional Insights - The company has implemented strict measures to ensure that new clients must have a revenue of over 300 million, reflecting a commitment to its large customer strategy [18]. - The company’s approach to training emphasizes standardization and replicability, reducing reliance on individual star instructors [17].

Financial Data and Key Metrics - The company's total revenue for 2023 was 670 million, with Concentrated EMBA contributing 248 million (37% of total revenue) and President EMBA contributing 235 million (34% of total revenue) [23] - The gross margin for Concentrated EMBA is 84.4%, while President EMBA has a higher gross margin of 86.7% [16] - The company's comprehensive gross margin is approximately 78%, with consulting services contributing 11% to total revenue [18][23] Business Line Data and Key Metrics - Concentrated EMBA consists of 10 modules, each lasting 3 days, focusing on practical applications [2] - President EMBA includes 10 compulsory courses divided into talent and growth lines, with a course cycle of one and a half years [23] - The company's consulting services have a gross margin of around 50%, with a customer unit price ranging from 3.98 million to 15.8 million [17] Market Data and Key Metrics - The company targets large enterprises with an output value of over 300 million, including listed companies, industry leaders, and regional leading enterprises [2] - In 2023, the company served 243 large clients, contributing 484 million in orders, accounting for 53.8% of the total annual order volume [24] - The company aims to serve 300 large clients in 2024, with each client contributing an average of 2 million [24] Company Strategy and Industry Competition - The company adopts a differentiated strategy in both course content and customer composition to provide competitive advantages [2] - The company focuses on large clients in the consumer industry, with a sales strategy called "Big Group Learning" targeting large-scale enterprises [5] - The company's core competitiveness lies in brand influence rather than relying on famous lecturers, aiming to provide standardized and replicable course products [18] Management Comments on Operating Environment and Future Prospects - The company expects a 25%-30% growth in revenue and profit for 2024, with an order volume target of 1.1 billion or more [20][22] - The company plans to maintain a shareholder return rate of 80% or higher [21] - The company aims to make orders of 10 million or more a regular occurrence in the future [29] Other Important Information - The company has 30+ lecturers, with the highest-earning lecturer earning over 10 million in 2021 [17] - The sales team size was 720 in 2023, with an average salary of 200,000 and an average sales volume of 1.2 million per salesperson [19] - The company's refund rate is very low, below 5% [6] Q&A Summary Q: What is the company's sales model? - The company relies on referrals from existing clients, with 30+ branches nationwide responsible for sales and localized service support [4] Q: What is the seasonality of the company's revenue? - Revenue is highest in Q4, followed by Q2, Q3, and Q1. The Q1 2024 order volume was 159 million, with a Q2 sales target of 350 million [26] Q: What is the retention and repurchase rate of large clients? - The repurchase rate for 2023 was 55%, with clients who purchased President EMBA potentially not placing new orders within the next year due to the 1.5-year delivery cycle [25] Q: Who are the company's competitors? - Traditional business schools like CEIBS and CKGSB are strong competitors, but the company differentiates itself through practical course design [29] - Chuangye Heima is not considered a direct competitor due to its focus on smaller enterprises and different revenue sources [30] Q: Why does the company have a higher gross margin compared to competitors? - The company benefits from cost control through long-term partnerships with suppliers and the use of its own venues for courses [16][32] Q: What changes were made internally to support the large client strategy? - The company holds weekly large client strategy training sessions to ensure team focus and execution [24] Q: What is the company's performance guidance for 2024? - The company expects 25%-30% growth in revenue and profit, with an order volume target of 1.1 billion or more [20][22]

证券代码：605098 证券简称：行动教育 公告编号：2024-019 二、 议案审议情况 上海行动教育科技股份有限公司 2023 年年度股东大会决议公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 本次会议是否有否决议案：无 一、 会议召开和出席情况 | 1、出席会议的股东和代理人人数 | 15 | | --- | --- | | 2、出席会议的股东所持有表决权的股份总数（股） | 81,177,748 | | 3、出席会议的股东所持有表决权股份数占公司有表决权股 | 68.7489 | | 份总数的比例（%） | | (四) 表决方式是否符合《公司法》及《公司章程》的规定，大会主持情况等。 本次会议由公司董事会召集，董事长李践先生主持，采用现场投票和网络投 票相结合的方式召开，符合《公司法》《证券法》《公司章程》的规定，本次会议 做出的决议合法、有效。 (五) 公司董事、监事和董事会秘书的出席情况 (一) 非累积投票议案 (一) 股东大会召开的时间：2024 年 5 月 7 日 (二) 股东大会召开的地 ...