经济观察网 桂林旅游（000978）（000978）2025年业绩预告显示成功扭亏为盈，预计净利润1100万 元，主要得益于游客量增长、资产优化及政策环境改善。 业绩经营情况 公司于2026年1月19日发布业绩预告，预计2025年归属于上市公司股东的净利润为1,100万元，较上年同 期成功扭亏。业绩改善主要得益于游客量同比增长至约625万人次、收回往年欠款转回坏账准备以及转 让低效资产带来的收益。扣除非经常性损益后净利润仍为负值，但整体经营呈现向好态势。 行业政策与环境 《桂林市旅游市场秩序管理条例》于2025年12月1日正式施行，聚焦治理"不合理低价游"等市场顽疾， 建立以旅游者满意度为核心的评价体系。该条例有望提升桂林旅游市场的透明度和规范性，为当地旅游 企业营造更稳定的运营环境。 战略推进 桂林旅游正持续推进"一核一优两翼三扩"战略，通过资产优化、AI技术赋能及产品创新提升竞争力。 2025年公司游客接待量同比增长9.97%，显示其核心业务复苏势头。 行业政策现状 2025年国内旅游市场复苏强劲，中央及地方持续出台促消费政策。桂林旅游作为广西龙头旅游企业，可 能受益于行业整体回暖和政策支持。 ...

Core Insights - Guilin Tourism (000978) reported that as of January 30, 2026, the total number of shareholders is 29,461 [1] Company Information - The company has engaged with investors through an interactive platform to provide updates on shareholder statistics [1]

Group 1 - The tourism and scenic area sector increased by 0.71% on February 4, with Caesar Travel leading the gains [1] - The Shanghai Composite Index closed at 4102.2, up 0.85%, while the Shenzhen Component Index closed at 14156.27, up 0.21% [1] - Key stocks in the tourism sector showed various performance, with Caesar Travel closing at 6.47, up 3.69%, and Xi'an Tourism at 10.53, up 3.54% [1] Group 2 - The tourism sector experienced a net outflow of 65.82 million yuan from main funds, while retail investors saw a net inflow of 132 million yuan [2] - Notable stocks with significant fund flows included Caesar Travel with a net inflow of 73.92 million yuan from main funds, but a net outflow from retail investors of 58.75 million yuan [3] - Yunnan Tourism had a net inflow of 14.19 million yuan from main funds, with a net outflow of 8.36 million yuan from retail investors [3]

Group 1 - The A-share market saw active performance in certain tourism stocks, with notable increases including Caesar Travel rising over 7%, and others like Hao Xiang Ni and Song Cheng Performing Arts increasing over 4% [1] - The State Council recently issued a work plan aimed at accelerating the cultivation of new growth points in service consumption, focusing on potential areas such as performance services, sports event services, and experiential services [1] - The plan emphasizes the improvement of infrastructure at travel destinations and promotes the enhancement and renovation of existing facilities [1] Group 2 - Specific stock performances include: - Caesar Travel (code: 000796) up 7.68% with a market cap of 10.3 billion and a year-to-date decline of 10.42% - Hao Xiang Ni (code: 002582) up 4.55% with a market cap of 5.758 billion and a year-to-date increase of 16.38% - Song Cheng Performing Arts (code: 300144) up 4.10% with a market cap of 22.7 billion and a year-to-date increase of 5.49% - Huangshan Tourism (code: 600054) up 3.67% with a market cap of 9.27 billion and a year-to-date increase of 12.93% - Other notable increases include Li'an Technology, Dongbai Group, and others with varying performances [2]

证券之星消息，1月27日旅游及景区板块较上一交易日下跌1.65%，三峡旅游领跌。当日上证指数报收于 4139.9，上涨0.18%。深证成指报收于14329.91，上涨0.09%。旅游及景区板块个股涨跌见下表： | 代码 | 名称 | 收盘价 | 涨跌幅 | 成交量(手) | 成交额(元) | | --- | --- | --- | --- | --- | --- | | 002627 | 三峡旅游 | 9.02 | -5.25% | 45.09万 | 4.11亿 | | 6030aa | 长自山 | 42.98 | -3.87% | 10.22万 | 4.43 Z | | 603402 | 陕西旅游 | 154.18 | -3.58% | 2.29万 | 3.53亿 | | 600138 | 中青旅 | 9.70 | -2.90% | 1 25.69万 | 2.50亿 | | 000610 | 西安旅游 | 12.44 | -2.43% | 14.94万 | 1.86亿 | | 600749 | 西藏旅游 | 16.61 | -2.41% | 8.30万 | 1.38亿 | | 000978 | 桂林旅游 | ...

Group 1 - The company, Guilin Tourism (000978), announced that it will disclose the number of shareholders at the end of each month at the beginning of the following month [1]

Group 1 - The core viewpoint of the article is that Guilin Tourism has signed a strategic cooperation agreement with Maiyue Technology to leverage their respective advantages in capital and industry, focusing on artificial intelligence and cultural tourism projects for mutual benefit [1] Group 2 - The collaboration will explore the integration of advanced technologies such as AI glasses, AR glasses, and translation cards aimed at the ASEAN market, showcased during the signing ceremony [1] - Future plans include the launch of co-branded products that will directly enhance tourism products and service upgrades through technological innovations [1]

Core Viewpoint - Guilin Tourism Co., Ltd. is expected to achieve a net profit of 11 million yuan in 2025, marking a successful turnaround from losses, with a basic earnings per share of 0.0235 yuan, indicating positive operational development and strategic transformation efforts [1][5]. Group 1: Financial Performance - The company anticipates a significant reduction in net losses for non-recurring profits in 2025, alongside a net profit of 11 million yuan [1][5]. - The company recovered 54.34 million yuan in overdue payments and reversed 19.99 million yuan in bad debt provisions, improving cash flow [6]. - The transfer of 100% equity and debt of Guilin Zijiang Danxia Tourism Co., Ltd. contributed approximately 29 million yuan to the net profit for the period [6]. Group 2: Strategic Initiatives - Guilin Tourism is implementing a strategy of "one core, one optimization, two wings, and three expansions," focusing on optimizing asset structure and resolving historical issues [6]. - The company is actively revitalizing dormant assets through tailored strategies, such as transforming the Tianzhitai Building into a multi-functional shopping center [6]. Group 3: Growth and Market Engagement - The company expects to receive approximately 6.25 million tourists in 2025, reflecting a year-on-year increase of 9.97%, showcasing the market's recognition of Guilin's tourism resources [2][6]. - Guilin Tourism is enhancing its product offerings through cultural tourism integration and cross-industry collaborations, including partnerships with top brands to develop high-end customized services [7]. Group 4: Technological Advancements - The company is leveraging AI technology for product innovation and operational efficiency, including the launch of an AI travel assistant and smart monitoring systems for cruise ships [8]. - The implementation of 5G Wi-Fi coverage in scenic areas and the introduction of AI interactive projects are part of the company's digital service enhancement efforts [8]. Group 5: Internal Reforms - Guilin Tourism is streamlining management structures and linking employee performance to compensation, which has led to a reduction in operating costs by approximately 911.77 thousand yuan in the first three quarters of 2025 [8]. - The company is implementing a performance-based reward system to boost employee motivation and creativity [8]. Group 6: Overall Business Outlook - The operational achievements in 2025 reflect the company's ongoing reforms and practical progress in addressing historical issues, indicating strong potential for core business development [9]. - The optimization of asset structure and the implementation of innovative measures are expected to provide substantial growth momentum for the company [9].

Core Viewpoint - Guilin Tourism is expected to achieve a net profit attributable to shareholders of 11 million yuan for the year 2025, marking a turnaround from losses to profits [1] Group 1: Strategic Initiatives - The company will adhere to a strategy focused on "one core, one optimization, two wings, and three expansions," emphasizing "stock optimization, resolving difficulties, increasing growth, and capital empowerment" [1] - Key measures include "maintaining stock, expanding growth, and shedding burdens" to deepen strategic layout, promote AI empowerment in cultural tourism, enhance marketing efforts, strengthen receivables collection, and optimize the disposal of inefficient assets [1] Group 2: Performance Drivers - The total number of visitors received in 2025 is projected to reach 6.25 million, representing a year-on-year increase of 9.97% [1] - The company recovered 54.34 million yuan in overdue payments and reversed 19.99 million yuan of previously accrued bad debt provisions, contributing positively to the net profit for 2025 [1] - The completion of the transfer of 100% equity and corresponding debt of Guilin Zijiang Danxia Tourism Co., Ltd. is expected to add approximately 29 million yuan to the net profit attributable to shareholders [1]

Group 1: Economic Outlook - The International Monetary Fund (IMF) has raised China's economic growth forecast for 2025 by 0.2 percentage points to 5% and has also upgraded the 2026 growth expectations [3] Group 2: Government Announcements - The State Council Information Office will hold two press conferences on January 20, focusing on the implementation of the Central Economic Work Conference and the role of proactive fiscal policy in promoting high-quality economic development [3] - A press conference on January 21 will discuss the achievements in industrial and information technology development by 2025 [3] Group 3: Regulatory Developments - The Civil Aviation Administration of China introduced a revised Civil Aviation Law, encouraging the development of general aviation and establishing a supportive infrastructure network [4] Group 4: Company News - Yidian Tianxia will resume trading on January 20, not involving GEO business [7] - Tianjian Technology may face delisting risk warnings [7] - Huichuan Technology plans to issue H-shares and list on the Hong Kong Stock Exchange [7] - Far East Transmission expects a net profit increase of 25.06% to 41.96% in 2025 [7] - Guilin Tourism anticipates a profit of 11 million yuan in 2025, reversing losses [7] - ST Yuanzhi forecasts a net profit increase of 396.77% to 507.16% in 2025 [7] - Runfeng Co. expects a net profit increase of 128.85% to 159.95% in 2025 [8] - Xiangcai Securities anticipates a net profit of 553 million yuan in 2025, a 157% increase [8] - Haoshanghao expects a net profit increase of 115.64% to 175.35% in 2025 [8] - Hunan Yuneng forecasts a net profit increase of 93.75% to 135.87% in 2025 [8] - Libang Instruments expects a net profit increase of 75% to 105% in 2025 [8] - Chengdu Huamei anticipates a net profit increase of 74.35% to 108.73% in 2025 [8] - Jihong Co. expects a net profit increase of 50% to 60% in 2025 [8] - Guotou Securities anticipates a net profit of 3.4 billion yuan in 2025, a growth of over 35% [8] - Dinglong Co. expects a net profit increase of 34.44% to 40.2% in 2025 [8] - Ruimaite anticipates a net profit increase of 22.28% to 51.24% in 2025 [8] - Nanfang Energy expects a profit of 300 million to 360 million yuan in 2025, reversing losses [8] - Xianglu Tungsten Industry anticipates a profit of 125 million to 180 million yuan in 2025, reversing losses [8] - Feiwo Technology expects a profit of 32 million to 45 million yuan in 2025, reversing losses [8] - Yitong Century anticipates a profit of 8 million to 12 million yuan in 2025, reversing losses [8] - A controlling shareholder of Aotai Bio has proposed a share buyback of 100 million to 200 million yuan [8]