（编辑 王雪儿） 证券日报网讯 1月22日，全聚德在互动平台回答投资者提问时表示，2026年农历新春将至，公司旗下全 聚德、仿膳、丰泽园、四川饭店等品牌门店年夜饭正在火热预订中，整体势头良好，目前已通过充足备 货、严把食品安全关，全力保障团圆宴服务品质，具体预订事宜欢迎通过各门店官方渠道咨询。春节期 间，公司将推出"线上线下联动"的多元营销活动：线下门店开展腊八送粥、立春咬春、破五饺子、元宵 赠礼等节气特色活动；线上为会员提供专属满减券、社群秒杀等福利。同时，年货节已全面启动，公司 打造超30款产品矩阵，新品占比达50%，涵盖非遗技艺打造的家宴礼盒、熟食礼盒及"好运上上签"等年 轻化卤味零食，适合家宴、礼赠、企业福利等场景，消费者可通过天猫、京东、"全记货铺"微信商城及 线下超市等渠道选购。公司将持续以"餐饮+食品"双轮驱动，全方位满足新春消费需求。 ...

北京商报讯（记者 郭缤璐）2026年农历新春将至，年货市场迎来新一轮消费热潮。1月19日，北京商报记者了解到，今年全聚德集团年货节推出30余款产 品，其中新品占比达50%，涵盖家宴礼盒、白酒礼盒、熟食礼盒、卤味零食等多个品类，全方位满足家宴、礼赠、企业福利等多元化场景需求。 针对高端家宴等消费场景，全聚德集团推出多款臻品家宴礼盒。内含全聚德烤鸭及全聚德、四川饭店、丰泽园包装食品和仿膳面点四大品牌的产品。在小食 方面，年货节期间特别推出"好运上上签饼干"、"全聚德·零研所抓财包"、"全聚德·零研所包你满意礼箱"三款产品，精准呼应年轻群体对趣味与情感联结的 消费需求。 FEROZEYUAN C 0 2 000 8 中国全景德集团 7 11 ir 1 12 HK HAT 2111 77 16 22 Ca Tracks Historial CO I 41 BB RE SA ST ST HL LX 11:50 . 1 . 1 2 0 0 0 1 2 5 40.00 or may of the N. I IN XI HREPAS SEC 2X IX II LAX II DE ME ARTH TEAR RT. OTHERM ...

Core Insights - The company is facing significant challenges in its traditional meat processing business, particularly with a 9.04% year-on-year decline in packaged meat product sales and a revenue drop to 11.2 billion [3][4] - In response to these challenges, the company is diversifying its operations by investing in the pet food sector and launching a new health-focused brand, "Jiansong" [1][6] Group 1: Traditional Business Challenges - The company's core meat processing segment has seen a revenue decline, with a total revenue of 28.4 billion, reflecting only a slight increase of 2.97% year-on-year, while net profit grew by 1.17% to 2.3 billion [3] - Increased competition from traditional rivals and new entrants has contributed to the company's struggles, with innovative products targeting younger consumers [4] - Internal issues, including family disputes and a significant drop in stock price from 48.61 to around 25, have further exacerbated the company's challenges, leading to a market value loss of over 110 billion [5] Group 2: Strategic Initiatives - The company has made a strategic investment of 1 billion in the local pet food company Zhongyu Pet Food, aiming to tap into the rapidly growing pet food market, which has surpassed 100 billion and is experiencing double-digit growth [7] - The launch of the "Jiansong" brand focuses on health-conscious products, including salad chicken breast and low-fat luncheon meat, targeting fitness enthusiasts and urban professionals [8] - The company is also expanding its restaurant business with a dual approach of central kitchens and ready-to-eat meals, introducing popular products like "Eight Dishes" and family gift boxes [10] Group 3: Ongoing Concerns - Despite the new initiatives, the company faces a short-term funding gap of 3.8 billion, which may limit its ability to invest in innovation due to a high dividend payout ratio exceeding 97% from 2019 to mid-2025 [12] - The competition in the pet food market is intensifying, with established international brands and emerging domestic players already holding significant market share [13] - The company's ability to connect with younger consumers is crucial for its transformation from a traditional meat manufacturer to a provider of healthy lifestyle products, necessitating a rethinking of product development and marketing strategies [14]