跨界联动+市集拓展多点触达，线上外卖增长强劲 据全聚德集团相关负责人介绍，春节期间线上平台外卖接单量同比增长47%。集团持续优化外卖运营体系、延长服务时段、推出专属出餐通道、完善应急响 应机制，确保订单高效准时交付。 【环球网消费综合报道】春节假期消费市场亮点纷呈，购销两旺。商务大数据显示，2026年春节假期，全国重点零售和餐饮企业日均销售额较2025年春节 假期增长5.7%，增速加快1.6个百分点。商务部重点监测的78个步行街（商圈）客流量、营业额较去年春节假期分别增长6.7%和7.5%。 在整体消费市场稳健向好的背景下，全聚德以"奋战新春开门红"为核心目标，坚守百年匠心、深耕市场需求，旗下全聚德、仿膳、丰泽园、四川饭店四大品 牌在餐饮、食品双赛道发力，抢占新春消费市场。据全聚德集团相关负责人介绍，今年春节假期，集团旗下多家门店创下单日营收新高，线上外卖接单量 同比增长近五成，成功实现新春"开门红"，彰显老字号的市场活力与品牌韧性。 据全聚德集团市场部相关负责人介绍，2026年春节以"骐骥启新·四味贺春"为营销主题。相较于2025年，本次活动紧扣消费市场新特点，在活动规模、会员 运营、场景体验、营销维度等方 ...

新春启序，万象更新，刚刚过去的春节假期消费市场亮点纷呈，购销两旺。商务大数据显示，2026年春 节假期，全国重点零售和餐饮企业日均销售额较2025年春节假期增长5.7%，增速加快1.6个百分点。商 务部重点监测的78个步行街（商圈）客流量、营业额较去年春节假期分别增长6.7%和7.5%。 在整体消费市场稳健向好的背景下，全聚德（002186）（002186.SZ）以"奋战新春开门红"为核心目 标，坚守百年匠心、深耕市场需求，旗下全聚德、仿膳、丰泽园、四川饭店四大品牌在餐饮、食品双赛 道发力，抢占新春消费市场。据全聚德集团相关负责人介绍，今年春节假期，集团旗下多家门店创下单 日营收新高，线上外卖接单量同比增长近五成，成功实现新春"开门红"，彰显老字号的市场活力与品牌 韧性。 据全聚德集团市场部相关负责人介绍，2026年马年春节以"骐骥启新·四味贺春"为营销主题。相较于 2025年，本次活动紧扣消费市场新特点，在活动规模、会员运营、场景体验、营销维度等方面进行了全 方位升级与创新。通过新春套餐和爆款单品创新、线上线下（300959）营销矩阵联动、高峰时段动态调 整精细化管理等，有效拉动翻台率与客单价，形成口碑与销 ...

Core Viewpoint - The company aims to achieve a strong start in the new year with a focus on market demand, leveraging its four major brands in the restaurant and food sectors to realize a successful performance during the Spring Festival [1] Group 1: Performance Highlights - Several stores reported significant revenue achievements, with the Pingmen and Wangfujing locations of Quanjude each generating over one million in single-day revenue for four consecutive days [1] - The Quanjude Olympic Village store, Xinjiang Changjiang Road store, as well as the Fangshan and Fengze Garden stores experienced steady year-on-year revenue growth during the holiday period [1] - The Quanjude Majia堡, Shuangjing, and Sichuan Restaurant Xinjiekou stores achieved record performance on New Year's Eve, while the Quanjude Wanli store set a new high in revenue since its opening [1] Group 2: Regional Performance - Multiple stores in the East China region of Quanjude broke single-day revenue records and exceeded the special operational targets set for the Spring Festival [1]

Group 1: Economic Resilience - The Chinese economy remains strong during the Spring Festival, with many listed companies continuing operations to meet market demand and fulfill orders [1][2][8] - Companies like LiuGong and TianNai Technology are maintaining production during the holiday to capitalize on increased demand, particularly from overseas markets [2][3] Group 2: Manufacturing Sector - Manufacturing companies are strategically scheduling production and reasonable breaks to ensure continuous delivery and meet customer needs [2][3] - LiuGong reported significant growth in industry demand, leading to a busy production schedule during the holiday [2] - TianNai Technology is also continuing production to better serve customers due to rapid market demand for its products [2] Group 3: Consumer Sector - The Spring Festival is a peak consumption period, with companies like Quanjude and Guangzhou Restaurant Group launching various marketing activities to attract customers [4][5] - Quanjude has prepared for a strong demand for New Year's Eve dinners and is implementing online and offline marketing strategies [4] - Guangzhou Restaurant Group is promoting themed activities and special menus to enhance customer engagement during the holiday [4][5] Group 4: Digital Technology Integration - Companies are leveraging digital technology to enhance traditional festive experiences, such as the fully digitalized lantern festival in Shanghai [7] - Cybersecurity firm Qihoo 360 is providing 24/7 technical support during the holiday to ensure smooth operations for clients [7] - AI service provider Zongheng Communication anticipates increased traffic and engagement on major platforms during the Spring Festival, which may positively impact its business [7] Group 5: Overseas Projects - Some companies are accelerating overseas projects during the Spring Festival, with Hongbang Biological confirming that construction is proceeding as planned in Australia and Indonesia [8]

位于商场六楼的"慧炊"是北京首店，这家来自河北保定的融合菜餐厅以别具风味的菜肴和能够远眺环球 影城的景观餐位著称。大年初一，"慧炊"接待客人约800桌，创下了开业以来的纪录。门店负责人介 绍，店里的烧烩团鱼等招牌菜都需要用火，燃气对于菜品烹饪来说至关重要。"这是我们在北京的第一 家店，起初我们在燃气安全和垃圾分类方面有不了解的地方，都是城管队员指导我们改进的。" （来源：千龙网） 春节假期，位于北京城市副中心的消费新地标湾里火爆北京，前来打卡的顾客络绎不绝，网红餐厅甚至 排队至深夜。通州区文景街道综合行政执法队的吕文博对这里的20多家燃气用户了如指掌。 "过年好啊！欢迎来湾里！"面对问路的市民，吕文博总是笑呵呵地跟人介绍。如果不是穿着城管制服， 他这亲和力让人还以为是导游。然而他最关心的是后厨里的燃气安全。 在湾里，不出北京就能"吃遍全国"。春节假期，许多市民游客慕名而来，让这里的人气居高不下。吕文 博介绍，湾里的20多家燃气用户都是餐饮门店，其中不少还是"北京首店"。这些商户春节假期客流量 大，燃气安全容不得一丝马虎。 位于五楼的全聚德，是一家根据湾里整体风格进行改造的"老字号"。这里的干烧大黄鱼、火燎鸭心 ...

除夕当天清晨7点，烤鸭组员工就一齐上岗了，从检查鸭胚的准备工作开始。作为北京美食的金字招 牌，烤鸭里面的门道其实不少，不仅要根据上客节奏精准把控鸭子上炉时间，烤制过程中也要时刻留 心。 "烤鸭讲究翻、转、燎、烤，烤鸭师要用鸭杆不断翻转鸭子的方位，还要局部燎烤特定部位，这样才能 保证鸭体均匀受热和上色，外皮酥脆、肉质鲜嫩。"崔景立说，"年夜饭是咱们中国人一年里最重要的一 顿饭，我们这鸭子也必须是一年里烤得最好的一次。" 上午9点30分，第一批烤鸭准时出炉。这是供外卖预订的。"鸭子烤好不能等，片不出来就会影响口 感。"只见，6位片鸭师迅速进入"战斗"状态，一只只鸭子在他们的手下变成薄厚适宜的鸭片。 2月16日除夕夜，全聚德奥运村店格外忙碌，今年50岁的烤鸭厨师长崔景立正站在后厨的烤炉旁，紧盯 着炉中一排烤鸭，这是他连续第22个在岗位上度过的春节。一天下来，崔景立带着烤鸭组7名员工马不 停蹄地烤了360只烤鸭，为市民游客端上一桌桌丰盛的年夜饭，这个数据也创下近十年来的新高。 今年除夕当天，有20%到店用餐的是外地游客，这个比例较往年高出不少。"不少人都说，老字号的品 质和传承更让人放心。" 崔景立说，作为体育主题餐 ...

Group 1 - The core theme of the article revolves around the evolving trends in Chinese New Year dinner preparations, emphasizing health and the incorporation of diverse regional flavors [2][4][6]. - A significant 46.7% of families are focusing on healthier meal options, opting for "light burden" dishes to replace some traditional heavy dishes [4][6]. - The survey indicates that 87.1% of respondents are willing to include seasonal vegetables in their New Year dinner, with spring bamboo shoots, pea shoots, and asparagus being the most popular choices [4][6]. Group 2 - Approximately 89.3% of families are incorporating "flavors from other regions" into their New Year dinner, showcasing a shift from traditional hometown dishes to a broader representation of Chinese cuisine [4][5]. - Guangdong cuisine leads the preferences with a selection rate of 21.1%, followed by Jiangsu and Beijing cuisines at 19.2% and 19.1% respectively, indicating a growing interest in diverse culinary traditions [5][6]. - The trend of convenience is rising, with 75.2% of families still having elders prepare the dinner, but 24.7% of younger individuals are taking on the role of "main preparer," reflecting a shift towards more varied preparation methods [12][17]. Group 3 - Companies in the food and beverage sector are adapting to these trends, with several listed companies preparing for the New Year dinner market and offering pre-made meal kits [12][13]. - Notable companies like Quanjude and Guangzhou Restaurant are actively promoting their New Year dinner offerings, indicating a competitive landscape in the catering market [12][13]. - The article highlights that consumer preferences are shifting towards a balance between indulgence and health, with many opting for a "planned indulgence" approach during the festive season [17][18].

Group 1 - The core idea of the article is the integration of traditional Beijing brands with the railway system, specifically at Beijing West Railway Station, to enhance traveler experience during the Spring Festival [1][2] - Beijing West Railway Station has become a significant hub that connects travelers and features six renowned Chinese time-honored brands, providing a unique cultural experience for passengers [2] - The railway department is implementing a "Beijing Characteristic Time-Honored Brand Corridor" to promote these brands and enhance their visibility and accessibility for travelers [2][3] Group 2 - The railway department is taking a comprehensive approach to support the time-honored brands, focusing on brand development, professional management, and operational support [2] - Measures include strict selection of quality brands, scientific planning of shop layouts, and the introduction of convenient food options and gift packages to meet traveler needs [2][3] - During the Spring Festival, the railway department is conducting regular inspections of the shops to ensure orderly operations and provide support in areas such as crowd management and facility maintenance [3]

Core Insights - The railway department has established a "Beijing Specialty Time-honored Brand Corridor" at Beijing West Station to integrate traditional brands with the travel experience, offering convenient snacks and gift boxes for travelers during the Spring Festival [1][2] - Six renowned Chinese time-honored brands, including Daoxiangcun, Quanjude, and Beijing Tongrentang, are now available at Beijing West Station, enhancing the travel experience for millions of returning travelers [1] - The management company, China Railway Century Media Advertising Co., is focused on supporting these traditional brands through brand enhancement and professional management strategies [1][2] Group 1 - The railway department is enhancing the operational quality of time-honored brands by focusing on attracting quality brands, ensuring they meet passenger needs, and creating a unique commercial cultural landscape [2] - During the Spring Festival, the railway department will conduct regular inspections of the time-honored brand shops to ensure orderly operations and provide comprehensive support in areas such as crowd management and facility maintenance [2] - Suggestions for optimizing shop layouts and introducing convenient food options have been provided to help these brands better serve travelers [2]

Group 1 - The article highlights the availability of authentic Beijing cuisine, specifically Peking Duck, from the renowned restaurant chain Quanjude [2] - Quanjude is recognized for its cultural significance and is associated with the heritage of Beijing [2]