年味儿渐浓，年夜饭与春节餐饮消费迎来新一轮升级。当传统团圆宴不再局限于"一桌菜"的饱腹需求，消费者对过年"一桌好饭"的打分标准从吃什么全面转 向怎么吃——沉浸感、氛围感、文化味儿、场景化成为核心考量。新京报消费研究院在调研时了解到，从高端酒店的云端跨界宴、老字号的国潮沉浸式餐 秀，到零食化、便携化的年货新选择，春节餐饮消费正在上演一场从餐桌到茶几、从堂食到全场景的升级和变革。有业内人士表示，体验优先、文化赋能、 场景延伸、年轻主导，以及沉浸式、仪式感、全场景等将成为今年春节"朋友圈美食大赛"的全新"晒点"。 年夜饭从"吃席"变"体验" 当春节聚餐的核心价值超越了味觉本身，文化沉浸、空间美学、仪式感体验成为消费者选择年夜饭的首要考量。最近，"在红楼梦中吃贾府盛宴"成为社交平 台上网友关注的焦点。这是老牌京味餐饮旺顺阁新近推出的旺顺阁·京华宴《镜花水月红楼梦》沉浸式餐秀，主打古典文学IP，以《红楼梦》经典桥段为叙 事脉络，将珍珠八宝烩茄鲞、沁芳彩缀大元宵等"梦中"美食复刻呈现在消费者面前。除了可以边看边吃，消费者还可以换装，化身红楼人物，在"元春省 亲""宝黛共读"的剧情中，体验"入席即入戏"。 Career a ...

Core Viewpoint - During the Spring Festival travel period, Beijing's highway service areas will feature "Beijing Time-honored Brand" counters, showcasing over 40 well-known brands to enhance travelers' experience and highlight the cultural charm of the capital [1][4]. Group 1: Product Offerings - The initiative includes a variety of products across different categories such as food and beverages, daily necessities, and cultural creative items [1][3]. - Food and beverage brands like Daoxiangcun and Liubiju cater to travelers' high-frequency demands for gifts and ready-to-eat products [3]. - Daily necessities from brands like Hongdu and Daming Eyewear offer practical and culturally distinctive products [3]. - Cultural creative items are themed around famous Beijing landmarks, including products like traditional Beijing porcelain jars and refrigerator magnets [3]. Group 2: Event Activities - The highway service units have planned a "Time-honored Brand Market" event, featuring a new spring market from February 12 to 14, showcasing classic food items from brands like Quanjude and Wangzhihhe [4]. - The event will also include live demonstrations of intangible cultural heritage skills, such as sugar figurine making and paper cutting, along with innovative performances like robotic lion dances [4]. - Previous similar activities during the National Day holiday showed significant success, with average traveler stay times increasing from 10 minutes to over 40 minutes, and a 27% year-on-year increase in dining revenue [4]. Group 3: Additional Offerings - In addition to the main market event, other service areas like the Miyun Service Area on the Jingcheng Expressway and the Fangshan South Parking Area on the Jingxiong Expressway will also feature "Beijing Specialty Zones" to display classic local gifts [7].

Core Viewpoint - The launch of "Hand-sliced Roast Duck" by Quanjude in Singapore marks a significant step in the brand's internationalization and the popularization of its intangible cultural heritage techniques [5][3]. Group 1: Product Launch and Features - Quanjude's "Hand-sliced Roast Duck" is a retail product that replicates the dining experience, adhering to the national-level intangible cultural heritage technique of Quanjude's roast duck [3]. - The product is crafted through a meticulous process involving traditional wood-fired roasting and is hand-sliced by a master under the supervision of a sixth-generation inheritor, ensuring authentic taste and quality [3]. - It includes classic accompaniments such as pancakes and sauce, aiming to deliver a dining experience comparable to that in restaurants [3]. Group 2: Strategic Importance - The overseas launch of "Hand-sliced Roast Duck" is a key implementation of Quanjude's strategy to transform dining products into retail offerings and to enhance brand internationalization [5]. - Quanjude has been committed to balancing the inheritance of intangible cultural heritage techniques with innovative development, evolving from a single transmission of skills to training the seventh generation of inheritors and welcoming international apprentices [5]. - The company aims to adapt its century-old roast duck to diverse global consumer scenarios while maintaining traditional flavors [5]. Group 3: Market Trends and Business Strategy - The food business has become a crucial component of Quanjude's dual-driven strategy, leveraging its SC production qualifications to ensure food quality [7]. - The company is transforming its dining experience into packaged foods, such as vacuum-sealed roast duck and mooncakes, to reach consumers in various locations [7]. - As the consumer market shifts towards quality, convenience, and emotional value, Quanjude is expanding its food product offerings and retail channels both domestically and internationally [7].

Core Viewpoint - The launch of "Hand-sliced Roast Duck" by Quanjude marks a significant step in the company's strategy of product innovation and international brand expansion, aiming to bring traditional Chinese cuisine to a global audience [1][2] Group 1: Product Innovation - "Hand-sliced Roast Duck" is a retail product that replicates the dining experience, adhering to the national intangible cultural heritage of Quanjude's roasting technique [1] - The product is crafted through a meticulous process involving traditional roasting and low-temperature freezing to preserve the authentic taste and texture of the duck [1] - Quanjude's commitment to innovation is evident as it continues to adapt its offerings to meet the preferences of younger consumers while maintaining traditional flavors [1] Group 2: International Expansion - The overseas launch of the product is a key milestone in Quanjude's strategy for brand internationalization and the popularization of its intangible cultural heritage [2] - The company aims to collaborate with global partners to make Quanjude roast duck a shared culinary classic across diverse consumer demographics [2] - Quanjude's food business has become a crucial component of its dual-driven strategy, focusing on quality assurance and transforming dining experiences into packaged food products [2] Group 3: Market Trends - The current consumer market is shifting towards quality, convenience, and emotional value, prompting Quanjude to expand its food product offerings [2] - The company is actively broadening its consumer engagement through the release of new products domestically and breaking into overseas retail channels [2]

Core Viewpoint - The Beijing consumption market is vibrant and unique during the Spring Festival, showcasing a blend of traditional culture and modern experiences, inviting visitors to enjoy its charm and new vitality [1]. Group 1: Characteristics of Beijing's Consumption Market - The market features a rich cultural experience, allowing visitors to appreciate both the solemn elegance of royal celebrations at places like the Forbidden City and Temple of Heaven, as well as the lively atmosphere of traditional hutongs and modern art exhibitions [2]. - Culinary offerings are abundant, ranging from time-honored brands like Quanjude and Donglaishun to innovative local eateries, ensuring that visitors enjoy a warm and satisfying gastronomic experience [2]. - Winter sports activities, benefiting from the legacy of the Winter Olympics, provide diverse and enjoyable experiences for visitors, enhancing the charm of Beijing's winter [2]. - The city has improved its commercial facilities and deepened the integration of online and offline services, creating a more convenient and pleasant shopping environment for consumers [2]. Group 2: Measures for Ensuring Market Supply and Consumer Confidence - The city's business system has proactively prepared for the festival by ensuring sufficient supply and stable prices for essential goods, collaborating with various departments to create unique consumption scenarios and activities [2]. - Efforts are being made to maintain market order in collaboration with regulatory bodies, ensuring that visitors can shop with confidence and enjoy their holiday [3]. - The city is ready to welcome visitors with sincere offerings, abundant supplies, and high-quality services, allowing them to experience both traditional customs and modern innovations [3].

Group 1 - Chinese restaurant giants are collectively transforming pizza, integrating local flavors and cultural elements into the product offerings [1][14] - Tastin is applying its successful model from the "Chinese hamburger" sector to the pizza category, focusing on local ingredients and affordable pricing [2][20] - The company aims to capture a significant share of the rapidly growing pizza market, projected to exceed 50 billion yuan this year, with a pricing strategy that keeps individual pizzas under 30 yuan [4][19] Group 2 - Haidilao is leveraging its strong supply chain capabilities to explore a new fast-food model with its brand "Xiao Hai Ai Zha · Chinese Pizza," introducing regional flavors into its offerings [6][24] - The pricing strategy for Haidilao's pizzas is positioned at a moderate level, focusing on unique flavors rather than engaging in price wars [10][27] - Ziguangyuan, a century-old brand, has successfully attracted younger consumers by innovating traditional dishes into pizza formats, such as the "Milk Skin Roast Duck Pizza" [12][36] Group 3 - The pizza market in China is characterized by a large scale and low concentration, providing ample opportunities for innovation and growth [15][19] - The market is expected to surpass 60.8 billion yuan by 2025, with a significant portion of growth coming from lower-tier cities [18][19] - Established players are replicating their successful business models in the pizza sector, as seen with Tastin's approach [20][22] Group 4 - The trend of affordable dining is driving the pizza category to penetrate deeper into everyday fast food consumption [27][28] - The adaptability of pizza as a meal option aligns with the growing demand for convenient and shareable food [28][36] - The transformation of Western fast food into a localized format reflects a significant shift in market dynamics, with Chinese brands now defining the rules of the game [28][39]

Group 1 - The core idea of the article highlights the transformation of traditional Beijing brands, which are innovating through cross-industry collaborations and scene innovations to attract younger consumers during the Spring Festival [4][5]. - Beijing Daoxiangcun has launched a new "Jingwei Western Pastry" series, including the "Little Horse Mousse," which has quickly become popular among consumers [4]. - The "Zao Hua Su" cultural creative products from Daoxiangcun, such as pillows and decorative items, are in high demand, drawing many consumers to visit [4][5]. Group 2 - The "Ma Year" themed shoes designed by the intangible cultural heritage master team at Neiliansheng are characterized by cute designs and fine craftsmanship, symbolizing good fortune for the New Year [5]. - Traditional brands in Beijing are increasingly adopting fashionable approaches, blending styles to create a "New National Trend," which resonates well with younger audiences [5]. - The Bai Ta Si pharmacy features a "Yao Coffee" shop offering unique health drinks and products that appeal to young consumers, showcasing the integration of traditional culture with modern lifestyle [5].

Core Insights - The article highlights the increasing digital transformation and AI adoption among traditional Chinese restaurant brands, known as "laozihao," with a significant rise in their appeal to younger consumers [1][2]. Group 1: Digital Transformation - A total of 206 traditional restaurant brands and 6027 stores have completed their online transformation, covering 234 cities across China [1]. - Over half of the laozihao brands are utilizing AI tools to assist in operational decision-making, enhancing efficiency and reducing labor costs [3]. Group 2: Consumer Engagement - The search volume for laozihao brands on platforms like Meituan and Dazhongdianping has increased nearly ninefold in the past year, with order volume rising by 34% and an annual compound growth rate of transaction value stabilizing at over 27% [1]. - The proportion of consumers under 35 years old has reached 48.5%, indicating a growing interest from younger demographics [1]. Group 3: Business Strategies - Three main transformation paths for laozihao brands have been identified: 1. Omnichannel integration, exemplified by Ziguangyuan's collaboration with Meituan, leading to a sevenfold increase in sales of its yogurt product [2]. 2. Monetization of cultural value, as demonstrated by Quanjude's "Air Four Courtyards" concept, which has increased average transaction value by 25% and repeat purchase rate by 18% [2]. 3. Accelerated digital transformation, with AI tools becoming essential for operational efficiency [2]. Group 4: AI Tools and Support - Meituan has launched the "Laozihao Dining AI Treasure Box," offering free access to core AI tools and one-on-one enterprise services to optimize operations for traditional brands [3]. - The "Smart Manager" AI tool has helped over 1.5 million users with reservations, significantly reducing manual data entry and improving operational efficiency [2][3].

Core Viewpoint - The company, Quanjude, is implementing a marketing activity at its franchise store in Xiangyang, focusing on prepaid card services, which require company approval for operation [2] Group 1: Company Operations - Quanjude's Xiangyang store is a franchise location that is conducting a promotional activity from February 1 to February 28 to enhance operational vitality [2] - The marketing activity will not involve the issuance of physical prepaid cards; all transactions will be processed through the company's designated cash register system [2] Group 2: Risk Management - The company has established legal responsibilities through franchise agreements and will enhance risk management for prepaid services by conducting regular inspections, credit risk monitoring, and verification during exit processes [2]

Group 1 - The hotel and catering sector increased by 2.09% compared to the previous trading day, with Junting Hotel leading the gains [1] - On the same day, the Shanghai Composite Index closed at 4102.2, up 0.85%, while the Shenzhen Component Index closed at 14156.27, up 0.21% [1] - The closing prices and percentage changes for key stocks in the hotel and catering sector include: Junting Hotel at 32.19 (+5.37%), ST Yunwang at 2.21 (+5.24%), and Shoulv Hotel at 17.55 (+2.33%) [1] Group 2 - The net capital flow in the hotel and catering sector showed a net outflow of 27.59 million yuan from main funds and 26.93 million yuan from speculative funds, while retail investors had a net inflow of 54.51 million yuan [1] - Specific net inflows and outflows for key stocks include: Junting Hotel with a net inflow of 17.93 million yuan from main funds, while ST Yunwang had a net outflow of 6.95 million yuan from speculative funds [2] - The retail investor net inflow for Junting Hotel was -16.66 million yuan, while for ST Yunwang it was -5.04 million yuan, indicating varied investor sentiment across different stocks [2]