证券代码：002650 证券简称：加加食品 加加食品集团股份有限公司投资者关系活动记录表 编号：2021-16 | --- | --- | --- | |-------------------------------|-----------------------------------------------------------------------------------------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------| | 投资者关 系活动类 别 | ☑ 特定对象调研 ☑ □ 媒体采访 □ □ 新闻发布会 □ □ ...

编号：2021-19 证券代码：002650 证券简称：加加食品 加加食品集团股份有限公司投资者关系活动记录表 | --- | --- | --- | |--------------------------|-------------------------------------------------------------|------------------------------------------------------------| | 投资者关 \n系活动类 \n别 | □ 特定对象调研 \n□ 媒体采访 \n□ 新闻发布会 \n□ 现场参观 | □ 分析师会议 \n□ 业绩说明会 \n□ 路演活动 \n☑ 其他:电话会议 | | | 兴业证券 苏铖、林佳雯 | | | | 平安养老 陈徐姗 | | | | PAG | 王明昊 | | | 万联证券自营 高翔 | | | | 上海景林资产 卢顺风 | | | | 世诚投资 | 晏坤 | | | 东方基金 吕燕晨 | | | | 中信保诚 万力 | | | | 中科沃土基金 游彤煦 | | | | 亚太财险 | 董丽蒙 | | | | | | ...

编号：2022-03 证券代码：002650 证券简称：加加食品 加加食品集团股份有限公司投资者关系活动记录表 | --- | --- | --- | |--------------------------|-------------------------------------------------------------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------| | 别 | □ 新闻发布会 □ □ 现场参观 ☑ | 路演活动 其他:电话会议 | | | 2022 年 2 月 23 日线下会议： | | | | 国金证券 叶韬、蔡昊 国金证券（广州） 王艳洁 东方证券 刘晶晶 | | | | 上海国际信托 吴杏 银叶投资 秦怀宝 | 玖歌投资 李祎诺、郭飞、宋岩峰 ...

Company Overview - Jiajia Foods was established in 1996 and listed on the Shenzhen Stock Exchange in January 2012, recognized as "China's first soy sauce stock" [2][3]. - The company specializes in the research, production, and sales of soy sauce, vegetable oil, vinegar, chicken essence, oyster sauce, cooking wine, and seasoning products, with core products being "Jiajia" soy sauce and "Pan Zhong Can" vegetable oil [2][3]. - As of 2020, Jiajia Foods had total assets of CNY 3.13 billion and net assets of CNY 2.56 billion, achieving operating revenue of CNY 2.073 billion and a net profit of CNY 176 million [2]. Development Phases - **1996-2000**: Focused on innovation with the introduction of a unique bottle cap design, establishing a marketing model with exclusive distributors in each city [3]. - **2001-2004**: Positioned as a high-end brand and expanded nationwide, implementing a marketing strategy that emphasized the dual-use of soy sauce [3]. - **2005-2014**: Diversified product offerings and began e-commerce initiatives [3]. - **2015-2018**: Continued diversification and launched new product lines [3]. - **2019-Present**: Focused on reducing salt content in products and enhancing brand strategy [3]. Financial Performance - In 2021, the company experienced a decline in sales revenue due to increased competition and rising raw material costs, leading to a significant drop in net profit [4]. - The overall gross margin decreased as product prices were only raised towards the end of the year [4]. Strategic Adjustments - In 2021, Jiajia Foods implemented several strategic changes, including: - Focusing on low-salt products as a key offering [4]. - Adjusting product SKUs to increase the proportion of high-margin products [4]. - Restructuring the organization to improve management efficiency [4]. - The company plans to enhance its marketing and sales strategies to better penetrate traditional and emerging channels [5][6]. Pricing Strategy - In November 2021, Jiajia Foods announced a price increase of 3% to 7% for soy sauce, oyster sauce, cooking wine, chicken essence, and vinegar, which accounted for approximately 5% of total sales [4]. Channel Strategy - The company employs a "1+4" channel strategy, focusing on traditional retail while expanding into restaurant, KA (Key Account) supermarket, new retail, and welfare channels [5]. - Efforts are being made to strengthen the traditional distribution network while exploring new retail opportunities [5][6]. Brand Competitiveness - Jiajia Foods emphasizes product quality, taste, and health as key factors in maintaining brand competitiveness [7].

编号：2022-01 证券代码：002650 证券简称：加加食品 加加食品集团股份有限公司投资者关系活动记录表 | --- | --- | --- | |-------------------------------|----------------------------------------------------------------------------------------------------------------------------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- ...

证券代码：002650 证券简称：加加食品 加加食品集团股份有限公司投资者关系活动记录表 编号：2022-07 | --- | --- | --- | |-------------------|-------------------------------------------------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------| | 投资者关 系活动类 | ☑ 特定对象调研 □ 媒体采访 □ 新闻发布会 | □ 分析师会议 □ 业绩说明会 □ 路演活动 | | 别 | □ 现场参观 | □ 其他:电话会议 | | | 2022 年 5 月 19 | 日上午 1 ...

证券代码：002650 证券简称：加加食品 加加食品集团股份有限公司投资者关系活动记录表 编号：2022-11 | --- | --- | --- | |-------------------------------|-------------------------------------------------------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------| | 投资者关 系活动类 别 | □ 特定对象调研 □ 媒体采访 □ 新闻发布会 □ 现场参观 | □ 分析师会议 □ 业绩说明会 □ 路演活动 ☑ 其他:电话会议 | | | 国元证券 邓晖 | | | | 国元证券 袁帆 | | | | 中天汇富基金 许高飞 | | | | 光大 ...

证券代码：002650 证券简称：加加食品 加加食品集团股份有限公司投资者关系活动记录表 编号：2022-10 | --- | --- | --- | |--------------------------|-----------------------------------------------------------|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------| | 投资者关 \n系活动类 \n别 | ☑ 特定对象调研 □ 媒体采访 \n□ 新闻发布会 \n□ 现场参观 | □ 分析师会议 □ 业绩说明会 \n□ 路演活动 \n☑ 其他:电话会议 | | | 2022 年 6 月 27 日 ...

证券代码：002650 证券简称：加加食品 加加食品集团股份有限公司投资者关系活动记录表 编号：2022-08 | --- | --- | --- | |----------------------------|---------------------------------------------------------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------| | 投资者关 系活动类 别 | □ 特定对象调研 \n□ 媒体采访 □ 新闻发布会 □ 现场参观 | 分析师会议 \n业绩说明会 路演活动 其他:电话会议 | | | 天风证券 吴文德 | 薛涵 | | | 冲和投资 黄艳秋 | | | | 达仁投资 | 刘翔 | | | 华安基金 刘伟亭 | | | | 九泰基金 邓茂 | | | | 信诚基金 中国人 ...

编号：2022-09 证券代码：002650 证券简称：加加食品 加加食品集团股份有限公司投资者关系活动记录表 | --- | --- | --- | |--------------------------|------------------------------------------------------------------------------------------------------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------| | 投资者关 系活动类 别 | □ 特定对象调研 □ 媒体采访 □ 新闻发布会 □ 现场参观 | □ 分析师会议 □ ...