据灯塔专业版数据，截至10月4日12时40分，2025年国庆档电影总票房（含预售）突破10亿元。《志愿 军：浴血和平》《731》《刺杀小说家2》《浪浪人生》《震耳欲聋》暂列票房榜前五名。 多家上市公司布局 值得注意的是，今年国庆档影片背后不乏上市公司身影。《刺杀小说家2》为华策影视主投作品，其他 出品方包括猫眼娱乐、中国电影等。《三国的星空第一部》由果麦文化、光线影业等出品。《浪浪人 生》出品方包括猫眼娱乐、中国电影、万达电影、横店影视等。《志愿军：浴血和平》出品方包括中国 电影、博纳影业。 猫眼娱乐市场分析师赖力对中国证券报记者表示，作为今年最后一个拥有较长节假日加成的大档期，国 庆档的重要性不言而喻，不仅对于下半年的票房大盘，乃至全年的票房抬升都有至关重要的作用。今年 国庆档由于叠加了中秋节假期，因此比以往多一天，对于国庆档新片走出长尾效应也具备利好作用。 今年国庆档影片类型丰富，涵盖奇幻、动作、战争、剧情等多种类型，满足了不同观众群体的观影需 求。档期长达八天，为票房增长提供了更长的时间窗口。多部影片背后均有上市公司参与出品，各地也 陆续推出电影激励政策，从供给端激发行业活力。市场分析认为，在多元化内容 ...

Core Insights - The total box office for the 2025 National Day holiday period (October 1 to October 8) has surpassed 1 billion yuan as of October 4, with notable films including "The Volunteers: Peace at Last," "731," and "Assassination Novelist 2" leading the charts [1][16][18] Film Performance - "The Volunteers: Peace at Last" is a war drama directed by Chen Kaige, focusing on the Korean War and featuring a star-studded cast including Zhang Zifeng and Chen Feiyu [4][6] - "Assassination Novelist 2," directed by Lu Yang, is an action fantasy sequel that explores the dual crises faced by a novelist and his characters [8][10] - "Wandering Life," a drama produced by Han Han, has also performed well, crossing 100 million yuan in box office revenue [11][16] Box Office Comparison - Despite the current box office success, the 2025 National Day box office progress is lagging behind previous years, indicating a need for sustained momentum in the coming days [16] Industry Participation - Several film companies have confirmed their involvement in the National Day releases, with China Film and Bona Film Group highlighting their contributions to "The Volunteers: Peace at Last" and other films [18]

Core Viewpoint - The article discusses the performance of the 2025 National Day film market, highlighting the box office success of various films and the involvement of A-share listed companies in the film industry [3][10]. Box Office Performance - As of October 3, 2025, the total box office for the National Day period (October 1-8) has exceeded 800 million yuan [3]. - A total of 21.18 million tickets have been sold, with an average ticket price of 37.8 yuan [4]. Top Films - "The Volunteer Army: Bloodbath for Peace" leads the box office with 202.86 million yuan, accounting for 25.3% of the total box office [6]. - "731" follows with 162.49 million yuan, representing 20.3% of the box office [9]. - "Assassination Novelist 2" ranks third with 141.53 million yuan, holding 17.7% of the box office [9]. Film Variety and Audience Engagement - The 2025 National Day film market features a diverse range of films, with 14 films scheduled for release, the highest number in the past five years [9]. - The films cater to various audience preferences, including sequels to popular films and animated features [9]. Listed Companies Involvement - Several A-share listed companies are involved in the production of films for the National Day period, including China Film, Bona Film Group, and Huace Film [11][12][13]. - China Film is the main producer of "The Volunteer Army: Bloodbath for Peace" and has invested in multiple films set for release during the holiday [11]. - Bona Film Group is a co-producer of "The Volunteer Army: Bloodbath for Peace," which is the concluding part of a trilogy [12]. Audience Insights - "The Volunteer Army: Bloodbath for Peace" has a strong family viewing advantage in pre-sales, while "The Life of a Pig" appeals significantly to urban and younger audiences [14].

Box Office Performance - The total box office for the 2025 National Day holiday period has surpassed 800 million yuan as of October 3, with 21.18 million tickets sold and an average ticket price of 37.8 yuan [1] - "The Volunteer Army: Bloodbath for Peace" leads the box office with 202.86 million yuan, accounting for 25.3% of the total box office [2][5] - The film "731" follows with 162.49 million yuan, representing 20.3% of the box office, while "Assassination Novelist 2" ranks third with 141.53 million yuan, making up 17.7% [5] Film Releases and Audience Engagement - The 2025 National Day holiday features a diverse lineup of 14 films, the highest number in the past five years, including sequels and various genres to cater to different audience preferences [5] - "The Volunteer Army: Bloodbath for Peace" is the concluding film of a trilogy, with a strong audience base of nearly 50 million viewers from previous installments [5] Company Involvement - Several A-share listed companies are involved in the production of films during the National Day holiday, including China Film, Bona Film Group, and Huace Film [6] - China Film is the main producer of "The Volunteer Army: Bloodbath for Peace" and has also invested in other films like "The Life of a Pig" and "Assassination Novelist 2" [6][8] - Bona Film Group is a co-producer of "The Volunteer Army: Bloodbath for Peace," which is a significant project for the company [7] Market Trends - The pre-sale audience for "The Volunteer Army: Bloodbath for Peace" shows a strong family viewing preference, while "The Life of a Pig" is popular among young audiences in first-tier cities [9]

Core Viewpoint - Wanda Film issued an apology for system failures during a joint promotional event with the game "Love and Deep Space," which led to significant user access issues due to unexpectedly high traffic [1][3]. Group 1: Event Details - The joint promotional event launched at noon on the same day, but users reported being unable to log in or make purchases starting from 11:57 AM, with issues persisting for over an hour [3]. - Despite attempts to enhance server capacity, the traffic exceeded expectations, resulting in loading delays and errors in the Wanda Film app and mini-program [1][3]. Group 2: Game and Marketing Strategy - "Love and Deep Space" is a 3D interactive romance game developed by Paper Games, set to launch publicly on January 18, 2024, aiming to enhance player immersion through detailed character customization [6]. - Wanda Film has a history of hosting similar promotional events, as indicated in their semi-annual report, which highlights their strategy to leverage cinema experiences and IP collaborations to boost audience engagement and revenue [6][7]. - The company reported a revenue of 6.689 billion yuan in the first half of the year, a year-on-year increase of 7.57%, with a net profit of 536 million yuan, reflecting a significant growth of 372.55% [7].

万达电影致歉。 10月2日午间，万达电影发文致歉。万达电影称："感谢各位猎人小姐的厚爱和热情，针对目前的万达电影x恋与深空「光影之间，爱在深空」联名活动预 约火热导致的系统瘫痪情况，我们向所有猎人小姐致以最诚挚的歉意。虽已提前增设服务器，但瞬时访问流量依然超出预期，导致万达电影+小程序和万 达电影APP出现故障，致使猎人小姐出现加载卡顿、无法加购等现象。对此，我们已第一时间进行修复处理，请稍作等待，我们将竭尽全力尽早完成修 复。" 公开资料显示，《恋与深空》是一款由叠纸游戏开发的3D恋爱互动手游，于2024年1月18日公测。该游戏"希望借助影视动画的优势增强玩家的代入感和 互动感"，"根据（游戏）不同角色的性格、情绪、表情细节等，进行细致到每一个眼神、每一个呼吸起伏的定制化调整和打磨，塑造好每一位角色丰富饱 满的灵魂"。该游戏的主要用户群体是女性。 据悉，当日中午12时，《恋与深空》和万达电影联名周边上线。多名网友反映，自11:57起无法登录、加载页面或加购商品，持续超1小时未恢复。 记者实测发现，截至今日18:00，记者多次尝试，仍无法登录万达电影小程序。此外，点击万达电影小程序"吃喝"专区（该活动所在专区 ...

万达电影致歉。 10月2日午间，万达电影发文致歉。万达电影称："感谢各位猎人小姐的厚爱和热情，针对目前的万达电影x恋与深空「光影之间，爱在深空」联名活动预约火热导致 的系统瘫痪情况，我们向所有猎人小姐致以最诚挚的歉意。虽已提前增设服务器，但瞬时访问流量依然超出预期，导致万达电影+小程序和万达电影APP出现故障， 致使猎人小姐出现加载卡顿、无法加购等现象。对此，我们已第一时间进行修复处理，请稍作等待，我们将竭尽全力尽早完成修复。" 据悉，当日中午12时，《恋与深空》和万达电影联名周边上线。多名网友反映，自11:57起无法登录、加载页面或加购商品，持续超1小时未恢复。 记者实测发现，截至今日18:00，记者多次尝试，仍无法登录万达电影小程序。此外，点击万达电影小程序"吃喝"专区（该活动所在专区），则提示错误。 据悉，此类联名活动并非万达电影首次举办此类活动了。万达电影半年报显示，2025年上半年，公司积极拓展影院消费新模式，充分发挥影院场景与场域优势，持 续围绕二次元、游戏、潮玩等领域打造超级IP主题活动，既为同好人群搭建交流平台，也为影城注入流量活力，依托IP的全域价值，构建"线下体验—线上传播—衍 生品销售" ...

Group 1 - The 2025 National Day film market features 10 new films, with a cumulative box office exceeding 120 million yuan as of September 30 [1][5] - The top three films by box office are "Deafening," "The Volunteer Army: Blood and Peace," and "Assassination Novelist 2," with respective box office figures of 31.31 million, 28.42 million, and 23.26 million yuan [1][5] - The predicted box office for the first day of the National Day holiday is 341 million yuan, with "The Volunteer Army: Blood and Peace," "Assassination Novelist 2," and "Life of Waves" leading the forecast [5] Group 2 - "Deafening," set to release on October 4, is the first domestic film focusing on the deaf community and involves a moral and ethical trial related to a fraud case [7] - "The Volunteer Army: Blood and Peace," released on September 30, is the concluding chapter of a trilogy that depicts the Chinese Volunteer Army's operations during the Korean War [8] - "Assassination Novelist 2," scheduled for October 1, follows a novelist facing a crisis and ultimately finding redemption [8] Group 3 - The National Day film lineup includes a diverse range of genres such as drama, war, comedy, family, fantasy, action, crime, animation, and history [9] - The previous two films in "The Volunteer Army" trilogy have collectively grossed over 2 billion yuan, while "Assassination Novelist" had over 1 billion yuan in box office from its first installment [9] Group 4 - Several listed companies are involved in the production of these films, including China Film (600977.SH), Maoyan Entertainment (01896.HK), and Hengdian Film (603103.SH) for "Deafening" [10] - "The Volunteer Army: Blood and Peace" is produced by China Film and involves other companies like Bona Film (001330.SZ) and Huayi Brothers (300027.SZ) [10] - "Assassination Novelist 2" includes production contributions from Huace Film (300133.SZ) and Maoyan Entertainment [10] Group 5 - Companies such as China Film, Bona Film, and Wanda Film have confirmed their participation in the National Day film lineup [11][12] - Light Media (300251.SZ) is involved in the animated film "The First Part of the Starry Sky of the Three Kingdoms," set to release on October 1, 2025 [13] - The National Day holiday is considered a crucial period for box office performance, especially with the added day from the Mid-Autumn Festival, which may enhance the long-tail effect of new releases [13]

中国青年报客户端讯（中青报·中青网记者 夏瑾）记者近日从万达电影获悉，国庆假期，万达电影将与 现象级游戏IP《恋与深空》展开大型联名合作，推出以"一部电影诞生的故事"为主题的沉浸式影院体验 活动。玩家将以游戏中"猎人小姐"的身份走入影城，与男主角共同参与电影拍摄的全流程，实现从观众 到"剧中人"的跨越。 本次活动覆盖万达电影全国200余座城市的超700家影城，分别设置为2家"光影开拍"店、100家"心动热 映"店与605家"爱意流光"店。参与者将在影城中被工作人员全程以"猎人小姐"相称，并可参与"对暗号 领取片场放饭"等互动环节。预约"光影开拍"店的玩家可解锁深度沉浸的"拍电影"全流程体验。 这并非万达电影首次布局IP联名赛道。自去年以来，《原神》《第五人格》《光与夜之恋》等热门游戏 IP的合作已持续为万达电影引入大量年轻消费者。数据显示，部分联名活动的观影转化率达30%，其中 25岁以下用户占比高达85.5%，显示出极强的年轻群体吸引力。 来源：中国青年报客户端 万达电影相关负责人表示，随着Z世代逐渐成为文化消费主力，其对于情感认同与自我构建的需求日益 显著，动漫、游戏等内容成为其精神消费的重要组成部分。此 ...

Group 1 - The film and theater sector saw a rise of 1.13% on September 30, with Hengdian Film leading the gains [1] - The Shanghai Composite Index closed at 3882.78, up 0.52%, while the Shenzhen Component Index closed at 13526.51, up 0.35% [1] - Hengdian Film's stock price increased by 10.01% to 18.36, with a trading volume of 187,300 shares and a transaction value of 329 million [1] Group 2 - The film and theater sector experienced a net outflow of 236 million from institutional investors, while retail investors saw a net inflow of 288 million [2][3] - Major stocks like Huayi Brothers and Huanrui Century saw declines of 1.52% and 1.65% respectively, indicating mixed performance within the sector [2] - The trading data shows that while some stocks gained, others faced selling pressure, reflecting a diverse investor sentiment [2][3]