另一部备受关注的影片《惊蛰无声》由张艺谋执导。大麦娱乐、中国电影等参与出品。截至2月16日20 时，该片以1.1亿元预售票房成绩位列2026年春节档新片预售票房榜第二位。 武侠动作大片《镖人：风起大漠》改编自豆瓣评分高达9.3分的同名现象级漫画，出品方包括大麦娱 乐、中国电影等。 灯塔专业版数据显示，截至2月16日20时，2026年电影春节档（2月15日至2月23日）票房（含预售）已 突破6亿元。 《飞驰人生3》《惊蛰无声》《镖人：风起大漠》《星河入梦》《熊猫计划之部落奇遇记》《熊出没·年 年有熊》6部影片确认定档大年初一（2月17日）。从题材来看，影片涵盖赛车、喜剧、武侠等多种类 型，多元化特征明显。 IP续作领跑 高口碑IP续作《飞驰人生3》是今年春节档的头号种子选手。该片由韩寒编剧并执导，沈腾领衔主演。 截至2月16日20时，该片以2.6亿元的预售票房成绩位列2026年春节档新片预售票房榜首位。《飞驰人 生》系列影片前两部分别取得了17.28亿元和33.61亿元的票房成绩。 目前《飞驰人生3》在猫眼平台的累计想看人数已超过97万，稳居春节档首位。该片吸引了多家上市影 企参与。出品方包括大麦娱乐、万达电影 ...

Group 1: Automotive Rental Market - The demand for car rentals is increasing due to the upcoming Spring Festival, with both rental order volume and user scale showing year-on-year growth. Notably, the booking volume for new energy vehicle rentals has increased sixfold compared to last year [1] Group 2: Film Industry - Several listed companies are involved in the production or investment of films for the 2026 Spring Festival, with "Flying Life 3" having the highest participation from A-share listed companies, including China Film (600977.SH), Hengdian Film (603103.SH), Wanda Film (002739.SZ), and Bona Film (001330.SZ) [1] - China Film has announced that "Star River in Dream" is its first produced film for the Spring Festival, and it has also participated in "Boonie Bears: Year of the Bear" and "Silent Awakening" [1] - Hengdian Film has participated in "Boonie Bears: Year of the Bear" and "Star River in Dream" [1] - Financial analysts predict that the extended nine-day holiday will enhance viewing demand, leading to an upward trend in box office revenue during the Spring Festival period [1] Group 3: Catering Industry - Multiple listed companies in the catering sector have prepared for the New Year's Eve dinner scene and pre-packaged meal gift boxes. Companies such as Yuyuan Group (600655.SH), Shuanghui Development (000895.SZ), Anjiexin Food (603345.SH), Weizhi Flavor (605089.SH), Wens Foodstuff Group (300498.SZ), and Guolian Aquatic Products (300094.SZ) have developed products for New Year's Eve pre-packaged meal gift boxes [4]

Core Insights - The 2026 Spring Festival film market is set to be significant, with a total box office exceeding 300 million yuan, led by "Fast Life 3" [1][21] - The film "Fast Life 3" is expected to perform strongly, with pre-sales exceeding 120 million yuan, indicating high audience interest [6][21] - Multiple films are competing in the Spring Festival slot, including "Silent Awakening" and "Bounty Hunter: Winds of the Desert," which also show promising pre-sale figures [6][9] Group 1: Film Performance - "Fast Life 3" is leading the pre-sale box office with over 120 million yuan, following the success of its predecessors [6] - "Silent Awakening," directed by Zhang Yimou, is based on national security themes and has garnered significant attention due to its star-studded cast [9][12] - "Bounty Hunter: Winds of the Desert" features a storyline about a desert courier and has a strong production team, indicating potential for box office success [12][21] Group 2: Market Impact - The 2026 Spring Festival film lineup involves multiple publicly listed companies, including Maoyan Entertainment and Wanda Film, which are expected to benefit from the box office performance [21] - The A-share film sector has seen stock price increases, with companies like Hengdian Film and Bona Film experiencing significant gains, indicating positive market sentiment [21][22] - Analysts suggest that the film industry is at a historical low in valuation, with expectations for recovery as consumer demand for entertainment rises [22][23] Group 3: Audience Engagement - The audience's acceptance of quality films remains high, with the extended nine-day holiday providing ample opportunity for box office growth [23] - The success of previous high-grossing films, such as "Nezha 2," has created a positive sentiment towards the Spring Festival films, potentially boosting investor interest [22][23] - The emergence of high-value IP films is expected to stimulate new content creation and audience engagement, aligning with the preferences of younger generations [22][23]

Group 1 - The 2026 Spring Festival holiday will last for 9 days, leading to a record high in the number of effective screening days for films during this period [1] - As of February 13, 2026, the total pre-sale box office for the Spring Festival films has exceeded 200 million yuan, prompting a positive response in the A-share film and television sector [1] - Several stocks in the A-share film and television sector have seen significant gains, with Hengdian Film rising over 110% this year, and both Bona Film and Light Media increasing by over 60% [1] Group 2 - Analysts suggest that the film and television sector is currently undervalued, and with the release of entertainment consumption demand, the fundamentals of many film companies are expected to improve, indicating a recovery point for the industry [3] - The 2026 Spring Festival will feature multiple domestic IP films, building on the success of last year's "Nezha 2," which grossed over 10 billion yuan, thus attracting investor interest in the Spring Festival box office and film stocks [3] - The Spring Festival period is crucial for many film production and cinema companies, significantly impacting their performance and market valuation [8]

Core Viewpoint - Wanda Film is leveraging its extensive membership system, active online platforms, and nationwide cinema network to enhance audience engagement and meet diverse movie content demands through innovative operational models [1] Group 1 - The company has a large membership system and active online platforms, including apps and mini-programs, which facilitate better audience interaction [1] - The "reservation screening" feature is designed to cater to the audience's needs for diverse and personalized movie content, allowing for more precise scheduling and operations in cinemas [1] - The company is exploring various operational models and expanding non-traditional screening content to attract different customer segments back to theaters [1] Group 2 - The company is a participant in the "National Art Film Screening Alliance" initiated by the National Film Administration, representing a proactive exploration of new operational strategies [1]

Core Viewpoint - Wanda Film is focusing on continuous reform and innovation to enhance its box office competitiveness while strengthening its layout across various segments of the industry chain [1] Group 1: Business Strategy - The company aims to create a "super entertainment space" that integrates entertainment, consumption, and social interaction [1] - Wanda Film has established deep collaborations with leading domestic and international copyright holders [1] Group 2: Event Broadcasting - The company is diversifying its offerings by broadcasting various events, including La Liga football matches, global gaming competitions, concerts, and Formula 1 races [1] - These initiatives are designed to create immersive social experience scenarios to meet the viewing needs of diverse audience segments [1] Group 3: Future Outlook - Wanda Film plans to continue its event broadcasting strategy, with further official announcements expected regarding cinema event live streaming in 2026 [1]

Core Viewpoint - Wanda Film (002739) will develop a solution to address industry competition in accordance with relevant commitments and regulatory requirements, with important matters to be disclosed in the company's announcements [1] Group 1 - The company responded to investor inquiries on its interactive platform regarding industry competition [1] - The company emphasized adherence to commitments and regulatory requirements in formulating its competitive solution [1] - Important matters will be disclosed through official company announcements [1]

Core Viewpoint - Wanda Film focuses on creating a "super entertainment space" by integrating popular games and anime IPs to enhance immersive offline experiences [1] Business Operations - The company's main business includes cinema film screening and the investment, production, and distribution of films and TV series [1] - Wanda Film is actively expanding its product offerings both inside and outside cinemas to enrich merchandise choices [1] Strategic Initiatives - The launch of the digital rights platform "Rtime Link" aims to bind physical toys with digital assets [1] - The company has introduced self-developed brands "Three Mouths of Time" and "Talking with Water" to attract younger audiences [1] - Strategic investments in companies like "Good Luck Coconut," "52TOYS," and "Photo Cube" are part of the exploration of new consumer markets [1] Target Audience - The company is leveraging the cinematic experience to connect with Generation Z's interests and social interactions, positioning cinemas as offline hubs for this demographic [1]

据猫眼专业版数据，截至2月13日记者发稿时，2026年春节档（2月15日至2月23日）新片总票房累计 （含预售及点映）逼近2亿元，大年初一单日的预售票房就超过了1亿元。 从过往的票房表现来看，《飞驰人生》《飞驰人生2》此前分别斩获票房17.28亿元、33.61亿元；而《熊 出没》系列作品自2022年以来，票房体量均维持在10亿元量级，其中2024年《熊出没·逆转时空》更是 获得了19.84亿元的高票房；《熊猫计划》则是于2024年国庆档上映最后获得3.07亿元票房。 猫眼娱乐市场分析师赖力对《证券日报》记者表示："考虑到整个档期的安排以及影片的排片情况和票 房体量，主要能够产出票房的还是大年初一上映的六部影片。" 对于2026年春节档的电影票房的预测，有券商传媒行业分析师对《证券日报》记者表示，"整体来看， 今年春节档IP续作与头部新作并存，作品类型供给丰富，为电影大盘提供了基本面支撑，但综合影片预 期与市场环境来看，整体档期票房表现将取决于实际质量与观众口碑。" "从历史数据来看，自2018年以来，多个春节档电影票房体量维持在60亿元左右，但在头部影片的带动 下，2021年、2024年及2025年，春节档电 ...

Group 1 - The core viewpoint of the article is that Wanda Film's brand renaming is a significant strategic decision that will be evaluated based on multiple factors including strategic planning, business layout, and brand image [2] - The company emphasizes that important matters should be based on official announcements disclosed by the company [2]