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服饰年报|重营销侵吞利润 欣贺股份、锦泓集团、安奈儿超5成收入用作营销
Xin Lang Zheng Quan· 2025-05-09 08:33
Core Viewpoint - The textile and apparel industry is experiencing high marketing expenditures, with several companies significantly increasing their sales expenses, which raises concerns about the balance between marketing and research and development investments [1][4]. Sales Expenses Overview - The top three companies in terms of sales expenses for 2024 are Haier Home (48.41 billion), Semir Apparel (37.51 billion), and Taiping Bird (26.39 billion) [1][2]. - Sales expenses for Haier Home and Semir Apparel have increased by 11.21% and 13.89% respectively compared to the previous year [1][2]. - Notable increases in sales expenses are observed in Jiuwang (13.88 billion, up 24.2%), Biyinlefen (16.13 billion, up 22.96%), and Semir Apparel (37.51 billion, up 13.89%) [1][2]. Sales Expense Ratios - In 2024, companies like Xinhe (54.36%), Jinhong Group (50.8%), Annail (50.42%), and Geli Si (50%) are allocating over 50% of their revenue to marketing expenses, indicating high marketing spending [2][3]. - Jiuwang's sales expense ratio is 43.64%, reflecting a significant increase from the previous year [3]. Marketing vs. R&D Investment - The industry shows a trend of high marketing expenses compared to low R&D investments, with Xinhe's sales expense ratio at 54.36% and R&D expense ratio at only 4.4% [4]. - This imbalance contributes to product homogeneity and insufficient innovation, leading to inventory issues and price wars among brands [4].
服饰年报|过半数公司净利率不足7% 美邦服饰、安奈儿、三夫户外净利率垫底
Xin Lang Zheng Quan· 2025-05-09 08:28
Core Insights - The apparel industry continues to exhibit high gross margins and low net margins, with over half of the selected 25 listed companies achieving gross margins above 50% and many exceeding 65%, while net margins are generally below 15% [1][6] Group 1: Gross Margin Analysis - Among the selected companies, the top three in terms of gross margin for 2024 are: - Bi Yi Le Fen at 77.01% - Di Su Shi Shang at 74.84% - Jin Hong Group at 68.63% [1] - Only two companies, Mu Gao Di and Mei Bang Fu Shi, reported gross margins below 40%, with figures of 28.48% and 27.44% respectively [1] Group 2: Net Margin Analysis - A significant number of companies have net margins below 7%, with 14 out of 25 companies falling into this category [2] - The net margins for specific companies are as follows: - Jin Hong Group at 6.97% - Mu Gao Di at 6.42% - Jiu Mu Wang at 5.48% - Ai Mu Shares at 5.27% - Lang Zi Shares at 5.19% - Tu Lu Zhe at 4.70% - Du Shi Li Ren at 3.83% - Tai Ping Niao at 3.77% - Xin He Shares at -4.79% - An Zheng Shi Shang at -6.50% - Ge Li Si at -8.42% - San Fu Outdoor at -10.65% - An Nai Er at -18.13% - Mei Bang Fu Shi at -28.70% [4][6] Group 3: Trends and Observations - In 2024, nine companies experienced simultaneous declines in both gross and net margins, including Mei Bang Fu Shi, An Zheng Shi Shang, Xin He Shares, An Nai Er, Bi Yi Le Fen, Ai Mu Shares, Zhong Guo Li Lang, Ge Li Si, and Sen Ma Fu Shi [2][6] - The disparity between gross and net margins is attributed to high selling expense ratios in the textile and apparel industry, which significantly erodes profits [6]
服饰年报|业绩总览:利润下降成主旋律安奈儿、歌力思等陷亏损 美邦服饰业绩增速双垫底
Xin Lang Zheng Quan· 2025-05-09 08:24
Core Insights - The apparel industry in China is experiencing a slowdown in growth, with retail sales of clothing reaching 1,071.62 billion yuan in 2024, reflecting a mere 0.1% increase year-on-year, a significant decline of 15.3% compared to 2023 [1] - Among 25 selected publicly listed companies in the apparel sector, only 7 reported increases in both revenue and net profit, while 10 companies experienced declines in both metrics [1][2] Revenue and Profit Overview - In 2024, 15 companies reported a decline in net profit, and 13 saw a decrease in revenue. Notably, 10 companies experienced declines in both revenue and net profit [2] - Companies with declining performance include: - Baoxini: Revenue of 5.153 billion yuan, down 1.91%; net profit of 495 million yuan, down 29.07% [2][3] - Hailan Home: Revenue of 20.957 billion yuan, down 2.65%; net profit of 2.159 billion yuan, down 26.88% [2][3] - Sanfu Outdoor: Revenue of 800 million yuan, down 5.45%; net profit loss of 21 million yuan, down 158.83% [2][3] - Anzheng Fashion: Revenue of 2.034 billion yuan, down 6.23%; net profit loss of 124 million yuan, down 365.03% [2][3] - Aimer: Revenue of 3.163 billion yuan, down 7.71%; net profit of 163 million yuan, down 46.56% [2][3] Losses and Underperformance - Six companies reported losses, including: - Ge Li Si: Loss of 310 million yuan [4][5] - Sanfu Outdoor: Loss of 21 million yuan [4][5] - Anzheng Fashion: Loss of 124 million yuan [4][5] - Xinhe Shares: Loss of 67 million yuan [4][5] - Meibang Clothing: Loss of 195 million yuan [4][5] - Annai: Loss of 115 million yuan [4][5] Performance Rankings - The top three companies in revenue growth are: - 361 Degrees: 19.6% growth [7] - Tanshan: 14.44% growth [7] - Anta Sports: 13.6% growth [7] - The bottom three in revenue growth are: - Meibang Clothing: -49.79% [7] - Annai: -20.7% [7] - Xinhe Shares: -20.1% [7] Net Profit Growth Rankings - The top three companies in net profit growth are: - Urban Beauty: 197% growth [9] - Anta Sports: 52.4% growth [9] - Tanshan: 48.5% growth [9] - The bottom three in net profit growth are: - Meibang Clothing: -715.45% [9] - Ge Li Si: -392.99% [9] - Anzheng Fashion: -365.03% [9]
关税战不慌!政策红利下,安奈儿深耕国内照样“吃得香”
Bei Jing Shang Bao· 2025-05-07 01:32
Core Viewpoint - The article highlights how Annil, a leading children's clothing brand in China, has successfully focused on the domestic market, avoiding the adverse effects of U.S.-China trade tensions and tariffs, while capitalizing on local consumer demand and government policies aimed at boosting domestic consumption [1][2][6]. Group 1: Company Strategy - Annil has maintained a domestic business ratio of 97.82% in 2024, with minimal international market investment, thus avoiding significant impacts from tariffs [2]. - The company has chosen to leverage established cross-border platforms like SHEIN and TEMU for limited international exposure, allowing for controlled market entry [2]. - Annil's strategy emphasizes deepening its presence in the domestic market, focusing on quality upgrades and catering to local consumer preferences [1][2]. Group 2: Market Environment - The Chinese government has implemented policies to stimulate consumption, including maternity benefits and consumer vouchers, which are expected to positively impact the children's clothing market [3]. - The retail sales of consumer goods in March 2025 reached 4.09 billion yuan, showing a year-on-year growth of 5.9%, indicating a recovering consumption environment [3]. - The introduction of local government initiatives, such as the first mother-baby consumption vouchers in Nanchang, aims to reduce childcare costs and stimulate immediate spending [3]. Group 3: Competitive Advantages - Annil has built a strong brand presence over 29 years, recognized as one of China's top children's clothing brands, and received accolades such as the "Top Ten Children's Clothing Brands" award in 2023 [4]. - The company emphasizes the use of high-quality cotton fabrics, ensuring comfort and safety through strict material standards and innovative design tailored to children's needs [4][5]. - Annil has developed a diverse sales channel strategy, combining direct sales, franchise operations, and a robust online presence across major e-commerce platforms [5].
安奈儿(002875) - 关于举行2024年度业绩说明会的公告
2025-05-06 08:30
证券代码:002875 证券简称:安奈儿 公告编号:2025-027 深圳市安奈儿股份有限公司 关于举行 2024 年度业绩说明会的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整,没有虚假 记载、误导性陈述或重大遗漏。 深圳市安奈儿股份有限公司(以下简称"公司")于 2025 年 4 月 25 日披露 了《2024 年年度报告》,为使广大投资者进一步详细了解公司经营、财务状况, 公司将于 2025 年 5月 15 日(星期四)15:00-17:00 在"价值在线"(www.ir-online.cn) 举行 2024 年度业绩说明会,与投资者进行沟通和交流,广泛听取投资者的意见 和建议。 一、说明会召开的时间、地点和方式 会议召开时间:2025 年 5 月 15 日(星期四)15:00-17:00 会议召开方式:网络互动方式 二、参加人员 公司董事长曹璋先生,独立董事曾任伟先生,副董事长、副总经理兼财务负 责人冯旭先生,董事、董事会秘书宁文女士将与投资者进行在线沟通。 三、投资者参加方式 投 资 者 可 于 2025 年 5 月 15 日 ( 星 期 四 ) 15:00-17:00 通过网址 h ...
服装行业下半场:守住现金流,安奈儿用质价比突围
Mei Ri Jing Ji Xin Wen· 2025-05-06 01:31
Industry Overview - The Chinese apparel industry is undergoing a significant reshuffle, entering a "second half" of competition characterized by slowing growth, intensified competition, and a restructured supply-demand relationship, facing challenges such as inventory and cash flow pressures, homogenized competition, and rising costs [1] - In 2023, overall industry revenue declined, with over 30% of small and medium-sized enterprises reporting losses, highlighting issues of inventory buildup and cash flow disruptions [1] Company Performance - Anner Children's Wear (安奈儿) reported its 2024 annual and 2025 Q1 financial results, which, while not outstanding, showed some positive aspects, particularly in inventory management [1] - As of the end of 2024, Anner had 3,915,595 pieces of inventory, with a balance decrease of 46.55 million yuan compared to the previous year, representing 16.07% of total assets [2] - The company improved its inventory turnover days from 231 days in 2021 to 197 days in 2023, with a slight increase to 203 days in 2024, indicating enhanced inventory management capabilities [2] Inventory Management Strategies - Anner adopted a "sales-driven procurement" model to flexibly adjust supply strategies based on actual sales, avoiding excessive production that could lead to inventory accumulation [3] - The company has established 670 retail stores nationwide and is actively engaging in both mainstream e-commerce platforms and emerging social commerce platforms to enhance sales and reduce inventory risks [3][4] - The focus on direct sales in first and second-tier cities allows for better inventory control and higher turnover rates, with the top five revenue-generating stores located in major cities like Shenzhen and Beijing [4] Cash Flow Management - In Q1 2025, Anner reported a net cash flow from operating activities of 3,026,151.92 yuan, a year-on-year increase of 111.61%, demonstrating effective cash flow management [4] - The company reduced its expense ratio to 63.84% in 2024, with significant decreases in sales, research and development, and management expenses, indicating a strategic focus on cost control [5] - As of December 31, 2024, Anner's current assets were 805 million yuan, with a current ratio of 2.98, reflecting strong liquidity and a low debt ratio of 30.42%, down from 40.75% in 2023 [6] Quality-Price Ratio Focus - The quality-price ratio has become a critical factor for consumers, emphasizing the need for companies to balance quality and pricing without compromising product integrity [7] - Anner's "Super Comfortable" series exemplifies this approach, utilizing high-quality materials while adjusting prices to enhance consumer value perception [7][8] - The company aims to maintain a focus on quality and cash flow management to navigate the current economic downturn and ensure long-term sustainability [8]
减持速报 | 中信博(688408.SH)多高管拟集体减持,欣天科技(300615.SZ)薛枫计划减持3%
Xin Lang Cai Jing· 2025-05-06 01:23
Group 1 - Major shareholders of *ST WanFang plan to reduce their holdings by up to 9,341,596 shares, accounting for 3% of the company's total share capital from May 27 to August 25, 2025 [1] - Shareholders of Airo Energy intend to reduce their holdings by up to 800,000 shares, 800,000 shares, and 1,600,000 shares, representing 0.50%, 0.50%, and 1% of the company's total share capital respectively during the same period [1] - Anner plans to reduce its holdings by up to 3,186,159 shares, which is 1.5% of the company's total share capital, from May 27 to August 26, 2025 [1] Group 2 - Shareholders of Chuhuan Technology plan to reduce their holdings by up to 2,395,605 shares, accounting for 3% of the total share capital excluding repurchased shares from May 27 to August 26, 2025 [1] - Major shareholder of Dalian Technology intends to reduce their holdings by up to 4,189,336 shares, which is 0.99% of the company's total share capital from May 27 to August 26, 2025 [2] - Dongwei Technology's board members plan to reduce their holdings by a total of 2,574,857 shares, representing 0.8629% of the company's total share capital during the same period [2] Group 3 - Gann Li Pharmaceutical's shareholder has completed a reduction of 6,010,622 shares, which is 1% of the company's total share capital from April 22 to April 30, 2025 [2] - Guanshi Technology's board members plan to reduce their holdings by up to 359,375 shares, accounting for 0.4891% of the company's total share capital from May 27 to August 26, 2025 [2] - Guoguang Electric's shareholder has completed a reduction of 1,625,751 shares, which is 1.5% of the company's total share capital from April 25 to April 30, 2025 [2] Group 4 - Haili Biological's major shareholder has completed a reduction of 13,113,244 shares, representing 2% of the company's total share capital from April 15 to April 22, 2025 [3] - Hengfeng Information's board member has completed a reduction of 198,717 shares, which is 0.1207% of the company's total share capital on April 28, 2025 [3] - Hongwei Technology's shareholder plans to reduce their holdings by up to 820,000 shares, accounting for 0.39% of the company's total share capital from May 12 to August 11, 2025 [3] Group 5 - Huatai Medical's vice president has completed a reduction of 29,943 shares, which is 0.0308% of the company's total share capital from April 28 to April 29, 2025 [4] - Jilin Carbon Valley's major shareholder has completed a reduction of 4,989,160 shares, representing 0.8490% of the company's total share capital from April 25 to April 29, 2025 [4] - Jiahua Technology's shareholder plans to reduce their holdings by up to 1,160,000 shares, accounting for 1.50% of the company's total share capital from May 28 to August 25, 2025 [4] Group 6 - Jiangbo Long's shareholder plans to reduce their holdings by up to 4,159,815 shares, which is 1% of the company's total share capital from May 27 to August 26, 2025 [5] - Jiangshan Co. plans to reduce its holdings in Jiangtian Chemical by 4,330,800 shares, accounting for 3% of its total share capital from May 27 to August 26, 2025 [5] - Kairun Co.'s major shareholder plans to reduce their holdings by up to 9,000,000 shares, representing 2.43% of the total share capital excluding repurchased shares from May 27 to August 26, 2025 [5] Group 7 - Lianqi Technology's shareholders plan to reduce their holdings by a total of 18,717,374 shares, which is 2.96% of the total share capital excluding repurchased shares from May 27 to August 26, 2025 [9] - Zhongke Information's board members have completed a reduction of 698,914 shares, representing 0.2358% of the company's total share capital [9] - Zhongshi Co.'s major shareholder plans to reduce their holdings by up to 1,800,000 shares, accounting for 1.1527% of the company's total share capital from May 27 to August 26, 2025 [10]
安奈儿(002875) - 关于持股5%以上股东减持股份的预披露公告
2025-04-30 14:39
证券代码:002875 证券简称:安奈儿 公告编号:2025-026 持有公司股份 12,780,293 股(占公司总股本的 6%,占剔除回购专用账户股 份数量后公司总股本的 6.02%)的晋江乾集私募基金管理有限公司—乾集聚宝 3 号私募证券投资基金(以下简称"晋江乾集")计划在本公告披露之日起十五个 交易日后三个月内以集中竞价交易方式和/或大宗交易方式减持本公司股份不超 过 3,186,159 股(不超过剔除回购专用账户股份数量后公司总股本的 1.5%)。 公司已于近日收到浙江永禧、晋江乾集出具的《关于拟减持深圳市安奈儿股 份有限公司股份的告知函》,现将有关情况公告如下: 深圳市安奈儿股份有限公司 关于持股 5%以上股东减持股份的预披露公告 持股 5%以上股东浙江永禧投资管理有限公司-永禧永嘉私募证券投资基金、 晋江乾集私募基金管理有限公司—乾集聚宝 3 号私募证券投资基金保证向本公 司提供的信息内容真实、准确、完整,没有虚假记载、误导性陈述或重大遗漏。 本公司及董事会全体成员保证公告内容与信息披露义务人提供的信息一致。 特别提示: 持有深圳市安奈儿股份有限公司(以下简称"本公司"或"公司")股份 12, ...
安奈儿2024年报解读:经营活动现金流净额暴跌301.92%,财务费用猛增82.45%
Xin Lang Cai Jing· 2025-04-25 04:18
Core Viewpoint - In 2024, Shenzhen Annai'er Co., Ltd. faced significant challenges reflected in its financial report, with declines in key indicators such as revenue and net profit, alongside a drastic drop in cash flow from operating activities [1] Financial Performance Summary - The company reported a revenue of 638,957,411.49 yuan in 2024, down 20.70% from 805,730,282.52 yuan in 2023, with the children's clothing segment contributing 97.82% of total revenue but declining by 21.81% [2] - Net profit attributable to shareholders was -114,658,052.98 yuan, worsening from -99,551,454.07 yuan in 2023, marking a 15.17% increase in losses [3] - Basic earnings per share fell to -0.54 yuan, a decrease of 14.89% year-on-year, indicating a negative impact on shareholder returns [3] Cost and Expense Analysis - Total sales expenses decreased by 22.82% to 322,132,703.01 yuan, with reductions in various cost components, suggesting some success in cost control [4] - Financial expenses increased by 82.45% to -1,218,416.00 yuan, primarily due to higher interest expenses and reduced interest income, indicating potential issues in financial management [4] Cash Flow Situation - The net cash flow from operating activities was -14,682,463.65 yuan, a decline of 301.92% compared to 7,271,471.68 yuan in 2023, primarily due to reduced revenue [5] - Cash flow from financing activities also saw a significant drop of 262.41%, highlighting substantial cash outflows and a need for improved funding strategies [5] Inventory and Material Risks - The company held a significant inventory balance of 164,002,474.86 yuan at the end of 2024, which poses a risk of impairment if market conditions worsen [7] - Fluctuations in raw material prices could adversely affect procurement costs and gross margins, despite measures taken to manage supplier relationships [8] Competitive Landscape - The children's clothing market is becoming increasingly competitive, necessitating improvements in brand influence and product competitiveness to maintain market share [9] Management Compensation - Despite the company's losses, executive compensation remained relatively stable, raising concerns about the alignment between pay and performance [10]
安奈儿(002875) - 关于注销2021年股票期权激励计划部分股票期权的公告
2025-04-24 16:43
深圳市安奈儿股份有限公司 关于注销 2021 年股票期权激励计划部分股票期权的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整,没有虚假 记载、误导性陈述或重大遗漏。 深圳市安奈儿股份有限公司(以下简称"公司")于 2025 年 4 月 24 日召开 第四届董事会第十九次会议和第四届监事会第十七次会议,审议通过了《关于注 销 2021 年股票期权激励计划部分股票期权的议案》,具体情况如下: 一、2021 年股票期权激励计划已履行的相关程序 (一)2021 年 8 月 25 日,公司第三届董事会第十四次会议、第三届监事会 第十二次会议审议通过了《关于公司<2021 年股票期权激励计划(草案)>及其 摘要的议案》《关于公司<2021 年股票期权激励计划实施考核管理办法>的议案》 等相关议案,公司独立董事对上述相关议案发表了同意的独立意见;律师事务所 出具相应法律意见书。详细内容见巨潮资讯网(http://www.cninfo.com.cn)2021 年 8 月 26 日公告。 (二)公司对本次激励计划授予的激励对象的姓名和职务进行了内部公示, 公示时间为 2021 年 8 月 26 日至 2021 ...