在全球化与数字化交汇的时代浪潮中，一批中国企业正以技术为桨、以用户为舵，驶向更广阔蓝海。 其中，AIGC软件A股上市公司万兴科技（300624.SZ），早期曾凭借一款Photo2VCD在海外市场单日收 获订单、首年实现百万元营收，如今以AI大模型为底座构建覆盖全球的多产品矩阵。 在其出海战略的背后，是一条清晰可辨的演进路径：从产品出口阶段的流量开拓，到本地化深耕阶段的 品牌信任建立，再到AI与技术生态阶段的全球协同创新。 近日，21世纪经济报道专访万兴科技副总裁张铮，深入了解公司出海战略与全球化布局。 从0到1破局 《21世纪》：万兴科技选择出海的初衷是什么？ 张铮：2003年万兴科技成立，即锚定海外市场，这一战略源于对全球软件格局的洞察。彼时国内软件市 场处于付费习惯与版权保护的双重培育期，而海外市场已具备三大优势：成熟的知识产权保护体系、完 善的在线支付基础设施，以及国际巨头对新兴线上渠道覆盖不足形成的差异化竞争空间。 基于此，万兴科技转向海外，依托互联网流量红利构建"轻资产、高效率"模式。首款产品Photo2VCD上 线海外平台后，凭借技术优势首年即实现百万元级营收，验证了中国软件通过互联网服务全球的可 ...

Core Viewpoint - The article highlights the global expansion strategy of Wankang Technology, emphasizing its evolution from product export to localized operations and now to AI-driven innovation, leveraging technology and user engagement to capture international markets [1][2][3]. Group 1: Company Background and Strategy - Wankang Technology was established in 2003 with a focus on overseas markets, driven by insights into the global software landscape and the advantages of mature intellectual property protection and online payment infrastructure [2]. - The company has undergone three strategic phases: product export (2003-2010), localization (2011-2018), and AI innovation (2019-present), achieving significant revenue growth from millions to billions [3]. Group 2: Market Positioning and Product Strategy - In market selection, Wankang Technology prioritizes sectors with low marginal costs and high replicability, focusing on IT and digital creative industries [4]. - The company employs a user-centered approach to product positioning, utilizing localized insights to create differentiated products that cater to cultural differences and user needs [4]. Group 3: Marketing and Promotion Strategies - Wankang Technology adopts a global operation philosophy with diverse and localized marketing strategies, including search engine optimization, influencer marketing, and social media campaigns, covering over 200 countries [5]. - The company implements differentiated marketing strategies for various language markets, accelerating its presence in non-English speaking regions [5]. Group 4: Challenges and Solutions - The core challenge of localization is addressed by understanding local markets, building local teams, and enhancing compliance and marketing efforts to overcome cultural differences [6]. - To compete effectively, Wankang Technology focuses on technology-driven innovation and rapid response mechanisms to ensure product and brand synergy [6]. Group 5: Research and Development Focus - The company emphasizes independent research and development, covering the entire software development cycle from market analysis to dynamic optimization, while collaborating with leading firms like Microsoft and Huawei [8]. - Key R&D investments are directed towards the innovation and upgrade of AIGC digital creative software products, including the launch of the Wankang Tianmu multimedia model 2.0 [8]. Group 6: Future Strategic Planning - Wankang Technology aims to capitalize on the global creator economy, projected to reach $2.71 trillion by 2037, with a dual-driven strategy focusing on mature markets and emerging regions [9]. - The company plans to enhance its product line by leveraging a "platform + creator" model, promoting diverse creative software applications to lower creation barriers and drive efficient creativity [9]. Group 7: Industry Outlook - The trend of Chinese creative software companies going global is accelerating, with opportunities outweighing challenges, as evidenced by a projected increase of over 10,000 new cross-border creative software companies by 2025 [10]. - Key focus areas for overseas expansion include AI applications, gaming, and short dramas, with emerging markets like Southeast Asia and South Korea gaining attention [10].

近日，21世纪经济报道专访万兴科技副总裁张铮，深入了解公司出海战略与全球化布局。 从0到1破局 《21世纪》：万兴科技选择出海的初衷是什么？ 张铮：2003年万兴科技成立，即锚定海外市场，这一战略源于对全球软件格局的洞察。彼时国内软件市 场处于付费习惯与版权保护的双重培育期，而海外市场已具备三大优势：成熟的知识产权保护体系、完 善的在线支付基础设施，以及国际巨头对新兴线上渠道覆盖不足形成的差异化竞争空间。 万兴科技（300624）从产品出口到AI生态，历经三大出海阶段。 在全球化与数字化交汇的时代浪潮中，一批中国企业正以技术为桨、以用户为舵，驶向更广阔蓝海。 其中，AIGC软件A股上市公司万兴科技（300624.SZ），早期曾凭借一款Photo2VCD在海外市场单日收 获订单、首年实现百万元营收，如今以AI大模型为底座构建覆盖全球的多产品矩阵。 在其出海战略的背后，是一条清晰可辨的演进路径：从产品出口阶段的流量开拓，到本地化深耕阶段的 品牌信任建立，再到AI与技术生态阶段的全球协同创新。 张铮：本土化是企业出海核心挑战之一，公司通过洞察当地市场、搭建本土团队、强化合规运营及营 销，破解文化差异难题；产品竞争上 ...

稿源：掌上长沙 据了解，2018年，万兴科技推出"拿深圳同等高薪，住长沙宜居房子，干全球软件事业"的引才策略，大力推动公 司内部员工及一线城市优秀湘籍人才返湘就业；2022年，在湖南湘江新区中电软件园启用万兴创意科技大厦， 2023年底开工建设总投资近10亿元、建筑面积近10万平方米的万兴科技（长沙）创意科学园，已成为湘商回归的 标志性企业；目前，万兴科技成功吸引剑桥、帝国理工等高校毕业生加入，在湘员工近1000人，近日开启2026届 全球校园招聘，吸引全球人才入湘发展。 湖南大学非洲研究院常务副院长肖皓以《湘水泱泱"四海"为家：湖南加快打造内陆地区改革开放高地》进行分 享，他认为，助力企业出海需要关注"数字技术驱动产业生态共建""新兴市场成为'走出去'的新蓝海"两大趋势，并 建议湖南打破内陆省份的地理区位限制，将比较优势转化为竞争优势，推动企业高质量出海，实现"引进来"和"走 出去"的良性互动。 万兴科技董事长吴太兵以《立足湖南 拥抱世界》为题，分享了万兴科技20年的出海实践及启示。"过去20年，我 们将'中国智造'的数10款数字创意软件带到全世界200多个国家和地区！"吴太兵说，作为国家文化出口重点企 业 ...

Core Insights - The 2025 Internet Yuelu Conference in Changsha, Hunan, focuses on new trends in artificial intelligence (AI) and aims to inject new momentum into the high-quality development of Hunan's digital economy [1] - Wankong Technology (300624.SZ), a representative company of Hunan merchants, showcased its AIGC digital creative software products and solutions at the conference, marking its seventh consecutive year of participation [1] AI Product Launch - Wankong Technology announced the global launch of its full-link AI audio and video creative intelligent agent, Wankong Chaomei Agent, which integrates self-developed technologies and enhances video creation efficiency by over 60 times with a success rate exceeding 95% [1] AI in Cultural and Creative Industries - During the "AI + Cultural Creativity" forum, Wankong Technology's General Manager, Tang Fangxin, emphasized that AI is reshaping the cultural industry by providing new tools and forms of expression, thus enhancing global cultural representation [3] - The cultural creative revenue driven by AIGC is expected to exceed 100 billion yuan by 2025, indicating a promising future for the industry [3] Collaborative Efforts - Wankong Technology is promoting new developments in the cultural industry through collaborations in large model API, creative software, and scene co-creation [4] - The company has launched the Wankong Tianmu Creative Engine, which offers video, image, and audio solutions, supporting various cultural creative fields [4] Software Innovations - Wankong Technology has released the Wankong Tianmu Multimedia Large Model 2.0 and the Wankong Tianmu Creative Square, which allows AI video generation at a cost as low as 0.25 yuan per video in the first month [5] - The Wankong Chaomei Agent product supports one-sentence video generation and multi-modal content delivery, advancing digital creative software towards integrated, automated, and intelligent solutions [5] Case Studies - The company showcased successful case studies at the conference, including the AI-generated film-level work "Yellow Crane Tower" and a promotional video for Shenzhen's fishery heritage, which gained significant local attention [5] Comprehensive AI Video Solutions - Wankong Technology has developed a comprehensive AI video solution that integrates various applications and provides capabilities for generating text, images, and music, applicable across multiple creative fields [7] - The integration of AI tools in daily creative processes is becoming prevalent, with 94.5% of creators incorporating AI into their work [7] Company Overview - Wankong Technology is recognized as a leading player in China's digital creative software sector, with a broad product range and significant global presence, often referred to as the "Chinese version of Adobe" [8]

Core Insights - The 2025 Tencent Global Digital Ecosystem Conference focuses on independent innovation and industrial intelligence upgrades, highlighting new trends in global technology and industry development [1] - Wangxing Technology's Vice President Zhang Zheng emphasizes that going global has shifted from an option to a necessity for enterprises, driven by changes in traffic patterns, localization challenges, and the rise of AI [1] Group 1: Company Strategies - Wangxing Technology aims to overcome traffic challenges by establishing global operation centers and recruiting creative talent, focusing on creativity as a core strategy [1] - The company has achieved over 90% of its revenue from overseas markets by deepening user insights and building a multi-dimensional brand [1] - Wangxing Technology enhances its competitiveness in going global through internal efficiency improvements and external empowerment via AI applications [1] Group 2: AI Innovations - In 2025, Wangxing Technology will launch several AI products, including the Multimedia Model 2.0 and the AI Video Creation Platform, aimed at lowering creative barriers [2] - The company collaborates with partners to build an AI open ecosystem, with its subsidiary, Wondershare Filmora, leveraging Microsoft's Windows 11 capabilities to enhance AI performance [2]

Core Insights - The 2025 Tencent Global Digital Ecosystem Conference focuses on independent innovation and industrial intelligence upgrades, highlighting new trends in global technology and industry development [1] - The wave of Chinese companies going global is accelerating, with over 10,000 new cross-border enterprises expected by 2025, marking a 194.1% year-on-year increase [1] - Companies are shifting from extensive growth to refined operations in response to changes in traffic patterns, localization challenges, and the rise of AI [1] Group 1: Creative Strategy - Wondershare has established global operation centers and is actively recruiting creative talent worldwide, focusing on content co-creation and channel integration to overcome traffic challenges [2] - The company has set up operation centers in cities like Shenzhen, Vancouver, and Tokyo, covering over 200 countries and regions, and is attracting graduates from top global universities [2] - The 2026 global campus recruitment initiative offers competitive salaries, with top R&D talent earning up to 1 million yuan in their first year [2] Group 2: Localization Efforts - As a pioneer in going global, Wondershare emphasizes deep user insights and brand building to transition from "going out" to "integrating in" [2] - Over 90% of the company's revenue comes from overseas, with significant success in the Japanese market, where Wondershare Filmora ranks among the top three video editing software [2] - The company tailors its products to local market needs, developing localized content libraries for specific demographics [2] Group 3: AI Integration - Wondershare leverages AI to enhance internal efficiency and empower external capabilities, significantly boosting its competitive edge in international markets [3] - The company upgraded its AI cloud platform and introduced various AI tools, achieving over 40% code generation through AI tools in the first half of 2025 [3] - New AI products, such as the Wondershare Tianmu multimedia model and AI video creation platforms, aim to lower creative barriers and enhance user experience [3] Group 4: Industry Outlook - The generative AI market is projected to reach $1.8 trillion by 2032, with the AI video generation market expected to grow at a compound annual growth rate of 20% from 2025 to 2032 [4] - Wondershare is recognized as a leading player in the AIGC creative software sector in China, offering a range of products comparable to Adobe [4]

Core Insights - The 2025 Tencent Global Digital Ecosystem Conference focuses on independent innovation and industrial intelligence upgrades, highlighting new trends in global technology and industry development [1] - The wave of Chinese companies going global is accelerating, with over 10,000 new cross-border enterprises expected by 2025, representing a year-on-year growth of 194.1% [1] - Companies are shifting from extensive growth to refined operations in response to changing traffic patterns, localization challenges, and the rise of AI [1] Group 1: Company Strategies - Wondershare Technology has established global operation centers and is actively recruiting global creative talent to overcome traffic challenges through co-creation of content and activities [4] - The company has set up operation centers in cities like Shenzhen, Vancouver, and Tokyo, covering over 200 countries and regions, and has attracted graduates from prestigious universities [4] - Wondershare's overseas revenue accounts for over 90%, with a focus on deep user insights and localized product iterations, particularly in the Japanese market [4] Group 2: AI Integration - Wondershare Technology is enhancing its competitiveness in overseas markets by leveraging AI for internal efficiency and external empowerment [5] - The company has upgraded its AI cloud platform and introduced various AI tools, achieving over 40% code generation by AI tools in the first half of 2025 [5] - The global generative AI market is projected to reach $1.8 trillion by 2032, with the AI video generation market expected to grow at a compound annual growth rate of 20% from 2025 to 2032 [7] Group 3: Product Offerings - Wondershare Technology has launched several creative software products, including Wondershare Filmora and Wondershare SelfyzAI, positioning itself as a leading player in the AIGC creative software sector in China [7] - The company is often referred to as the "Chinese version of Adobe," indicating its significant role in the creative software market [7]

证券代码：300624 证券简称：万兴科技 公告编号：2025-068 万兴科技集团股份有限公司 2025年第四次临时股东会决议公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有 虚假记载、误导性陈述或重大遗漏。 特别提示： 1、本次股东会无变更、否决提案的情形。 2、本次股东会不涉及变更前次股东会决议的情形。 一、会议召开情况 1、会议召开时间： （1）现场会议召开时间：2025 年 9 月 16 日（星期二）下午 15:00。 （2）网络投票时间：通过深圳证券交易所（以下简称"深交所"）交易系 统进行网络投票的具体时间为：2025 年 9 月 16 日 9:15-9:25，9:30-11:30，下午 13:00-15:00；通过深交所互联网投票系统进行网络投票的具体时间为：2025 年 9 月 16 日 9:15 至 15:00 期间的任意时间。 2、现场会议召开地点：深圳市南山区海天二路软件产业基地 5 栋 D 座 3 楼 会议室。 3、会议召开方式：采取现场投票与网络投票相结合的方式。 4、会议召集人：公司董事会。 5、会议主持人：董事长吴太兵先生。 6、本次股东会会议的召集、召开符 ...

广东信达律师事务所 股东会法律意见书 中国深圳福田区益田路6001号太平金融大厦11、12层 邮政编码：518038 11&12/F, TaiPing Finance Tower, 6001 Yitian Road, Futian District, SHENZHEN, CHINA 电话(Tel.)：(86 755)88265288 传真(Fax.)：(86 755)88265537 电子邮件(Email)：info@sundiallawfirm.com 网址(Website)：www.sundiallawfirm.com 关于万兴科技集团股份有限公司 2025年第四次临时股东会的 法律意见书 信达会字[2025]第290号 致：万兴科技集团股份有限公司 广东信达律师事务所（以下简称"信达"）接受万兴科技集团股份有限公司 （以下简称"公司"）委托，指派信达律师出席公司2025年第四次临时股东会（以 下简称"本次股东会"），对本次股东会的合法性进行见证，并出具本《广东信 达律师事务所关于万兴科技集团股份有限公司2025年第四次临时股东会的法律 意见书》（以下简称"《股东会法律意见书》"）。 本《股东会法律意见书 ...