证券代码：300755 证券简称：华致酒行 公告编号：2025-020 华致酒行连锁管理股份有限公司 关于召开 2024 年度股东会第二次提示性公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假 记载、误导性陈述或重大遗漏。 经华致酒行连锁管理股份有限公司（以下简称"公司"）第五届董事会第二 十五次会议决议，公司定于 2025 年 5 月 12 日召开 2024 年度股东会，公司于 2025 年 4 月 18 日、2025 年 4 月 26 日分别在中国证监会指定的信息披露平台巨 潮资讯网（http://www.cninfo.com.cn）披露了《关于召开 2024 年度股东会通知的 公告》（公告编号：2025-016）、《关于召开 2024 年度股东会提示性通知的公告》 （公告编号：2025-019）。为进一步保护投资者的合法权益，方便股东行使股东会 的表决权，完善本次股东会的表决机制，现将 2024 年度股东会的有关事项再次 提示如下： 一、召开会议的基本情况 (一) 股东会届次：2024 年度股东会 (二) 股东会召集人：公司第五届董事会 (三) 会议的召开合法、合规性：本次股东会 ...

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Core Viewpoint - The company reported a significant decline in revenue and net profit for Q1 2025, indicating challenges in the liquor market despite being a traditional peak sales season [1] Financial Performance - In Q1 2025, the company achieved revenue of 2.851 billion yuan, a year-on-year decrease of 31.01% - The net profit for the same period was 85.39 million yuan, down 34.19% year-on-year - Notably, the Q1 net profit exceeded the total net profit for the entire year of 2024, which was 44.45 million yuan [1] Market Conditions - The liquor consumption market showed insufficient recovery, with a lack of consumer engagement and significant differentiation in traditional festive consumption types - There was a noticeable decline in demand for high-end liquor, leading to price fluctuations in the market - The promotional efforts from e-commerce platforms further impacted the company's revenue and profit expectations [1] Strategic Adjustments - Since 2024, the company has been actively adjusting its strategy in response to market decline, implementing measures such as inventory reduction, sales promotion, price stabilization, structural adjustment, model optimization, and team strengthening - These adjustments required substantial investment in terms of funds and resources, directly affecting the company's performance in 2024, particularly in Q4, which resulted in a loss [2] Cash Flow Improvement - Despite the overall decline in performance, the strategic adjustments have begun to show positive effects, with a 54.23% year-on-year increase in net cash flow from operating activities, reaching 436 million yuan - The improvement in cash flow indicates enhanced cash generation capability from the company's core business, supporting normal operations and capital turnover - As of Q1 2025, the company's monetary funds reached 1.431 billion yuan, providing a financial buffer for daily operations, debt repayment, and investments [2] Industry Position and Future Outlook - The company is recognized for its proactive approach to challenges, with its operational model, business adjustments, and market capitalization management (including buybacks and dividends) becoming hot topics in the industry - As the only A-share listed liquor distribution company on the Growth Enterprise Market, the company maintains significant brand influence and foundational strength - With a robust supply system for authentic and premium liquor and a comprehensive marketing service system, the company has substantial growth potential and opportunities for value creation through innovative development [3]

Investment Rating - The investment rating for the company is "Buy" and is maintained [8] Core Views - The company reported a revenue of 9.46 billion yuan in 2024, a year-on-year decline of 6.5%, and a net profit attributable to shareholders of 44.45 million yuan, down 81.1% year-on-year. In the fourth quarter alone, revenue was 1.63 billion yuan, a decrease of 12.6% year-on-year, resulting in a net loss of 120 million yuan compared to a profit of 4.35 million yuan in the same period last year [2][6] Summary by Sections Financial Performance - In 2024, the company achieved a revenue of 9.46 billion yuan, with a year-on-year decline of 6.5%. The net profit attributable to shareholders was 44.45 million yuan, down 81.1% year-on-year. The fourth quarter revenue was 1.63 billion yuan, a decrease of 12.6% year-on-year, leading to a net loss of 120 million yuan compared to a profit of 4.35 million yuan in the previous year [2][6] Industry Context - The demand in the liquor industry remains weak, with the cumulative production of liquor by large-scale enterprises in China in 2024 reaching 4.145 million kiloliters, a year-on-year decrease of 1.8%. This reflects a contraction in market demand, although the decline is less severe than the 2.8% drop in 2023 [12] Strategic Initiatives - The company is focusing on high-quality development by leveraging its brand advantages and enhancing product and channel construction. It aims to maintain resilience in operations despite industry challenges. The company plans to implement a strategy of "de-stocking, promoting sales, stabilizing prices, adjusting structures, optimizing models, and strengthening teams" in 2025 [12]

Investment Rating - The industry rating is "Outperform" (maintained rating) [5] Core Viewpoints - The report highlights a positive outlook for the beverage sector, driven by the upcoming peak season and supportive macroeconomic policies from the central government [2][12] - The report emphasizes the potential for valuation recovery in the liquor sector, particularly in light of the recent political bureau meeting that indicated a more proactive fiscal and monetary policy [2][12] Summary by Sections Market Performance Review - For the week of April 21 to April 25, the food and beverage sector declined by 1.36%, while the Shanghai Composite Index rose by 0.38%. Notable performances included snacks (+4.50%) and soft drinks (+2.21%), while categories like beer (-0.72%) and health products (-1.28%) saw declines [1][19] Weekly Perspective Updates - **Liquor Sector**: The liquor sector saw a decline of 1.75%, attributed to the off-peak consumption period and inventory adjustments. However, the upcoming May Day holiday is expected to boost demand for banquet scenarios, aiding in inventory reduction [2][12] - **Beer and Beverage Sector**: The beer sector decreased by 0.72%, but companies like Zhujiang Brewery saw a 5.7% increase in stock price due to better-than-expected Q1 performance. The report anticipates improved demand as the weather warms and consumption policies are implemented [3][13] - **Consumer Goods Sector**: The report identifies opportunities in the snack sector, with a focus on companies that have shown resilience and potential for growth. The upcoming sales season for soft drinks is also highlighted as a catalyst for growth [3][14] Investment Recommendations - **Liquor Sector**: Recommended stocks include strong alpha leaders like Moutai and Shanxi Fenjiu, as well as cyclical stocks like Luzhou Laojiao and Jiugui Liquor [4][18] - **Consumer Goods**: The report recommends focusing on snacks and dairy products, with specific mentions of companies like Ganyuan Foods and Yuyuan Foods, which are expected to benefit from low base effects in Q2 [4][18] Sector and Individual Stock Performance - The report provides detailed performance metrics for various sectors, indicating that the snack and soft drink sectors are currently outperforming others, while the liquor sector is under pressure [19][22]

Core Viewpoint - The financial report for Q1 2025 from Huazhi Wine shows a significant decline in both revenue and net profit, indicating challenges faced by the liquor distribution industry in the current environment [1][3]. Financial Performance - In Q1 2025, Huazhi Wine achieved revenue of approximately 2.85 billion yuan, a year-on-year decrease of about 31% [2]. - The net profit attributable to shareholders was approximately 85.39 million yuan, down 34% compared to the same period last year [2]. - The net profit after deducting non-recurring gains and losses was 75.02 million yuan, reflecting a 41.27% decrease year-on-year [2]. - The basic and diluted earnings per share were both 0.21 yuan, a decline of 32.26% from the previous year [2]. Operational Insights - The decline in revenue is attributed to adjustments in promotional policies by e-commerce platforms and supermarket clients, leading to reduced demand for the company's products [1][5]. - As of the end of Q1 2025, the company's contract liabilities decreased to less than 138 million yuan, down approximately 67% from the end of 2024, indicating a reduction in prepayments from customers [5]. Strategic Initiatives - Huazhi Wine has developed three core business models: Huazhi Wine, Huazhi (Ming) Wine Cellar, and Huazhi Preferred, aiming to cover diverse market demands through a dual-driven product and service approach [6]. - The company is focusing on improving operational efficiency and profitability, expanding market share, and achieving sustainable, high-quality growth to create long-term value for shareholders [6]. - Continuous business reforms are being implemented, including optimizing product structure, expanding market channels, and strengthening brand development to enhance core competitiveness [6]. - The company plans to adjust product policies dynamically based on market conditions and consumer demand, aiming to develop cost-effective new products while maintaining market share [6].

事件：公司发布2025 年一季度报表,25Q1 实现营收28.52 亿元，同比-31.01%；实现归母净利润0.85 亿 元，同比-34.19%；实现扣非归母净利润0.75 亿元，同比-41.27%。 高基数下25 年春节销售承压，行业调整期多渠道建设修炼内功。公司25Q1实现营收28.52 亿元/同 比-31.01%，24 年春节五粮液等头部名品自然动销流速较快形成较高基数（24Q1 收入41.33 亿元/同增 10.42%），25 年春节白酒行业整体处于调整期，需求较为疲软下行业整体动销有所滑落，同时线上电 商渠道平台大促造成部分低价货源，对传统渠道有所冲击，综合影响下春节整体销售承压。 内控持续完善，费用管控良好，盈利能力维持稳定。盈利能力看，毛利端，25Q1 公司综合毛利率 10.45%，同比持平（-0.04pcts），产品结构保持稳定；费用端，25Q1 公司销售/管理/财务费用率分别为 4.67%/1.28%/0.31%，分别同比+0.01pcts/+0.18pcts/+0.05pcts，我们认为公司合理控制费用支出，优化部 分销售人员提高人效，整体费率水平保持稳定。综上，公司25Q1归母净利润率2 ...

Core Viewpoint - The financial performance of Huazhi Wine Industry has significantly declined in Q1 2025, with revenue dropping by 31% year-on-year to 2.852 billion yuan and net profit decreasing by approximately 34% to about 85.39 million yuan, attributed to industry adjustments and cautious inventory management [1] Financial Performance - In Q1 2025, Huazhi Wine Industry reported revenue of 2.852 billion yuan, a 31% decrease compared to the previous year [1] - The net profit attributable to shareholders was approximately 85.39 million yuan, down about 34% year-on-year [1] - For the entire year of 2024, the company experienced a revenue decline of 6.49% to approximately 9.464 billion yuan and a net profit drop of 81% to about 44.45 million yuan [1] E-commerce Growth - E-commerce emerged as the only growth channel for Huazhi Wine Industry, with revenue from this segment reaching 2.092 billion yuan in 2024, a year-on-year increase of 72.87%, accounting for 22.11% of total revenue [2] - Wu Qirong, responsible for e-commerce in both Huazhi Wine Industry and the Hong Kong-listed Zhenjiu Lidu, has focused on digital marketing and online sales [2][3] Management Changes - Wu Qirong, son of the founder, joined the board as a non-independent director, alongside a new general manager, Yang Wuyong, who replaced the former general manager, Li Wei [1][4] - The company has undergone organizational restructuring, dividing the national market into 16 battle zones and establishing various support centers to enhance operational efficiency [5] Cost Management and Strategy - Huazhi Wine Industry has implemented cost-cutting measures, including a 21.81% reduction in sales expenses due to decreased promotional spending and a reduction in staff [6] - The company aims to recruit operational and service-oriented talent to shift its marketing model from traditional sales to an operations-driven approach [6] - The management has initiated a reform strategy focusing on inventory reduction, sales promotion, price stabilization, structural adjustment, team strengthening, and model optimization [7]

证券代码：300755 证券简称：华致酒行 公告编号：2025-018 华致酒行连锁管理股份有限公司 关于选举职工董事的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假 记载、误导性陈述或重大遗漏。 华致酒行连锁管理股份有限公司（以下简称"公司"）根据《中华人民共和 国公司法》《深圳证券交易所创业板股票上市规则》《深圳证券交易所上市公司自 律监管指引第 2 号——创业板上市公司规范运作指引》等法律法规、规范性文件 的相关规定，于 2025 年 4 月 24 日召开职工代表大会，通过职工代表民主投票， 选举吴纯女士（简历附后）为公司第六届董事会职工董事，任期与股东会选举产 生的第六届董事会非职工董事任期一致。会议的召开及表决程序符合职工代表大 会决策的有关规定。 特此公告。 华致酒行连锁管理股份有限公司董事会 2025 年 4 月 26 日 附件： 吴纯女士简历 吴纯女士，1984 年出生，中国国籍，无境外永久居留权，毕业于株洲师范 高等专科学校。历任云南金六福酒有限公司办公室主任，黑龙江省玉泉酒业有 限责任公司自营店店长、大客户部总监，现任公司国内采购二部总监。 吴纯女士未持有本公司股 ...

华致酒行连锁管理股份有限公司 关于召开 2024 年度股东会提示性通知的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假 记载、误导性陈述或重大遗漏。 经华致酒行连锁管理股份有限公司（以下简称"公司"）第五届董事会第二 十五次会议决议，公司定于 2025 年 5 月 12 日召开 2024 年度股东会，会议通知 的具体内容详见公司于 2025 年 4 月 18 日在中国证监会指定的信息披露平台巨 潮资讯网（http://www.cninfo.com.cn）披露的《关于召开 2024 年度股东会通知的 公告》（公告编号：2025-016）。为进一步保护投资者的合法权益，方便股东行使 股东会的表决权，完善本次股东会的表决机制，现将 2024 年度股东会的有关安 排再次公告如下： 一、召开会议的基本情况 (一) 股东会届次：2024 年度股东会 (二) 股东会召集人：公司第五届董事会 (三) 会议的召开合法、合规性：本次股东会会议召开符合有关法律、行政法 规、部门规章、规范性文件和公司章程的规定。 证券代码：300755 证券简称：华致酒行 公告编号：2025-019 (四) 会议召开的日期 ...