深圳市北鼎晶辉科技股份有限公司 投资者关系活动记录表 证券代码：300824 证券简称：北鼎股份 编号：2021-005 | --- | --- | --- | |------------|---------------------------------------|------------------------------------------------------| | | | 特定对象调研 □分析师会议 | | 投资者关系 | | □媒体采访 □业绩说明会 | | 活动类别 | □新闻发布会 | □路演活动 | | | □现场参观 □其他 | | | | | 海通证券、高瓴资本、古槐资本、国泰基金、泓澄投资、中 | | 参与单位 | 及个人投资者 | 金资管、陈强胜、古志宽、马洋洋、谢天赐、余效豹等机构 | | | | | | 时间 | 2021 年 5 月 25 日 | 10:00-12:00 | | 地点 | 北鼎股份会议室 | | | 上市公司 | 董事长、总经理： 董事、副总经理：方镇 | GEORGE MOHAN ZHANG | | 接待人员 | | 董事、财务总监、董事会秘书：牛文娇 ...

深圳市北鼎晶辉科技股份有限公司 投资者关系活动记录表 证券代码：300824 证券简称：北鼎股份 编号：2021-007 | --- | --- | --- | |------------|------------------------------|-----------------------------------------------------------------------------------------------------------| | | | □特定对象调研 □分析师会议 | | | | □媒体采访 □业绩说明会 | | 投资者关系 | □新闻发布会 | □路演活动 | | 活动类别 | □现场参观 | | | | 其他（北鼎股份 2021 | 半年报解读电话会议） | | | Everest Growth Capital、UOB | 投资、安信证券、德邦资管、 | | 参与单位 | | 东方证券、高毅资产、古槐资本、广发证券、国泰君安、国 信证券、兰权资本、鹏华基金、上银基金、太证资本、远望 | | | | | | | 构共 103 人 | 资产、长信基金、招商证券、中金公 ...

深圳市北鼎晶辉科技股份有限公司 投资者关系活动记录表 证券代码：300824 证券简称：北鼎股份 编号：2021-009 | --- | --- | --- | |------------|----------------------|------------------------------------------------------| | | 特定对象调研 | 分析师会议 | | 投资者关系 | 媒体采访 | 业绩说明会 | | 活动类别 | 新闻发布会 | 路演活动 | | | 现场参观 | 其他 | | | PAG、Anatole | Investment、安联投资、新思路投资、融通基 | | 参与单位 | | 金、国信证券、国盛证券、前海联合基金 8 家机构 | | 时间 | 2021 年 9 月 14 日 | | | 地点 | 北鼎股份会议室 | | | 上市公司 | 董事、副总经理：方镇 | | | 接待人员 | | 董事、财务总监、董事会秘书：牛文娇 | | | | 1、电器中还是养生壶卖的比较好？除了养生壶，其他表现 | | 投资者 | 比较好的品类有哪些？ | | | 关系活动主 | ...

Market Insights - The domestic coffee market is perceived as niche, but consumer interest is rapidly growing, indicating a shift in drinking habits [1] - The company is exploring both domestic and overseas markets for coffee products, with plans to adapt offerings based on local customs [1] Product Development - The product development cycle is longer compared to competitors, with various sources for product ideas including market research and consumer feedback [2] - The company focuses on consumer needs for improved eating and drinking experiences when building its product SKU matrix [3] Retail Strategy - The company plans to expand its offline store presence, aiming to exceed 20 locations by the end of the year [3] - The advertising budget is dynamic and ROI-driven, with a focus on leveraging offline channels for new customer acquisition [3] Pricing and Production - Pricing is based on cost-plus principles, with a growing demand for improved eating and drinking experiences [4] - The company produces 100% of its electrical products in-house, while food ingredients may be sourced externally [4] Inventory and Supply Chain - The normal inventory cycle is longer than 3 months, influenced by the DTC sales model [7] - The company has increased stock levels of electronic components and raw materials due to supply chain instability [7] International Expansion - The company is primarily adopting a DTC model for international markets, with a higher revenue share from overseas distribution compared to domestic [7] - Strategies for capturing overseas consumer demand include leveraging big data and direct consumer engagement [8] Financial Outlook - The company does not set specific profit targets but focuses on the correctness of processes and actions [9] - Future growth is expected to come from expanding product offerings and entering new markets [9]

深圳市北鼎晶辉科技股份有限公司 投资者关系活动记录表 证券代码：300824 证券简称：北鼎股份 编号：2021-010 | --- | --- | |---------------------|------------------------------------------------------------------------------------| | | | | | 分析师会议 | | 投资者关系 | 业绩说明会 | | 活动类别 | 路演活动 | | | 其他 | | | 安信证券、博时基金、大成基金、东方基金、东方证券、古 | | | 槐资本、华安基金、嘉实基金、建信基金、兰权资本、鹏华 | | 参与单位 | 基金、上海煜德投资、太证资本、易方达基金、长信基金、 | | | 九章资管、金斧子资本、中金公司、中意资管、中银基金等 机构及个人投资者共 109 人 | | 时间 2021 | | | 地点 北鼎股份会议室 | | | 上市公司 | 董事、副总经理：方镇 | | 接待人员 | 董事、财务总监、董事会秘书：牛文娇 | | --- | --- | |------------|---- ...

深圳市北鼎晶辉科技股份有限公司 投资者关系活动记录表 证券代码：300824 证券简称：北鼎股份 编号：2021-011 | --- | --- | --- | |------------|-----------------------|--------------------------------------------------------| | | | √特定对象调研 □分析师会议 | | 投资者关系 | | □媒体采访 □业绩说明会 | | 活动类别 | | □新闻发布会 □路演活动 | | | | □现场参观 □其他 | | | | J.P. Morgan、BNP PARIBAS INVESTMENT PARTNERS、BROAD | | | PEAK INV ADV PTE LTD | 、 DYMON ASIA CAPITAL LTD 、 | | | | EURIZON CAPITAL SGR、INVESCO GLOBAL 、 LAZARD ASSET | | | | MANAGEMENT、MANULIFE ASSET MANAGEMENT 、 MASSACHUSETTS | | 参与单位 | ...

深圳市北鼎晶辉科技股份有限公司 投资者关系活动记录表 证券代码：300824 证券简称：北鼎股份 编号：2022-003 | --- | --- | --- | |------------|----------------------------------|--------------------------------------------------------| | | □特定对象调研 □分析师会议 | | | 投资者关系 | □媒体采访 □业绩说明会 | | | 活动类别 | □新闻发布会 | □路演活动 | | | □现场参观 | 其他（电话会议） | | 参与单位 | 机构。 | 国泰君安、华宝基金、鹏华基金、长信基金、新华基金等多家 | | 时间 | 2022 年 4 月 28 日 | 13:30-14:30 | | 地点 | 北鼎股份会议室 | | | 上市公司 | 董事、副总经理：方镇先生 | | | 接待人员 | | 董事、财务总监兼董事会秘书：牛文娇女士 | | | 一、互动环节 | | | 投资者 | 1. | 一季度受疫情的影响，公司内销表现有所降低，代工业务 | | 关系活动主 ...

Group 1: Financial Performance - The company achieved a revenue of 370 million CNY in the first half of 2022, representing a year-on-year growth of 4.11% [2] - The OEM business saw a decline in revenue by 20.42% due to weakened overseas demand, while the "BUYDEEM" brand business generated approximately 300 million CNY, growing by 12.32% [2] - Domestic revenue for the BUYDEEM brand reached 265 million CNY, a year-on-year increase of 9.41%, while overseas revenue was 33.65 million CNY, growing by 41.9% [2] Group 2: Cost Management and Investment - Despite significant impacts from the pandemic and other factors, the company maintained its investment in key areas such as product R&D, talent development, and digital infrastructure [2] - The company plans to adopt a more cautious approach to expense allocation in the second half of the year, reflecting the need for long-term sustainable growth [3][4] Group 3: Product Development and Strategy - The company introduced new products including an "electronic temperature control kettle" and a "36cm non-stick grill pan" to enhance its product matrix and user experience [2] - Future product launches will focus on exploring new scenarios, expanding existing categories, and updating specifications [3] Group 4: Market and Channel Strategy - The company is actively optimizing its mature channels while exploring new ones, maintaining a commitment to direct sales channels [2] - Adjustments in the opening of offline stores are being made, with a focus on profitability and efficiency [4] Group 5: Overseas Market Challenges - The company has faced significant challenges in overseas markets due to a general decline in consumer demand, impacting both its own brand and OEM businesses [5] - A strategic review of overseas channels is underway to transition from rapid growth to more refined operations [5] Group 6: Gross Margin Analysis - The overall gross margin has declined, primarily due to rising raw material costs and increased logistics expenses, particularly in the overseas business [6][7] - The domestic brand business's gross margin was affected by rising material costs without significant price adjustments [6] Group 7: Future Outlook - The company remains optimistic about its market potential, emphasizing that there are still many consumers who are not familiar with the brand [10] - Plans for expanding product categories and enhancing existing offerings are in place to capture more market share [11][12]

深圳市北鼎晶辉科技股份有限公司 投资者关系活动记录表 证券代码：300824 证券简称：北鼎股份 编号：2022-005 | --- | --- | --- | |------------|---------------------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- ...

Financial Performance - The company's revenue for the reporting period was ¥368,860,832.15, representing a 4.11% increase compared to ¥354,296,042.50 in the same period last year[23]. - Net profit attributable to shareholders decreased by 54.95% to ¥22,568,163.27 from ¥50,106,695.97 year-on-year[23]. - The net profit after deducting non-recurring gains and losses was ¥18,842,788.02, down 58.08% from ¥44,948,289.04 in the previous year[23]. - Basic and diluted earnings per share decreased by 54.95% to ¥0.0692 from ¥0.1536 in the same period last year[23]. - The weighted average return on equity decreased by 4.33 percentage points to 3.17% from 7.50% year-on-year[23]. - Total assets at the end of the reporting period were ¥884,857,148.80, a decrease of 9.44% from ¥977,059,023.49 at the end of the previous year[23]. - Net assets attributable to shareholders decreased by 3.83% to ¥689,335,802.16 from ¥716,815,958.96 at the end of the previous year[23]. - The company's cash and cash equivalents decreased by 57.18% to ¥-262,172,786.51, compared to ¥-166,801,961.75 in the previous year[93]. - The total amount of raised funds is RMB 281.78 million, with RMB 14.71 million invested during the reporting period[108]. - The company reported a basic earnings per share of 0.0692 CNY, a decrease of 54.95% compared to the same period last year[179]. - The diluted earnings per share also stood at 0.0692 CNY, reflecting a 54.95% decline year-over-year[179]. Capital and Investment - The company reported a registered capital increase from RMB 217.4 million to RMB 326.3 million during the reporting period[22]. - The total investment during the reporting period was ¥516,632,378.39, reflecting a 21.28% increase from ¥426,000,200.00 in the same period last year[103]. - The total initial investment in funds is RMB 291.14 million, with a cumulative investment of RMB 267.26 million at the end of the period[106]. - The company has committed a total investment of 28,178 million, with 21,705 million utilized by the end of the reporting period[111]. - The company plans to permanently supplement its working capital with surplus raised funds amounting to RMB 50,800 (including interest income)[113]. Business Operations and Strategy - The company is focused on improving dietary needs and aims to expand its global business through its "BUYDEEM" brand and OEM/ODM services[31]. - The company has launched various products targeting different dietary scenarios, including health pots, water dispensers, and cooking appliances, and is exploring the coffee scene with new products[39]. - The company has implemented a "self-operated as the main, online and offline in parallel" sales model to enhance user experience[50]. - The company has adopted an "order + safety stock" production model to ensure timely delivery while maintaining product quality[49]. - The company has established a strict supplier evaluation and quality control system to ensure the quality of components[49]. - The company has expanded its overseas market since 2017, covering North America, Japan, and Southeast Asia[54]. - The company plans to continue investing in product development, talent cultivation, and digital infrastructure despite short-term performance fluctuations[70]. Shareholder Information - The total number of ordinary shareholders at the end of the reporting period was 17,523[184]. - The largest shareholder, Jinghui Electric Group, holds 28.04% of the shares, totaling 91,500,000 shares, with an increase of 30,500,000 shares during the reporting period[185]. - Zhang Bei, the second-largest shareholder, owns 24.50% of the shares, totaling 79,929,081 shares, with a decrease of 26,643,020 shares during the reporting period[185]. - The company has a total of 5 shareholders holding more than 5% of the shares, with the top 10 shareholders holding significant stakes[186]. - The company has not conducted any repurchase transactions among the top 10 ordinary shareholders during the reporting period[186]. Environmental and Regulatory Compliance - The company has established wastewater treatment facilities that are operating normally and meeting discharge standards without any exceedances[140]. - The company has implemented a hazardous waste classification collection system and has entrusted qualified units for disposal, with no illegal disposal incidents reported[140]. - The company has conducted environmental impact assessments for construction projects and obtained necessary environmental approvals and discharge permits[141]. - The company has a comprehensive emergency response plan for environmental incidents, which has been filed with local environmental authorities[142]. - There were no administrative penalties related to environmental issues during the reporting period[145]. Risk Management - The company emphasizes the importance of risk awareness for investors regarding forward-looking statements and strategic plans[5]. - The company is closely monitoring exchange rate fluctuations, as its overseas sales are primarily settled in USD, which may introduce uncertainty to its performance due to RMB volatility[123]. - The company emphasizes product quality as a core aspect of its operations and has established strict quality control systems to ensure product stability and reliability[124]. - The company plans to increase R&D investment to enhance product innovation and improve user experience to mitigate market competition risks[125].