证券代码：301052 证券简称：果麦文化 果麦文化传媒股份有限公司 2022 年 6 月 21 日投资者关系活动记录表 编号：2022-005 | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | |-------------------------|-----------------------------------------------------------------|-----------------------------------------|------------------------------------|-----------------------------------------------------------------------------------------------|-------|-------|-------|------------------------------|-------| | | | | | | | | | | | | | | | □特定对象调研 □分析师会议 ...

果麦文化传媒股份有限公司 2022 年第三季度报告 证券代码：301052 证券简称：果麦文化 公告编号：2022-063 果麦文化传媒股份有限公司 2022 年第三季度报告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、误导性陈述或重大遗漏。 重要内容提示： 1.董事会、监事会及董事、监事、高级管理人员保证季度报告的真实、准确、完整，不存在虚假记载、误导性陈述或重 大遗漏，并承担个别和连带的法律责任。 2.公司负责人、主管会计工作负责人及会计机构负责人(会计主管人员)声明：保证季度报告中财务信息的真实、准确、 完整。 3.第三季度报告是否经过审计 □是 否 1 果麦文化传媒股份有限公司 2022 年第三季度报告 一、主要财务数据 （二） 非经常性损益项目和金额 适用 □不适用 单位：元 | 项目 | 本报告期金额 | 年初至报告期期末金额 | 说明 | | --- | --- | --- | --- | | 非流动资产处置损益（包括 | | | | | 已计提资产减值准备的冲销 | 0.00 | 14,466.73 | | | 部分） | | | | | 计入当期损益的政府补助 | ...

果麦文化传媒股份有限公司 2022 年半年度报告全文 果麦文化传媒股份有限公司 2022 年半年度报告 2022-044 2022 年 8 月 1 果麦文化传媒股份有限公司 2022 年半年度报告全文 第一节 重要提示、目录和释义 公司董事会、监事会及董事、监事、高级管理人员保证半年度报告内容的 真实、准确、完整，不存在虚假记载、误导性陈述或者重大遗漏，并承担个别 和连带的法律责任。 公司负责人路金波、主管会计工作负责人蔡钰如及会计机构负责人(会计 主管人员)蔡钰如声明：保证本半年度报告中财务报告的真实、准确、完整。 所有董事均已出席了审议本报告的董事会会议。 本报告涉及的未来计划等前瞻性陈述，不构成公司对投资者的实质承诺， 请投资者及相关人士对此保持足够的风险认识，理解计划、预测与承诺之间的 差异。公司近期不存在可能对公司生产经营状况、财务状况和持续盈利能力有 严重不利影响的重大风险因素，敬请广大投资者注意投资风险。公司面临的风 险与应对措施详见本报告"第三节管理层讨论与分析"的"十、公司面临的风 险和应对措施"相关内容。 公司计划不派发现金红利，不送红股，不以公积金转增股本。 2 | 第一节 重要提示、目 ...

果麦文化传媒股份有限公司 2022 年第一季度报告全文 证券代码：301052 证券简称：果麦文化 公告编号：2022-029 果麦文化传媒股份有限公司 2022 年第一季度报告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、误导 性陈述或重大遗漏。 重要内容提示: 1.董事会、监事会及董事、监事、高级管理人员保证季度报告的真实、准确、完整，不存在 虚假记载、误导性陈述或重大遗漏，并承担个别和连带的法律责任。 2.公司负责人、主管会计工作负责人及会计机构负责人(会计主管人员)声明：保证季度报告中 财务信息的真实、准确、完整。 3.第一季度报告是否经过审计 □ 是 √ 否 一、主要财务数据 (一)主要会计数据和财务指标 公司是否需追溯调整或重述以前年度会计数据 □ 是 √ 否 | | 本报告期 | 上年同期 | 本报告期比上年同期增减 | | --- | --- | --- | --- | | 营业收入（元） | 105,153,517.12 | 92,215,424.04 | 14.03% | | 归属于上市公司股东的净利润（元） | 4,194,397.76 | 7,365,834 ...

Financial Performance - The company's operating revenue for 2021 was ¥461,266,319.03, representing a 29.83% increase compared to ¥355,279,844.43 in 2020[18]. - The net profit attributable to shareholders for 2021 was ¥56,727,353.60, up 38.73% from ¥40,891,519.16 in the previous year[18]. - The net cash flow from operating activities increased significantly by 217.45%, reaching ¥87,792,177.49 compared to ¥27,655,843.92 in 2020[18]. - Basic earnings per share for 2021 were ¥0.9449, a 24.85% increase from ¥0.7568 in 2020[18]. - Total assets at the end of 2021 amounted to ¥687,068,717.21, a 44.67% increase from ¥474,935,076.33 at the end of 2020[18]. - The net assets attributable to shareholders increased by 41.48% to ¥553,346,821.00 from ¥391,112,003.63 in 2020[18]. - The net profit after deducting non-recurring gains and losses for 2021 was ¥52,545,849.69, a 37.87% increase from ¥38,111,370.83 in 2020[18]. - The company achieved a total revenue of 461.27 million yuan in 2021, representing a 30% increase compared to 2020 and a 20% increase compared to 2019[38]. - Net profit for 2021 reached ¥56.70 million, up 40.09% compared to the previous year, with a net profit excluding non-recurring items of ¥52.55 million, reflecting a 37.87% increase[52]. Market Position and User Growth - The company reported a total of 63 million internet users by the end of 2021, with over 70 active internet product accounts[32]. - The number of internet users increased by 50%, from 42 million at the end of 2020 to 63 million at the end of 2021[42]. - The company ranked seventh in the book retail market share among private publishing companies in 2021, indicating a stable market position[29]. - The domestic book retail market size was approximately ¥986.80 billion in 2021, reflecting a 1.65% increase from 2020 but still down 3.51% compared to 2019[28]. Revenue Streams and Sales Performance - The company's total revenue for Q4 was approximately ¥143.97 million, showing a significant increase from ¥92.22 million in Q1[20]. - The net profit attributable to shareholders for Q3 was approximately ¥19.09 million, up from ¥7.37 million in Q1, indicating a strong growth trajectory[20]. - The net cash flow from operating activities in Q4 reached approximately ¥72.38 million, a substantial improvement compared to a negative cash flow of ¥14.19 million in Q1[20]. - Internet 2C sales revenue surged by 95%, rising from 34.35 million yuan in 2020 to 67.09 million yuan in 2021[43]. - Internet advertising revenue grew by 40%, increasing from 3.5 million yuan in 2020 to 4.9 million yuan in 2021[44]. - The publishing and distribution business generated revenue of ¥370.30 million in 2021, a 22.77% increase year-on-year[61]. - The company sold 2.18 million books in 2021, marking a 36.90% increase in sales volume compared to 2020[62]. Operational Efficiency and Cost Management - The inventory turnover rate improved from 1.56 times in 2020 to 1.98 times in 2021, while inventory impairment losses decreased by 87% from ¥5.49 million in 2020 to ¥0.71 million in 2021[51]. - The gross margin slightly increased from 47.53% in 2020 to 47.82% in 2021, driven by reduced book procurement costs[51]. - The proportion of operating expenses (sales, management, and R&D) relative to revenue decreased from 31.68% in 2020 to 30.65% in 2021[51]. - The company aims to improve store sales and profits through the implementation of an intelligent inventory system based on daily sales trends[72]. Research and Development - Research and development (R&D) investment amounted to CNY 14,103,142.74, accounting for 3.06% of operating revenue, a slight decrease from 3.20% in 2020[75]. - The number of R&D personnel remained stable at 38, with their proportion of total employees increasing from 14.00% in 2020 to 15.00% in 2021[74]. - The company completed several major R&D projects, including a dynamic book subscription management system aimed at improving order management and inventory efficiency[71]. - The company has developed an AI content creation machine to enhance marketing quality and boost book sales through automated content generation[72]. Governance and Compliance - The company has three independent directors who fulfill their duties independently and fairly, ensuring the protection of minority shareholders' rights[113]. - The supervisory board held seven meetings during the reporting period to oversee the company's operations and protect shareholder interests[114]. - The company emphasizes information disclosure and investor relations, with a dedicated board secretary managing these efforts[115]. - The company has no significant discrepancies in governance compared to regulatory requirements, ensuring compliance with laws and regulations[115]. - The company maintains independence from its controlling shareholders in terms of assets, personnel, finance, and operations, with no instances of fund occupation or guarantees provided[116]. Future Strategies and Market Expansion - The company is focusing on expanding its internet user base and optimizing internet marketing methodologies to establish stronger direct sales channels[101]. - The company plans to publish new works in various fields, including philosophy, history, and social sciences, featuring renowned authors like Wang Defeng and Yi Zhongtian[103]. - The company aims to enhance its publishing and distribution capabilities by launching more high-quality content that meets market demand[102]. - Market expansion plans include entering three new provinces, aiming to increase market share by 10% in these regions[132]. Shareholder Engagement and Profit Distribution - The company distributed a cash dividend of 1.05 yuan per 10 shares, totaling 7,564,193.39 yuan, which represents 100% of the distributable profit[155]. - The company’s profit distribution plan aligns with relevant regulations and aims to protect the long-term interests of shareholders[155]. - The annual general meeting had a 100% investor participation rate, indicating strong shareholder engagement[117]. Social Responsibility and Employee Welfare - Employee welfare measures include housing subsidies, health check-ups, and various cultural activities to ensure employee satisfaction and health[171]. - The company is committed to integrating social responsibility into its development strategy, aiming for a balance between economic and social benefits[171]. - The company has established long-term strategic partnerships with quality customers and suppliers, adhering to principles of integrity in business operations[171].

果麦文化传媒股份有限公司 2021 年年度报告全文 1 果麦文化传媒股份有限公司 2021 年年度报告全文 果麦文化传媒股份有限公司 2021 年年度报告全文 第一节 重要提示、目录和释义 公司董事会、监事会及董事、监事、高级管理人员保证年度报告内容的真 实、准确、完整，不存在虚假记载、误导性陈述或者重大遗漏，并承担个别和 连带的法律责任。 公司负责人路金波、主管会计工作负责人蔡钰如及会计机构负责人(会计主 管人员)蔡钰如声明：保证本年度报告中财务报告的真实、准确、完整。 所有董事均已出席了审议本报告的董事会会议。 本报告涉及的未来计划等前瞻性陈述，不构成公司对投资者的实质承诺， 请投资者及相关人士对此保持足够的风险认识，理解计划、预测与承诺之间的 差异。公司近期不存在可能对公司生产经营状况、财务状况和持续盈利能力有 严重不利影响的重大风险因素，敬请广大投资者注意投资风险。公司面临的风 险与应对措施详见本报告"第三节管理层讨论与分析"的"十一、公司未来发展的 展望"相关内容。 公司经本次董事会审议通过的利润分配预案为：以 72,039,937 为基数，向 全体股东每 10 股派发现金红利 1.05 元（含税） ...

Financial Performance - The company's operating revenue for 2021 was ¥461,266,319.03, representing a 29.83% increase compared to ¥355,279,844.43 in 2020[18]. - The net profit attributable to shareholders for 2021 was ¥56,727,353.60, up 38.73% from ¥40,891,519.16 in the previous year[18]. - Basic earnings per share for 2021 were ¥0.9449, a 24.85% increase from ¥0.7568 in 2020[18]. - The company's total revenue for Q4 was approximately ¥143.97 million, showing a significant increase from ¥92.22 million in Q1[20]. - The net profit attributable to shareholders for Q3 was approximately ¥19.09 million, up from ¥7.37 million in Q1, indicating a strong growth trajectory[20]. - The company's revenue for 2021 reached 461.27 million yuan, a 30% increase compared to 2020 and a 20% increase compared to 2019[38]. - Net profit for 2021 reached 56.70 million yuan, up 40.09% compared to the previous year, with a net profit excluding non-recurring items of 52.55 million yuan, an increase of 37.87%[52]. - The company achieved a total revenue of 461.27 million yuan in 2021, representing a year-on-year growth of 29.83%[52]. - The company reported a significant increase in revenue, achieving a total of 1.2 billion RMB for the year, representing a growth of 15% compared to the previous year[129]. - The company reported a total revenue of 1.5 billion RMB for the year 2021, representing a year-over-year growth of 20%[174]. Cash Flow and Assets - The net cash flow from operating activities increased significantly by 217.45%, reaching ¥87,792,177.49 compared to ¥27,655,843.92 in 2020[18]. - Total assets at the end of 2021 amounted to ¥687,068,717.21, a 44.67% increase from ¥474,935,076.33 at the end of 2020[18]. - The cash and cash equivalents increased by 102.14% to ¥29,625,030.56 in 2021, compared to ¥14,655,775.94 in 2020[75]. - The company's inventory as of the end of 2021 was ¥110,260,438.69, accounting for 16.05% of total assets, a decrease from 22.40% in the previous year[80]. - The total cash inflow from operating activities increased by 26.50% to ¥444,924,053.96 in 2021, while cash outflow rose by 10.20% to ¥357,131,876.47[75]. - The net cash flow from financing activities reached ¥103,978,808.15, a significant turnaround from a negative cash flow of -¥1,438,258.08 in 2020[75]. Market Position and Strategy - The company ranked seventh in the book retail market share among private publishing companies in 2021, maintaining a relatively stable market position[29]. - The company has developed a novel "CBC" sales model, connecting users through internet platforms and facilitating both direct and indirect sales channels[34]. - The company’s publishing and internet businesses are core to its strategy, focusing on a "publishing + internet" model to drive growth[30]. - The company is focusing on a "Publishing + Internet" strategy, leveraging user data to drive content iteration and development, creating a positive feedback loop between content and internet interaction[98]. - The company is committed to expanding its internet direct sales channels and improving its marketing methodologies to better connect with users[98]. - The company is exploring potential mergers and acquisitions to enhance its content library and user base, with a budget of 200 million RMB allocated for this purpose[130]. Research and Development - The company is developing several key R&D projects, including a dynamic book subscription management system aimed at improving order management and sales conversion rates[71]. - The AI content creation machine project aims to enhance marketing quality and promote book sales through automated content generation[72]. - Research and development investments increased by 30% in 2021, totaling 150 million RMB[175]. - The number of R&D personnel remained stable at 38, with a slight increase in the proportion of R&D staff to 15.00% from 14.00% in 2020[73]. Governance and Compliance - The company has established a robust governance structure, ensuring compliance with relevant regulations and maintaining effective communication with shareholders[108]. - The company has three independent directors who adhere to relevant laws and regulations, ensuring the protection of minority shareholders' rights[110]. - The supervisory board held seven meetings during the reporting period, fulfilling its supervisory responsibilities and maintaining the company's and shareholders' legal rights[111]. - The company emphasizes information disclosure and investor relations management, ensuring transparency and fairness in its communications with investors[112]. - The company has not engaged in any related party transactions that could harm shareholder interests[113]. - The company has a clear policy for information disclosure, enhancing its transparency and accountability to investors[112]. Employee and Talent Management - The total remuneration for directors, supervisors, and senior management during the reporting period amounted to 9.1516 million yuan[132]. - The company has implemented a stock incentive plan to attract and retain key talents, providing long-term stable returns for shareholders[148]. - The company has established a comprehensive training system, including a "New Employee Class" and a "Management Course Class" for mid-to-senior management[149]. - The company emphasizes performance assessment in its salary management system, aiming to enhance both company and individual performance[148]. Future Outlook - The company provided guidance for the next fiscal year, projecting a revenue growth of 20% to 1.44 billion RMB[130]. - The company plans to enhance its marketing strategy, aiming for a 15% increase in brand awareness by the end of 2022[175]. - Overall, the company remains optimistic about future growth, driven by innovation and market expansion strategies[129]. - The company is committed to ongoing product development and innovation to meet market demands[121].

果麦文化传媒股份有限公司 2021 年第三季度报告 证券代码：301052 证券简称：果麦文化 公告编号：2021-023 果麦文化传媒股份有限公司 2021 年第三季度报告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没 有虚假记载、误导性陈述或重大遗漏。 重要内容提示: 1.董事会、监事会及董事、监事、高级管理人员保证季度报告的真实、准 确、完整，不存在虚假记载、误导性陈述或重大遗漏，并承担个别和连带 的法律责任。 2.公司负责人、主管会计工作负责人及会计机构负责人(会计主管人员)声 明：保证季度报告中财务信息的真实、准确、完整。 3.第三季度报告是否经过审计 □ 是 √ 否 一、主要财务数据 (一)主要会计数据和财务指标 公司是否需追溯调整或重述以前年度会计数据 □ 是 √ 否 | | 本报告期 | 本报告期比上年同期增 | 年初至报告期末 | 年初至报告期末比上年 | | --- | --- | --- | --- | --- | | | | 减 | | 同期增减 | | 营业收入（元） | 113,689,171.69 | 40.61% | 317,296,083.56 | 40.04 ...