BEIJING, May 13, 2025 (GLOBE NEWSWIRE) -- Zhihu Inc. ("Zhihu" or the "Company") (NYSE: ZH; HKEX: 2390), a leading online content community in China, today announced that it will report its unaudited financial results for the quarter ended March 31, 2025 before the U.S. market opens on May 27, 2025. The Company's management will host a conference call at 8:00 A.M. U.S. Eastern Time on Tuesday, May 27, 2025 (8:00 P.M. Beijing/Hong Kong Time on Tuesday, May 27, 2025) to discuss the results. All participants wi ...

Core Viewpoint - Zhihu's stock price increased by 4.88% on May 12, reaching $4.08 per share, with a total market capitalization of $360 million [1] Financial Performance - As of December 31, 2024, Zhihu's total revenue was 3.599 billion RMB, a year-on-year decrease of 14.29% [1] - The net profit attributable to the parent company was -172 million RMB, showing a year-on-year increase of 79.64% [1] Company Overview - Zhihu is a leading online content community that has evolved since its launch in 2010, becoming one of China's top integrated content communities and the largest online Q&A platform [2] - The company is dual-listed on the New York Stock Exchange (NYSE: ZH) and the Hong Kong Stock Exchange (HKEX: 2390) [2] - Zhihu focuses on expanding content and services to meet the diverse needs of users, content creators, and business partners [2] Content Ecosystem - The company aims to establish a balance between content creation by creators and content consumption by users, fostering a positive feedback loop centered around content [3] - Active interaction between users and content creators enhances user experience and strengthens community governance, reinforcing the company's professional and friendly community culture [3] - Zhihu has developed diversified monetization channels, including marketing services, paid memberships, and vocational training, which contribute to its leadership position in the industry [3]

Group 1 - The global smartphone market is experiencing a recovery, with a projected 3.049% year-on-year growth in Q1 2024, and China's smartphone shipments expected to reach 286 million units, a 5.6% increase [1][6][10] - The market share of domestic high-end smartphone models (priced ≥ 4000 yuan) in China has surpassed 72% [1] - The influence of imaging capabilities on consumer purchasing decisions is increasing, with the topic of "mobile photography" generating 4.33 billion views on Zhihu, ranking second among smartphone-related topics [1][11] Group 2 - A survey conducted by Zhihu Research Institute collected 1,457 responses from users interested in mobile photography, leading to the creation of the report "Trends in High-End Mobile Imaging and User Insights" [2] - The report indicates that 77.2% of photography enthusiasts primarily use smartphones for photography, highlighting the integration of mobile photography into daily life [13][17] - Users are increasingly seeking not just basic functionality but also professional and emotional aspects in mobile photography, indicating a shift from hardware-centric to user-centric demands [13][41] Group 3 - The report identifies key challenges in mobile photography, including slower response times compared to traditional cameras and complex user interfaces that hinder shooting efficiency [31][33] - Users express dissatisfaction with aspects such as focusing speed and exposure adjustments, which significantly impact their overall shooting experience [36][37] - The competition in mobile imaging technology is intensifying, necessitating manufacturers to focus on user needs rather than merely technical specifications [39][54] Group 4 - Nearly 95% of users have medium to high expectations for the imaging capabilities of high-end smartphones, emphasizing the importance of image quality and detail [40] - As users become more knowledgeable about photography, their demand for personalized and stylized imaging experiences is increasing [41][47] - AI technology is seen as a potential game-changer in mobile imaging, with users expecting AI to enhance the creative process from shooting to post-production [55][60] Group 5 - The launch of the vivo X200 Ultra, featuring a "one machine, dual core, three lenses" configuration, is anticipated to set a new standard in mobile imaging [78] - The report suggests that understanding user needs deeply will be crucial for future competition in imaging technology [78]

Core Viewpoint - Zhihu's financial performance shows a decline in revenue but a significant increase in net profit, indicating a shift in operational efficiency and cost management [1][2]. Financial Performance - As of December 31, 2024, Zhihu's total revenue was 3.599 billion RMB, a year-on-year decrease of 14.29% [1]. - The net profit attributable to shareholders was -171.8 million RMB, reflecting a year-on-year increase of 79.64% [2]. Company Overview - Zhihu is a leading online content community in China, known for its question-and-answer format, and has evolved into a comprehensive content platform since its launch in 2010 [2]. - The company is dual-listed on the New York Stock Exchange (NYSE: ZH) and the Hong Kong Stock Exchange (HKEX: 2390) [2]. Business Model and Strategy - Zhihu focuses on expanding its content and services to meet the diverse needs of users, content creators, and business partners [2]. - The company has established a content-centric business model that continues to evolve, enhancing user engagement and satisfaction [3]. Community and Content Ecosystem - Zhihu aims to create a balanced ecosystem between content creators and users, fostering a positive feedback loop that enhances user experience and community governance [3]. - The company's strong community culture and brand identity contribute to attracting and retaining users and content creators [3]. Monetization Channels - Zhihu has developed diversified monetization channels, including marketing services, paid memberships, and vocational training, which are continuously enriched as the company grows [3].

Group 1 - The AI product competition has entered a calmer phase, with diminishing differences in data quality among large models and open-source models facing lower technical barriers [1] - Major companies are pursuing two paths: one emphasizes B-end applications, while the other focuses on achieving high user engagement through social applications [2][12] - The community model has been a longstanding product form in the Chinese internet, evolving from early forums to modern platforms like Bilibili and Xiaohongshu [4][6] Group 2 - AI applications are increasingly targeting community features to become "super entrances" for user engagement, as seen with Kimi's new community product [8][10] - OpenAI is reportedly developing a social network that integrates ChatGPT's image generation capabilities, indicating a shift towards community-oriented applications [12][14] - The integration of AI products into existing social ecosystems, like Tencent's WeChat, allows for low-cost user acquisition and retention strategies [19][22] Group 3 - The current landscape shows that user retention is a significant challenge for AI applications, with many lacking the community features that foster long-term engagement [23][24] - Successful community building requires understanding user needs, sustainable content production, and balancing commercial value with user experience [28]

Core Points - The humanoid robot G1 from Yushu Technology fell during the Beijing Yizhuang Robot Half Marathon, leading to widespread public criticism and scrutiny of the company [1][4][5] - The incident has drawn comparisons to the company's previous performance at the Spring Festival Gala, where issues were also noted [1][4] - Yushu Technology's founder, Wang Xingxing, responded to the criticism, clarifying that the robot's fall was due to a misoperation by a colleague [1][5] Company Performance - The G1 robot, which is approximately 127 cm tall, was introduced in May 2024 and was involved in the marathon event [1] - The earlier model, H1, was showcased at the Spring Festival Gala in August 2023, standing at 1.8 meters tall [1] - The company stated that the performance of robots can vary significantly depending on the operator and the algorithms used, emphasizing that they did not participate in the marathon event themselves [5]

4月19日，由知乎举办的盐沙龙活动在北京举行。硅谷知名投资人、Amino Capital 创始合伙人李强带来 了主题演讲《AI新语境下的人生选择题》，分享了其在AI领域的投资经验与洞察。李强表示，硅谷这 一轮明星公司并非追着AI走，"他们在扎实做好产品和服务之后，在AI热潮中爆发了"，这场演讲为现场 众多投资人及科技爱好者打开了理解AI商业世界的新窗口。 李强特别指出，Replit和Turing并非一开始就聚焦热门的AI概念，而是扎实地做好产品或服务。当积累 了足够的用户数据、建立起良好的用户社区后，它们才借助人工智能技术实现跨越式发展。李强认为， 这也恰好反映出商业的本质并未改变，"创新以及对产品和服务的极致追求始终是企业立足市场的根 本"。 此外，Amino Capital合伙人、斯坦福大学博士后徐霄羽，结合自身经历与斯坦福教育理念，分享了斯坦 福设计学院关于职业规划与人生选择的五步"方法论"：接受现实；激发好奇心；偏向行动；多路径规 划；构建支持系统。徐霄羽还表示，Amino Capital在硅谷的其中一个角色，正是为年轻人提供实习、创 业、职业发展等多元化支持系统，助力其实现人生目标。 在随后的互动环 ...

Core Insights - The report outlines Zhihu's 2025 marketing strategy, emphasizing its platform advantages, user value, content ecosystem, and commercial partnerships, positioning Zhihu as a "trust hub" in consumer decision-making [1][7]. User Demographics - Zhihu's user base primarily consists of young, highly educated individuals from second-tier cities and above, with strong purchasing power and high trust in product information [1][17]. - The platform has a significant proportion of users aged 40 and below, with 58.41% of users being from second-tier cities or higher [17]. Content Ecosystem - Zhihu boasts a rich and diverse content ecosystem, with a cumulative content volume of over 855 million and a year-on-year increase in high-quality content rate by 13.37% [13][21]. - The platform facilitates in-depth discussions across various topics, enhancing brand engagement and consumer trust [1][20]. Marketing Solutions - Zhihu offers comprehensive marketing solutions through its "DEEP TRUST" scientific marketing system, which aids brands in understanding consumer needs, demographic flow, and competitive analysis [1][7]. - The platform has launched various IP projects, such as the New Knowledge Youth Conference and Zhihu Science Festival, to enhance brand exposure and conversion [1][20]. Business Expansion - Zhihu is expanding its business with initiatives like "Salt Story" and "Zhihu Knowledge Hall," which provide new avenues for brand marketing and engagement with high-quality audiences [1][20]. - The platform's monthly active users (MAU) reached 81.1 million, with a 17.87% increase in user engagement time [13]. Trust and Consumer Behavior - Zhihu is recognized as a key decision-making reference for consumers, with 94% of users believing in the reliability of product information on the platform [19]. - Users exhibit a strong willingness to pay a premium for quality brands and products, with 72% expressing readiness to spend more for trusted brands [19].

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