Core Viewpoint - Baozun E-commerce (BZUN) shows a positive financial performance with a revenue increase and a significant rise in net profit, indicating growth potential in the e-commerce sector [1][3]. Financial Performance - As of December 31, 2024, Baozun's total revenue reached 9.422 billion RMB, reflecting a year-on-year growth of 6.92% [1]. - The company's net profit attributable to shareholders was -185 million RMB, which represents a year-on-year increase of 33.48% [1]. Upcoming Events - Baozun is scheduled to release its Q1 2025 financial report on May 21, 2024, before the market opens [2]. Company Overview - Founded in 2007, Baozun is a leader in the Chinese brand e-commerce service industry, employing approximately 8,000 staff and serving over 450 brands globally [3]. - The company operates three main business lines: Baozun E-commerce (BEC), Baozun Brand Management (BBM), and Baozun International (BZI), focusing on sustainable business development and technological empowerment [3]. - Baozun aims to innovate and enhance its global supply chain capabilities, showcasing a new corporate promotional video that highlights its services and solutions for brands [3].

Market Capitalization Overview - The market capitalization of TAL Education Group is 14.95 billion, while Vipshop Holdings has a market cap of 9.21 billion [2] - Other companies such as Miniso and Qifu Technology have market caps of 7.77 billion and 6.33 billion respectively [2] - The market cap of various companies shows a range from 5.22 million to 149.53 billion, indicating a diverse market landscape [2] Stock Performance - TAL Education Group's stock increased by 1.64 (+1.55%), while Vipshop's stock rose by 0.07 (+1.88%) [2] - Miniso's stock saw a significant increase of 1.24 (+6.99%), indicating strong market performance [2] - Companies like Huya and Yiren Digital experienced slight declines in their stock prices, with decreases of -0.03 (-0.81%) and -0.10 (-0.96%) respectively [2] Comparative Analysis - The comparison of market caps shows that TAL Education Group leads with 14.95 billion, followed by Vipshop and Miniso [2] - The performance of stocks varies significantly, with some companies like Miniso showing robust growth compared to others that faced declines [2] - The data indicates a competitive environment among these companies, with varying degrees of market success and stock performance [2]

Core Viewpoint - Baozun E-commerce (BZUN) shows a positive financial performance with a revenue increase and a significant rise in net profit, indicating growth potential in the e-commerce sector [1][3]. Financial Performance - As of December 31, 2024, Baozun's total revenue reached 9.422 billion RMB, reflecting a year-on-year growth of 6.92% [1]. - The company's net profit attributable to shareholders was -185 million RMB, which represents a year-on-year increase of 33.48% [1]. Upcoming Events - Baozun E-commerce is scheduled to release its Q1 2025 financial report on May 21, 2024, before the market opens [2]. Company Overview - Founded in 2007, Baozun is a leader in the Chinese brand e-commerce service industry, employing approximately 8,000 staff and serving over 450 brands globally [3]. - The company operates three main business lines: Baozun E-commerce (BEC), Baozun Brand Management (BBM), and Baozun International (BZI), focusing on sustainable business development and technological innovation [3]. - A new corporate promotional video has been launched to showcase Baozun's brand image and its role in the digital commercial lifecycle, aiming to set new industry standards for sustainable development [3].

Market Capitalization Overview - The market capitalizations of various companies are listed, with notable figures including 74.11 billion, 88.55 billion, and 76.47 billion [2] - Companies such as SON, VIPS, and TAL have market caps of 72.19 billion, 60.28 billion, and 55.72 billion respectively [2] Stock Performance - Stock price changes are highlighted, with SON showing a decrease of 0.95 (-1.99%) while VIPS increased by 0.15 (+0.85%) [2] - Other companies like TAL and Lufax also experienced minor fluctuations, with TAL decreasing by 0.04 (-0.49%) and Lufax increasing by 0.96 (+3.75%) [2] Additional Company Insights - Companies such as Huya and Yatsen have market caps of 8.06 billion and 3.27 billion respectively, with stock price changes of -0.03 (-0.77%) and 0.00 (0.00%) [2] - The performance of companies like New Oxygen and Huami Technology is also noted, with market caps of 83.07 million and 37.63 million, showing no change in stock price [3] Summary of Smaller Companies - Smaller companies like Tuniu and Cheetah Mobile have market caps of 1.08 billion and 1.17 billion respectively, with Tuniu experiencing a slight decrease of -0.01 (-1.20%) [3] - The market cap of Baosheng E-commerce is reported at 2.02 billion, with a stock price increase of 0.17 (+5.18%) [3]

Core Viewpoint - Baozun E-commerce (BZUN) shows a positive financial performance with a revenue increase and a significant rise in net profit, indicating growth potential in the e-commerce sector [1][3]. Financial Performance - As of December 31, 2024, Baozun's total revenue reached 9.422 billion RMB, reflecting a year-on-year growth of 6.92% [1]. - The net profit attributable to the parent company was -185 million RMB, which represents a year-on-year increase of 33.48% [1]. Upcoming Events - Baozun E-commerce is scheduled to release its Q1 2025 financial report on May 27, with the actual disclosure date subject to company announcements [2]. Company Overview - Founded in 2007, Baozun is a leader in the Chinese brand e-commerce service industry, employing approximately 8,000 staff and serving over 450 brands globally across various regions including East Asia, Southeast Asia, Europe, and North America [3]. - The company operates three main business lines: Baozun E-commerce (BEC), Baozun Brand Management (BBM), and Baozun International (BZI), all aimed at sustainable business development and technological empowerment for brand partners [3]. - As part of its 15th anniversary, Baozun launched a new corporate promotional video showcasing its role in the digital commercial lifecycle and its commitment to providing high-value services and solutions [3].

Core Viewpoint - Baozun E-commerce (BZUN) shows a positive financial performance with a revenue increase and a notable rise in net profit, indicating growth potential in the e-commerce sector [1][3]. Financial Performance - As of September 30, 2024, Baozun's total revenue reached 6.428 billion RMB, reflecting a year-on-year growth of 6.57% [1]. - The company's net profit attributable to shareholders was -185 million RMB, which represents a year-on-year increase of 19.43% [1]. Company Overview - Founded in 2007, Baozun is a leader in the Chinese brand e-commerce service industry, employing approximately 8,000 staff and serving over 450 brands globally across various regions including East Asia, Southeast Asia, Europe, and North America [3]. - The company operates three main business lines: Baozun E-commerce (BEC), Baozun Brand Management (BBM), and Baozun International (BZI), all aimed at sustainable business development and technological empowerment for brand partners [3]. - As part of its 15th anniversary, Baozun launched a new corporate promotional video showcasing its digital commercial lifecycle services and solutions, aiming to set a new industry benchmark for sustainable development [3].

Core Viewpoint - Baozun E-commerce (09991) reported a total revenue of 9.478 billion yuan for the fiscal year 2024, representing a year-on-year growth of 6.07%, while the net profit attributable to shareholders was a loss of 185 million yuan, an improvement from a loss of 278 million yuan in the previous year [2] Financial Performance - Total revenue for 2024 was 9.478 billion yuan, up 6.07% year-on-year [2] - Net profit attributable to shareholders was a loss of 185 million yuan, compared to a loss of 278 million yuan in the same period last year [2] - Operating cash flow net amount was 101 million yuan, down 77.41% year-on-year [21] - Basic earnings per share were -1.03 yuan, with a weighted average return on equity of -4.57%, an increase of 2.19 percentage points from the previous year [2][17] Valuation Metrics - As of April 23, the price-to-book ratio (TTM) was approximately 0.25 times, and the price-to-sales ratio (TTM) was about 0.11 times [2] Business Model - Baozun E-commerce primarily provides brand e-commerce solutions, including IT solutions, online store operations, digital marketing, customer service, and warehousing and fulfillment [8] - The company operates under three business models: distribution model, service fee model, and consignment model, offering omnichannel solutions across various platforms [8] Cash Flow and Investment Activities - Cash flow from financing activities was -19.737 million yuan, a decrease of 11.704 million yuan year-on-year [21] - Cash flow from investment activities was -818 million yuan, compared to -340 million yuan in the previous year [21] Asset and Liability Changes - As of the end of 2024, cash and cash equivalents decreased by 30.1%, and right-of-use assets decreased by 28.29% [29] - Prepayments increased by 25.18%, while inventory rose by 6.92% [29] - Lease liabilities decreased by 25.19%, while short-term borrowings increased by 9.43% [32] Liquidity Ratios - The current ratio was 1.93, and the quick ratio was 1.63 as of 2024 [38]

Financial Performance - Baozun achieved 7% year-over-year revenue growth in 2024, reaching operating profit breakeven[8]. - Revenue increased by 6.9% from RMB8,812.0 million in 2023 to RMB9,422.2 million in 2024, primarily due to a 9.2% increase in service revenue[40]. - Total net revenue for the year ended December 31, 2024, was approximately RMB 9,422.2 million (US$ 1,290.8 million), representing a growth of 6.9% compared to RMB 8,812.0 million in 2023, primarily driven by a 9.2% increase in service revenue[84]. - Non-GAAP operating income improved to RMB10.6 million in 2024, compared to a non-GAAP loss from operations of RMB23.7 million in 2023[40]. - Net loss for the Year was approximately RMB138.4 million (US$19.0 million), an improvement from a net loss of RMB222.8 million (US$31.4 million) for the previous year[96]. - For the year ended December 31, 2024, the net loss attributable to ordinary shareholders of Baozun Inc. was RMB185.2 million (US$25.4 million), a decrease from RMB278.4 million in 2023[107]. - The non-GAAP net loss attributable to ordinary shareholders for 2024 was RMB40.4 million (US$5.5 million), compared to RMB65.1 million in 2023[107]. Business Growth and Strategy - Baozun e-Commerce (BEC) supported over 490 brand partners by year-end 2024, up from more than 450 in 2023, with a Net Promoter Score (NPS) increase to 8.53 from 8.23[9]. - Baozun Brand Management (BBM) delivered 16% revenue growth in 2024 while narrowing adjusted operating losses by 10%[10]. - The company anticipates that BEC will enter a phase of quality growth, generating consistent and reliable cash flow post-transformation[16]. - Baozun's strategic transformation aims to align with changing consumer behavior and emerging technologies, ensuring long-term success and resilience[7]. - The company aims to leverage its technology to establish deeper relationships with brand partners and enhance service offerings[38]. - Baozun International is viewed as a long-term opportunity to replicate success in China by providing local market insights[38]. Market Expansion - Baozun International (BZI) expanded its regional presence by introducing the Hunter brand to Singapore and Malaysia in 2024[11]. - The total number of Gap stores in China increased to 152 by the end of 2024, with improved store-level unit economics[10]. - The company opened more than 50 new stores for Gap Shanghai in 2024, ending the fiscal year with a total of 156 offline stores under its Brand Management segment[63]. - Revenue from Gap Shanghai reached RMB 1,314 million in 2024, with plans to open more than 50 new stores in 2025[69]. - Baozun International (BZI) has set up operation offices in 10 markets, including Hong Kong, Taiwan, and Singapore, to replicate its China e-commerce success and empower brands with localized experiences[78]. Operational Efficiency - The company aims to enhance its supply chain efficiency and product innovation, focusing on a shorter supply chain cycle and improved lead times[73]. - Cost of products increased to RMB2,473.8 million (US$338.9 million) for the Year, up from RMB2,409.1 million, primarily due to increased product sales volume from Brand Management[87]. - Fulfillment expenses decreased by 1.8% to RMB2,461.6 million (US$337.2 million) for the Year, down from RMB2,507.3 million, attributed to cost control initiatives and efficiency improvements[88]. - Sales and marketing expenses rose by 19.5% to RMB3,380.7 million (US$463.2 million) for the Year, compared to RMB2,829.0 million, driven by higher revenue from digital marketing services and increased marketing activities[89]. - Technology and content expenses increased by 8.9% to RMB550.3 million (US$75.4 million) for the Year, up from RMB505.2 million, in line with rising revenues from IT solutions[90]. - General and administrative expenses decreased by 16.0% to RMB719.2 million (US$98.5 million) for the Year, down from RMB855.9 million, mainly due to cost control initiatives[92]. Corporate Governance - The Company aims to achieve high standards of corporate governance, having adopted the code provisions in Part 2 of the CG Code[143]. - The independent Directors have confirmed their independence during the Year, with the number exceeding one third of the Board members[154]. - The Board comprises at least three independent Directors, representing at least one-third of the Board, ensuring strong independence[156]. - The Audit Committee held seven meetings during the Year, reviewing annual and quarterly results and overseeing the external audit process[175]. - The Compensation Committee conducted five meetings, reviewing the administration of Share Incentive Plans and the remuneration of Directors[178]. - The Nominating and Corporate Governance Committee held three meetings, assessing the independence of Directors and reviewing board diversity policy[182]. - The Company has a board diversity policy, with one female Director among eight total Directors, promoting diverse professional experiences[183]. Employee and Social Responsibility - The Company emphasizes a "people-first" philosophy, fostering a positive workplace environment and aligning personal achievement with corporate goals[15]. - As of December 31, 2024, the Group has 4,866 male employees (61.80%) and 3,008 female employees (38.20%)[186]. - The senior management consists of 95 male (54.60%) and 79 female (45.40%) members, indicating a good balance in gender diversity[187]. - The Company hired 18 employees with disabilities, promoting a barrier-free working environment[188]. Financial Position - Current assets decreased by 1.1% to RMB7,214.2 million (US$988.3 million) as of December 31, 2024, compared to RMB7,290.8 million[97]. - Accounts receivables decreased by 6.9% to RMB2,033.8 million (US$278.6 million) as of December 31, 2024, down from RMB2,184.7 million[98]. - Accounts payables increased by 10.1% to RMB620.7 million (US$85.0 million) as of December 31, 2024, compared to RMB563.6 million, primarily due to payables related to the acquisition of Gap Shanghai[99]. - As of December 31, 2024, cash and cash equivalents totaled approximately RMB1,289.3 million (US$176.6 million), down from RMB2,149.5 million (US$302.8 million) in 2023[109]. - The company had short-term loans of approximately RMB1,221.0 million (US$167.3 million) as of December 31, 2024, an increase from RMB1,115.7 million in 2023[110]. - The gearing ratio remained stable at 1.08 for both December 31, 2023, and December 31, 2024[112].

SHANGHAI, April 23, 2025 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", "we" or the "Company"), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced the release of its 2024 Annual Sustainability Report (the "Sustainability Report"), highlighting the Company's achievements in environmental sustainability, social responsibility, and corporate governance. Baozun integrates sustainability into both daily operations and long-term strategic plan ...

Core Points - Baozun Inc. filed its annual report on Form 20-F for the fiscal year ended December 31, 2024, with the U.S. SEC [1] - The annual report is also published in Hong Kong in accordance with local listing rules [2] - The company has implemented new electronic dissemination arrangements for its annual reports as part of its ESG initiatives [3] Company Overview - Founded in 2007, Baozun Inc. is a leading provider of brand e-commerce services and digital commerce solutions, serving over 490 brands globally as of December 31, 2024 [4] - The company operates three main business lines: Baozun e-Commerce (BEC), Baozun Brand Management (BBM), and Baozun International (BZI), focusing on high-quality and sustainable growth [5]