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HOKA在上海最贵地段开了家1600平米门店
Xin Lang Cai Jing· 2025-05-09 09:54
Core Insights - HOKA ONE ONE is aggressively expanding in the Chinese market, opening its first global brand experience center in Shanghai [1][10] - The brand experience center is strategically located in a high-rent area, indicating HOKA's commitment to establishing a strong presence in a competitive market [1][4] - HOKA's sales performance is robust, with significant growth reported in recent financial results, particularly in the Chinese market [8][10] Store and Experience Center Details - The brand experience center spans 1,600 square meters across three floors, with a focus on product display and customer engagement [1][4] - The first two floors showcase urban running products and outdoor gear, while the basement features a "Running Research Institute" for athlete assessments [2][4] - HOKA aims to create a community platform for runners, emphasizing ongoing activities and services beyond traditional retail [4][5] Market Position and Financial Performance - HOKA's parent company, Deckers Brands, reported a 17% year-over-year sales increase, with HOKA's sales growing by 23.7% to $530.9 million [8][10] - The brand achieved a record annual revenue of $1.807 billion in the previous fiscal year, highlighting its rapid growth trajectory [8][10] - The Chinese market contributed significantly to Deckers Brands' international sales, with a 28.5% increase year-over-year [10] Competitive Landscape - The outdoor and sports market is becoming increasingly competitive, with more brands entering the high-end segment [11][13] - HOKA faces competition from established brands like Nike and Adidas, as well as emerging brands like ON and Brooks, which also target similar consumer demographics [11][13] - The market is shifting towards high-end products and value-driven brands, necessitating strategic adaptations from HOKA and similar brands [11][13] Future Considerations - HOKA's growth may face challenges as it transitions from a niche brand to a more mainstream presence, requiring a broader product range and market strategy [13] - The brand is exploring various running-related products to enhance its appeal and capture a wider audience [13] - The evolving consumer landscape emphasizes the need for brands to adapt to changing preferences and competitive pressures [11][13]
Deckers Stock Looks Overvalued at 18.15X: Time to Consider Selling?
ZACKS· 2025-05-06 17:30
Valuation and Performance - Deckers Outdoor Corporation (DECK) is trading at a forward 12-month P/E ratio of 18.15, which is above the industry average of 15.39 [1][4] - The stock has decreased by 29.7% over the past three months, underperforming the industry drop of 17.5% [4][5] - DECK's stock price is currently 47.2% below its 52-week high of $223.98, and it is trading below its 100 and 200-day moving averages of $156.06 and $159.00, respectively [9][10] Growth Challenges - The decline in Deckers' stock price is attributed to slowing growth and increasing competition in the footwear and accessories market, with revenue slowdown linked to inventory issues affecting major brands like UGG [5][11] - UGG sales are projected to decline by 13.2% in the fourth quarter, contributing to an overall revenue growth deceleration from 21.2% to just 1% [12] - Increased markdowns and promotional efforts, particularly for HOKA, are expected to pressure margins, alongside external cost headwinds from higher freight expenses and unfavorable foreign exchange movements [13][16] Cost Pressures - Selling, general and administrative (SG&A) expenses rose by 24.9% year over year to $535.3 million, driven by increased marketing investments and workforce expansion [14][16] - Management anticipates SG&A expenses to account for 35% of revenues, with operating margins expected to contract by 610 basis points, leading to a projected bottom line decline of 43.8% [16] Long-term Growth Potential - Deckers is focusing on brand portfolio enhancement through innovative product launches and optimized distribution strategies, with projected revenue growth of 15% in fiscal 2025 [17] - UGG and HOKA are expected to grow by 10% and 24%, respectively, with international markets projected to increase revenues by 22.2% in fiscal 2025 [18] Investment Outlook - Despite strong brand presence, DECK faces headwinds that may limit near-term upside potential, making the current valuation less attractive for investors [19][20] - Existing investors may consider locking in gains or trimming positions, while prospective investors find limited margin of safety at current valuation levels [20]
Deckers Outdoor Corporation Is An Interesting Value Play That Might Get A Boost By A US-Vietnam Trade Deal
Seeking Alpha· 2025-05-02 14:16
Company Overview - Deckers Outdoor Corporation (NYSE: DECK) is a US company that specializes in marketing and distributing footwear for casual use, ultra-runners, and outdoor activities [1] - The company is known for its prominent brands, including UGG, HOKA, and AHNU [1] Financial Performance - The company has experienced fluctuations in portfolio performance, with a yield of 17.5% at the end of 2020, a near flat performance in 2022 with a loss of only 0.16%, and a disappointing gain of 0.8% during a market surge [1] - Recently, the company has improved its risk strategy, achieving a yield of 12.84% last year with a beta of less than 0.6 [1] Investment Strategy - The company is focusing on algorithmic trading and trading strategies, with an interest in macroeconomic topics, particularly in relation to China [1] - There is a plan to initiate a beneficial long position in DECK through stock purchases or call options within the next 72 hours [2]
Deckers Outdoor: Every Big Dip Has Been A Gift. This One Is, Too
Seeking Alpha· 2025-05-02 11:30
In recent months, Deckers Outdoor Corporation (NYSE: DECK ) has fallen by around 50% from its all-time high of $223.98, with the stock currently trading near $111. But that presents an opportunity, as Deckers Outdoor is among the highest-quality shoe retailer stocksI objectively search for undervalued stocks of any size across a wide variety of industries using quantitative methods that I've thoroughly backtested for success. I believe the numbers are more important than the story (most of the time), as the ...
GOOS or DECK: Which Is the Better Value Stock Right Now?
ZACKS· 2025-05-01 16:45
Core Insights - The article compares Canada Goose (GOOS) and Deckers (DECK) to determine which stock offers better value for investors [1] Valuation Metrics - Canada Goose has a Zacks Rank of 2 (Buy), indicating a positive earnings outlook, while Deckers has a Zacks Rank of 3 (Hold) [3] - GOOS has a forward P/E ratio of 9.72, significantly lower than DECK's forward P/E of 17.16, suggesting GOOS may be undervalued [5] - The PEG ratio for GOOS is 0.65, compared to DECK's 1.13, indicating GOOS has a better expected EPS growth relative to its price [5] - GOOS has a P/B ratio of 2.22, while DECK's P/B ratio is 6.39, further supporting the notion that GOOS is more attractively valued [6] - GOOS has a Value grade of A, whereas DECK has a Value grade of C, highlighting the relative undervaluation of GOOS [6] Conclusion - Overall, GOOS shows stronger estimate revision activity and more attractive valuation metrics than DECK, making it a more appealing option for value investors [7]
2 Growth Stocks Down 45% or More to Buy in May
The Motley Fool· 2025-05-01 08:25
Group 1: Cava Group - Cava Group is experiencing significant growth, with a full-year revenue increase of 33% and same-restaurant sales up 13%, accelerating to 21% in Q4 [3][4] - The company has a profit margin of 13%, comparable to Chipotle Mexican Grill, indicating strong earnings growth potential as it expands [4] - Cava opened 15 new restaurants in Q4, ending the year with 367 locations, and plans to open 62 to 66 new locations in 2025, aiming for over 1,000 by 2032 in the U.S. [5] - The stock is currently trading 45% off its highs, with a more reasonable valuation of 11 times sales compared to 19 times at its peak [5][6] Group 2: Deckers Brands - Deckers Brands, known for Hoka and UGG, has shown remarkable performance, with a $10,000 investment in 2002 now worth $6 million [7] - The company is projected to achieve approximately 15% sales growth for fiscal 2025, gaining market share from competitors like Nike [8] - UGG sales grew 16% year-over-year during the holiday quarter, while Hoka sales surged 24%, positioning Deckers for its fifth consecutive year of double-digit sales growth [8] - Hoka is generating over $2 billion in annualized sales, with significant growth opportunities remaining in the footwear market [9] - International sales grew 28% year-over-year in fiscal Q3, indicating potential for further expansion [10] - Despite challenges from tariffs and higher import costs, the stock is trading at 17 times this year's earnings estimate, down 51% from previous highs, suggesting it may be undervalued [11][12]
Deckers vs. Nike: Which Shoe Stock Is the Better Buy Right Now?
The Motley Fool· 2025-04-30 01:50
Core Viewpoint - Nike and Deckers Outdoor are both struggling in the current economic climate, with Nike down 24% and Deckers down 46% this year, making them vulnerable to discretionary spending declines and increased consumer costs due to tariffs [1] Group 1: Company Performance - Deckers has shown better growth compared to Nike, achieving double-digit growth for multiple quarters, while Nike is facing challenges in maintaining its revenue [2] - Deckers caters to a more diverse customer market, which aids its growth potential, while Nike's larger scale does not guarantee better performance [4] - Deckers' annual sales are approximately $5 billion, significantly lower than Nike's $50 billion, allowing it to maintain a high growth rate with less revenue pressure [4] Group 2: Valuation Comparison - Both companies have seen their valuations decrease sharply this year, with their price-to-earnings (P/E) multiples now being comparable [5] - Nike is trading at a slightly higher valuation than Deckers, despite its larger market presence and stronger brand [7] Group 3: Future Outlook - Deckers is currently experiencing excellent growth and has a promising long-term trajectory due to its diverse product lines, despite potential challenges from tariffs and economic slowdowns [8] - Nike is undergoing a long and uncertain transition, with management focusing on reconnecting with retailers and launching innovations, but faces challenges from rising fast fashion trends and consumer price sensitivity [9] - Deckers is viewed as the better investment option due to its growth rate and lower P/E ratio, without the complications of a turnaround strategy that Nike is facing [10]
Stock Market Sell-Off: Should You Buy the 3 Worst-Performing Stocks in the S&P 500 Index? Here's What Wall Street Thinks.
The Motley Fool· 2025-04-29 12:41
Group 1: Market Overview - The S&P 500 is down about 6% year-to-date, with significant declines from mid-February highs [1] - Many stocks have underperformed due to President Trump's tariffs affecting nearly every sector [1] Group 2: Deckers Outdoor - Deckers Outdoor is the worst-performing stock in the S&P 500, down approximately 46% this year [2] - Concerns over future growth and tariffs have negatively impacted investor sentiment [3] - Despite struggles, 12 out of 17 analysts recommend buying the stock, with an average price target suggesting a 70% upside [4][5] Group 3: Teradyne - Teradyne's stock is down 39%, primarily due to slowing demand for semiconductors and AI solutions [7][8] - The company cut its second-quarter guidance, indicating potential revenue declines of up to 10% [9] - Analysts remain optimistic, with 13 out of 17 rating the stock a buy and an average price target implying 48% upside [10][11] Group 4: ON Semiconductor - ON Semiconductor is down 38%, facing challenges in revenue growth due to high valuations and demand concerns in the semiconductor sector [12][13] - The company abandoned a $6.9 billion acquisition of Allegro Microsystems due to regulatory challenges [14] - Analysts are mixed, with 15 out of 24 recommending a buy, but concerns about revenue visibility have led to a downgrade from buy to neutral by B. Riley [15][16][17]
URBN or DECK: Which Apparel & Shoes Stock Should You Bet On?
ZACKS· 2025-04-24 15:30
Core Viewpoint - Urban Outfitters (URBN) and Deckers Outdoor Corporation (DECK) are competing in the Retail - Apparel and Shoes industry, each with distinct strategies and brand portfolios, facing similar challenges such as weather-related sales volatility and changing consumer preferences [1][2]. Urban Outfitters (URBN) - URBN has shown consistent performance across its diverse brand portfolio, including Anthropologie and Free People, with effective inventory management and merchandising strategies leading to higher margins [3]. - The Comparable Retail segment reported net sales growth of 8.3% for Anthropologie and 8% for Free People in the fourth quarter of fiscal 2025 [4]. - The Wholesale segment experienced strong growth, particularly driven by Free People's full-price selling strategy, while the Nuuly rental platform saw a 78.4% increase in net sales, achieving $13 million in operating profit for its first full year [5]. - URBN plans to open 58 new stores in fiscal 2026, focusing on high-productivity locations and aiming to expand FP Movement to 300 stores across North America [6]. - For fiscal 2026, URBN anticipates mid-single-digit sales growth, with positive retail comps expected at Free People and Anthropologie [7]. - Nuuly is projected to achieve double-digit revenue growth, supported by increasing subscriber numbers [8]. Deckers Outdoor Corporation (DECK) - DECK is experiencing growth through its UGG and HOKA brands, with UGG leading in the premium lifestyle footwear market and HOKA growing in the high-performance segment [9]. - DECK expects a 15% year-over-year increase in fiscal 2025 net sales to $4.9 billion, with HOKA projected to grow by 24% and UGG by 10% [10]. - The company is focusing on innovation, with new product releases for HOKA and diversification of UGG's offerings beyond winter footwear [11]. - International expansion is a key strategy for DECK, particularly in high-potential markets like China [12]. - The direct-to-consumer segment has seen significant growth, supported by strong digital performance and an expanding retail presence [13]. - DECK faces near-term challenges, including inventory constraints and rising costs, which may impact fiscal performance [14]. Comparative Analysis - The Zacks Consensus Estimate indicates URBN's fiscal 2026 sales and EPS growth of 6.6% and 14.5%, respectively, while DECK's fiscal 2025 estimates suggest 15.4% sales growth and 21% EPS growth [15][16]. - Stock performance has diverged, with DECK shares declining 36.6% over the past six months, while URBN shares have increased by 42.8% [17]. - Valuation metrics show URBN's forward P/E at 10.61X, below its three-year median, while DECK's forward P/E is at 16.23X, also below its median [18]. - URBN is viewed as a more attractive investment opportunity due to its diversified growth strategies and favorable valuation compared to DECK, which is currently facing operational pressures [22][23].
Should You Invest in Deckers (DECK) Based on Bullish Wall Street Views?
ZACKS· 2025-04-23 14:36
Core Viewpoint - The article discusses the reliability of Wall Street analysts' recommendations, particularly focusing on Deckers (DECK), and emphasizes the importance of using these recommendations in conjunction with other analytical tools like Zacks Rank for making informed investment decisions [1][5][10]. Summary by Sections Brokerage Recommendations - Deckers has an average brokerage recommendation (ABR) of 1.85, indicating a consensus between Strong Buy and Buy, based on 20 brokerage firms' recommendations [2]. - Out of the 20 recommendations, 11 are Strong Buy and 1 is Buy, which accounts for 55% and 5% of all recommendations respectively [2]. Limitations of Brokerage Recommendations - Solely relying on the ABR for investment decisions may not be advisable, as studies show that brokerage recommendations often fail to guide investors effectively towards stocks with high price appreciation potential [5]. - Analysts from brokerage firms tend to exhibit a strong positive bias in their ratings due to vested interests, issuing five "Strong Buy" recommendations for every "Strong Sell" [6][10]. Zacks Rank as an Alternative - Zacks Rank is presented as a more reliable tool, categorizing stocks into five groups based on earnings estimate revisions, which have shown a strong correlation with near-term stock price movements [8][11]. - The Zacks Rank is updated more frequently than the ABR, reflecting timely changes in analysts' earnings estimates [12]. Current Earnings Estimates for Deckers - The Zacks Consensus Estimate for Deckers has declined by 1.2% over the past month to $5.88, indicating growing pessimism among analysts regarding the company's earnings prospects [13]. - This decline in consensus estimates has resulted in a Zacks Rank of 4 (Sell) for Deckers, suggesting caution despite the Buy-equivalent ABR [14].