January 30, 2026 09:52 AM EST The Stock Price of Hoka and UGG Maker Deckers Outdoor Is Soaring Today. Here's Why FROM 23 minutes ago A shoemaker's stock is running to its highest point in months Friday. Deckers Outdoor (DECK) shares surged 11% in early trading after the parent company of Hoka running shoes and UGG boots reported better fiscal third quarter results than expected. Entering Friday's session, Deckers Outdoor stock had lost more than half of its value over the past 12 months. Justin Sulliv ...

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Deckers Outdoor Corp (NYSE:DECK) shares up 15.1% to trade at $114.97 at last check, after the company reported a fiscal third-quarter beat with earnings per share of $3.33 and revenue of $1.96 billion. The footwear giant also lifted it annual sales and profit forecasts. No fewer than eight analysts chimed in with price-target hikes, including one from UBS to $161 to $157.The brokerage bunch leans bearish on Deckers stock, with 16 of the 26 analysts rating it a "hold" or worse. Meanwhile the 12-month consens ...

Revenue Increase: Deckers reported a 7% increase in revenue, reaching $1.96 billion, driven by its HOKA and UGG brands.Gross Margin Improvement: Achieved a gross margin of 59.8%, surpassing expectations due to high levels of full-price selling.Full-Year Revenue Expectations Raised: Deckers raised its full-year revenue expectations to a range of $5.4 billion to $5.425 billion.Deckers Outdoor Corp, listed on the NYSE:DECK, is a prominent player in the footwear and apparel industry. Known for its popular brand ...

Core Insights - Deckers Outdoor stock surged 11% after reporting better-than-expected fiscal third-quarter results, with earnings of $3.33 per share and revenue of $1.96 billion, both exceeding analyst estimates [1][1][1] - Sales for Hoka running shoes and UGG boots increased by 18% and 5% respectively compared to the same period last year [1][1][1] - The company raised its full fiscal year sales forecast to between $5.4 billion and $5.425 billion, and EPS to a range of $6.80 to $6.85, surpassing previous projections [1][1][1] Financial Performance - Deckers reported a significant recovery in stock price after a year of decline, with shares down 55% over the past 12 months but trading at $111, the highest level since September [1][1][1] - The company faced previous concerns regarding tariffs affecting margins and consumer demand, but the latest quarterly report indicates strong sales growth, alleviating some of these worries [1][1][1] Growth Potential - CEO Stefano Caroti highlighted the "meaningful untapped global opportunities for Hoka," indicating potential for continued sales growth both domestically and internationally [1][1][1] - The brand's effective marketplace management is expected to support its status as the fastest-growing brand within Deckers [1][1][1]

Core Insights - Premarket trading is showing notable activity with significant price movements indicating potential trading opportunities before the market opens [1] Premarket Gainers - TechCreate Group Ltd. (TCGL) is up 99% at $205.71 - VivoSim Labs, Inc. (VIVS) is up 74% at $2.96 - La Rosa Holdings Corp. (LRHC) is up 55% at $4.66 - Sandisk Corporation (SNDK) is up 23% at $668.13 - Springview Holdings Ltd (SPHL) is up 19% at $4.76 - BUUU Group Limited (BUUU) is up 16% at $10.86 - Deckers Outdoor Corporation (DECK) is up 11% at $111.64 - Lumentum Holdings Inc. (LITE) is up 10% at $419.58 - Chanson International Holding (CHSN) is up 10% at $2.15 - Century Therapeutics, Inc. (IPSC) is up 9% at $2.20 [3] Premarket Losers - Kaixin Holdings (KXIN) is down 43% at $5.70 - Brand Engagement Network, Inc. (BNAI) is down 32% at $35.56 - PennyMac Financial Services, Inc. (PFSI) is down 21% at $117.50 - Schneider National, Inc. (SNDR) is down 19% at $24.05 - Moolec Science SA (MLEC) is down 19% at $5.23 - Nuwellis, Inc. (NUWE) is down 18% at $3.43 - Digital Currency X Technology Inc. (DCX) is down 16% at $3.44 - Serina Therapeutics, Inc. (SER) is down 15% at $3.03 - Namib Minerals (NAMM) is down 11% at $5.00 - ZeroStack Corp. (ZSTK) is down 6% at $11.00 [4]

U.S. stock futures fell on Friday following Thursday’s mixed close. Futures of major benchmark indices were lower.Meanwhile, President Donald Trump, during an appearance at the premiere for the film “Melania,” on Thursday, said that he will name his pick for the Federal Reserve Chair on Friday. Data from Kalshi, a federally authorized betting platform, shows that over $81.6 million has been bet on the contract "Who will Trump nominate as Fed Chair?" Warsh is currently leading, with 92% probability that he w ...

Chief Financial Officer Steve Fasching said gross margin was 59.8%, better than the company expected, and attributed the outperformance primarily to a lower-than-expected impact from increased tariffs due to inventory flow timing and mix, as well as “larger benefits from our pricing actions” (which he said were primarily attributable to UGG) and slightly lower promotions than planned. Fasching added that both UGG and HOKA achieved an average selling price slightly above the prior year, and that HOKA deliver ...

Deckers Outdoor (NYSE:DECK) Q3 2026 Earnings call January 29, 2026 04:30 PM ET Company ParticipantsDana Telsey - CEO and Chief Research OfficerErinn Kohler - VP of Investor Relations and Corporate PlanningPaul Lejuez - Managing Director and Head of Consumer Discretionary ResearchStefano Caroti - President and CEOSteve Fasching - CFOConference Call ParticipantsJay Sole - Managing Director and Senior Equity AnalystLaurent Vasilescu - Managing Director and Senior Equity AnalystPeter McGoldrick - VP of Equity R ...

Financial Data and Key Metrics Changes - For the third quarter, the company reported revenue of $1.96 billion, a 7% increase compared to the prior year [9][33] - Gross margin for the quarter was 59.8%, better than expected due to lower-than-anticipated tariff impacts and effective pricing actions [34] - Diluted earnings per share reached a record $3.33, reflecting an 11% increase from the previous year [10][36] Business Line Data and Key Metrics Changes - HOKA revenue increased by 18% to $629 million, contributing significantly to overall growth [9][33] - UGG revenue grew by 5% to a record $1.3 billion, benefiting from improved direct-to-consumer (DTC) performance [11][33] - DTC revenue for UGG increased by 5%, while wholesale revenue grew by 4% [13] Market Data and Key Metrics Changes - International markets saw a 15% revenue increase for HOKA and UGG combined, while the U.S. market experienced a 5% increase [9] - HOKA's market share in the road running category increased significantly, establishing it as a top brand in the segment [23] Company Strategy and Development Direction - The company aims for continued international expansion and brand performance, focusing on product development and marketplace management [5][31] - HOKA is advancing its lifestyle strategy, identifying significant opportunities for product development and expansion through wholesale distribution [24][25] - The company is committed to maintaining a pull model of demand while gradually improving the balance between DTC and wholesale channels [27] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in sustaining growth momentum for both UGG and HOKA, supported by effective marketplace management and innovative products [31][45] - The company raised its full-year revenue expectations to a range of $5.4 billion to $5.425 billion, reflecting strong brand performance [38] Other Important Information - The company repurchased approximately $349 million worth of shares in the third quarter, with a total of $1.8 billion remaining authorized for share repurchases [37][38] - The anticipated net tariff impact for fiscal year 2026 is approximately $25 million, significantly lower than previous estimates [40] Q&A Session Summary Question: What has driven the improvement in HOKA's business this quarter? - Management noted that spacing out key franchise launches and tightening inventories contributed to the improvement, with confidence in sustaining this trajectory [50][51] Question: Can you elaborate on the lifestyle strategy and its development? - The company aims to boost capabilities across innovation and design, viewing the lifestyle category as a significant opportunity for growth [54][55] Question: How should the market expect UGG's channel strategy to evolve in fiscal 2027? - Management indicated a balanced growth strategy across all channels, with continued segmentation and differentiation expected [60][62] Question: What is the outlook for the U.S. consumer and its impact on growth? - Management remains optimistic about the brand's performance, noting strong consumer demand despite previous caution regarding the economy [85][86]