广汽集团9月19日公告，公司董事会于近日收到公司副总经理严壮立送达的《辞职函》，由于个人原 因，其申请辞去公司副总经理、执行委员会委员等职务，辞职后不再担任公司任何职务。严壮立的《辞 职函》自送达董事会之日起生效。 ...

Core Insights - A new company named Panzhihua Changguan Automobile Sales Service Co., Ltd. has been established, with a registered capital of 12 million RMB, focusing on the sale of new energy vehicles and related services [1][2] Company Information - The legal representative of the company is Gu Minghao, and it is fully owned by GAC Group's subsidiary, GAC Trading Co., Ltd. [1][2] - The company was registered on September 18, 2025, and is classified as a limited liability company [2] - The business scope includes the sale of new energy vehicles, retail of auto parts, and sales of motor vehicle charging services [1][2] Financial Data - The registered capital of the company is 12 million RMB, which is approximately 1.2 million USD [1][2]

Core Insights - The "Qijing" brand has been officially launched as a high-end smart electric vehicle brand jointly created by GAC Group and Huawei [3] - GAC Group aims to prioritize the Qijing project, allocating significant resources to ensure its long-term development [1] - The collaboration between GAC and Huawei focuses on integrating advanced smart technologies into all Qijing vehicles, enhancing safety and user experience [1] Group 1 - Xu Zhijun expressed the hope that Qijing can open new horizons and win the future, emphasizing the importance of teamwork in building a high-end brand [1] - Feng Xingya highlighted Huawei's role as a key partner and mentor in the transformation of GAC, indicating a strategic cooperation under new circumstances [1] - The Qijing brand will leverage Huawei's strengths in assisted driving, smart cockpit, user ecosystem, and brand marketing, combined with GAC's expertise in electric vehicle technology and manufacturing [1] Group 2 - Qijing aims to deeply integrate the advantages of both GAC Group and Huawei in terms of intelligence, ecology, and brand synergy [1] - The brand is positioned to provide consumers with a forward-looking smart travel experience through innovative products and services [1]

Group 1 - A new company, Panzhihua Changguan Automobile Sales Service Co., Ltd., has been established with a registered capital of 12 million RMB [1] - The legal representative of the new company is Gu Minghao [1] - The business scope includes sales of new energy vehicles, retail of auto parts, and sales of motor vehicle charging services [1] Group 2 - The company is wholly owned by GAC Group's subsidiary, GAC Trading Co., Ltd. [1]

Group 1 - GAC Group and Huawei have officially announced the launch of their high-end smart electric vehicle brand "Qijing" [1] - The brand represents a strategic collaboration between GAC Group and Huawei in the field of intelligent mobility [1] - Huawei's rotating chairman Xu Zhijun expressed the hope that Qijing will provide users with an exceptional intelligent travel experience [1] Group 2 - GAC Group's chairman and general manager Feng Xingya emphasized that the company will prioritize Qijing and allocate resources to support its long-term development [1] - The partnership aims to leverage Huawei's technology and team strength to enhance the project [1]

Core Insights - GAC Group and Huawei jointly launched a high-end smart electric vehicle brand "Qijing" on September 19, marking a strategic collaboration to leverage each other's strengths in technology and manufacturing [1][3]. Group 1: Company Collaboration - The Qijing brand will feature Huawei's advanced intelligent technologies, focusing on areas such as assisted driving, smart cockpit, user ecosystem, and brand marketing, combined with GAC's expertise in electric vehicle technology and manufacturing [1][3]. - GAC has established a new company, Huawang Automotive Technology (Guangzhou) Co., Ltd., to facilitate this collaboration, with the first product positioned as a luxury smart electric vehicle priced around 300,000 yuan [4][5]. Group 2: Market Context - GAC Aion, the main brand for GAC's new energy vehicles, experienced a peak sales volume of 480,000 units in 2023 but faced a decline in 2024, with sales dropping to 375,000 units, a year-on-year decrease of 21.2% [3]. - GAC Group's overall revenue for the first half of the year was 42.166 billion yuan, a decline of 7.95% year-on-year, with a net loss of 2.538 billion yuan compared to a profit of 1.516 billion yuan in the same period last year [3].

"启境"品牌官宣 在启境汽车启航仪式上，徐直军表示，希望年轻的启境汽车可以开启新境、智赢未来，鼓励双方团队共 同努力将启境打造成为一个高端品牌，打造极致的智能化出行体验，把智能带入每一辆启境汽车，让出 行更安全、生活更美好。 冯兴亚表示，广汽与华为在新环境下开启新的战略合作，华为不仅是广汽的重要合作伙伴，也是再造新 广汽的老师和样板。为此广汽设立了新公司，创建了新品牌，华为派出了精兵强将，在双方的通力合作 下将结出新成果。启境项目对广汽集团举足轻重，广汽将把启境置于最高优先级，集中优势资源保障启 境品牌的长期发展。 根据双方的规划，启境汽车将全系搭载华为乾崑最先进的智能技术。华为在辅助驾驶、智能座舱、用户 生态和品牌营销方面的强大实力，结合广汽在三电技术与整车制造领域的专长，双方优势互补、紧密协 作，共同为启境品牌注入强大竞争力。 作为全新的高端智能新能源汽车品牌，启境将在智能化、生态和品牌协同等方面深度融合广汽集团与华 为各自优势，在高起点上扬帆启航。在汽车行业智能化的下半场，启境品牌将通过全新的产品和服务， 为消费者带来更具前瞻性的智能化出行体验。 原标题："启境" 品牌正式官宣，广汽集团携手华为乾崑共启 ...

Core Viewpoint - GAC Group is undergoing significant organizational changes, including personnel adjustments and a comprehensive reform of its marketing system, aimed at enhancing user orientation and improving overall performance [1][2][3][4] Group 1: Personnel Changes - Yang Long is expected to replace Xiao Yong as the Deputy General Manager and Head of Marketing at GAC Aion, pending official confirmation from GAC Group [1] - GAC Group is implementing a competitive selection mechanism for mid-level management positions across its three brands: Aion, Trumpchi, and Haobo [1][4] - The new Chief Marketing Officers for Trumpchi and Haobo have been appointed, both of whom are external professionals with experience in internet companies [2] Group 2: Marketing Strategy - GAC Aion is shifting its focus towards the C-end market, launching new models such as the Tyrannosaurus, RT, and UT to strengthen its position in the competitive price range of 70,000 to 150,000 yuan [2] - The marketing strategy includes separating B and C-end sales channels, with dedicated experience centers for C-end customers and separate centers for B-end sales [2] Group 3: Organizational Reform - GAC Group is actively pursuing a comprehensive reform strategy known as the "Panyu Action," which includes management model transformation, R&D restructuring, and marketing integration [3][4] - The company aims to achieve integrated management across research, production, supply, sales, and finance, reducing the standard development cycle for models to 18 months and cutting R&D costs by over 10% [3] - GAC Group is also focusing on enhancing supply chain efficiency and decision-making processes, with improvements estimated at around 50% [3] Group 4: Performance Goals - GAC Group is committed to stabilizing its performance in the second half of the year, emphasizing user demand, product value, and service experience as key areas of focus [4] - The company plans to expand its overseas market presence and establish a competitive cost control system as part of its strategic initiatives [4]

Core Viewpoint - The official launch of the high-end intelligent electric vehicle brand "Qijing" by GAC Group marks a new phase in the strategic partnership with Huawei, aiming to integrate their respective strengths in technology and manufacturing [2] Group 1: Strategic Collaboration - GAC Group and Huawei will deeply integrate Huawei's advantages in intelligent driving, smart cockpit, user ecosystem, and brand marketing with GAC's expertise in battery technology and vehicle manufacturing [2] - This collaboration aims to inject core competitiveness into the "Qijing" brand [2] Group 2: Future Outlook - The "Qijing" brand is expected to provide innovative products and services, offering users a forward-looking intelligent travel experience [2]

Group 1 - GAC Group has undergone significant organizational changes and personnel adjustments in 2023, including the establishment of three major brand marketing departments for its brands, GAC Trumpchi, Aion, and Haobo, effective January 1, 2025 [1] - Despite these reforms, the sales of GAC's key brands continue to decline, with GAC Trumpchi's sales down 18.66% year-on-year to 197,014 units, Aion's sales down 17.31% to 154,119 units, and Haobo's sales at a low level of 8,992 units [2][3] - The company is actively recruiting globally for key positions, including CMO roles for Trumpchi and Haobo, amidst internal restructuring and a push for a competitive appointment system for mid-level management [1][2] Group 2 - GAC Aion has struggled with brand positioning, primarily targeting the low-end ride-hailing market, which has hindered its ability to attract C-end consumers, leading to a significant drop in sales [3] - GAC Trumpchi plans to accelerate its integration operations and product structure adjustments in 2025, focusing on mainstream new energy power forms, including range-extended, plug-in hybrid, and pure electric vehicles, while enhancing collaboration with Huawei [2] - GAC Haobo has faced challenges since its launch in September 2022, with ongoing adjustments to its brand positioning and insufficient product competitiveness, resulting in disappointing sales performance [3]