Core Viewpoint - The article highlights how Great Wall Motors is using the CES platform not only to showcase its products but also to convey a deeper cultural narrative, emphasizing the importance of global dialogue and understanding in the automotive industry [2][6]. Group 1: CES as a Platform - CES serves as a critical platform for Chinese automotive brands, acting as a verification ground for hard and soft strengths, and is considered an essential course for those aiming for global presence [2]. - Great Wall Motors' chairman emphasizes the necessity of engaging with global peers and media, indicating that globalization is a survival issue rather than a choice [2]. - The company aims to present itself not as having arrived but as being on a journey, fostering a mindset of humility and openness [2]. Group 2: Technology and Philosophy - Great Wall Motors showcases its Hi4 technology system, which reflects a philosophy rooted in ancient Chinese wisdom, particularly the principles of the Dujiangyan irrigation system [3]. - The Hi4 technology emphasizes collaboration between different power sources rather than seeking extreme output from a single source, aligning with the idea of guiding energy efficiently [3]. - This approach is seen as transcending mere technical specifications, offering a systemic solution that resonates with global values of efficiency and harmony [3]. Group 3: Cultural Engagement - The inclusion of Yunnan highland coffee at the CES booth serves as a cultural bridge, allowing for informal interactions and discussions beyond just technology [5]. - This initiative aims to break stereotypes about Chinese companies, presenting Great Wall Motors as a brand that understands life and emotions, which is crucial for building brand loyalty [5]. - The overall experience at the CES booth integrates technology, products, and culture, creating a holistic narrative that enhances the brand's appeal [5]. Group 4: Globalization and Wisdom Sharing - The article discusses how Chinese automotive brands are evolving from merely exporting products to sharing cultural and intellectual wisdom on a global scale [6]. - Great Wall Motors' approach illustrates that globalization involves not just market expansion but also deepening civilizational dialogue, requiring both hard and soft strengths [6]. - The interactions at CES signify a new phase in globalization for Chinese brands, moving from cost-effective products to technology and cultural wisdom [6]. Conclusion - The dialogue initiated at CES may have lasting implications, as Great Wall Motors presents a proposal for harmonious coexistence with nature, users, and the world [7]. - The experiences shared at CES reflect a new potential for Chinese automotive brands, characterized by depth and warmth, which may represent the ideal form of globalization [7].

（编辑 袁冠琳） 证券日报网讯 1月7日，长城汽车在互动平台回答投资者提问时表示，公司始终以用户需求为导向，确 保产能规划与市场需求动态匹配。在中国，长城汽车拥有10大全工艺整车生产基地，分别是保定、徐 水、重庆永川、荆门等，在海外，长城汽车在泰国、巴西等地建立3个全工艺整车生产基地，在厄瓜多 尔、马来西亚、巴基斯坦等地拥有多家KD工厂。通过全球化生产基地的协同布局，进一步提升了资源 调配的灵活性与效率，提升产能利用率。未来长城汽车会不断优化产能结构，为用户提供更优质的产品 与服务。 ...

证券日报网讯 1月7日，长城汽车在互动平台回答投资者提问时表示，长城汽车高度重视股东回报，分 红方案将严格依据《公司章程》规定，结合经营业绩、战略发展及现金流状况等综合因素制定，具体需 经董事会及股东大会审议通过后披露。 （文章来源：证券日报） ...

Core Viewpoint - Great Wall Motors has made significant progress in its global expansion strategy for its motorcycle brand, Great Wall Soul, with key partnerships established in the Middle East [1] Group 1: Global Expansion - Great Wall Soul has achieved a crucial breakthrough in its global layout, signing agreements with distributors in the UAE and Qatar on December 4, 2025 [1] - The partnerships focus on product adaptation, after-sales service, and regional expansion [1] Group 2: Brand Development - Great Wall Soul will showcase its products at the 2026 CES, aiming to enhance its international brand influence [1] Group 3: Technical Certifications - The products have obtained GSO certification for the Middle East and completed the factory audit for Euro 5+ certification [1] - The company expects to officially receive the necessary qualifications by February 2026, laying the groundwork for market entry into Europe [1] Group 4: Future Collaborations - Great Wall Soul plans to continue collaborating with more international partners to create a more valuable riding experience for global riders [1]

Core Viewpoint - Great Wall Motors has become one of the first companies in China to comply with the new national standard GB38031-2025 for electric vehicle battery safety, demonstrating its technological leadership and high compliance standards in the electric vehicle sector [1] Group 1 - Great Wall Motors announced that it passed the China Automotive Research Institute's testing in May, ahead of the new national standard implementation [1] - The new standard, which focuses on safety requirements for electric vehicle power batteries, will be mandatory for new models starting from July 1, 2026, and does not affect the normal use of already sold vehicles [1] - The company’s upgrade in battery safety reflects its commitment to leading technology in the electric vehicle safety domain [1]

Group 1 - Chery Group has set a sales target of 3.2 million vehicles for 2026, representing a 14.03% increase compared to 2025. Chery Automobile Co., Ltd. aims for 3 million units, a year-on-year growth of 14.01% [3][14] - Great Wall Motors has unveiled a new platform named "Guiyuan," which received 22,000 votes from 96,000 participants. The platform focuses on user needs and aims to simplify vehicle offerings while enhancing value [5][15] - Huawei's QianKun partnership is projected to achieve over 900,000 units in total sales by 2025, continuing its commitment to integrate intelligence into every vehicle. The sales data includes brands such as Avita, Lantu, and others [7][18] Group 2 - Employees of Changan Automobile have expressed dissatisfaction on social media regarding the cancellation of traditional year-end bonuses due to unmet sales and profit targets. An incentive plan is expected in February, but details are currently unavailable [9][20]

Core Viewpoint - Great Wall Motors has officially named its new "multi-power" platform as "Guiyuan," which will serve as the ecological foundation for intelligent mobility [1] Group 1: Platform Overview - The Guiyuan platform is centered around the core idea of "tracing the origin of the industry and returning to user needs," focusing on the essence of automotive mobility and technological innovation [3] - It supports "one vehicle, multiple power sources; one vehicle, multiple categories; one vehicle, multiple forms," providing comprehensive adaptability for various scenarios [3] Group 2: Technical Compatibility - The Guiyuan platform is inherently compatible with multiple power solutions, including gasoline, diesel, BEV (Battery Electric Vehicle), HEV (Hybrid Electric Vehicle), PHEV (Plug-in Hybrid Electric Vehicle), and hydrogen energy [3] - It covers a range of product categories such as SUVs and MPVs, aiming to provide technology that truly fits the needs of users in different global markets and energy conditions [3] Group 3: Strategic Implications - The platform's foundational, inclusive, and growth-oriented characteristics reflect Great Wall Motors' comprehensive layout from ecological foundation construction to global adaptation strategy [3] - Each keyword associated with the Guiyuan platform corresponds to a response to the actual interests of users, emphasizing the company's commitment to user-centric innovation [3]

爱建证券研报指出，长城汽车继续推进高端化+全球化，2026年目标180万辆。年末价格竞争加剧，公 司或主动控产去库存，12月产量同比降幅大于销量，单月销量承压，新能源车与出口表现占优。2026年 目标销量120万辆（不含出口），高端新能源车为核心增量。2026年出口目标60万辆，强化非俄市场。 随着新平台车型放量、直营渠道效率提升及海外高价值车型占比提升，规模效应与单车盈利改善有望同 步兑现，盈利弹性进入释放阶段。维持"买入"评级。 ...

Core Insights - Great Wall Motors is one of the first domestic brands to officially announce participation in CES 2026, aiming to enhance its global brand recognition and communication [4][28] - The company plans to showcase its latest products and technologies at CES 2026, including the new WEY models and advanced technologies such as Hi4, V8 engines, hydrogen fuel power, and ASL 2.0 [6][30] Product Highlights - The WEY brand's new models, including the Blue Mountain and High Mountain 9, are positioned as the core of Great Wall's technology output at CES 2026, emphasizing China's strength in automotive intelligence [8][32] - The Blue Mountain features the industry-leading VLA visual language behavior model, enabling defensive driving, blind spot risk prediction, and voice command control, even in low visibility conditions [10][34] - The High Mountain series redefines high-end travel standards with a dedicated platform for new energy MPVs, offering a high "usable area rate" of 61.1% and versatile interior configurations [10][34] Technological Innovations - Great Wall's participation in CES 2026 is not just about showcasing products but also about breaking stereotypes of Chinese automobiles in international markets through technology and ecosystem exports [14][40] - The Hi4 intelligent four-wheel drive hybrid technology and hydrogen fuel systems demonstrate the company's commitment to diverse new energy solutions [14][38] - The ASL 2.0 upgrade transforms vehicles from "smart tools" to "AI agents," enhancing the potential for various travel scenarios [14][38] Global Market Strategy - As of June 2025, Great Wall Motors has established sales channels in over 170 countries and regions, with more than 1,400 sales outlets, indicating a solid foundation in international markets [17][41] - In November 2025, the company's overseas sales reached 57,309 units, a 32.7% year-on-year increase, accounting for 43.02% of total sales for that month [17][41] - The strategy of "technology export" and "ecosystem export" is seen as more impactful than mere product export, aiming to leave a lasting impression on global consumers [14][40] Event Significance - CES 2026 is viewed as a critical milestone in Great Wall's globalization journey, allowing the company to engage directly with global users and industry partners [20][44] - The event will provide insights into the latest trends in intelligence and electrification, driving the evolution of products and technologies [20][44]

Core Insights - Great Wall Motors officially announced the final naming of its new platform as "Guiyuan" on January 6, 2026, following a process of online naming, heated discussions, and user voting [1] Group 1 - The naming process involved collaboration with users, highlighting a return to user needs and a resonance with the core values of the industry [1]